Brentwood Travel

What Brentwood Travel does

Brentwood Travel is a third-generation, family-owned travel agency founded in 1957 by Robert and Ruth Lurie in St. Louis, Missouri. The company operates from a single headquarters at 1022 Executive Parkway Dr and employs 11-50 staff serving individual leisure travelers, families, corporate accounts, and groups. Its product portfolio spans core categories of leisure travel services, corporate travel management, group travel, and incentive travel, supplemented by specialty verticals including Disney vacations, Alaska and ocean/river cruises, guided tours, destination weddings, all-inclusive resorts, villa rentals, women-only travel, accessible travel, religious/faith-based tours, and adventure travel including African safaris.

The firm operates as a traditional consultative travel advisory with no proprietary technology platform. Customers research destinations on the company website and submit trip quote requests through an online form, with advisors responding within 24-48 business hours to deliver personalized itinerary planning, booking, payment processing, and documentation services. Post-booking support includes a 24-Hour Emergency Hotline. Marketing channels include an active company blog, Instagram with individual travel advisor accounts, email newsletters, Google reviews, and supplier partnerships. Brentwood Travel holds membership in the Ensemble Travel Group global consortia and is recognized as a Top 25 agency in North America within that network, which provides access to exclusive supplier pricing and enhanced client amenities.

Revenue is generated through two primary streams: commissions earned as an agent on bookings placed with travel suppliers (cruise lines, tour operators, hotels, airlines), and processing fees consisting of a 15% charge for booking changes or cancellations and a 5% fee for credit card payments on gift certificates. Pricing is not publicly disclosed for core advisory services. The company is privately held with no external investors or parent company, currently led by CEO Stephanie Turner and President Stacey Acree.

Name

Brentwood Travel

Legal name

Brentwood Travel

Website

https://brentwoodtravel.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Brentwood Travel is a third-generation, family-owned travel agency founded in 1957 in St. Louis, providing consultative leisure, corporate, and group travel planning with supplier-commission revenue and Ensemble Travel Group Top 25 status.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Family & Multigenerational Travel Agencies (THAKAFAD), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Leisure travel agency
• Corporate travel management
• Group travel services
• Cruise booking services
• Destination wedding planning

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: Brentwood Travel acts as an agent for travel suppliers (cruise lines, tour operators, hotels, airlines) and earns commissions on bookings made on behalf of clients. The agency is not the direct source or supplier of travel services.
2. Processing Fees: The agency charges a 15% processing fee for changes and/or cancellations to bookings. Additionally, a 5% processing fee applies to credit card payments for gift certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brentwood Travel is a third-generation family-owned travel agency that acts as an intermediary between travelers and travel suppliers. The agency provides personalized trip planning, booking, and management services spanning leisure travel, corporate travel, group travel, and incentive travel, leveraging Certified Travel Counselor expertise and Ensemble Travel Group membership to secure exclusive supplier pricing and amenities for clients.

Product overview

Brentwood Travel is a third-generation family-owned travel agency offering a comprehensive portfolio of travel services organized around four core areas: leisure travel (individual and family vacations, honeymoons, special interest travel), corporate travel (business travel management and incentive programs), group travel (family reunions, large groups), and destination services (weddings, events). The agency acts as an intermediary between travelers and travel suppliers, providing booking services, itinerary planning, and travel expertise. The product portfolio spans cruise bookings (ocean, river, and yacht), guided tours through operators like Globus and Trafalgar, all-inclusive resort stays, Disney vacation planning with dedicated specialists, adventure travel including African safaris, and specialty offerings such as women-only travel, accessible travel, and faith-based pilgrimages. Supporting tools include an online trip quote request form, travel certificate gift products, and travel insurance advisory services. The agency operates without a unified software platform but provides personalized advisor-led service across all travel categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Leisure Travel Services

Quantifiable outcome

• 24-Hour Emergency Hotline available for all booked clients

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ensemble Travel GroupcoreStrategic or Co-development PartnerBrentwood Travel is a member of the prestigious Ensemble Travel Group, a global consortia of travel agencies. This partnership provides access to exclusive supplier pricing, special upgrades, and enhanced amenities for clients including free Wi-Fi, room upgrades, complimentary food/drinks, and special decorations. The agency is recognized as a top 25 agency in North America within this network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• World Travel Holdings: World Travel Holdings is one of the largest travel agencies in North America, operating multiple brands focused on cruise and vacation packages with extensive supplier partnerships. Comparable to Brentwood on cruise and vacation packaging focus, though at substantially greater scale and direct-to-consumer model.
• Direct Travel: Direct Travel is a larger U.S. travel management company with extensive corporate and leisure travel operations, supplier partnerships, and technology platform investments. Comparable to Brentwood's corporate travel vertical, though at meaningfully greater scale and with proprietary tech tooling.
• American Express Travel: American Express Travel is the global travel agency division of American Express, serving premium cardmembers with leisure, cruise, and corporate booking services. Comparable to Brentwood as a premium leisure/corporate booking intermediary with strong supplier leverage and consultative service.
• AAA Travel: AAA Travel is the travel agency arm of AAA's nationwide club network, offering leisure and corporate travel planning with deep supplier relationships. Comparable to Brentwood as a traditional consultative retail travel agency serving North American families and individuals, though at much larger scale and via a club-membership channel.

Direct peers

• Protravel International: Protravel International is a Virtuoso-affiliated luxury travel agency with corporate and leisure divisions focused on high-touch advisory service. Comparable to Brentwood on premium clientele curation, supplier-driven amenities, and certified advisor staffing.
• Travel Leaders Network: Travel Leaders Network is a leading U.S. travel agency consortia providing leisure and corporate booking, supplier negotiating power, and marketing tools to member agencies. Directly comparable to Brentwood's Ensemble membership model and consultative retail agency positioning across North America.
• Frosch Travel: Frosch is a high-end U.S. travel management company specializing in leisure and corporate travel with Virtuoso affiliation and premium clientele focus. Highly comparable to Brentwood's premium leisure positioning, CTC-style advisors, and consultative booking model.
• Andavo Travel: Andavo Travel is a boutique U.S. retail travel agency consortium member focused on leisure and corporate trip planning with strong supplier relationships. Closely comparable to Brentwood on consortia affiliation, advisor-led service, and mid-market-to-premium leisure focus.

Others

• Virtuoso: Virtuoso is a global luxury travel network of agencies and suppliers comparable to Ensemble Travel Group. Brentwood's Ensemble membership resembles the Virtuoso affiliation model that competing premium agencies leverage to obtain exclusive amenities and supplier pricing.

Emerging players

• Fora Travel: Fora Travel is an emerging tech-enabled travel advisor platform that recruits and supports independent travel advisors with training, supplier access, and digital booking tools. Comparable to Brentwood's advisor-led model, but representing a different distribution paradigm targeting next-generation travel advisors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brentwoodtravel
• Xx.com/brentwoodtravel
• Facebookfacebook.com/BrentwoodTravel
• LinkedInlinkedin.com/company/brentwoodtravel-stl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brentwood Travel