What Filuet does

Filuet is a privately held multinational business process outsourcing and contract logistics company that helps foreign enterprises expand into emerging and frontier markets. Founded around 1992-1994 with 30+ years of operational history, the company is legally domiciled in Cyprus and operates across 11 markets spanning Europe (Cyprus, Estonia, Latvia, Lithuania), Central Asia (Kazakhstan, Uzbekistan), West Asia (Azerbaijan, Georgia, Israel, Armenia), and South Asia (India). Its customer base is heavily weighted toward direct-selling and health/wellness brands, including publicly listed enterprises such as Herbalife, Tupperware, Young Living, Oriflame, NHT Global, Kyani, AMC, FuXion, and Morinda, with several client relationships exceeding 20 years. The company employs 300+ dedicated staff across its operating geographies and claims reach to a combined population of 1.5 billion potential customers.

The service platform is organized around five integrated pillars: E-Commerce Management (platform development, UX/CX design, website localization, smart vending machines, and interactive kiosks); Global Expansion BPO (market entry strategy, compliance, and operational setup); Global Fulfillment & Logistics (3PL warehousing, pick & pack, transportation, distribution, last-mile delivery); Importer of Record (customs clearance, HS code classification, duty/VAT calculation, product certification); and Employer of Record (talent acquisition, payroll, compliance). A sub-brand called Atalef extends the platform with AI-powered tech talent acquisition. Underlying technology consists of operational logistics systems managing cross-border compliance and fulfillment, with a Golden Partnership with nopCommerce enabling open-source e-commerce platform development. Filuet has no disclosed API, SDK, or platform product — its technology is operational rather than productized.

Revenue is generated through a mix of managed services contracts, professional services project fees for e-commerce builds, volume-based 3PL transaction fees, and per-employee recurring EOR fees. Pricing is quote-based and varies by market, scope, and service line, with a stated performance-aligned posture ("we only make money when you do"). Go-to-market is enterprise-focused, relying on consultative direct sales with dedicated account management rather than self-serve or product-led acquisition. No public revenue, funding, or valuation data is disclosed, and the company appears to remain founder-owned under chairman Alex Rashkovan with no institutional investment or M&A activity referenced.

Name

Filuet

Legal name

Filuet

Website

https://filuet.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Filuet is a Cyprus-domiciled BPO and contract logistics provider helping foreign enterprises — primarily direct-selling and health/wellness brands — expand into 11 emerging markets across Europe, Central Asia, West Asia, and South Asia through integrated market entry, fulfillment, customs, and workforce services.

Ownership category

akta.pro rank

Product category

Contract Logistics and BPO Services

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614), Local Messengers and Local Delivery (492210)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Digital Customs Connectivity & Single Window Integration Hubs (TLAEAOAK)

akta.pro secondary industries

Electronic Document Exchange & eBL/eAWB/eCMR Platforms (EDI/API) (TLAEAOAG), Real-Time Operational Visibility & Exception Management (TLAEAKAC), Carrier/Mode Connectivity & EDI/API Network Platforms (TLAEADAD)

Keywords

• Contract logistics services
• Business process outsourcing
• Importer of record services
• Employer of record services
• Global fulfillment solutions

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Global Expansion and BPO Services: Comprehensive business process outsourcing services for global expansion including market entry strategy, compliance management, and ongoing operational support. Revenue generated through managed services contracts with enterprise clients.
2. E-Commerce Management Services: IT solutions including e-commerce platform development, UX/CX design, website localization, and automated retail solutions. Revenue model based on project fees and ongoing service contracts.
3. Global Fulfillment and Logistics: Third-party logistics (3PL) services covering warehousing, transportation, distribution, and last-mile delivery. Revenue generated through volume-based logistics fees.
4. Importer of Record (IOR) Services: Customs clearance and compliance services ensuring seamless product entry into international markets. Revenue from service fees per shipment and ongoing compliance management.
5. Employer of Record (EOR) Services: White-collar HR services supporting workforce management including talent acquisition, payroll processing, and compliance. Revenue through per-employee managed service fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Filuet is a multinational business process outsourcing and contract logistics provider that helps foreign companies expand into emerging markets across Europe, Central Asia, West Asia, and South Asia. Its core offerings are organized around five pillars: E-Commerce Management (platform development, UX/CX design, localization, smart vending, kiosks), Global Expansion BPO (market entry and operational support), Global Fulfillment & Logistics (3PL warehousing, pick & pack, transportation, distribution, last-mile delivery), Importer of Record (customs clearance, HS classification, duties/VAT, documentation, product certification and compliance), and Employer of Record (white-collar talent acquisition, payroll, and compliance), delivered through a 300+ person workforce operating across 11 markets.

