NOISE
NOISE is a New York-based full-service marketing, advertising, and creative agency and venture studio founded in 2018 by Joe Laresca. It serves enterprise consumer brands and public figures with strategy, creative, social, production, and PR services, while launching owned venture brands such as BOOST and NOISE Latin.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NOISE does
NOISE is a New York-based full-service marketing, advertising, and creative company founded in 2018 by Joe Laresca. The firm operates a dual business model: as a creative agency providing brand strategy, creative campaigns, social media management, design, production, and public relations to consumer brands and public figures, and as a venture studio that conceives, builds, and launches its own consumer and lifestyle brands. The agency serves an enterprise and celebrity client roster that includes Amazon, Red Bull, Diageo, Cadillac, Forbes, NBC, Bravo, Stoli, Nick Jonas, Ryan Serhant, John Varvatos, and Bjarke Ingels Group, while the venture studio has produced BOOST (immunity vitamins, 2020), Bentley Architecture + Design (2021), Virgo nightclub (2022), and the NOISE Latin division (2023). NOISE is MBE-certified (Minority Business Enterprise), was ranked #571 on the 2022 Inc. 5000 and 20th fastest growing in the Northeast by Inc. Regional, and has received Communication Arts, Awwwards, and FWA recognition for the BOOST brand.
Revenue is generated through three streams: agency service fees from project-based and retainer engagements; equity participation and operational involvement in launched venture brands (including a minority stake in Major Food Group); and direct-to-consumer merchandise sales via an owned e-commerce store carrying crewnecks, hoodies, and hats, including collaborations such as NOISE x Sundae School. Pricing is opaque at the agency level, with disclosed unit prices only for merchandise (e.g., $30-$100 per item). The company distributes services through direct enterprise sales and promotes itself through organic social channels (Instagram, LinkedIn, TikTok, Twitter, Vimeo), earned media in major business publications, a portfolio-driven website, and industry event hosting including the Forbes Under 30 After Party. The company has 11-50 employees and is headquartered at 85 Broad St., New York, with no public funding rounds, parent company, or disclosed revenue, operating as a privately held founder-led firm.
NOISE firmographics
Firmographics- Name
- NOISE
- Legal name
- NOISE MOGULS, LLC
- Website
- https://noise.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NOISE is a New York-based full-service marketing, advertising, and creative agency and venture studio founded in 2018 by Joe Laresca. It serves enterprise consumer brands and public figures with strategy, creative, social, production, and PR services, while launching owned venture brands such as BOOST and NOISE Latin.
- Ownership category
- akta.pro rank
Where NOISE is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NOISE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: Full-service agency revenue from creative campaigns, social media management, brand strategy, design, production, and public relations services for brands and public figures. Revenue is generated through project-based and retainer engagements.
- Venture Studio: NOISE operates as a venture studio that creates, designs, and launches new brands and companies. This includes ventures like BOOST (immunity vitamins), Bentley Architecture + Design, Virgo nightclub, and investments in Major Food Group. Revenue comes from equity stakes and operational involvement in launched ventures.
- Merchandise Sales: NOISE sells branded merchandise including crewnecks, hoodies, and hats through their e-commerce store. Products include NOISE x Sundae School collaboration items and branded apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded merchandise at various price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NOISE product offering
Product offeringCore offering
NOISE is a full-service marketing, advertising, and creative agency that operates as a venture studio, creating and launching new brands while providing creative, design, social media, production, and public relations services to consumer brands, celebrities, and public figures. The agency is recognized for its work with high-profile clients and has expanded into branded merchandise through an e-commerce platform.
Product overview
NOISE is a full-service marketing, advertising, and creative agency founded in 2018 by Joe Laresca. The company operates a dual business model: as a service-based agency offering creative, social, design, production, and PR services, and as a venture studio that creates and launches new brands. Core agency services include campaign development, social media strategy, branding, photography/video production, and event production. Venture brands include BOOST (immunity vitamins), Bentley Architecture + Design, Virgo nightclub, and NOISE Latin division. The company also sells branded merchandise including apparel and accessories through its online store.
