Fresh Tape Media

What Fresh Tape Media does

Fresh Tape Media is a full-service creative production agency headquartered in Denver, Colorado, with a secondary hub in New York City. The firm was founded by Jared Kleinstein (also serving as Founder + CEO) and operates across concept development, live-action production, animation/VFX, custom set fabrication, event execution, and post-production, delivered primarily as project-based professional services to enterprise clients. Service capability is supported by an in-house Denver studio (with cyc cove wall, RGB lighting, and natural light, also rentable via Peerspace) and a vetted freelance network of 100+ creators that allows crew scaling up to 40+ personnel for large tentpole productions.

The agency's client base spans three primary segments: sports brands, leagues, and rights holders (NFL, NBA, WNBA, NHL, NCAA, MLB, LIV Golf, Augusta National, Team USA, Denver Broncos, Colorado Avalanche, Baltimore Ravens); consumer and technology brands (Meta, Microsoft, Chime, Crocs, EA Sports, Netflix, Amazon Prime); and streaming/media platforms (Warner Bros Discovery/Max, Showtime Sports). Notable project work includes the Emmy-campaigning six-part docuseries 'A Clean Sheet: Gabe Landeskog' on Max, the 2025 WNBA Draft 'W Train' activation, Team USA's Paris 2024 content program (293M views, 400+ deliverables), and the Chime 'Unlocking America's Payday' cross-country campaign (190M views).

The business model is project-based, quote-driven, and sales-led, with client acquisition driven by portfolio, industry awards (Clios Silver, Heartland Emmy, Webby, two Front Office Sports Best Employer awards, multiple Hashtag Sports Awards), earned media coverage, and referrals within the sports and entertainment industries. The company is privately held with no disclosed outside funding and operates a community outreach subsidiary called 'Art Department' (ART DEPT) supporting non-profits including MoveUkraine, Hockey Unlimited, and WiST. Stated headcount is approximately 20 team members plus four office pets.

Name

Fresh Tape Media

Legal name

Fresh Tape Media

Website

https://freshtapemedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Tape Media is a Denver- and NYC-based full-service creative agency producing branded content, documentaries, live activations, and custom fabrication for sports leagues, consumer brands, and streaming platforms.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPADAEAC

Corporate & Internal Communications Video

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

Keywords

• Creative production services
• Video content production
• Animation and VFX
• Set fabrication
• Event activation services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based professional services including concept development, video production, animation/VFX, event production, fabrication, and post-production for brands, sports leagues, teams, and media companies. Revenue is earned on a per-project basis across a diverse client portfolio.
2. Studio Rental: Denver-based studio rental through Peerspace, offering a fully equipped space with cyc cove wall, overhead RGB production lighting, natural light, and finished concrete floors. Cameras and production gear available for rent separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fresh Tape Media is a full-service creative production agency that delivers end-to-end content creation for sports brands, consumer brands, and streaming platforms. Core services span concept development, video and photo production (with crews of up to 40+), animation and VFX, custom set fabrication, live event execution, and post-production. The agency also operates a Denver production studio available for rental and runs a non-profit arm, The Art Department, supporting community organizations.

Product overview

Fresh Tape Media is a full-service creative agency offering a comprehensive suite of content creation services including concept development, production, animation & VFX, fabrication, events, and post-production. The agency operates from hubs in Denver and NYC with a vetted network of over 100 independent creators. Key offerings include video production for commercials and branded content, documentary series production, custom set fabrication and event activation, and full post-production workflows. Notable projects include the 'A Clean Sheet: Gabe Landeskog Docuseries' for Max, and campaigns for clients including Netflix, Amazon, WNBA, NFL, and NCAA. The agency also operates a Denver studio rental facility and maintains a community outreach program called 'Art Department' supporting non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Concept Development Creative ideation and concept development services where the team brainstorms and develops ideas into pitch-ready concepts with visual direction for social, branded, and commercial content. Intended for brands, sports leagues, and streaming platforms needing creative concepts.
• Production Full-scale video and photo production services from intimate interview setups to large-scale productions with crews of 40+, leveraging a vetted network of over 100 trusted creators. For brands, leagues, teams, and streaming platforms needing high-quality capture across sports and entertainment.
• Animation & VFX Eye-catching animation and visual effects services for brand videos and commercials, including motion graphics, compositing, and visual enhancement. For brands and rights holders needing cinematic content.
• Fabrication Custom set design and fabrication for interactive activations and events, including themed sets, props, and immersive environments for athletes, talent, and fans. For sports leagues, brands, and event organizers.
• Events Event creation and execution for inspirational and entertaining content and activations, managing the complete event lifecycle from planning to delivery. For brands, leagues, and event organizers.
• Post Production Post-production workflows combining storytelling and efficiency for delivering content across social, digital, and broadcast platforms with rapid turnaround capabilities. For brands, leagues, and streaming platforms needing fast content delivery.
• Fresh Tape Media Studio Rental Denver-based production studio rental available through Peerspace, featuring a cyc cove wall, overhead RGB production lighting, natural light, and finished concrete floors, with cameras and production gear available for rent separately. For SMB/individual buyers and third-party productions needing Denver studio space.
• A Clean Sheet: Gabe Landeskog Docuseries Six-part docuseries following Colorado Avalanche Captain Gabe Landeskog through anxiety, recovery, and sidelining from hockey, produced as a Fresh Tape Media Original Series for Max. For sports fans and streaming audiences; rights holders and platforms seeking premium documentary content.

