NOISE

Advertising & Marketing Servicesnoise.com

NOISE is a New York-based full-service marketing, advertising, and creative agency and venture studio founded in 2018 by Joe Laresca. It serves enterprise consumer brands and public figures with strategy, creative, social, production, and PR services, while launching owned venture brands such as BOOST and NOISE Latin.

Company typePrivate
Founded2018
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingServices

What NOISE does

NOISE is a New York-based full-service marketing, advertising, and creative company founded in 2018 by Joe Laresca. The firm operates a dual business model: as a creative agency providing brand strategy, creative campaigns, social media management, design, production, and public relations to consumer brands and public figures, and as a venture studio that conceives, builds, and launches its own consumer and lifestyle brands. The agency serves an enterprise and celebrity client roster that includes Amazon, Red Bull, Diageo, Cadillac, Forbes, NBC, Bravo, Stoli, Nick Jonas, Ryan Serhant, John Varvatos, and Bjarke Ingels Group, while the venture studio has produced BOOST (immunity vitamins, 2020), Bentley Architecture + Design (2021), Virgo nightclub (2022), and the NOISE Latin division (2023). NOISE is MBE-certified (Minority Business Enterprise), was ranked #571 on the 2022 Inc. 5000 and 20th fastest growing in the Northeast by Inc. Regional, and has received Communication Arts, Awwwards, and FWA recognition for the BOOST brand.

Revenue is generated through three streams: agency service fees from project-based and retainer engagements; equity participation and operational involvement in launched venture brands (including a minority stake in Major Food Group); and direct-to-consumer merchandise sales via an owned e-commerce store carrying crewnecks, hoodies, and hats, including collaborations such as NOISE x Sundae School. Pricing is opaque at the agency level, with disclosed unit prices only for merchandise (e.g., $30-$100 per item). The company distributes services through direct enterprise sales and promotes itself through organic social channels (Instagram, LinkedIn, TikTok, Twitter, Vimeo), earned media in major business publications, a portfolio-driven website, and industry event hosting including the Forbes Under 30 After Party. The company has 11-50 employees and is headquartered at 85 Broad St., New York, with no public funding rounds, parent company, or disclosed revenue, operating as a privately held founder-led firm.

NOISE firmographics

Firmographics

Name: NOISE
Legal name: NOISE MOGULS, LLC
Website: https://noise.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: NOISE is a New York-based full-service marketing, advertising, and creative agency and venture studio founded in 2018 by Joe Laresca. It serves enterprise consumer brands and public figures with strategy, creative, social, production, and PR services, while launching owned venture brands such as BOOST and NOISE Latin.
Ownership category
akta.pro rank

Where NOISE is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

NOISE business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Advertising and Marketing Services: Full-service agency revenue from creative campaigns, social media management, brand strategy, design, production, and public relations services for brands and public figures. Revenue is generated through project-based and retainer engagements.
Venture Studio: NOISE operates as a venture studio that creates, designs, and launches new brands and companies. This includes ventures like BOOST (immunity vitamins), Bentley Architecture + Design, Virgo nightclub, and investments in Major Food Group. Revenue comes from equity stakes and operational involvement in launched ventures.
Merchandise Sales: NOISE sells branded merchandise including crewnecks, hoodies, and hats through their e-commerce store. Products include NOISE x Sundae School collaboration items and branded apparel.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Branded merchandise at various price points

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

NOISE product offering

Product offering

Core offering

NOISE is a full-service marketing, advertising, and creative agency that operates as a venture studio, creating and launching new brands while providing creative, design, social media, production, and public relations services to consumer brands, celebrities, and public figures. The agency is recognized for its work with high-profile clients and has expanded into branded merchandise through an e-commerce platform.

Product overview

NOISE is a full-service marketing, advertising, and creative agency founded in 2018 by Joe Laresca. The company operates a dual business model: as a service-based agency offering creative, social, design, production, and PR services, and as a venture studio that creates and launches new brands. Core agency services include campaign development, social media strategy, branding, photography/video production, and event production. Venture brands include BOOST (immunity vitamins), Bentley Architecture + Design, Virgo nightclub, and NOISE Latin division. The company also sells branded merchandise including apparel and accessories through its online store.

Differentiator

Problem solved

Functional benefit

Brands

NOISE Latin: Agency specializing in Latin culture and doing business in Spanish and Spanglish
Bentley Architecture + Design
BOOST
Virgo

Products and services

Brand Strategy
Creative Campaigns
Social Media Management
Public Relations
Venture Studio
Design Services
Production Services
Branded Merchandise

Quantifiable outcome

Multiple sold-out production runs for BOOST brand
+2 more outcomes

Companies that use NOISE

Customer profile

Named customers12 records

Segments4 records

Ideal customer profiles5 records

NOISE technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

NOISE partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

NOISE competitors and assessment

Company assessment

Direct peers

Anomaly: Independent creative agency that has built and launched its own brands and product ventures alongside client work. Strong parallel to NOISE's dual agency-plus-venture-studio operating model.
Mekanism: Independent creative agency known for brand storytelling, content production, and integrated campaigns. Comparable to NOISE as a similarly sized independent creative shop serving enterprise consumer brands with full-service creative and production capabilities.
VaynerMedia: Digital-first creative and media agency founded by a high-profile personality (Gary Vaynerchuk), serving enterprise clients with social, creative, and influencer-led campaigns. Closely mirrors NOISE's founder-led, celebrity-connected agency model.
GALE: Independent, multi-disciplinary creative agency with expertise in brand strategy, creative, media, and data. Comparable to NOISE as a mid-sized independent offering full-service capabilities to enterprise clients.
Johannes Leonardo: Independent creative agency producing award-winning work for enterprise brands across beverages, automotive, and tech. Comparable mid-sized independent competitor for the same brand clients NOISE serves.
Mother: Independent creative agency with offices in NYC and globally, known for entrepreneurial culture and bold creative work. Comparable independent creative competitor for enterprise brand clients.

Broad incumbents

Droga5 (Accenture Song): Premium creative agency now part of Accenture Song, serving many of the same global enterprise consumer brands as NOISE. Larger-scale incumbent competitor for premium creative briefs.
BBDO Worldwide: Global advertising network within Omnicom serving major enterprise brands across creative, media, and PR. Large-scale incumbent competing for the same brand advertising budgets NOISE targets.
Wieden+Kennedy: Iconic independent creative agency known for culturally resonant campaigns for Nike, Coca-Cola, and other major brands. Larger-scale independent competitor for premium enterprise creative work.

Emerging players

Red Antler: Branding agency that both serves startups and launches its own brands/ventures. Closely comparable to NOISE on the venture-studio dimension and on launching consumer brands from scratch (e.g., BOOST).

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

NOISE compliance and trust

Trust signal

Compliance1 record

NOISE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NOISE leadership team

Management profile

Number of profiles

Profiles1 record

NOISE subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

NOISE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NOISE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOISE

What does NOISE do?

Is NOISE a public or private company?

NOISE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was NOISE founded?

NOISE was founded in 2018. It employs 11 to 50 people.

Where is NOISE based?

NOISE is headquartered in New York, United States, in the North America region.

How does NOISE make money?

Three revenue lines are on record. Advertising and Marketing Services are the primary driver. The others are venture Studio and merchandise Sales.

Who are NOISE's main competitors?

Direct peers on record are Anomaly, Mekanism, VaynerMedia, GALE, Johannes Leonardo and Mother. Broad incumbents are Droga5 (Accenture Song), BBDO Worldwide and Wieden+Kennedy. Red Antler is listed as an emerging player.

Does NOISE have an API?

No public API is recorded for NOISE.