RAZ Imports
RAZ Imports is a privately held US wholesale importer of seasonal holiday decorations and home accents, founded in 1979 in Arlington, Texas. It supplies themed Christmas, Fall, Spring, and Year-Round assortments to independent and chain gift retailers through a Magento B2B storefront and three US trade-show showrooms.
- Company typePrivate
- Founded1979
- HeadquartersArlington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What RAZ Imports does
RAZ Imports, Inc. is a privately held US wholesale importer and distributor of seasonal holiday decorations and home accents, founded in 1979 and headquartered at 1020 Eden Road in Arlington, Texas. The company sells ornaments, candles, florals, greenery, lights, ribbons, water lanterns, and home accessories organized into themed collections across four seasonal catalogs — Christmas, Fall & Halloween, Spring & Summer, and Year-Round — with more than 30 named sub-collections such as Eric Cortina, Enchanted Forest, Apres Ski, Bows & Baubles, Home For The Holidays, Mistletoe Market, Sugar & Spice, Winterfolk, Yuletide Traditions, Spring Affair, Le Chic Boutique, Royal Palm, and Summer Cottage. Its proprietary Luminesce candle line and exclusive Eric Cortina designer collection are anchored offerings, and the company added exclusive North American distribution of Vance Kitira artisanal candles effective January 2026, replacing Sullivans as the prior distributor.
The core technology stack is a Magento-based B2B ecommerce storefront at razimports.com with login-gated pricing, NetSuite-integrated claims processing, and a Box.com document repository housing retailer resources such as the credit application, cancellation form, marketing kit, sales programs, Vance Kitira Fixture Program, and catalogs/supplements. New retail customers must apply and be approved within one to two business days before pricing and checkout are enabled. The company operates permanent showrooms at the three largest US gift and home trade venues — AmericasMart Atlanta (240 Peachtree St. NW, Suite 18-C-15), Dallas Market Center (2050 N Stemmons Freeway, Suite 340), and World Market Center Las Vegas (455 S. Grand Central Pkwy, Suite C-0612) — used for the Atlanta Summer, Dallas Total Home & Gift, and Las Vegas Summer markets.
Revenue is generated primarily through wholesale transactions to independent and chain gift/home retailers, distributed via the B2B storefront, inside and field sales reps (including a newly hired Key Accounts Manager), and the three trade-show showrooms; pricing is not publicly disclosed. End consumers are directed to a "Where to Buy" store locator on the site, and there is no direct-to-consumer storefront. The customer base is segmented vertically across retail gift and home accents, with supplemental marketing through Instagram, Facebook, YouTube, Pinterest, trade press coverage, and retailer-facing catalogs and marketing kits.
RAZ Imports firmographics
Firmographics- Name
- RAZ Imports
- Legal name
- RAZ Imports, Inc.
- Website
- https://razimports.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RAZ Imports is a privately held US wholesale importer of seasonal holiday decorations and home accents, founded in 1979 in Arlington, Texas. It supplies themed Christmas, Fall, Spring, and Year-Round assortments to independent and chain gift retailers through a Magento B2B storefront and three US trade-show showrooms.
- Ownership category
- akta.pro rank
RAZ Imports industry classification
Industry- Product category
- Wholesale Seasonal Home Decor
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Florists (45931)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
- akta.pro secondary industry
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)
Keywords
Where RAZ Imports is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
RAZ Imports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale product sales: Primary revenue stream is wholesale sale of seasonal home decor, ornaments, candles, florals, greenery, lights, ribbons and home accessories to retail accounts via the online B2B storefront, sales reps, and trade show appointments. Pricing is gated behind account login.
- Distributed brands (Vance Kitira): Revenue from distributing Vance Kitira artisanal candles in North America, with orders starting January 2026, replacing Sullivans as the prior distributor.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
RAZ Imports product offering
Product offeringCore offering
RAZ Imports is a wholesale importer and distributor of seasonal holiday decorations and home accents, supplying independent and chain gift and home retailers across the United States through a Magento-based B2B ecommerce storefront, dedicated sales reps and key accounts managers, and permanent showrooms at AmericasMart (Atlanta), Dallas Market Center, and World Market Center Las Vegas. Its catalog spans Christmas, Fall & Halloween, Spring & Summer, and Year-Round themed collections covering ornaments, candles, florals, greenery, lights, ribbons, water lanterns, and home accessories, and includes proprietary and exclusive lines such as Luminesce Candles, the Eric Cortina designer collection, and the Vance Kitira artisanal candle line distributed in North America beginning January 2026.
