Yourmoney.com

What Yourmoney.com does

Yourmoney.com is a UK-based consumer personal finance publishing platform operated by AE3 Media Limited (Company Registration 8938488), serving UK consumers seeking guidance across banking, insurance, investments, savings, mortgages, and credit products. The core offering is a free consumer-facing editorial website complemented by an annual awards program — the Personal Finance Awards (now in its 28th edition in 2026) and the Investment Awards (4th edition) — which recognizes UK financial product providers. Awards validation rests on independent third-party consumer survey data rather than a pay-to-play entry fee model, providing a credibility-based positioning versus competing industry awards.

The technology stack is a standard web-based content publishing platform with SEO-optimized editorial content, an email newsletter channel, and no proprietary technology features, APIs, SDKs, or AI capabilities disclosed. AE3 Media also operates sibling brands YourMortgage.co.uk (consumer mortgage content) and Mortgage Solutions (B2B intermediary publication), and runs complementary events including the British Mortgage Awards and Mortgage and Protection Senate. The company sits within the Mortgage Brain Limited group and employs 11-50 staff across London offices.

The business model is dual-sided. Consumers access editorial content free of charge, while financial product providers and advertisers represent the monetizing side via two revenue streams: awards entry fees (categorized as transaction fee revenue) and advertising/sponsorships (categorized as advertising revenue). Pricing details are not publicly disclosed; awards participation is facilitated through direct contact with AE3 Media ([email protected]). The company has no disclosed funding rounds, no venture capital backing, and is privately held within the Mortgage Brain Limited conglomerate.

Name

Yourmoney.com

Legal name

AE3 Media Limited

Website

https://yourmoney.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Yourmoney.com is a UK consumer personal finance publishing platform operated by AE3 Media Limited, providing free editorial content and running the UK's longest-standing consumer finance awards program (28th edition in 2026) for financial providers and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Awards Entry Fees: Financial product providers pay entry fees to participate in the YourMoney.com Personal Finance Awards and Investment Awards categories.
2. Advertising and Sponsorships: Revenue generated from advertising placements and sponsored content for financial services providers and related brands.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

YourMoney.com is a UK consumer personal finance publication and awards platform operated by AE3 Media Limited. It publishes editorial content covering banking, investments, mortgages, insurance, savings, credit cards, and retirement for UK consumers, and runs the YourMoney.com Personal Finance Awards and Investment Awards programs that recognise financial product providers based on real UK consumer feedback collected through a third-party market research agency.

Product overview

Yourmoney.com is a consumer financial information website operated by AE3 Media Limited. The site provides editorial content across personal finance categories including banking, investments, mortgages, insurance, credit cards, and retirement. The primary service offering is the YourMoney.com Awards program, which recognizes consumer-focused financial product providers through reader-voted awards in categories such as banking, borrowing, savings, and investments. The awards include Personal Finance Awards and Investment Awards categories. The company also publishes related brands YourMortgage.co.uk and Mortgage Solutions, but does not offer distinct digital product modules, platforms, or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Brands

• YourMortgage.co.uk: UK's market-leading consumer mortgage brand delivering objective advice including best-buy tables, mortgage calculators, and product guides.
• Mortgage Solutions

Products and services

• Personal Finance Awards Annual YourMoney.com Personal Finance Awards that recognise UK financial product providers across banking, savings, borrowing, and insurance categories, judged by YourMoney.com readers with winners announced at a ceremony in central London.
• Investment Awards Annual YourMoney.com Investment Awards recognising excellence across investment platforms, ISAs, and pensions, judged by a reader panel and announced at the central London awards ceremony.
• YourMoney.com Editorial Content Free online editorial publication covering personal finance for UK consumers, including news, guides, advice, and award coverage, distributed via the YourMoney.com website and email newsletter.

Quantifiable outcome

• 28th year of awards in 2026
• +1 more outcomes

Named customers39 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• AE3 MediacoreOthersYourMoney.com is operated by AE3 Media Limited, a respected B2C and B2B publisher with over 28 years of experience in personal finance and mortgage markets. AE3 Media also publishes YourMortgage.co.uk, Mortgage Solutions, and runs events including British Mortgage Awards.
• Mortgage BrainminorOthersAE3 Media is part of Mortgage Brain Limited. The Mortgage Brain Privacy Policy covers the way personal information is used and disclosed across the business.
• Third-Party Market Research AgencycoreStrategic or Co-development PartnerYourMoney.com partners with a third-party market research agency to survey real UK consumers on their experience with financial service providers. Participants score companies on service quality, user experience, buying process, ease of use, transparency, and satisfaction.
• Pension BeeminorGTM or Marketing PartnerPension Bee featured as award winner with testimonial quote: 'The Awards act as a strong industry endorsement, reinforcing the trust our customers place in us and helping more people discover our services so they can feel pension confident.'

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MoneyWeek: UK investment and personal finance magazine/website with subscription model. Comparable in B2C financial content production and audience of UK retail investors.
• Moneywise: UK consumer personal finance publication covering banking, savings, investments, and mortgages. Closest direct peer to YourMoney.com in editorial scope, audience, and B2C publishing model.
• MoneySavingExpert.com: Leading UK consumer finance site (Martin Lewis-founded) providing product comparisons, guides, and tools. Competes directly for UK consumer finance readership and financial provider advertising spend.
• Which? Money: Consumer advocacy brand offering trusted financial product reviews and best-buy tables. Comparable in its role as a trusted third-party validator of UK financial providers.
• This Is Money: Daily Mail-published UK personal finance site covering banking, investing, mortgages, and consumer rights. Direct competitor for consumer attention and provider advertising budgets.
• The Motley Fool UK: UK arm of The Motley Fool providing investment education, recommendations, and premium services. Comparable in B2C investing content, premium memberships, and UK retail investor audience.
• Defaqto: UK financial product ratings and star-rating service used by advisers and consumers. Comparable in its role as an independent UK financial product evaluation brand.

Broad incumbents

• Interactive Investor: Major UK investment platform with substantial in-house editorial/research content. Overlaps with YourMoney.com in serving UK retail investors and has won multiple YourMoney.com Investment Awards categories.
• Hargreaves Lansdown: Largest UK retail investment platform with extensive research and editorial output. Repeated YourMoney.com award winner and a competitor/partner for consumer finance content distribution.

Others

• Mortgage Solutions: AE3 Media's own B2B brand for mortgage intermediaries, included here for completeness rather than external comparability — illustrates the AE3 Media portfolio's internal content ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yourmoneyuk
• Facebookfacebook.com/yourmoneyuk
• LinkedInlinkedin.com/company/yourmoney-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yourmoney.com