What Born + Raised does

Born + Raised, operating commercially as Ride Shotgun, is a hybrid brand activation and creative content agency headquartered in Sheffield, United Kingdom, founded in 2010 and employing between 11 and 50 people. The firm positions itself as a non-siloed alternative to traditional agency structures, combining strategic thinkers, creatives, producers, and technologists in integrated teams that deliver end-to-end work spanning insight, strategy, creative, production, and marketing innovation.

The agency's service portfolio is organized into four pillars: Impactful Creative (brand activations and content campaigns), Insightful Strategy (brand positioning consulting), Smart Production (marketing material production), and Marketing Innovation (AI- and technology-enabled creative amplification). Underlying delivery is described as a hybrid creative technology platform that integrates AI to augment human creative workflows, though no proprietary models, patents, or technical architecture details are disclosed.

The firm operates a professional services revenue model, monetizing through project-based and retainer engagements sold primarily via direct enterprise sales. Its named client base spans 18+ enterprise brands across financial services (HSBC, Fundment), consumer goods (Diageo, Nestle, Silver Spoon, Panache), technology (Dell, Intuit, Amazon), retail (ASDA, Holland & Barrett, Kingfisher, Pets at Home, Bensons For Beds, Shark Ninja), B2B safety (Arco), coatings (AkzoNobel), and healthcare (My Menopause Centre). Geographic scope is not formally disclosed, though the enterprise client roster suggests cross-border capability despite a UK base. Industry recognition includes CMA, IPA, Drum, B2B Marketing, Prolific North, and TLA awards; no funding rounds, acquisitions, parent entities, or executive leadership changes are disclosed in the available data.

Name

Born + Raised

Website

https://bornandraised.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Born + Raised (operating as Ride Shotgun) is a Sheffield, UK-based hybrid creative agency offering brand activation, strategy, production, and AI-augmented marketing innovation to enterprise clients including Diageo, HSBC, Dell, Amazon, and Nestle.

Ownership category

akta.pro rank

Product category

Creative & Brand Activation Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Brand activation services
• Creative content agency
• Marketing strategy consulting
• AI-powered marketing
• Integrated brand production

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Brand activation and creative content agency providing strategic creative, production, and marketing innovation services to enterprise clients on a project and retainer basis

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Born + Raised (operating as Ride Shotgun) is a hybrid brand activation and creative content agency that delivers end-to-end services spanning strategic thinking, creative production, and technology-enabled marketing innovation. The agency combines strategic thinkers, creatives, producers, and technologists in integrated teams to produce brand activations, creative campaigns, and AI-amplified marketing for enterprise clients.

Product overview

Born + Raised (operating as Ride Shotgun) is a hybrid brand activation and creative content agency. The company offers a unified service portfolio comprising four integrated offerings: Impactful Creative, Insightful Strategy, Smart Production, and Marketing Innovation (with AI capabilities). These services are delivered by a combined team of strategic thinkers, creatives, producers, and technologists, designed to join up the way brands connect, create, and grow.

Differentiator

Problem solved

Functional benefit

Products and services

• Impactful Creative Creative services focused on producing impactful brand activation and content campaigns for enterprise brands.
• Insightful Strategy Strategic consulting services to guide brand positioning and market positioning for enterprise clients.
• Smart Production Production services for creating marketing materials and brand activations delivered by integrated producer teams.
• Marketing Innovation AI-powered marketing innovation services that amplify human creativity with AI and technology for enterprise brand campaigns.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Accenture Song: Global experience and creative services arm of Accenture, integrating creative, technology, and consulting for enterprise clients — overlapping with Born + Raised's integrated strategy/creative/production model.
• Wieden+Kennedy: Larger independent creative network serving major global brands (Nike, Coca-Cola, etc.) with integrated creative, content, and brand activation — comparable in enterprise focus but operates at greater scale.
• Dentsu Creative: Global creative network from Dentsu offering brand transformation, creative content, and customer experience at scale — overlaps with Born + Raised's hybrid creative offering but at vastly greater scale.

Direct peers

• The&Partnership: UK-based integrated agency offering creative, production, and technology services to enterprise clients — comparable hybrid model with similar enterprise target market.
• Bartle Bogle Hegarty (BBH): Iconic independent creative agency serving enterprise brands across advertising, brand activation, and content production — a closely matched peer in hybrid creative services and enterprise client mix.
• Mother London: Independent creative agency headquartered in London, working with major global brands on brand activation and creative campaigns — directly comparable in service offering, client tier, and independent positioning to Born + Raised.
• Studio Lambert: London-based creative content and brand activation agency producing campaigns for major brands — comparable boutique scale and creative production services.
• Fold7: London-based independent creative agency producing brand activation and advertising for major consumer brands — comparable in scale, target clients, and integrated creative offerings.
• Amplify: Independent creative agency specializing in brand activation, experiential, and content production for enterprise brands — closely comparable in services and target client profile.
• Uncommon Creative Studio: Independent creative studio building brand experiences and integrated campaigns for global brands — comparable in boutique scale, hybrid creative+production approach, and enterprise client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ride-shotgun
• Xx.com/Born___Raised

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Born + Raised