Loyalty & Reward
Loyalty & Reward Co is a global pure-play loyalty management consultancy founded in 2013, headquartered in Sydney with offices in New York, London, Tokyo, and Melbourne, serving enterprise clients across diverse industries with loyalty program design, implementation, audit, optimization, and AI-powered agentic commerce services.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Loyalty & Reward does
Loyalty & Reward Co is a global management consulting firm that specializes exclusively in loyalty program strategy, design, implementation, audit, and optimization. Founded in 2013 and headquartered in Sydney, the firm positions itself as the world's only global pure-play loyalty consultancy, with regional offices in Melbourne, New York, London, and Tokyo supporting enterprise clients across North America, LATAM, Europe, Asia Pacific, and the Middle East. Its service portfolio is organized around the loyalty program lifecycle: Design, Implement, Evolve, Audit, Innovate, Loyalty ROI Optimiser™, Agentic Commerce, Educate, and Partnerships. The firm has delivered more than 150 loyalty projects over 13 years for enterprise clients including McDonald's, Visa, Hugo Boss, Shell, P&G, BYD, UEFA, Klarna, Commonwealth Bank, Shiseido, and KFC, spanning financial services, FMCG, energy, automotive, sports, telecommunications, healthcare, superannuation, travel, and retail verticals.
The firm's commercial foundation rests on professional services revenue generated through direct consulting engagements with enterprise clients. Pricing is quote-based and tailored to scope, with no publicly disclosed rate cards or project fees. The go-to-market model is content-led: the firm publishes 'Loyalty Programs: The Complete Guide' (a book), the 'Essential Eight™' whitepaper, the 'Loyalty Programs: The Complete Masterclass' course, the 'Loyalty Technology Solutions Directory,' the insights blog, and the 'The Loop' email newsletter. These assets drive top-of-funnel demand and reinforce the firm's positioning as the leading domain specialist in loyalty consulting, complementing direct business development and referrals.
The underlying technology stack is advisory rather than platform-based. The firm does not appear to operate a SaaS loyalty platform; instead, it provides technology evaluation and selection as a service via its Loyalty Technology Solutions Directory and Implement offering. 'Agentic Commerce' represents its AI-powered service line, leveraging autonomous agents for loyalty program operations, though no proprietary AI models, patents, or data assets are disclosed. The firm is privately held with no disclosed funding rounds, investors, or ownership structure, and operates as an independent consultancy with 11–50 employees globally.
Loyalty & Reward firmographics
Firmographics- Name
- Loyalty & Reward
- Legal name
- Loyalty & Reward Co
- Website
- https://rewardco.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loyalty & Reward Co is a global pure-play loyalty management consultancy founded in 2013, headquartered in Sydney with offices in New York, London, Tokyo, and Melbourne, serving enterprise clients across diverse industries with loyalty program design, implementation, audit, optimization, and AI-powered agentic commerce services.
- Ownership category
- akta.pro rank
Loyalty & Reward industry classification
Industry- Product category
- Loyalty Consulting Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty Program Strategy & Program Management (MPAAAIAF)
- akta.pro secondary industries
- Loyalty, Rewards & Incentive Programs (BPAFAMAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where Loyalty & Reward is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Loyalty & Reward business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Loyalty Consulting Services: The company generates revenue through professional consulting engagements for loyalty program design, implementation, audit, and optimization. Services include strategy development, technology evaluation and selection, program implementation, and ongoing optimization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Loyalty & Reward product offering
Product offeringCore offering
Loyalty & Reward Co is a global pure-play loyalty consultancy that provides advisory and implementation services across the full loyalty program lifecycle, including Design, Implement, Evolve, Audit, Innovate, ROI optimization, Agentic Commerce, and Educate offerings. The firm also produces industry publications such as a comprehensive loyalty book, a technology solutions directory, a whitepaper on guiding principles, and a masterclass course for marketing professionals.
Product overview
Loyalty & Reward Co is a global pure-play loyalty consultancy offering a portfolio of consulting services organized around the loyalty program lifecycle: Design, Implement, Evolve, Audit, Innovate, Loyalty ROI Optimiser™, Agentic Commerce, Educate, and Partnerships. The company also publishes educational resources including the book 'Loyalty Programs: The Complete Guide', the 'Loyalty Technology Solutions Directory', the 'Essential Eight™' whitepaper, and delivers the 'Loyalty Programs: The Complete Masterclass' course. The core offering is advisory consulting rather than a software platform, with Agentic Commerce representing their AI-powered service offering.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 150+ loyalty projects delivered successfully for global brands
- +1 more outcomes
Companies that use Loyalty & Reward
Customer profileNamed customers41 records
Segments1 record
Ideal customer profiles1 record
Loyalty & Reward technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loyalty & Reward partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Loyalty & Reward competitors and assessment
Company assessmentBroad incumbents
- Aimia: Canadian-listed data and loyalty insights firm with heritage in the Air Miles program and global loyalty advisory services. Comparable as a broader loyalty data and advisory incumbent that competes for enterprise loyalty strategy engagements.
