Raven Controls Ltd

What Raven Controls Ltd does

Raven Controls Ltd is a Glasgow-based software company that provides an AI-powered real-time incident management and operations platform for sports stadiums, arenas, and entertainment venues. Its core offering is Raven ONE, a centralized command-and-control dashboard that consolidates security and operational data, supports multi-agency coordination, and surfaces potential threats to operators in real time. The platform is built around machine learning-driven Threat Surfacing Technology and Smart Issue Completion, with a mobile Raven App for field staff, Raven Eye (a WhatsApp-integrated QR-code public reporting channel), digital checklist progression, venue mapping and overlays, and post-event audit reporting. The system is offered with a tiered, unlimited-user subscription priced to be accessible for venues of all sizes, and integrates with a broad catalogue of third-party venue technologies (Evolv, Fortress, Avigilon, Motorola, CEIA, NVIDIA, NotLost, Silvertrac, Eventbrite, WhatsApp) to deliver unified situational awareness.

The customer base is concentrated in large enterprise venues and live-event operators. Named users include six Premier League clubs (Liverpool, Everton, Aston Villa, Fulham, Leicester, Wolverhampton), ten MLB clubs including the Toronto Blue Jays and Cleveland Guardians, multiple MLS venues via a league-level Stadium Security Advisor mandate, the Scottish FA at Hampden Stadium, UEFA for Champions League and Euro 2024, Tennis Australia at the United Cup, and individual arenas such as Target Center, Utilita Arena Newcastle, Utilita Arena Sheffield, and First Direct Arena. Revenue mechanics are recurring software subscriptions sold through direct enterprise field sales targeting venue operators, security directors, and operations managers.

Raven's go-to-market is anchored by flagship distribution partnerships with the world's two largest venue management companies. ASM Global named Raven as its Preferred Incident Management System Partner for North America (covering 400+ venues) in July 2025, and Legends Global continues Raven as a preferred IMS supplier following its August 2024 acquisition of ASM Global, extending reach across 450+ venues and 20,000+ events annually. League-level mandates with UEFA and MLS, an investment from AO Ventures (Tennis Australia's US$40M sports-tech fund) disclosed in January 2026, and the creation of an SVP North America role support a deliberate geographic push beyond the company's UK base into North America and Oceania. Despite a reported headcount of only 1-10 employees, Raven operates across the UK, continental Europe, North America, and increasingly Australia through major event deployments.

Name

Raven Controls Ltd

Legal name

Raven Controls Ltd

Website

https://ravencontrols.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Raven Controls Ltd is a Glasgow-based software company providing an AI-powered real-time incident management and operations platform for sports stadiums, arenas, and entertainment venue operators across North America and Europe.

Ownership category

akta.pro rank

Product category

Venue Incident Management Software

NAICS

Security Systems Services (56162)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Casino Security, Surveillance & Fraud Operations (MPAEAAAL)

akta.pro secondary industries

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK), Onsite Check-in, Badging & Access Control Solutions (THAHAFAD)

Keywords

• Incident management software
• Venue operations platform
• Real-time threat detection
• Sports venue security
• Event coordination tools

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Platform Subscription: Raven operates a tiered pricing structure with an unlimited user model for its incident management software. Pricing is designed to be affordable and accessible for venues of all sizes while optimising real-time shared situational awareness and communication.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Raven Controls provides an AI-powered, real-time incident management and operations platform for sports stadiums, arenas, and entertainment venues. The cloud-based software centralizes incident logging, threat surfacing, multi-agency coordination, digital checklists, and post-event reporting into a single command-and-control interface accessible via web dashboard and mobile app. The platform integrates with venue security technologies, radio systems, and public communication channels (including WhatsApp via QR code public reporting).

