Frese & Wolff
Frese & Wolff is a German full-service advertising agency founded in 1976, headquartered in Oldenburg with offices in Bremen and Hannover. It serves enterprise clients across financial services and industrial sectors with brand strategy, digital marketing, and creative production.
- Company typePrivate
- Founded1976
- HeadquartersOldenburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Frese & Wolff does
Frese & Wolff Werbeagentur GmbH is a German full-service advertising agency founded in 1976 and headquartered in Oldenburg, with additional offices in Bremen and Hannover. The agency is structured as a private GmbH under three Managing Partners and operates with 101–250 employees. It delivers integrated marketing services spanning brand strategy, online marketing (SEO, SEA, social media), offline marketing (print, packaging, POS), film and video production, and web design, holding Google Partner certification. Its enterprise client base spans financial services (Sparkassen Finanzgruppe, SCHUFA), industrial and B2B sectors (MEM/Bostik, Lürssen, Depenbrock, Vogelsang), with recurring engagement on flagship accounts.
The agency's revenue model follows a project- and retainer-based agency structure typical of German mid-market full-service firms, generating fees from campaign development, creative production, and ongoing digital marketing engagements. It operates an in-house film/video production capability, reducing dependency on third-party vendors for content production. The agency has publicly integrated generative AI tools (Midjourney, DALL-E, GPT) into campaign production — most visibly for the MEM/Bostik KI-Kampagne — and has earned industry recognition including the Golden Award (2025) and Best of Communication (2024). Its go-to-market is relationship-driven, leveraging multi-location presence across Northern Germany to serve enterprise clients nationwide.
Frese & Wolff firmographics
Firmographics- Name
- Frese & Wolff
- Legal name
- Frese & Wolff Werbeagentur GmbH
- Website
- https://frese-wolff.de
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Frese & Wolff is a German full-service advertising agency founded in 1976, headquartered in Oldenburg with offices in Bremen and Hannover. It serves enterprise clients across financial services and industrial sectors with brand strategy, digital marketing, and creative production.
- Ownership category
- akta.pro rank
Frese & Wolff industry classification
Industry- Product category
- Full-service Advertising Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Technology & B2B PR (MPAAADAC), Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Frese & Wolff is headquartered
LocationHeadquarters
- HQ city
- Oldenburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Frese & Wolff business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand & Strategy Services: Brand strategy, corporate design, employer branding, and communication strategy consulting services. Typically project-based engagements with defined scopes.
- Online Marketing Services: SEO, SEA (Google Ads), content marketing, social media marketing, performance marketing, web design, e-commerce, and server-side tracking implementation. Recurring retainer or project-based engagements.
- Offline Marketing Services: Packaging design, POS marketing, trade marketing, brochures, print advertising, and livemarketing campaigns.
- Content & Film Production: Video content production, social media content creation, photography, and copywriting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Frese & Wolff product offering
Product offeringCore offering
Frese & Wolff is a German full-service advertising agency that plans and executes integrated marketing campaigns for B2B and B2C clients, organized into four pillars: Brand (communication strategy, corporate design, employer branding), Online Marketing (SEO, SEA/Google Ads, performance marketing, content, e-commerce, web design), Offline Marketing (packaging design, POS, print, live marketing), and Social Media (campaign creation and content production across TikTok, Instagram, LinkedIn, Facebook). The agency also provides in-house film/video production, server-side tracking implementation, and AI-assisted KI-Kampagnen production to its German client base.
Product overview
Frese & Wolff is a full-service advertising agency offering a comprehensive portfolio of marketing services organized into four main pillars: Brand (including communication strategy, brand strategy, corporate design, and employer branding), Online (covering content marketing, e-commerce, performance marketing, SEA, SEO, and web design), Offline (including brochures, live marketing, packaging, and sales promotion), and Social Media (spanning TikTok, LinkedIn, Instagram, and Facebook with video production capabilities). The agency also provides specialized services including Server Side Tracking for privacy-compliant analytics, Google Analytics 4 implementation, cookie banner setup, and digital strategy consulting. Operating as a certified Google Partner with offices in Oldenburg, Bremen, and Hannover, the agency serves clients throughout Germany across various industries including B2B, B2C, finance, construction, and food & beverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Services Strategic brand development services including communication strategy, brand strategy, corporate design / corporate identity (logo, typography, color systems), and employer branding for companies seeking differentiated positioning.
- Online Marketing Services Digital marketing services including SEO, SEA (Google Ads), performance marketing, content marketing, e-commerce consulting, online shop development, web design, and accessibility-compliant website development for business clients.
- Offline Marketing Services Traditional marketing services covering brochures and magazines, packaging design, POS marketing (including sales folders, promotions, displays), and live marketing / event-driven campaigns for brands targeting retail and physical channels.
