STYL Residential

What STYL Residential does

STYL Residential is a Chicago-based, privately held multifamily property management company founded in 2019 and wholly owned by Magnolia Capital, a Chicago-based private equity multifamily investment firm. The company manages a portfolio of 50+ residential assets totaling 15,500+ apartment units across 9 U.S. markets (with property listings spanning 36 metro and sub-market locations including Denver, Atlanta, Miami, Dallas, Austin, Chicago, San Diego, Charlotte, Boston, Portland, and others). Its customers are individual multifamily renters seeking premium residential experiences with resort-like amenities, spacious floor plans, and properties strategically located relative to city cores.

The company's core offering is a vertically integrated property management platform built around a proprietary, internally-developed resident services technology platform (Version 2 released in 2020) that integrates rent payments, neighbor interactions, neighborhood exploration, maintenance requests, and a resident rewards program. Standardized amenity packages layered on top include Vivint Smart Home Security Systems, EV car chargers, and digital package delivery systems with notifications. An online resident portal handles lease paperwork, payments, and 24/7 maintenance requests.

STYL's business model is a property management and operations model with recurring monthly rental billing. Magnolia Capital supplies acquisition and improvement capital; STYL selects buildings meeting defined standards, adds value through amenity upgrades, technology integration, and operational optimization, and shares returns with property investors. Revenue streams therefore derive from apartment rental income across the managed portfolio. Pricing is property-specific and not publicly disclosed at the corporate level, with quote-based pricing accessible via individual property websites. Sustainability initiatives (ESG committee established in 2020, Paper Water Bottle partnership, and quantified energy savings) are positioned as a secondary brand differentiator for both residents and talent.

Name

STYL Residential

Legal name

STYL Residential

Website

https://stylresidential.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

STYL Residential is a Chicago-based multifamily property management company, founded in 2019 and owned by Magnolia Capital, managing 50+ residential assets totaling 15,500+ units across 9 U.S. markets via its proprietary resident services technology platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Apartment Rental Income: STYL Residential generates revenue through managing and operating multifamily residential properties. They collect rental income from residents across their portfolio of 50+ assets totaling 15,500+ units. The company adds value through amenity upgrades, technology integration, and operational optimization, then shares returns with property investors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

STYL Residential acquires and manages multifamily apartment properties across the United States, curating a portfolio of 50+ assets and 15,500+ units in 9 markets. The company adds value through resort-like amenities, a proprietary in-house resident services technology platform that handles rent payments, maintenance requests, and community engagement, and operational optimization for property investors. Residents access individual property websites with online leasing and a resident portal for ongoing lease management.

Product overview

STYL Residential operates a vertically integrated residential property management platform consisting of proprietary technology for property operations and a portfolio of 50+ residential properties across 15,500+ units in 9 markets. The core offering includes their internally-developed resident services technology platform, an online resident portal for lease management, payments, and maintenance requests, and 52 named property communities featuring resort-like amenities including Vivint Smart Home Security, EV car chargers, and digital package delivery systems. The properties span multiple states including Colorado, Georgia, California, Florida, Texas, Massachusetts, and others, managed as boutique residential communities with a focus on sustainability and resident experience.

Differentiator

Problem solved

Functional benefit

Products and services

• STYL Property Collection (Multifamily Apartment Rentals) Portfolio of residential apartment properties across the United States featuring resort-like amenities, spacious floor plans, and strategic locations relative to city cores. Includes named properties such as 4550 Cherry Creek, Anthem on Ashley, Artisan Laguna Beach, Asa Flats and Lofts, Blu27 at Edgewater, Broadstone Scottsdale Quarter, and 48 other named properties. Targets renters seeking premium apartment living with professional management.
• STYL Residential Property Management Platform Proprietary technology platform developed in-house by experienced real estate managers and technology experts for managing residential properties. Handles rent payments, neighbor interactions, neighborhood exploration, and integrates with amenity systems including Vivint Smart Home Security, EV car chargers, and digital package delivery notifications. Used by STYL's property management operations.
• STYL Resident Portal Online resident portal for managing lease paperwork, making rent payments, requesting 24/7 maintenance, and accessing the resident rewards program. Provided to residents of STYL-managed properties.

Quantifiable outcome

• 50+ assets and 15,500+ units managed across 9 markets
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Paper Water BottlecoreStrategic or Co-development PartnerPartnership with Paper Water Bottle to reduce plastic consumption in every market where STYL Properties are located. The partnership has resulted in reduction of plastic consumption equivalent to 10,000 water bottles across all STYL Property markets. This aligns with STYL's environmental sustainability initiatives.
• Vivint Smart HomecoreTechnology or IntegrationIntegration of Vivint Smart Home Security Systems as standard amenity in STYL Properties. Part of the community amenity packages that include sought-after technology conveniences alongside EV car chargers and digital package delivery systems with notifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WinnCompanies: WinnCompanies is a multifamily property management, development, and investment firm managing ~120,000+ units across the US. Directly comparable to STYL as a vertically-integrated multifamily operator with a national footprint and emphasis on resident services technology.
• Bozzuto Group: Bozzuto is a multifamily property management, development, and construction firm managing ~100,000+ units across the US East Coast and beyond. Comparable to STYL in its premium, resident-experience-focused positioning, in-house technology investments, and amenity-led differentiation strategy.
• Bell Partners: Bell Partners is a multifamily investment and management firm operating ~80,000+ units across the US. Comparable to STYL in its PE-aligned investment-management model and national multifamily operating platform.
• Lincoln Property Company: Lincoln Property Company is a major multifamily property management and real estate investment firm with ~250,000+ units under management. Highly comparable to STYL as a third-party multifamily manager with in-house operating platforms and a national geographic spread.
• Greystar Real Estate Partners: Greystar is the largest multifamily property management, investment, and development firm in the US, managing ~800,000 units. Directly comparable to STYL as a vertically-integrated multifamily operator with institutional backing, technology-enabled resident services, and a national footprint.
• Morgan Properties: Morgan Properties is a multifamily investment and management firm operating ~100,000+ units primarily across the US East Coast and Midwest. Comparable to STYL in its PE-backed growth strategy, vertically-integrated operations, and focus on institutional-quality multifamily housing.
• RPM Living: RPM Living is a multifamily property management company managing ~225,000+ units across the US with strong Sun Belt exposure. Directly comparable to STYL in technology-enabled operations, premium amenity positioning, and geographic overlap in markets like Austin, Dallas, and Atlanta.
• BH Management Services: BH Management Services manages ~100,000+ multifamily units across the US with a focus on institutional-quality operations and technology-driven resident services. Directly comparable to STYL as a national, amenity-focused third-party operator.
• Avenue5 Residential: Avenue5 Residential is a multifamily property management company managing ~165,000+ units across the US. Directly comparable to STYL as a tech-forward third-party multifamily manager built around institutional capital partners and resident services platforms.

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with a multifamily valuation, advisory, and asset services practice. A broad incumbent rather than direct competitor — overlapping with STYL only as a much larger, diversified real estate services platform.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stylresidential
• Instagraminstagram.com/stylresidential/?hl=en
• Facebookfacebook.com/STYLresidential

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STYL Residential