Quantifiable outcome

• A Clean Sheet docuseries ranked Top 10 sports documentary on Max, commissioned for 6th episode due to partner enthusiasm, and currently campaigning for four Emmys.
• +8 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AKQAcoreStrategic or Co-development PartnerIntegrated creative agency partner on the Chime 'Unlocking America's Payday' campaign. AKQA served as the integrated creative agency while Fresh Tape Media acted as the production partner and producer for the multi-part cross-country tour.
• Chime Internal Creative AgencycoreStrategic or Co-development PartnerFresh Tape Media partnered with Chime's internal creative agency to produce the MyPay launch campaign 'Unlocking America's Payday' featuring Kai Cenat and Fanum across a multi-city activation culminating in an explosive live finale.
• CSM Sport & EntertainmentminorStrategic or Co-development PartnerAgency partner referenced in client testimonial for work on All-Star Week and team projects. CSM is a global sports and entertainment marketing agency.
• Microsoft CopilotcoreStrategic or Co-development PartnerFresh Tape Media produced branded content with creator Quen Blackwell showcasing Microsoft Copilot Vision feature. Quen later joined a live panel at Microsoft HQ to discuss the experience, extending the partnership into an IRL moment.
• Skylark AgencycoreStrategic or Co-development PartnerCreative agency partner that tapped Fresh Tape Media to produce the Denver Summit FC brand launch film, teaser, and crest reveal for the new NWSL team.
• MoveUkraineminorGTM or Marketing PartnerCharitable partnership through Fresh Tape Media's 'Art Department' initiative. Created social assets promoting MoveUkraine's pilsner initiative to raise funds for rebuilding homes for displaced persons in Ukraine.
• Hockey UnlimitedminorGTM or Marketing PartnerNon-profit partnership through Fresh Tape Media's 'Art Department' initiative. Hosted a content capture day at the Denver studio where young athletes were photographed and interviewed to create promotional materials for the organization.
• WiST (Women in Sports Tech)minorGTM or Marketing PartnerNon-profit partnership through Fresh Tape Media's 'Art Department' initiative. Elevated WiST's social media presence through graphics for newsletters and social channels to drive awareness for the fellowship program and its partners.
• LIV GolfcoreStrategic or Co-development PartnerServed as the primary production partner for LIV Golf Week 2026, overseeing event management, logistics, and execution across a three-day media carwash for all 14 LIV Golf teams.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Octagon: Global sports marketing agency producing branded content, athlete activations, and event creative for the same league/team/brand buyer FTM serves. Most directly comparable sports-focused creative shop at materially larger scale.
• The Marketing Arm: Sports and entertainment marketing agency (an Omnicom company) producing campaigns, content, and experiential work for leagues, brands, and athletes. Direct competitor for the same project-based sports creative briefs FTM wins.
• Engine Shop: Sports and lifestyle marketing agency focused on experiential, content, and brand activation for sports rights holders and brands. Comparable in service mix (content + experiential) and target buyer profile.
• GMR Marketing: Experiential and sports marketing agency producing content, activations, and event programs for global brands and sports properties. Comparable in scale and in combining fabrication/experiential with creative services.
• Sparks: Experiential and guerilla marketing agency producing branded stunts, events, and content for sports and consumer brands. Directly comparable on tentpole activations and fabrication-heavy briefs.
• MKG: Experiential marketing and creative agency producing events, content, and brand experiences for sports and consumer clients. Comparable on the activation/fabrication side of FTM's service mix.
• Allied Global Marketing: Integrated marketing agency producing content, events, and campaigns for entertainment, sports, and brand clients. Comparable buyer base and project-based service model.

Broad incumbents

• Wasserman: Large sports marketing, talent representation, and content agency. Overlaps with FTM on sports creative, branded content, and league/team engagements but operates at materially larger scale and broader scope.
• 72andSunny: Large global creative agency with a strong track record in sports-adjacent brand campaigns. Overlaps with FTM on branded content for sports-engaged audiences but is materially larger and broader in scope.
• Dentsu Sports: Sports marketing arm of global holding company Dentsu. Competes for the same league, brand, and rights-holder creative and activation briefs, with substantially deeper geographic and capital resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freshtapemedia
• Facebookfacebook.com/freshtapemedia
• Instagraminstagram.com/freshtapemedia
• TikToktiktok.com/@freshtapemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Tape Media