Velvetica Music

What Velvetica Music does

Velvetica Music (legal entity: VELVETICA MUSIC) is a privately held, independent music publishing company founded in 2011 and headquartered in Paris, France. The firm specializes in music publishing administration and rights management, with a focused remit on accurate collection of royalties from audiovisual and advertising broadcasts. Its core client base consists of major French film and television production companies, including Pathé, Gaumont (where it administers a 4,000+ work catalog spanning iconic soundtracks such as The Fifth Element and The Red Turtle), and Banijay, as well as the corporate music catalog of Orange, Europe's leading telecommunications operator. Velvetica also represents a roster of international score composers (Bachar Mar-Khalifé, Jean-Benoît Dunckel, Jérôme Rebotier, Yuksek and others) and a growing slate of independent labels.

The company's product surface is built around two revenue engines: (i) publishing administration, collecting royalties through a curated bilateral network of 18 sub-publishers spanning more than 40 countries (including ASCAP, BMI, GAGA, Watanabe, Bjorlund, Café Concerto, and others); and (ii) synchronization licensing, where Velvetica places tracks from its catalog into advertising campaigns (Chanel, Deezer), films (Le Comte de Monte Cristo, Emilia Perez), television series (The Law According to Lidia Poët), fashion shows, and video games. A supporting sub-product, the "Music Delights" mood-based playlist collection, organizes the catalog into themed licensing categories for brand and agency clients.

Velvetica operates on a B2B, quote-based services model rather than a SaaS or transaction-based pricing model. Revenue is generated through negotiated administrative fees on collected royalties plus per-project sync licensing fees. Go-to-market is sales-led, leveraging direct relationships with film and TV studios, advertising agencies, and broadcasters, supplemented by participation in industry events and film festivals. The firm holds active memberships in SACEM, SEAM, CSDEM, IMPF, Burex, SPSP, and SPPF, with founder Thomas Jamois sitting on the IMPF board. The company is privately financed, with no disclosed funding rounds, parent organization, or institutional investment, and operates with a reported headcount of 1-10 employees.

Name

Velvetica Music

Legal name

VELVETICA MUSIC

Website

https://velvetica.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Velvetica Music is an independent music publishing company based in Paris that administers publishing rights for major French studios including Pathé, Gaumont, and Banijay, and the Orange catalog, through a global network of 18 sub-publishers.

Ownership category

akta.pro rank

Product category

Music Publishing Services

NAICS

Music Publishers (512230), Music Publishers (51223)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)

akta.pro secondary industries

Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)

Keywords

• Music publishing administration
• Sync licensing services
• Royalty collection
• Composer representation
• Sub-publishing network

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Music Publishing Administration: Velvetica administers music publishing rights for composers and production companies, collecting royalties from audiovisual and advertising broadcasts worldwide. The company optimizes rights collection through a network of 18 sub-publishers globally.
2. Sync Licensing: Facilitating music placements in advertising campaigns, TV shows, films, and fashion shows. The company arranges sync licenses for tracks from their catalog to be featured in various media productions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Velvetica Music is an independent music publishing company that administers worldwide music publishing rights for film and TV production companies, composers, and independent labels, collecting royalties from audiovisual and advertising broadcasts. It arranges synchronization (sync) licenses for tracks in advertising campaigns, films, TV series, fashion shows, and video games. The company also represents score composers and curates mood-based playlists ("Music Delights") used for licensing pitches.

Product overview

Velvetica Music is an independent music publishing company offering a unified portfolio of services centered on music publishing administration, sync licensing, and composer representation. The core offering includes administering worldwide repertoires for major film/TV production companies (Pathé, Gaumont, Banijay) and telecommunications operator Orange. The Music Delights playlist collection represents curated mood-based licensing catalogs. A global network of 18 sub-publishers enables territorial administration. The company specializes in sync placements for advertising, film, television, fashion, and gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Publishing Administration

Named customers9 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

65 partnerships are on record, tiered minor and core.