Product overview
RAZ Imports operates a unified wholesale e-commerce platform (built on Magento) that retails seasonal and year-round home decor to retailers, organized into themed product lines rather than distinct modular software products. The core catalog spans the Christmas Seasonal Collection (ornaments, garlands, Santa, elves, nutcrackers, gingerbread, nativities, angels, churches & houses, deer, home decor, ribbon, shatterproof ornaments, accessories, plus themed sub-collections like Eric Cortina, Enchanted Forest, Apres Ski, Bows & Baubles, Holiday Spectacular, Home For The Holidays, and Yuletide Traditions), the Fall & Halloween Seasonal Collection (Halloween, Harvest), and the Spring & Summer Seasonal Collection (Celebrations, Courtyard, Golden Provence, Heirloom, La Dolce Vita, Le Chic Boutique, Royal Palm, Spring Affair, Spring Candles, Spring Ribbon, Summer Cottage, Flower Shop, The Potting Shed, Garden Society, Citrus Spritz). Year-round product categories include Greenery, Floral, Home Accessories, Lights, Water Lanterns, and two candle lines: the proprietary Luminesce Candles (glass pillar, taper & pillar, clip-on, novelty, accessories) and the newly distributed Vance Kitira Candles (pillar, taper, pear, goblet, brick, votive, fixtures). The Super Buy program surfaces in-stock and discounted inventory across all three seasonal assortments.
Differentiator
Problem solved
Functional benefit
Brands
- Eric Cortina: An exclusive collection of holiday ornaments designed by artist Eric Cortina, inspired by antiques and flea market finds, blending traditional elements with modern touches. Sold as RAZ Exclusive ornaments.
- Luminesce Candles
- Vance Kitira
Products and services
- Christmas Seasonal Collection Holiday-themed wholesale merchandise assortment for retailers, covering ornaments, garlands and banners, Santa figures, elves, nutcrackers, gingerbread, nativities, angels, churches and houses, deer, home decor, ribbon, shatterproof ornaments, and accessories organized into themed collections for Christmas selling seasons.
- Fall & Halloween Seasonal Collection Autumn and Halloween-themed wholesale merchandise assortment for retailers, including fall home decor, ribbon, garlands, shatterproof ornaments, and accessories organized under Harvest and Halloween themes.
- Spring & Summer Seasonal Collection Spring and summer wholesale merchandise assortment for retailers, including rabbits and bunnies, garlands and banners, home decor, garden, ribbon, shatterproof ornaments, and accessories organized into themed collections such as Celebrations, Courtyard, Golden Provence, Heirloom, La Dolce Vita, Le Chic Boutique, Royal Palm, Spring Affair, Summer Cottage, Flower Shop, and The Potting Shed.
- Greenery Year-round decorative greenery assortment for retailers, including wreaths, garlands, swags, picks and sprays, premade arrangements, and trees.
- Floral Year-round decorative floral assortment for retailers, including balls, picks sprays and stems, branches, bushes and bundles, wreaths, novelty florals, potted florals, and tabletop florals.
- Home Accessories Year-round home accent merchandise for retailers, including decorative accessories, wall decor, containers, textiles, and furniture.
- Lights Year-round decorative lighting assortment for retailers, including string lights, starbursts, lit branches, lit trees, novelty lights, and night lights.
- Luminesce Candles RAZ Imports' proprietary candle sub-brand for retailers, including glass pillar candles, taper and pillar candles, clip-on candles, novelty candles, and accessories marketed as a bestseller assortment in multiple colors and sizes.
- Vance Kitira Candles Artisanal candle line distributed by RAZ Imports in North America starting January 2026, including pillar, taper, pear, goblet, brick, and votive candles plus candle fixtures, merchandised under the Year Round seasonal category with a dedicated Vance Kitira Fixture Program for retailers.
- Water Lanterns Decorative floating water lantern assortment for retailers, offered across Christmas, Fall & Halloween, and Spring & Summer seasonal assortments.
- Eric Cortina Collection Exclusive RAZ Imports collection of holiday ornaments designed by artist Eric Cortina, sold under the RAZ Exclusive mark and distributed only through RAZ Imports. Includes nutcrackers, ginger jars, globes, ribbon ball ornaments, pagodas, varsity Santa, and themed tree ornaments blending antique, flea-market, and modern Christmas motifs.
- Super Buy In-stock and discounted wholesale inventory program for retailers, offering Super Buy and Push Flame & Promo candles across Christmas, Fall & Halloween, and Spring & Summer assortments.
Quantifiable outcome
- Distributes Vance Kitira artisanal candles across all of North America, replacing the prior distributor (Sullivans) with orders beginning January 2026.
Companies that use RAZ Imports
Customer profileSegments2 records
Ideal customer profiles2 records
RAZ Imports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RAZ Imports partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship / core and core.
- Vance Kitiraflagship / coreRAZ Imports announced a partnership with Vance Kitira to distribute its artisanal candles across North America. Orders begin January 2026, with RAZ Imports replacing Sullivans as the prior distributor. The Vance Kitira line is merchandised on razimports.com under candles with categories including Pillar, Taper, Pear, Goblet, Brick, Votive, and Fixtures, and includes dedicated retailer programs such as the Vance Kitira Fixture Program and Vance Kitira Terms and FAQs.
- AmericasMart AtlantacoreRAZ Imports maintains a permanent showroom at AmericasMart in Atlanta (Bldg. 1, Suite 18-C-15, 240 Peachtree St. NW) and exhibits at the Atlanta Summer Market (June 9–14) each year, using the venue as a key B2B sales channel.