Product overview

Raven Controls provides a unified incident and operations management platform for sports and entertainment venues. The core offering consists of Raven ONE - a centralized real-time incident management system with integrated AI capabilities. The product suite includes the mobile Raven App for field operations, Raven Eye for public reporting via WhatsApp QR codes, and specialized features including Threat Surfacing Technology (AI-powered anomaly detection), Smart Issue Completion (automated categorization), Mapping, Integrated Dashboards, and Checklist Progression tools. The platform integrates with third-party security systems (Evolv, Fortress, Avigilon), communication tools (WhatsApp, Motorola), and venue technologies to provide complete operational visibility and coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Raven AI: Real-time incident management software using leading edge features including smart issue completion, threat surfacing technology, and machine learning to surface potential threats.
• Raven Eye
• Raven ONE

Products and services

• Raven ONE Centralized real-time incident management platform consolidating all security and operational data across venues into a single dashboard for command and control, used by MLS for matchday operations and UEFA for tournament oversight.
• Raven AI

Quantifiable outcome

• 41% reduction in incident response time
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Tennis AustraliacoreStrategic or Co-development Partner · 27 January 2026Tennis Australia and the Australian Open serve as early clients and partners for Raven Controls, providing an initial testing ground for the venue incident management software. The partnership was facilitated through AO Ventures' investment.
• ASM GlobalflagshipStrategic or Co-development Partner · 16 July 2025Raven Controls was appointed Preferred Incident Management System Partner for ASM Global's North America business. ASM Global is the world's premier venue management company managing over 400 venues. Raven is already active at Target Center (Minneapolis), Save Mart Center (California), Paycom Center (Oklahoma City), Greater Columbus Convention Center (Ohio), and Thunder Ridge Nature Arena (Missouri).
• Major League Soccer (MLS)flagshipStrategic or Co-development Partner · 1 April 2025Raven Controls officially launched its partnership with MLS in February 2025, providing a cutting-edge matchday reporting platform for all Stadium Security Advisors (SSAs). The platform supports 10 SSAs with real-time incident reporting, pre-match checklists, notification and escalation, and post-match reports accessible at MLS HQ.
• UEFAflagshipStrategic or Co-development Partner · 1 September 2024Raven Controls has been a trusted partner of UEFA for over 5 years, providing essential operational oversight across major competitions including the Champions League, Europa League, Conference League, Euro 2020, and Euro 2024. Raven is embedded within Venue Coordination Centres at every host stadium and visible to UEFA's operational command at HQ in Nyon.
• UCI (Union Cycliste Internationale)coreStrategic or Co-development Partner · 1 October 2023Raven Controls was appointed Official Incident Management System Provider for the UCI Cycling World Championships 2023 in Scotland. The deployment covered 14 venues, 7,000 athletes, and over 1 million spectators, with 600+ active users and integration across 50+ agencies including Police Scotland, Scottish Ambulance Service, and fire and rescue.
• Legends GlobalflagshipStrategic or Co-development PartnerRaven Controls is the preferred IMS (Incident Management System) supplier to Legends Global, the premier partner for the world's greatest live events, venues, and brands following Legends' acquisition of ASM Global in August 2024. Legends Global supports 450+ venues worldwide and over 20,000 events annually.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Everbridge: Critical event management and mass notification platform providing real-time risk intelligence, incident response, and operational coordination for enterprises and public sector — directly comparable to Raven's real-time incident management and multi-agency coordination capabilities.
• OnSolve: Critical event management platform combining mass notification, risk intelligence, and incident response — a direct peer to Raven in command-and-control incident management for organisations and large venues.
• Dataminr: AI-driven real-time event and risk detection platform that surfaces critical events from public data streams — closely comparable to Raven's AI Threat Surfacing Technology and real-time alerting model.
• Juvare: Emergency management and incident response software serving healthcare, government, and corporate customers — a direct peer in incident management, multi-agency coordination, and crisis operations software.
• Noggin: Operational resilience, incident management, and emergency management software for enterprise and government — directly comparable to Raven's incident logging, response workflows, and audit-trail capabilities.
• Resolver: GRC and incident management platform covering risk, compliance, and incident response — a direct competitor in incident management software with overlapping workflows for security operations.

Broad incumbents

• ServiceNow: Enterprise service management and GRC platform offering incident response, risk, and security operations modules. A broad incumbent that competes for incident management budget through wider enterprise platform bundling.
• Genetec: Unified physical security operations platform (video surveillance, access control, incident management) used widely in stadiums and venues — a broader incumbent offering overlapping security operations tooling for large facilities.

Others

• Motorola Solutions: Provider of security communications, radio, and command-centre software for public safety and venues — both a partner/integrator of Raven and an adjacent technology provider with overlapping venue-security capabilities.
• Crisis24: Global security services and crisis management provider (part of GardaWorld) — a complementary rather than directly competing player, addressing adjacent enterprise security and crisis-response needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raven Controls Ltd