Product overview

Filuet is a multinational business process outsourcing and logistics company offering a platform of integrated services organized around five pillars: E-Commerce Management, Global Expansion (BPO), Global Fulfillment & Logistics, IOR (Importer of Record), and EOR (Employer of Record). The platform also includes a sub-brand called Atalef for AI-powered tech talent acquisition. Under these pillars, Filuet delivers numerous sub-services including import tax and customs clearance, last-mile delivery, customs compliance and documentation, product certification, product compliance, quality assurance, global fulfillment, storefront solutions, logistics management, delivery, pick and pack, warehousing, and importation services. The company operates across 11 markets in Europe, Central Asia, West Asia, and South Asia, enabling brands to expand globally without building in-house infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Atalef: AI-powered tech talent acquisition solution providing fully managed contracts, payroll, and compliance services.

Products and services

• E-Commerce Management End-to-end e-commerce enablement including platform development, UX/CX design, website localization, and automated retail solutions (smart vending machines, interactive kiosks) for brands expanding into multiple international markets.
• Global Expansion (BPO) Business process outsourcing and market entry services delivering in-depth market knowledge and on-the-ground local presence to support enterprise clients' international growth across 11 markets.
• Global Fulfillment & Logistics Third-party logistics (3PL) services for B2C e-commerce and brick-and-mortar operations covering warehousing, pick & pack, transportation, distribution, and last-mile delivery across 11 international markets.
• IOR (Importer of Record) End-to-end customs clearance and compliance services handling all import and documentation procedures for seamless product entry into target markets, including HS code classification, duty/VAT calculation, customs payment processing, product certification, and document preparation.
• EOR - White Collar Employer of Record services providing end-to-end workforce management including talent acquisition, payroll processing, and compliance for hiring white-collar employees in new international markets.
• Atalef AI-powered tech talent acquisition solution combining AI sourcing with fully managed contracts, payroll, and compliance services for technology roles, operated as a Filuet sub-brand.

Quantifiable outcome

• Market entry completed in 6 months or less
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• nopCommercecoreTechnology or IntegrationGolden Partnership with nopCommerce, an open-source e-commerce platform. Filuet offers e-commerce platform development and integration services leveraging nopCommerce technology, providing clients with flexible e-commerce solutions for global market expansion.

Scale indicators6 records

Expansion highlights5 records

Broad incumbents

• DHL Supply Chain: Global 3PL and contract logistics division of DHL Group, offering warehousing, fulfillment, customs, and multi-market distribution to enterprise clients. Comparable to Filuet in scope of contract logistics but operates at vastly greater scale and geographic breadth.
• Kuehne+Nagel: One of the world's largest freight forwarders and contract logistics providers, with significant emerging-market presence and customs capabilities. Broadly comparable to Filuet in service mix but operates at much larger scale and across more verticals.
• DSV Panalpina: Global transport and logistics company offering air, sea, road freight, and contract logistics across 80+ countries. Comparable to Filuet in cross-border freight and customs services but at significantly greater geographic and capital scale.
• GEODIS: Global logistics provider offering freight forwarding, contract logistics, and distribution & fulfillment across 170+ countries. Comparable to Filuet in offering integrated logistics services with customs and distribution capabilities but at much larger enterprise scale.

Direct peers

• Flexport: Digital-native freight forwarding and global logistics platform offering customs, fulfillment, and supply-chain visibility to direct-to-consumer brands expanding internationally. Comparable to Filuet in serving cross-border e-commerce brands but with a technology-first rather than services-first model.
• ShipBob: Tech-enabled 3PL providing warehousing, pick-and-pack, and last-mile fulfillment for D2C and e-commerce brands across multiple geographies. Directly comparable to Filuet's global fulfillment pillar but focused on SMB and mid-market D2C clients in Western markets.
• Inception Worldwide: BPO and IOR provider specializing in direct-selling/MLM clients seeking international expansion. The closest functional peer to Filuet given overlapping customer base (Herbalife, Young Living-adjacent MLMs) and identical service pillars (IOR, EOR, fulfillment).
• PFSweb / ModusLink: BPO provider of fulfillment, customer care, and e-commerce services for direct-selling, health-and-wellness, and consumer brand clients. Directly comparable to Filuet's vertical specialization in direct-selling/MLM and health-and-wellness fulfillment.
• Radial: Omnichannel fulfillment and customer-care provider serving enterprise D2C and brand clients across multiple geographies. Comparable to Filuet's e-commerce fulfillment pillar at the enterprise brand level, primarily serving North American and European markets.
• BDP International: Privately-held global logistics company offering freight forwarding, customs, supply chain consulting, and distribution services, particularly strong in emerging markets. Comparable to Filuet's combination of customs, logistics consulting, and emerging-market focus at similar mid-market scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/filuet
• LinkedInlinkedin.com/company/filuet-group
• Instagraminstagram.com/filuet_/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filuet