- Social Media Services End-to-end social media marketing across TikTok, LinkedIn, Instagram, and Facebook including editorial planning, paid social campaign execution, content production, and performance analysis for B2B and B2C clients.
- Film and Video Production In-house film production and video content creation service for marketing campaigns, social media content, and advertising assets, providing clients with integrated production under one agency roof.
- Server-Side Tracking Implementation Privacy-compliant server-side tracking implementation using the agency's own tagging server (Google Tag Manager Server-Side), enabling user data collection that bypasses AdBlockers and cookie blockers while remaining GDPR-compliant.
Quantifiable outcome
- Doubled shop visibility within 18 months for Barfgold e-commerce client
- +2 more outcomes
Companies that use Frese & Wolff
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
Frese & Wolff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature2 records
Frese & Wolff partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreFrese & Wolff is a certified Google Partner agency. This certification demonstrates expertise in Google Ads and is awarded to agencies that prove ongoing customer success and maintain Google Partner program requirements. The partnership enables the agency to access Google resources, support, and certification programs, while providing clients with credibility and proven proficiency in search engine advertising.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Frese & Wolff competitors and assessment
Company assessmentDirect peers
- Scholz & Friends: Major German full-service creative advertising agency with offices across Germany, offering integrated brand strategy, digital marketing, and production services. Closest analog to Frese & Wolff in scale and service breadth within the German market.
- Jung von Matt: One of Germany's largest independent creative agencies with a multi-disciplinary model spanning brand, digital, content and film production - directly comparable to Frese & Wolff's full-service structure.
- Serviceplan Group: Largest owner-managed German agency group with integrated brand, digital, performance, and content capabilities. Comparable to Frese & Wolff on the integrated model and German mid-market enterprise focus.
- Heimat (TBWA): German creative agency under TBWA network offering brand strategy, digital, content production and integrated campaigns - parallel to Frese & Wolff's full-service creative offering.
- Kolle Rebbe: Hamburg-based full-service creative agency combining brand strategy, digital, and content. Comparable mid-size German integrated shop with B2B and B2C client rosters.
- Thjnk: Independent German creative agency network focused on integrated brand and campaign work with offices in Hamburg, Berlin, Düsseldorf, Munich. Similar integrated-services profile to Frese & Wolff.
- Strichpunkt: German brand and design agency specializing in corporate design, brand strategy, and digital - directly comparable to Frese & Wolff's Brand services pillar.
- Grabarz & Partner: Hamburg-based German creative agency with strong brand and integrated campaign work, including B2B and B2C accounts - directly comparable to Frese & Wolff's mid-size integrated creative positioning.
Broad incumbents
- DDB Germany (DDB Tribal): Germany arm of the global DDB network offering full-service advertising including brand, digital, performance and media. A broader incumbent in the same space.
- Ogilvy Germany: German operations of the global Ogilvy network with integrated brand, digital, PR and content capabilities - broader incumbent competitive to Frese & Wolff on enterprise pitches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Frese & Wolff social profiles
Digital presenceFrese & Wolff compliance and trust
Trust signalCompliance1 record
Frese & Wolff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frese & Wolff leadership team
Management profileNumber of profiles
Profiles3 records
Frese & Wolff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frese & Wolff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frese & Wolff
What does Frese & Wolff do?
Frese & Wolff is a German full-service advertising agency that plans and executes integrated marketing campaigns for B2B and B2C clients, organized into four pillars: Brand (communication strategy, corporate design, employer branding), Online Marketing (SEO, SEA/Google Ads, performance marketing, content, e-commerce, web design), Offline Marketing (packaging design, POS, print, live marketing), and Social Media (campaign creation and content production across TikTok, Instagram, LinkedIn, Facebook). The agency also provides in-house film/video production, server-side tracking implementation, and AI-assisted KI-Kampagnen production to its German client base.
Is Frese & Wolff a public or private company?
Frese & Wolff is a private company. It is classified as management employee owned and is currently operating.
When was Frese & Wolff founded?
Frese & Wolff was founded in 1976. It employs 101 to 250 people.
Where is Frese & Wolff based?
Frese & Wolff is headquartered in Oldenburg, Germany, in the Europe region.
How does Frese & Wolff make money?
Four revenue lines are on record. Brand & Strategy Services are the primary driver. The others are online Marketing Services, offline Marketing Services and content & Film Production.
Who are Frese & Wolff's main competitors?
Direct peers on record are Scholz & Friends, Jung von Matt, Serviceplan Group, Heimat (TBWA), Kolle Rebbe, Thjnk, Strichpunkt and Grabarz & Partner. Broad incumbents are DDB Germany (DDB Tribal) and Ogilvy Germany.
Does Frese & Wolff have an API?
No public API is recorded for Frese & Wolff.
What industry is Frese & Wolff in?
Frese & Wolff's product category is Full-service Advertising Agency Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.