CUSP
CUSP is a private, founder-led ABA therapy provider serving children and young adults with autism and developmental disabilities across Southern California through two clinics, in-home/school services, telehealth, and proprietary Behavioral Architecture® and Cusp Curriculum® programs.
- Company typePrivate
- Founded2004
- HeadquartersTorrance, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CUSP does
CUSP (California Unified Service Providers, LLC) is a private, founder-led provider of Applied Behavior Analysis (ABA) therapy and related behavioral health services for children and young adults diagnosed with autism and related developmental disabilities. Founded in 2004 in Torrance, California by Dr. Eric W. Maier — who trained under Dr. Ivar Lovaas at UCLA — the organization operates two clinical offices (Torrance headquarters and a Garden Grove office opened in 2010) serving the South Bay/Los Angeles and Orange County markets. Its service portfolio spans one-on-one ABA therapy delivered in homes, schools, and via telehealth (Zoom/FaceTime); a proprietary Behavioral Architecture® Curriculum and Cusp Curriculum® that double as educational and assessment tools; parent education through CUSP Academy and the "Parent Like A Professional" platform; a developmental screening quiz for ages 12–18 months; Future Life Planning for transition-age youth; and an Organizational Behavior Management (OBM) consulting division that applies ABA principles to healthcare, manufacturing, and retail workforces.
The core technology is a registered, trademarked ABA curriculum framework rather than a software platform; clinical delivery is conducted by Registered Behavior Technicians (RBTs) under the supervision of Board Certified Behavior Analysts (BCBAs/BCBA-Ds). CUSP generates revenue primarily through fee-for-service ABA therapy billed as an in-network provider to major commercial and government health plans (Anthem Blue Cross, Aetna, Blue Shield/Magellan, Cigna, TriCare, Optum/United Behavioral Health, Holman Group) and as a vendored provider under the California Department of Development Services, with a secondary, smaller recurring stream from online parent-education courses. The company has remained privately held with no institutional capital, M&A, or geographic expansion beyond its two existing offices in its 21-year history, and operates with a headcount band of 51–100 employees.
CUSP firmographics
Firmographics- Name
- CUSP
- Legal name
- California Unified Service Providers, LLC
- Website
- https://cuspautism.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CUSP is a private, founder-led ABA therapy provider serving children and young adults with autism and developmental disabilities across Southern California through two clinics, in-home/school services, telehealth, and proprietary Behavioral Architecture® and Cusp Curriculum® programs.
- Ownership category
- akta.pro rank
CUSP industry classification
Industry- Product category
- Autism and Developmental Disability Services
- NAICS
- Educational Support Services (611710), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- ABA Therapy Providers (Home-Based) (EDAKAHAB)
- akta.pro secondary industries
- Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE), ABA Curriculum, Materials & Data Collection Tools (Non-EdTech Content) (EDAKAHAN), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)
Keywords
Where CUSP is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CUSP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- ABA Therapy Services: Fee-for-service ABA therapy provided to individuals with developmental disabilities, billed through insurance (in-network provider) or government funding sources. Services include one-on-one behavior therapy, case supervision, parent training, and program design.
- CUSP Academy Parent Education: Online courses for parents including 'Parent Like A Professional' program offering step-by-step guidance, proven strategies, and expert tips for parenting children with developmental disabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Behavior Technician Entry Level |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
CUSP product offering
Product offeringCore offering
CUSP provides Applied Behavior Analysis (ABA) therapy and related behavior-analytic interventions for children and young adults diagnosed with autism and related developmental disabilities. Services are delivered through in-home, school-based, and telehealth modalities, supported by the proprietary Behavioral Architecture® Curriculum and a continuum of parent education, transition planning, and Organizational Behavior Management consulting.
Product overview
CUSP (California Unified Service Providers, LLC) operates as a single unified healthcare services organization offering Applied Behavior Analysis (ABA) therapy and related interventions. The core offering is the Behavioral Architecture® Curriculum, a comprehensive educational and assessment tool for children with autism and developmental disabilities. This is supported by CUSP Academy and Parent Like A Professional (online education platforms for parent training), Telehealth Services (remote delivery), Future Life Planning (transition planning), and an Organizational Behavior Management division for business consulting. CUSP also provides a free developmental screening quiz. Together, these products form a continuum of ABA services from early intervention assessment through ongoing therapy, parent education, and adult life planning.
Differentiator
Problem solved
Functional benefit
Brands
- CUSP Academy: Online educational platform offering courses in Applied Behavior Analysis for parents and professionals
- Parent Like a Professional
- Behavioral Architecture Curriculum
- Future Life Planning
- Organizational Behavior Management Division
Products and services
- Autism / Developmental Disability Services Core service delivering one-on-one ABA therapy, case supervision, parent training, and program design tailored to individual needs of children and young adults with autism, Asperger's, TBI, Cerebral Palsy, Down Syndrome, and related developmental disabilities.
- CUSP Academy Online education platform offering courses to help parents gain in-depth understanding of Applied Behavior Analysis strategies used during therapy sessions, including the 'Parent Like A Professional' program with step-by-step guidance, proven strategies, and expert tips.
- Organizational Behavior Management (OBM) Consulting service applying Applied Behavior Analysis and Corporate Management expertise to staff training, performance management, and system analyses for healthcare industries and public/private organizations.