• 22D Music GroupminorStrategic or Co-development Partner22D Music Group is listed as a partner, though specific partnership details are limited on the website.
• SACEMminorOthersActive member of SACEM (Société des auteurs, Compositeurs et éditeurs de musique), France's principal collective management society for music authors, composers, and publishers.
• SEAMminorOthersActive member of SEAM, a music publishers' society.
• CSDEMminorOthersActive member of CSDEM, French music publishers association. Thomas Jamois has been interviewed by Rolling Stone France together with CSDEM.
• IMPFminorOthersActive member of Independent Music Publishers International Forum. Thomas Jamois was elected to the IMPF's board.
• BurexminorOthersActive member of Burex, a music publishing organization.
• SPSPminorOthersActive member of SPSP (Société des Publishers demusique de Spectacle et de l'Audiovisuel).
• SPPFminorOthersActive member of SPPF (Société des Producteurs de Phonogrammes en France).
• A Tempo VerlagminorChannel Partner/ Reseller/ DistributorSub-publisher for Czech Republic and Eastern Europe countries.
• ASCAPminorChannel Partner/ Reseller/ DistributorSub-publisher for USA.
• BjorlundminorChannel Partner/ Reseller/ DistributorSub-publisher for Scandinavia (excluding Denmark).
• BMIminorChannel Partner/ Reseller/ DistributorSub-publisher for USA.
• BonatardaminorChannel Partner/ Reseller/ DistributorSub-publisher for Spain and Portugal.
• Bucks Music GroupminorChannel Partner/ Reseller/ DistributorSub-publisher for UK. Reciprocal sub-publishing deal with Velvetica Music for UK and France.
• Café ConcertominorChannel Partner/ Reseller/ DistributorSub-publisher for Italy.
• CollectminorChannel Partner/ Reseller/ DistributorSub-publisher for Benelux.
• D-VersionminorChannel Partner/ Reseller/ DistributorSub-publisher for Greece.
• David GreshamminorChannel Partner/ Reseller/ DistributorSub-publisher for South Africa.
• Fanfan MusicminorChannel Partner/ Reseller/ DistributorSub-publisher for Switzerland.
• GAGAminorChannel Partner/ Reseller/ DistributorSub-publisher for Australia and New Zealand.
• GL MusicminorChannel Partner/ Reseller/ DistributorSub-publisher for Scandinavia.
• Golba MusicminorChannel Partner/ Reseller/ DistributorSub-publisher for Poland.
• Irmãos VitaleminorChannel Partner/ Reseller/ DistributorSub-publisher for Brazil.
• K9 Music PublishingminorChannel Partner/ Reseller/ DistributorSub-publisher for Romania.
• La ChungaminorChannel Partner/ Reseller/ DistributorSub-publisher for Germany and Austria.
• LEewayminorChannel Partner/ Reseller/ DistributorSub-publisher for South Korea.
• MedianminorChannel Partner/ Reseller/ DistributorSub-publisher for Turkey.
• Music 2 BusinessminorChannel Partner/ Reseller/ DistributorSub-publisher for Russia.
• Proyectos de AutorminorChannel Partner/ Reseller/ DistributorSub-publisher for Mexico.
• Red Brick SongsminorChannel Partner/ Reseller/ DistributorSub-publisher for Canada.
• SACEMminorChannel Partner/ Reseller/ DistributorSub-publisher for France.
• WatanabeminorChannel Partner/ Reseller/ DistributorSub-publisher for Japan.
• BelieveminorChannel Partner/ Reseller/ DistributorDistribution company with brands including TuneCore, Groove Attack, Believe Distribution, AllPoints, Naïve, and Nuclear Blast.
• Orange StudiominorStrategic or Co-development PartnerOrange's cinema subsidiary dedicated to co-productions and film acquisitions.
• Cahuenga (Mister V)minorStrategic or Co-development PartnerMister V's music publishing company.
• Yotanka RecordsminorStrategic or Co-development PartnerFrench independent label and publisher with artists including Dope Saint Jude, H Burns, Stefi Celma, Grégoire Jokic.
• Sorted NoiseminorChannel Partner/ Reseller/ DistributorNashville-based sync-oriented independent publisher.
• Bongo Joe RecordsminorChannel Partner/ Reseller/ DistributorSwiss record store turned independent label and publisher.
• Beggar MusicminorStrategic or Co-development PartnerPublishing arm of Beggars Group, with labels including 4AD, Matador Records, Young, Remote Control, Hyperdub.
• TeoremaminorStrategic or Co-development PartnerPublishing company of Carla Bruni.
• Courage!minorStrategic or Co-development PartnerMusic label representing artist TDJ, bringing trance and eurodance vibes.
• Synth ReligionminorChannel Partner/ Reseller/ DistributorIndependent label specialized in coldwave and dark techno based in Paris.
• Easy Tiger ProductionsminorStrategic or Co-development PartnerFrench independent film producing company.
• ApatominorStrategic or Co-development PartnerPierre Rousseau's imprint.
• Grand Musique ManagementminorStrategic or Co-development PartnerManagement company collaborating on artist placements and music rights collection.
• Bank Robber MusicminorChannel Partner/ Reseller/ DistributorMusic publisher whose repertoire is promoted by Velvetica for France.
• BixiominorChannel Partner/ Reseller/ DistributorMusic publisher whose repertoire is promoted by Velvetica for France.
• GaumontcoreStrategic or Co-development PartnerWorldwide publishing administration deal with the oldest French movie major, including catalog of 4,000 musical works with soundtracks from The Fifth Element, The Red Turtle, and La Vie en Rose.
• Five Missions MoreminorChannel Partner/ Reseller/ DistributorLondon-based music company specializing in publishing and sync consultancy, with writers whose songs are performed by Dauwd, Anushka, Alice Russel. Velvetica sub-publishes 5MM's roster in France.
• Riptide PublishingminorChannel Partner/ Reseller/ DistributorYouTube channel turned webzine, record label, and publishing company. Velvetica administers their repertoire.
• ORAminorChannel Partner/ Reseller/ DistributorFrench artist management and publishing company with artists including EZ3kiel and Cult of Luna.
• Pony CanyonminorChannel Partner/ Reseller/ DistributorOne of Japan's main record labels since 1987, releasing taped concerts and anime productions including Air, Bayonetta, Da Capo III.
• GypsyMama RecordsminorChannel Partner/ Reseller/ DistributorFrench independent record label, publisher, and artist management with artists VSPR, French Tobacco, PineApple. Velvetica administers GypsyMama's publishing rights for the world.
• Cœur de PirateminorChannel Partner/ Reseller/ DistributorArtist whose publishing rights are administered in France on behalf of Gloria Vision.
• Isaac DelusionminorChannel Partner/ Reseller/ DistributorElectronic-pop French band. Velvetica administers their publishing's rights.
• Travaux Publishing (Stavo)minorStrategic or Co-development PartnerPublishing company of Stavo from 13 Block, a leading figure of French trap. Stavo released debut album 'TVX' in 2022.
• TambourhinocerosminorChannel Partner/ Reseller/ DistributorCopenhagen-based indie publisher whose repertoire Velvetica sub-publishes for France. Roster includes Communions, Blondage, School of X, IRAH.
• EnchantéminorChannel Partner/ Reseller/ DistributorMusic publishing company founded by French soul artist Ben (formerly Ben l'Oncle Soul).
• CrybabyminorChannel Partner/ Reseller/ DistributorIndependent Paris-based label and publisher with artists including Léonie Pernet, Lucie Antunes, Rendez Vous, Franky Gogo, Yelli Yelli, Heimat.
• Village GreenminorChannel Partner/ Reseller/ DistributorEnglish independent imprint with neo-classical and minimalist composers including Keith Keniff, Angèle David-Guillou, Ryan Teague, Max De Wardener. Velvetica sub-publishes in France.
• Capitane RecordsminorChannel Partner/ Reseller/ DistributorArtist-run label and publisher with musicians Turner Cody, Nicolas Michaux, Under The Reefs Orchestra, spanning indie pop, folk, experimental, and post-jazz.
• Dabeull RecordsminorChannel Partner/ Reseller/ DistributorRecord label of Parisian musician, producer, and singer Dabeull, inspired by funk and disco.
• Salema ProductionminorStrategic or Co-development PartnerProduction company known for creating 'Naturya', a musical about saving the planet.
• Cocottesminute ProductionminorStrategic or Co-development PartnerMotion pictures and film company.
• Robotic ProductionsminorChannel Partner/ Reseller/ DistributorPublishing company of French composer Jérôme Rebotier, who has been composing for images for over 20 years (L'aventure des Marguerite, Papa ou Maman 1 & 2).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BMG: Major independent music publisher and recordings company competing for catalog administration, sync, and songwriting mandates in film/TV and advertising. Offers broader services (recorded music, neighboring rights) than Velvetica.
• Primary Wave Music Publishing: US-based independent music publisher and talent marketing firm specializing in catalog acquisitions and sync. Competes for legacy film/TV and indie repertoire administration at scale with marketing capabilities Velvetica does not match.
• peermusic: World's largest independent music publisher with global direct deals, sub-publishing, and sync licensing capabilities. Operates a similar global sub-publisher model but at multi-billion-dollar scale.
• Kobalt Music Group: Large independent music publisher and rights administrator with global technology-driven collection and sync services. Competes for film/TV and catalog administration mandates but operates at vastly greater scale and capital base.

