Premier Events

What Premier Events does

Premier Events (legal entity Premier UK Events LTD) is a privately held, founder-led UK event agency incorporated in 2009 and headquartered in Thurmaston, Leicester, employing more than 50 people across five co-located specialist brands: Premier Events (event management), Premier Studios (film, podcast, broadcast, and green screen studios), Premier Woodshop (CNC-enabled bespoke scenic and exhibition fabrication), Premier Connects (delegate management and event technology powered by the proprietary P-VENT platform), and Premier AV (live event production). An additional Leicester site houses the woodshop fabrication facility. The business operates an integrated full-service model designed to eliminate multi-supplier handoffs by delivering event management, technical production, scenic build, delegate technology, and creative services from a single point of contact, with the PYTCH acquisition completed in November 2024 extending AV capacity and the Premier Studios relaunch in February 2026 broadening content capabilities.

Revenue is generated through professional services for corporate event management, AV production, custom fabrication, and white-label agency delivery, alongside transactional streams including AV equipment trade hire and an e-commerce storefront for off-the-shelf woodshop products (plinths, DJ booths, set panels). Pricing is project-specific and quote-based with a free initial discovery call as the lead mechanism, and distribution is primarily direct enterprise field sales supplemented by trade hire accounts. The customer base spans enterprise clients across food and beverage (KFC over 8 consecutive RGM conferences, Greene King over 10 consecutive Christmas parties, Pizza Express, Cote, Pizza Express), automotive (Porsche, Bentley), beauty (Schwarzkopf, No7 Beauty, Revlon), retail (Selfridges, Howdens, SURI), technology (Cisco, SQLBits), pharmaceuticals (Vitabiotics), and live entertainment (New Japan Pro-Wrestling, Electronic Arts), with event delivery spanning the UK and international locations including New York City, Istanbul, and South Africa.

The technology stack combines owned equipment infrastructure (LED video walls, lighting rigs, staging, AV fleet, CNC routing) with proprietary software including the P-VENT event platform, Signwave digital signage, self-service registration kiosks with badge printing and QR scanning, online registration systems, custom event websites, and mobile event apps. There are no disclosed AI capabilities, patents, external investors, or publicly filed financial statements; ownership remains concentrated with founder and Managing Director Ben McCarthy, and the company operates as a bootstrapped, organically grown business.

Name

Premier Events

Legal name

Premier UK Events LTD

Website

https://premier-ltd.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Events is a UK-based, founder-led full-service event agency operating five co-located brands (event management, AV production, scenic fabrication, delegate technology, and studios) in Leicester, delivering integrated conferences, brand activations, and exhibitions for global enterprise clients.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Corporate Event Production & AV Services (HSACADAB), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Corporate event management
• AV production services
• Exhibition stand design
• Delegate management technology
• Custom fabrication joinery

Headquarters

HQ city

Thurcaston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Full-service event management including planning, logistics, creative direction, and on-site execution for corporate events, conferences, gala dinners, and brand activations
2. AV Production Services: Technical production including live event production, LED video walls, audio, video, lighting, and stage hire with expert technical support
3. Custom Fabrication & Woodshop: Bespoke exhibition stands, conference stage sets, brand activations, and retail installations built in-house. Also includes off-the-shelf products (plinths, set panels, DJ booths)
4. AV Equipment Trade Hire: Dry hire of audio-visual equipment including sound, lighting, video, staging, rigging, power, networking, and scenic elements to trade customers
5. Delegate Management Technology: Event registration kiosks, online registration systems, event websites, apps, badging, and access control services
6. Studio Facilities: Film, podcast, broadcast, and green screen studio hire including post-production services
7. White-Label Agency Services: Production services delivered on behalf of other agencies under white-label arrangements

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Premier Events is a fully integrated full-service event agency operating five specialist brands under one roof in Leicester, UK: event management (conferences, gala dinners, brand activations), AV production (live, hybrid and virtual events), in-house content and creative services, bespoke woodwork fabrication (exhibition stands, scenic builds, CNC routing), delegate management technology (P-VENT platform, registration kiosks, event apps), and film/broadcast studio hire. The integrated model delivers seamless end-to-end event production with a single point of contact from brief to breakdown.

Product overview

Premier Events is a fully integrated full-service event agency operating as a platform-plus-modules architecture. The core offering consists of five specialist brands working under one roof: Premier Events (event management), Premier Studios (content and creative), Premier Woodshop (custom builds), Premier Connects (delegate technology), and Premier AV (technical production). Key products include the P-VENT event platform for virtual/hybrid events, event registration kiosks, event apps, event websites, and comprehensive AV equipment hire. The Woodshop division provides bespoke exhibition stands, conference stage sets, and CNC routing services. All divisions are integrated to provide seamless coordination from brief to breakdown.