- Epsilon: Global data-driven marketing powerhouse (Publicis-owned) with a customer loyalty and personalization practice serving many of the same Fortune 500 brands as Loyalty & Reward Co. Comparable as a broad incumbent offering loyalty as part of a wider portfolio.
- Publicis Sapient: Global digital transformation consultancy within Publicis Groupe with enterprise loyalty and customer experience capabilities. Comparable as a broad incumbent that competes for the same large enterprise loyalty transformation RFPs.
- Accenture Song: Global consulting and experience design arm of Accenture with an established loyalty and customer engagement practice. Comparable as a broad incumbent that competes for large-scale loyalty program mandates.
Regional players
- Think Loyalty: New Zealand-based specialist loyalty advisory firm serving Australia/NZ brands with loyalty strategy and program design services. Comparable as a regional loyalty consulting peer operating in adjacent ANZ geography.
Emerging players
- Antavo: Cloud-based loyalty technology platform with an emphasis on enterprise loyalty programs, increasingly bundling strategic advisory alongside its SaaS. Comparable as an emerging player converging consulting and technology in the loyalty category.
Direct peers
- Snipp Interactive: Hybrid loyalty/loyalty-tech provider offering loyalty program design, receipt-based promotions, and platform services to global brands. Comparable as a competitor operating in the loyalty program consulting and implementation space across multiple regions.
- Bond Brand Loyalty: Specialized North American loyalty strategy and customer engagement consultancy with a similar boutique, loyalty-only positioning. It is among the closest pure-play competitors to Loyalty & Reward Co in terms of service offering, client profile, and consultancy-led model.
- The Lacek Group: A loyalty-focused agency (now part of Analytic Partners) offering loyalty strategy, program design, and customer engagement services to enterprise brands. It overlaps directly with Loyalty & Reward Co's design/audit/evolve service lines.
- Kobie Marketing: US-based loyalty strategy and technology services firm serving large enterprise clients with loyalty program design, implementation, and managed services. Comparable in client caliber, loyalty-only positioning, and end-to-end engagement model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Loyalty & Reward social profiles
Digital presenceLoyalty & Reward financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyalty & Reward leadership team
Management profileNumber of profiles
Loyalty & Reward funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyalty & Reward M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyalty & Reward
What does Loyalty & Reward do?
Loyalty & Reward Co is a global pure-play loyalty consultancy that provides advisory and implementation services across the full loyalty program lifecycle, including Design, Implement, Evolve, Audit, Innovate, ROI optimization, Agentic Commerce, and Educate offerings. The firm also produces industry publications such as a comprehensive loyalty book, a technology solutions directory, a whitepaper on guiding principles, and a masterclass course for marketing professionals.
Is Loyalty & Reward a public or private company?
Loyalty & Reward is a private company. It is classified as unknown and is currently operating.
When was Loyalty & Reward founded?
Loyalty & Reward was founded in 2013. It employs 11 to 50 people.
Where is Loyalty & Reward based?
Loyalty & Reward is headquartered in Sydney, Australia, in the Oceania region.
How does Loyalty & Reward make money?
One revenue line is on record: loyalty Consulting Services.
Who are Loyalty & Reward's main competitors?
Broad incumbents on record are Aimia, Epsilon, Publicis Sapient and Accenture Song. Think Loyalty is listed as a regional player. Antavo is listed as an emerging player. Direct peers are Snipp Interactive, Bond Brand Loyalty, The Lacek Group and Kobie Marketing.
Does Loyalty & Reward have an API?
No public API is recorded for Loyalty & Reward.
What industry is Loyalty & Reward in?
Loyalty & Reward's product category is Loyalty Consulting Services. Its primary akta.pro industry code is MPAAAIAF, Loyalty Program Strategy & Program Management, with a secondary code of BPAFAMAE, Loyalty, Rewards & Incentive Programs. Its NAICS code is 5418 and its SIC code is 7311.