Direct peers

• Bucks Music Group: UK-based independent music publisher with a long-standing reciprocal sub-publishing deal with Velvetica for the UK and France. Both administer film/TV and sync-oriented catalogs and operate similar sub-publisher reciprocity models.
• Cafe Concerto: Italy-based independent music publisher serving as Velvetica's sub-publisher in Italy. Comparable boutique independent publisher with international reciprocal sub-publishing arrangements.
• Beggar Music Group: Publishing arm of Beggars Group (4AD, Matador, Young, XL, Remote Control). Independent UK publisher administering major indie catalogs with global sub-publishing flows, comparable in clientele mix to Velvetica.
• Bank Robber Music: Independent music publisher whose catalog Velvetica promotes for France; supplied the track on the award-winning Deezer 'Dance Fight' campaign. Comparable boutique indie publisher with sync and sub-publishing reach.
• Sorted Noise: Nashville-based independent publisher focused on synchronization, explicitly listed as a Velvetica partner. Operates the same independent-publisher + sync-placement model for film, TV, and advertising rights.
• Five Missions More: London-based independent music publisher and sync consultancy whose roster Velvetica sub-publishes in France. Compares on boutique sync focus, multi-genre roster, and London-based client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/velvetica.music/?fref=ts
• LinkedInfr.linkedin.com/company/velvetica-music-publishing
• Instagraminstagram.com/velveticamusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velvetica Music