Differentiator
Problem solved
Functional benefit
Brands
- NOISE Latin: Agency specializing in Latin culture and doing business in Spanish and Spanglish
- Bentley Architecture + Design
- BOOST
- Virgo
Products and services
- Brand Strategy
- Creative Campaigns
- Social Media Management
- Public Relations
- Venture Studio
- Design Services
- Production Services
- Branded Merchandise
Quantifiable outcome
- Multiple sold-out production runs for BOOST brand
- +2 more outcomes
Companies that use NOISE
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
NOISE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOISE partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
NOISE competitors and assessment
Company assessmentDirect peers
- Anomaly: Independent creative agency that has built and launched its own brands and product ventures alongside client work. Strong parallel to NOISE's dual agency-plus-venture-studio operating model.
- Mekanism: Independent creative agency known for brand storytelling, content production, and integrated campaigns. Comparable to NOISE as a similarly sized independent creative shop serving enterprise consumer brands with full-service creative and production capabilities.
- VaynerMedia: Digital-first creative and media agency founded by a high-profile personality (Gary Vaynerchuk), serving enterprise clients with social, creative, and influencer-led campaigns. Closely mirrors NOISE's founder-led, celebrity-connected agency model.
- GALE: Independent, multi-disciplinary creative agency with expertise in brand strategy, creative, media, and data. Comparable to NOISE as a mid-sized independent offering full-service capabilities to enterprise clients.
- Johannes Leonardo: Independent creative agency producing award-winning work for enterprise brands across beverages, automotive, and tech. Comparable mid-sized independent competitor for the same brand clients NOISE serves.
- Mother: Independent creative agency with offices in NYC and globally, known for entrepreneurial culture and bold creative work. Comparable independent creative competitor for enterprise brand clients.
Broad incumbents
- Droga5 (Accenture Song): Premium creative agency now part of Accenture Song, serving many of the same global enterprise consumer brands as NOISE. Larger-scale incumbent competitor for premium creative briefs.
- BBDO Worldwide: Global advertising network within Omnicom serving major enterprise brands across creative, media, and PR. Large-scale incumbent competing for the same brand advertising budgets NOISE targets.
- Wieden+Kennedy: Iconic independent creative agency known for culturally resonant campaigns for Nike, Coca-Cola, and other major brands. Larger-scale independent competitor for premium enterprise creative work.
Emerging players
- Red Antler: Branding agency that both serves startups and launches its own brands/ventures. Closely comparable to NOISE on the venture-studio dimension and on launching consumer brands from scratch (e.g., BOOST).
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NOISE social profiles
Digital presenceNOISE compliance and trust
Trust signalCompliance1 record
NOISE financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOISE leadership team
Management profileNumber of profiles
Profiles1 record
NOISE subsidiaries and ownership
Company hierarchySubsidiaries5 records
NOISE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOISE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOISE
What does NOISE do?
NOISE is a full-service marketing, advertising, and creative agency that operates as a venture studio, creating and launching new brands while providing creative, design, social media, production, and public relations services to consumer brands, celebrities, and public figures. The agency is recognized for its work with high-profile clients and has expanded into branded merchandise through an e-commerce platform.
Is NOISE a public or private company?
NOISE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOISE founded?
NOISE was founded in 2018. It employs 11 to 50 people.
Where is NOISE based?
NOISE is headquartered in New York, United States, in the North America region.
How does NOISE make money?
Three revenue lines are on record. Advertising and Marketing Services are the primary driver. The others are venture Studio and merchandise Sales.
Who are NOISE's main competitors?
Direct peers on record are Anomaly, Mekanism, VaynerMedia, GALE, Johannes Leonardo and Mother. Broad incumbents are Droga5 (Accenture Song), BBDO Worldwide and Wieden+Kennedy. Red Antler is listed as an emerging player.
Does NOISE have an API?
No public API is recorded for NOISE.