- Telehealth ABA Services Remote ABA therapy services delivered via video platforms (Zoom, FaceTime, Google Hangout, Microsoft Teams), with technology tailored to meet individual child needs; subject to funding source approval.
- Future Life Planning (FLP) A structured planning process that addresses post-high school years and creates a roadmap of programming to help individuals with developmental disabilities reach agreed-upon life goals, based on Person Centered Planning concepts.
Quantifiable outcome
- CUSP BCBAs scored higher than research averages in all evaluated areas including listening, collaboration, empathy, and compassion with families
- +2 more outcomes
Companies that use CUSP
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
CUSP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
CUSP partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Anthem Blue CrosscoreIn-network insurance provider allowing CUSP to bill for ABA therapy services as covered healthcare benefit
- Aetna Behavioral HealthcoreIn-network insurance provider for behavioral health services including ABA therapy
- Blue Shield / MagellancoreIn-network insurance provider for ABA therapy services
- CignacoreIn-network insurance provider covering ABA therapy services
- TriCarecoreIn-network insurance provider (military health benefits) for ABA therapy services
- Optum / United Behavioral HealthcoreIn-network insurance provider for behavioral health services including ABA therapy
- Holman GroupcoreIn-network insurance provider for behavioral health services
- California Department of Development ServicescoreGovernment agency that vendors CUSP as approved service provider; includes appeals process for disputes
- California Department of EducationcoreCUSP certified as Non-Public Agency under California Department of Education for educational services
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
CUSP competitors and assessment
Company assessmentDirect peers
- Center for Autism and Related Disorders (CARD): One of the largest U.S. providers of ABA therapy for children with autism. Closely comparable to CUSP in service offering (home- and clinic-based ABA, parent training, school support) and clinical methodology, though materially larger and multi-state.
- ACES (Autism Comprehensive Educational Services): Multi-state ABA provider operating through clinics, homes, and schools. Directly comparable to CUSP in clinical model (ABA therapy, parent education, school-based services) and payor relationships, though at significantly greater geographic scale.
- Behavior Frontiers: ABA provider delivering in-home and clinic-based services for children with autism and developmental disabilities. Comparable to CUSP in core offering, supervision model (BCBAs and behavior technicians), and insurance billing reliance.
- Centria Healthcare: National ABA and behavioral health provider serving children with autism across multiple states. Comparable to CUSP in clinical ABA focus and insurance-based reimbursement model.
- Hopebridge: Multi-state pediatric therapy provider offering ABA, occupational, and speech therapy in clinical settings. Comparable to CUSP in core ABA service offering and clinical staffing model.
- Therapy and Beyond: ABA therapy provider with a Texas-centric footprint offering in-home, center-based, and telehealth services. Closely comparable to CUSP in service mix and target population.
- Proud Moments ABA: Multi-state ABA provider serving children with autism across home, clinic, and school settings. Comparable to CUSP in clinical model and payor contracting.
Regional players
- Lighthouse Autism Center: ABA provider with a regional Midwest footprint focused on center-based ABA services. Comparable to CUSP in clinical methodology but primarily serves a different geography.
Broad incumbents
- EasterSeals (Easter Seals Southern California): Large, established nonprofit disability services provider offering a wide portfolio including ABA-like services, autism programs, and adult services. Comparable to CUSP in serving developmentally disabled populations in California but as part of a much broader service portfolio.
Others
- Autism Speaks: Large autism advocacy organization. While not a clinical ABA provider, it is a key ecosystem player influencing awareness, insurance mandates, and family referrals that shape CUSP's demand environment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CUSP social profiles
Digital presenceCUSP compliance and trust
Trust signalCompliance3 records
CUSP financial estimates
Financial estimateRevenue estimate
Valuation estimate
CUSP leadership team
Management profileNumber of profiles
Profiles6 records
CUSP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CUSP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CUSP
What does CUSP do?
CUSP provides Applied Behavior Analysis (ABA) therapy and related behavior-analytic interventions for children and young adults diagnosed with autism and related developmental disabilities. Services are delivered through in-home, school-based, and telehealth modalities, supported by the proprietary Behavioral Architecture® Curriculum and a continuum of parent education, transition planning, and Organizational Behavior Management consulting.
Is CUSP a public or private company?
CUSP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CUSP founded?
CUSP was founded in 2004. It employs 51 to 100 people.
Where is CUSP based?
CUSP is headquartered in Torrance, United States, in the North America region.
How does CUSP make money?
Two revenue lines are on record. ABA Therapy Services are the primary driver. The others are CUSP Academy Parent Education.
Who are CUSP's main competitors?
Direct peers on record are Center for Autism and Related Disorders (CARD), ACES (Autism Comprehensive Educational Services), Behavior Frontiers, Centria Healthcare, Hopebridge, Therapy and Beyond and Proud Moments ABA. Lighthouse Autism Center is listed as a regional player. EasterSeals (Easter Seals Southern California) is listed as a broad incumbent. Autism Speaks is listed as an others.
Does CUSP have an API?
No public API is recorded for CUSP.
What industry is CUSP in?
CUSP's product category is Autism and Developmental Disability Services. Its primary akta.pro industry code is EDAKAHAB, ABA Therapy Providers (Home-Based), with a secondary code of EDAKAKAE, Autism Behavioral Support (School-Based ABA/PBIS). Its NAICS code is 611710 and its SIC code is 8200.