Man Flow Yoga
Man Flow Yoga is a bootstrapped, direct-to-consumer subscription platform founded in 2012 that delivers 700+ on-demand yoga workouts and 50+ structured programs engineered specifically for male anatomy, distributed across seven consumer apps with a freemium trial-to-paid conversion model serving 225,000+ members globally.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Man Flow Yoga does
Man Flow Yoga is a direct-to-consumer subscription fitness platform built specifically for men, founded in 2012 by E-RYT 200 certified instructor Dean Pohlman. The company delivers an on-demand video library of 700+ workouts and 50+ structured programs (beginner through advanced, with new programs added bi-monthly) engineered for male anatomy with modifications for inflexible bodies, active mobility focus, and mechanics-based instruction without spiritual content. Distribution spans a proprietary streaming platform accessible via website and seven consumer apps (iOS, Android, Roku, Apple TV, Fire TV, Samsung TV, plus web), with all workouts including closed captioning and offline downloads on mobile/tablet.
The business is a freemium subscription model: a 7-day free trial (no credit card required) converts to paid tiers at $29.97/month or $199.97/year, with a quarterly option at $59.97 ($19.99/month equivalent). Ancillary revenue streams include published books (Yoga Fitness for Men via DK Publishers, Yoga Boost, Yoga Excel: Yoga for Athletes), the Body by Yoga DVD series on Amazon, The Better Man Podcast, and a private Facebook community of 6,900+ members providing accountability and retention support. The company has served 225,000+ lifetime members globally and operates across North America, Europe, and Oceania, with books translated into French and German.
The business is bootstrapped, founder-owned, and operated without external institutional funding or disclosed enterprise contracts. Marketing relies on content (YouTube, blog, podcast), earned media (Men's Health, GQ, Muscle & Fitness, New York Magazine), the NFLPA Reward Partner endorsement, Amazon presence for physical products, and Trustpilot social proof (4.9/5 from 1,139+ reviews). Headcount is not disclosed and the operation appears lean, with Dean Pohlman as the sole instructor and content creator driving a single-instructor production model.
Man Flow Yoga firmographics
Firmographics- Name
- Man Flow Yoga
- Legal name
- Man Flow Yoga
- Website
- https://manflowyoga.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Man Flow Yoga is a bootstrapped, direct-to-consumer subscription platform founded in 2012 that delivers 700+ on-demand yoga workouts and 50+ structured programs engineered specifically for male anatomy, distributed across seven consumer apps with a freemium trial-to-paid conversion model serving 225,000+ members globally.
- Ownership category
- akta.pro rank
Man Flow Yoga industry classification
Industry- Product category
- Online Fitness Subscription
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Power Yoga & Athletic Yoga Conditioning (HSADACAG)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Man Flow Yoga is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Man Flow Yoga business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Memberships: Recurring subscription revenue from monthly, quarterly, and annual membership plans providing unlimited access to on-demand workouts, programs, tutorials, and community features.
- Books - Yoga Fitness for Men: One-time purchase book published by DK Publishers (May 2018), available worldwide in English, French, and German. Includes streaming video bonuses.
- DVDs and Physical Products: Physical products including Yoga Boost and Yoga Excel: Yoga for Athletes DVD series sold through Amazon and other retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - Best Value |
| Subscription | Monthly | Monthly Membership |
| Subscription | Pay-as-you-go | Quarterly Membership - Special Offer |
| Freemium | Monthly | 7-Day Free Trial |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels8 records
Man Flow Yoga product offering
Product offeringCore offering
Man Flow Yoga is a subscription-based on-demand yoga fitness platform offering 700+ workouts and 50+ structured programs engineered specifically for male anatomy and accessibility, delivered via dedicated mobile (iOS/Android), smart TV (Apple TV, Roku, Fire TV, Samsung TV), and web apps. The core subscription is complemented by published books (Yoga Fitness for Men, Yoga Boost, Yoga Excel) and the Body by Yoga DVD series, with a 7-day free trial funnel driving conversion to monthly ($29.97) or annual ($199.97) memberships.
Product overview
Man Flow Yoga is a fitness-focused yoga subscription platform and brand built specifically for men. The core product is the Members' Area/App offering 500+ on-demand workouts and 40+ structured programs accessible via iOS, Android, smart TVs (Roku, Apple TV, Fire TV, Samsung TV), and web. The product portfolio includes complementary published books (Yoga Fitness for Men, Yoga Boost, Yoga Excel for Athletes), the Body by Yoga DVD series, The Better Man Podcast, and targeted programs like Bulletproof Your Back and Strength Foundations Challenge. Users can start with a free 7-day trial and access exclusive content including a Facebook community group. The company was founded in 2012 and has served over 225,000 men.
Differentiator
Problem solved
Functional benefit
Products and services
- Man Flow Yoga Members' Area / App Subscription On-demand yoga streaming subscription service providing 700+ workouts, 50+ structured programs, tutorials, and member community access. Available on iOS, Android, Roku, Apple TV, Fire TV, and Samsung TV with offline downloads. Designed for men seeking mobility, pain relief, and strength conditioning.
- Yoga Fitness for Men (Book) Comprehensive yoga guide published by DK Publishers containing 50+ postures, 25 routines, and 3 long-term programs (12-16 weeks). Includes 6 bonus video routines and access to the Man Flow Yoga Community. #1 New Release on Amazon in Men's Health, Yoga, and Stretching.