- Dallas Market CentercoreRAZ Imports maintains a permanent showroom at the Dallas Market Center (2050 N Stemmons Freeway, Suite 340) and exhibits at the Dallas Total Home & Gift Market (June 24–30), a primary B2B sales channel.
- World Market Center Las VegascoreRAZ Imports maintains a permanent showroom at the World Market Center Las Vegas (455 S. Grand Central Pkwy, Suite C-0612) and exhibits at the Las Vegas Summer Market (July 26–30), a key B2B sales channel.
- Eric CortinacoreArtist Eric Cortina designs an exclusive assortment of holiday ornaments for RAZ Imports, sold under the 'RAZ Exclusive' mark. The collection blends antiques, flea-market finds, and traditional Christmas icons with modern touches and is positioned as a flagship designer line.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RAZ Imports competitors and assessment
Company assessmentDirect peers
- Sullivans: Long-standing US wholesale importer of seasonal home decor, florals, and gift items sold to independent gift and home stores via similar B2B channels. Directly comparable to RAZ Imports as a direct competitor in the same product categories and customer base; notably, RAZ replaced Sullivans as Vance Kitira's North American distributor.
- Kurt Adler: Wholesale importer and manufacturer of Christmas and seasonal holiday decor, ornaments, and trees, selling to retail gift shops worldwide. Highly comparable in product mix (ornaments, holiday decor, ribbons) and seasonal B2B wholesale model.
- Transpac Imports: Wholesale importer of seasonal home decor, holiday merchandise, and gift items distributed to independent retailers and chains. Comparable to RAZ in seasonal product breadth, B2B model, and independent gift store customer base.
- Roman Inc. Wholesale designer and distributor of seasonal home decor, gifts, and inspirational products sold through independent gift retailers. Comparable assortment (ornaments, florals, seasonal decor) and similar B2B gift channel focus.
- Christopher Radko: Designer and distributor of handcrafted glass Christmas ornaments and seasonal decor sold primarily through independent and specialty gift retailers. Comparable in ornament-led holiday assortment and gift-channel distribution model.
- Old World Christmas: Wholesale manufacturer of handcrafted glass Christmas ornaments distributed through independent gift shops and specialty retailers. Comparable in ornament-led holiday assortment and B2B gift channel go-to-market.
- IMAX Worldwide Import: Wholesale importer of decorative home accessories, lighting, and seasonal home accents sold to retailers. Comparable assortment (home accents, decorative accessories, seasonal lighting) and B2B wholesale distribution model.
Broad incumbents
- Department 56: Established collectibles and seasonal decor brand with broader gift and home decor assortment sold through independent retailers and chains. Comparable seasonal product positioning but operates at larger scale with broader portfolio than RAZ's specialty.
- Balsam Hill: Premium artificial Christmas trees, wreaths, garlands, and holiday decor sold primarily through DTC and specialty retail. Comparable in artificial greenery and Christmas decor category, though primarily DTC rather than wholesale.
- Enesco: Wholesale designer and distributor of gifts, seasonal decor, ornaments, and figurines for independent and chain gift retailers. Comparable in seasonal/gift product mix and wholesale channel, though larger and broader in scope than RAZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
RAZ Imports social profiles
Digital presenceRAZ Imports financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAZ Imports leadership team
Management profileNumber of profiles
RAZ Imports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAZ Imports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAZ Imports
What does RAZ Imports do?
RAZ Imports is a wholesale importer and distributor of seasonal holiday decorations and home accents, supplying independent and chain gift and home retailers across the United States through a Magento-based B2B ecommerce storefront, dedicated sales reps and key accounts managers, and permanent showrooms at AmericasMart (Atlanta), Dallas Market Center, and World Market Center Las Vegas. Its catalog spans Christmas, Fall & Halloween, Spring & Summer, and Year-Round themed collections covering ornaments, candles, florals, greenery, lights, ribbons, water lanterns, and home accessories, and includes proprietary and exclusive lines such as Luminesce Candles, the Eric Cortina designer collection, and the Vance Kitira artisanal candle line distributed in North America beginning January 2026.
Is RAZ Imports a public or private company?
RAZ Imports is a private company. It is classified as unknown and is currently operating.
When was RAZ Imports founded?
RAZ Imports was founded in 1979. It employs 51 to 100 people.
Where is RAZ Imports based?
RAZ Imports is headquartered in Arlington, United States, in the North America region.
How does RAZ Imports make money?
Two revenue lines are on record. Wholesale product sales are the primary driver. The others are distributed brands (Vance Kitira).
Who are RAZ Imports's main competitors?
Direct peers on record are Sullivans, Kurt Adler, Transpac Imports, Roman Inc., Christopher Radko, Old World Christmas and IMAX Worldwide Import. Broad incumbents are Department 56, Balsam Hill and Enesco.
Does RAZ Imports have an API?
No public API is recorded for RAZ Imports.
What industry is RAZ Imports in?
RAZ Imports's product category is Wholesale Seasonal Home Decor. Its primary akta.pro industry code is CRAIACAD, Seasonal, Holiday & Party Home Décor Retail, with a secondary code of CRALAJAD, Seasonal & Holiday Gifts & Decor Retail. Its NAICS code is 45942 and its SIC code is 5020.