Differentiator

Problem solved

Functional benefit

Brands

• P-VENT: Event platform for delegate management and event technology
• Premier Studios
• Premier Woodshop
• Premier Connects
• PYTCH

Products and services

• Premier Events - Full-Service Event Management Full-service event management covering conferences, brand activations, gala dinners, award ceremonies, hybrid broadcasts and corporate parties. Acts as the central hub coordinating all other Premier specialist brands. Targeted at corporate clients and global brands.
• Premier AV - Live Event Production Technical production and AV services including live event production, LED video walls, audio, video, lighting, stage hire, and drape and starcloth hire for events. Targeted at corporate event clients and production agencies.
• Audio Visual Equipment Trade Hire Trade dry hire of professional AV equipment including sound systems, microphones, wireless IEMs, video walls, projectors, cameras, lighting rigs, staging, structure and rigging, power and distro, atmospheric effects, scenic elements, networking, and drape and starcloth. Available to verified trade customers, agencies and production companies.
• Premier Woodshop - Bespoke Fabrication Bespoke exhibition stands, scenic builds, conference stage sets, brand activations, retail installations and custom joinery fabrication. Includes CNC routing services, wood finishing and spraying, and an online store for off-the-shelf products such as plinths, set panels, monitor hides, counters, DJ booths and podium blocks. Targeted at brand owners, retailers and corporate event clients.
• Exhibition Stand Design & Build Custom exhibition stand design and construction for trade shows and exhibitions, featuring bespoke builds with sustainable materials. Targeted at brand owners and exhibitors.
• Conference Stage Set Design & Build Custom conference stage set design and fabrication for corporate events and conferences. Targeted at corporate event clients.
• CNC Routing Service Computer-controlled routing and cutting services for precise fabrication of custom components and scenic elements. Targeted at brands and event clients needing precision-built scenic and exhibition components.
• Premier Connects - Delegate Management & Event Technology End-to-end delegate management and event technology offering including event registration kiosks, online registration, event websites, event apps, badging, and check-in and access control solutions. Targeted at corporate event clients and agencies.
• P-VENT Event Platform Proprietary event platform for virtual and hybrid events, providing end-to-end delegate management technology and event management capabilities. Targeted at corporate event clients running hybrid or virtual formats.
• Event Registration Kiosks Self-service event registration kiosks for fast, contactless check-in, badge printing, and access control. Features QR code scanning, name search and configurable welcome screens. Targeted at event organisers needing on-site delegate processing.
• Premier Studios - Film, Podcast, Broadcast & Green Screen Studios Film, podcast, broadcast and green screen studios providing content creation and creative production capabilities. Includes Studio One, Green Screen Studio, Podcast Studios, and post-production services. Targeted at brands, agencies and content producers.

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PYTCHflagshipStrategic or Co-development Partner · 21 November 2024Premier Events expanded AV production power through the acquisition of PYTCH in November 2024, strengthening their technical production capabilities and adding to their portfolio of integrated event services.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency (part of IPG) producing events, exhibitions, and experiential campaigns for major brands. Competes for the same enterprise RFPs as Premier, including UK-based mandates.
• DRPG: UK-headquartered integrated communications and event agency combining creative, content, video, and live event production under one roof. Closely mirrors Premier's full-service, multi-discipline model for enterprise brand work.
• Smart Group: UK-based full-service event management agency delivering conferences, awards, and brand events for corporate clients. Direct UK competitor with overlapping service portfolio and similar mid-market enterprise positioning.
• George P. Johnson Experience Marketing: Global experience marketing agency delivering corporate events, exhibitions, and brand activations for enterprise clients. Directly comparable to Premier's core offering but at significantly greater scale and geographic reach.
• Sparks: Creative experience marketing agency producing corporate events, exhibits, and digital activations for global brands. Comparable in capability mix (creative + production) and in serving enterprise marketing teams.
• MKG: US- and EMEA-based experience marketing and event agency serving enterprise clients across corporate events, brand activations, and conferences. Overlaps with Premier's full-service enterprise event model.
• BrandFuel: UK brand experience agency combining events, content, and creative for consumer-facing enterprise clients. Comparable in integrated-service philosophy and UK mid-market enterprise target.
• George P. Johnson (duplicate-check) - replaced with: Rapiergroup / Hawthorn: UK-based creative communications and event production agency serving enterprise clients with integrated creative, production, and event services. Comparable in capability scope, UK base, and corporate client mix.

Broad incumbents

• BCD Meetings & Events: Global meetings and events management company offering end-to-end event services for enterprise clients. A scaled incumbent in the same overall market, though typically operating at larger contract scope than Premier's.
• Cvent: Enterprise event management platform providing registration, attendee management, and event technology software. Overlaps specifically with Premier Connects (P-VENT, kiosks, apps) but competes more broadly as an enterprise event infrastructure provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PremierUKEventsLtd
• Facebookfacebook.com/PremierUKEventsLTD
• LinkedInlinkedin.com/company/premierevents
• Instagraminstagram.com/premier_events_
• TikToktiktok.com/@premier_events

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Events