- Yoga Boost (Book) Beginner-focused yoga book designed for men new to yoga. Amazon's Choice for 'mens yoga', 'yoga for men', and 'yoga for beginners'. Over 30,000 copies sold.
- Yoga Excel: Yoga for Athletes (Book) Yoga program book specifically designed for athletes. Amazon's Choice for 'yoga for athletes'.
- Body by Yoga DVD Series DVD series co-produced by Dean Pohlman. Sold over 40,000 copies on Amazon since 2016 release.
- Yoga Fix (Amazon Prime Video) Yoga workout series available on Amazon Prime Video for at-home practice.
Quantifiable outcome
- 4.9/5 star rating on Trustpilot from 1,139+ reviews
- +3 more outcomes
Companies that use Man Flow Yoga
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Man Flow Yoga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Man Flow Yoga partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights5 records
Man Flow Yoga competitors and assessment
Company assessmentDirect peers
- Alo Moves: Subscription-based yoga and fitness streaming platform owned by Alo Yoga. Directly competes with Man Flow Yoga for the on-demand yoga subscription dollar, but targets a broader (predominantly female) audience without Man Flow's male-anatomy specialization.
- Glo: Premium yoga, Pilates, and meditation streaming platform with structured classes and teacher-led programs. Competes head-to-head with Man Flow Yoga in the on-demand yoga subscription category, though Glo focuses on traditional yoga styles rather than male-specific conditioning.
- Asana Rebel: Yoga-inspired fitness app combining yoga, HIIT, and meditation workouts on a subscription basis. Comparable to Man Flow Yoga as a mobile-first, subscription-driven fitness/yoga hybrid targeting users who want results-oriented yoga without traditional studio culture.
Emerging players
- Down Dog: Procedurally generated yoga and fitness apps (Down Dog, Baroque Yoga, etc.) that create unique sequences each session. Comparable to Man Flow Yoga as a yoga-focused streaming subscription, though Down Dog's audience and methodology are not male-specific.
- FitOn: Free, ad-supported fitness and wellness streaming app with workouts, meditation, and nutrition content. Comparable to Man Flow Yoga as a digital fitness subscription, but operates in the general-population fitness streaming category rather than the male-yoga niche.
- Openfit: Subscription fitness streaming service offering live and on-demand workouts including yoga, strength, and conditioning. Comparable to Man Flow Yoga as a digital fitness subscription targeting results-oriented users, though not specifically positioned in the male-yoga niche.
Broad incumbents
- Peloton: Broad incumbent offering connected fitness hardware plus a streaming platform spanning cycling, strength, yoga, and meditation. Peloton competes with Man Flow Yoga for share of subscription fitness spending and offers a much larger yoga library, but lacks male-specific anatomical specialization.
- Apple Fitness+: Apple's subscription fitness service integrated with Apple Watch, offering yoga, HIIT, strength, and mobility classes. Competes with Man Flow Yoga in the premium streaming category with far larger content production budgets, though without a male-specific positioning.
- Nike Training Club: Nike's free training app offering strength, mobility, yoga, and conditioning workouts from elite trainers. Overlaps with Man Flow Yoga in delivering athletic, results-focused workout content to a male-skewing audience, though Nike operates at much larger scale and brand reach.
- Equinox+: Premium digital fitness streaming service from Equinox offering yoga, Pilates, strength, and meditation classes. Competes with Man Flow Yoga at the high end of the subscription fitness market, leveraging Equinox's luxury brand and broad content library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Man Flow Yoga social profiles
Digital presenceMan Flow Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Man Flow Yoga leadership team
Management profileNumber of profiles
Profiles1 record
Man Flow Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Man Flow Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Man Flow Yoga
What does Man Flow Yoga do?
Man Flow Yoga is a subscription-based on-demand yoga fitness platform offering 700+ workouts and 50+ structured programs engineered specifically for male anatomy and accessibility, delivered via dedicated mobile (iOS/Android), smart TV (Apple TV, Roku, Fire TV, Samsung TV), and web apps. The core subscription is complemented by published books (Yoga Fitness for Men, Yoga Boost, Yoga Excel) and the Body by Yoga DVD series, with a 7-day free trial funnel driving conversion to monthly ($29.97) or annual ($199.97) memberships.
Is Man Flow Yoga a public or private company?
Man Flow Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Man Flow Yoga founded?
Man Flow Yoga was founded in 2012. It employs 1 to 10 people.
Where is Man Flow Yoga based?
Man Flow Yoga is headquartered in Austin, United States, in the North America region.
How does Man Flow Yoga make money?
Three revenue lines are on record. Subscription Memberships are the primary driver. The others are books - Yoga Fitness for Men and DVDs and Physical Products.
Who are Man Flow Yoga's main competitors?
Direct peers on record are Alo Moves, Glo and Asana Rebel. Emerging players are Down Dog, FitOn and Openfit. Broad incumbents are Peloton, Apple Fitness+, Nike Training Club and Equinox+.
Does Man Flow Yoga have an API?
No public API is recorded for Man Flow Yoga.
What industry is Man Flow Yoga in?
Man Flow Yoga's product category is Online Fitness Subscription. Its primary akta.pro industry code is HSADACAG, Power Yoga & Athletic Yoga Conditioning, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 5162 and its SIC code is 7997.