Sallus Retirement
Sallus Retirement operates a digital Pooled Employer Plan (PEP) 401(k) platform that enables US small businesses to access large-plan pricing, fiduciary management, and automated plan features through a shared plan structure.
- Company typePrivate
- Founded2020
- HeadquartersBerwyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sallus Retirement does
Sallus Retirement LLC is a privately held, Delaware-incorporated fintech operating from Berwyn, Pennsylvania that runs a digital Pooled Employer Plan (PEP) 401(k) platform targeted at US small businesses with under 50 employees. Founded around 2019 in response to the SECURE Act's creation of the PEP structure, the company aggregates participating employers into a single large 401(k) plan to deliver institutional-scale pricing, fiduciary oversight, and plan features to firms that historically could not afford a standalone 401(k). Its core technology stack includes the Plan Design Wizard — an algorithmic proposal-generation tool that turns employer inputs into customized plan designs and marketing materials in minutes — and Coach's Corner, a digital wholesaling solution anchored by the "Coach Sali" educational content library, both delivered through the app.sallus.com web platform.
Sallus earns revenue primarily through asset-based management fees at a published 90 bps all-in rate (covering investment management and advisor compensation), with an alternative flat-fee option available to advisors. The product set layers auto enrollment at 6%, automatic 1% annual increases to a 10% cap, professionally managed default investments, safe-harbor designs, profit sharing, and loans/withdrawals, all administered by Sallus as lead fiduciary. The go-to-market is dual-pronged: a channel-first motion through wealth-advisor and retirement-plan-specialist networks (including core partner GRP and affiliates HUB, IFP, NFP, and RPAG) and a direct digital motion via the company website and Quick Quote lead-capture tool. Customer evidence to date is limited to anonymized SMB references and advisor testimonials; the firm does not disclose AUM, customer count, or revenue.
Sallus Retirement firmographics
Firmographics- Name
- Sallus Retirement
- Legal name
- Sallus Retirement LLC
- Website
- https://sallus.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sallus Retirement operates a digital Pooled Employer Plan (PEP) 401(k) platform that enables US small businesses to access large-plan pricing, fiduciary management, and automated plan features through a shared plan structure.
- Ownership category
- akta.pro rank
Sallus Retirement industry classification
Industry- Product category
- Retirement Plan Services
- NAICS
- Pension Funds (525110), Other Insurance Funds (52519)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
- akta.pro secondary industries
- Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)
Keywords
Where Sallus Retirement is headquartered
LocationHeadquarters
- HQ city
- Berwyn
- HQ country
- United States
- HQ region
- North America
Markets served
Sallus Retirement business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Asset-Based Management Fees: Sallus charges 90 basis points (bps) total cost including investment management fees and advisor compensation. This asset-based fee structure is competitive compared to small plan industry averages, leveraging the pooled employer plan structure to offer lower costs through economies of scale.
- Advisor Flat Fee Option: Advisors can choose to charge clients a flat fee arrangement instead of or in addition to AUM-based fees. The platform supports both one-time and annual flat fee billing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard PEP Plan - 90 bps all-in |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sallus Retirement product offering
Product offeringCore offering
Sallus Retirement operates a digital Pooled Employer Plan (PEP) 401(k) platform that allows small businesses to join together in a single large 401(k) plan, sharing costs and accessing large-employer features such as auto enrollment, auto increase, auto investments, safe harbor designs, and professional fiduciary management. The company serves as lead fiduciary, shouldering most of the administration and risk, and distributes the plan primarily through wealth advisors and retirement plan specialists who serve small business clients.
Product overview
Sallus Retirement offers a digital Pooled Employer Plan (PEP) 401(k) platform that enables small businesses to access large-plan features and pricing through collective buying power. The core product portfolio includes the Plan Design Wizard (a proprietary algorithmic tool for creating optimal plan designs in minutes), Coach's Corner with virtual coach 'Coach Sali' for advisor education and wholesaling support, and the Sallus Quick Quote tool for lead capture. The platform features built-in automation including Auto Enrollment (6% default), Auto Increase (1% annual escalation to 10%), and Auto Investments managed by 3(38) investment fiduciary partners. Safe Harbor plan designs, profit sharing, and loan/withdrawal capabilities are also included. Plans operate on a fully digital experience with 24×7 account access and flexible payroll integration support.
Differentiator
Problem solved
Functional benefit
Products and services
- Sallus Pooled Employer Plan (PEP) A Pooled Employer Plan 401(k) structure where multiple small businesses join together in the same large 401(k) plan to access economies of scale, shared costs, and professional fiduciary management typically available only to large employers. Sallus acts as lead fiduciary.
- Plan Design Wizard A proprietary design engine tool that allows users (typically wealth advisors and plan specialists) to enter Participating Employer Information and generate customized marketing materials and order forms for proposals to small business clients in minutes.
- Coach's Corner
Quantifiable outcome
- Plan setup time reduced from 2-3 months to 2-3 weeks compared to traditional 401(k) providers
- +1 more outcomes
Companies that use Sallus Retirement
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sallus Retirement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Sallus Retirement partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GRP (Global Retirement Partners)coreMajor advisor partner affiliation. GRP members can access the Sallus PEP platform and must be GRP members to select GRP as their 3(38) investment manager option. Represents a key channel partnership for reaching retirement plan specialists.
- HUB InternationalminorInsurance and benefits advisory firm partner affiliation. HUB advisors can utilize the Sallus PEP for small business retirement plan solutions.
- IFP (Insurance Field Partners)minorAdvisor partner affiliation enabling insurance professionals to offer Sallus 401(k) plans to their small business clients.
- NFPminorNational Financial Partners advisor network affiliation. NFP advisors can leverage the Sallus PEP for small business retirement plan solutions.
- RPAGminorRetirement Plan Advisor Group partner affiliation enabling advisors to access the Sallus PEP platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sallus Retirement competitors and assessment
Company assessmentDirect peers
- Vestwell: Digital retirement and savings platform offering 401(k), SEP-IRA, and pooled employer plans to small businesses and advisors. Most directly comparable to Sallus in product, target SMB and advisor customer base, and PEP-led go-to-market.
- Human Interest: Tech-enabled 401(k) provider targeting small and mid-sized businesses with automated onboarding, payroll integrations, and a flat-fee pricing model. Competes head-on with Sallus for the same underserved SMB retirement market.
- Guideline: Automated 401(k) platform built for small businesses with flat monthly pricing and full-service administration. Directly comparable to Sallus on SMB targeting, digital-first delivery, and lead-fiduciary positioning.
- ForUsAll: Small business 401(k) provider with pooled-plan capabilities, automatic plan management, and integrations for advisors and accountants. Comparable on SMB 401(k) focus, PEP/advisor-channel distribution, and technology-led servicing.
- Betterment for Business: Digital 401(k) offering from Betterment targeting small businesses with automated investing and low fees. Competes with Sallus for SMB plan sponsors seeking low-cost, technology-led retirement solutions.
- Stash 401(k): Small business retirement plan offering built on Stash's consumer investing platform. Targets very small employers with a simplified, mobile-first experience comparable to Sallus's SMB digital-first approach.
Broad incumbents
- Ascensus: Large retirement plan administrator serving employer-sponsored plans including pooled employer plans. Competes with Sallus as an incumbent recordkeeper with broader product breadth and significantly larger scale.
- Ubiquity Retirement + Savings: Retirement plan administration and pooled plan provider serving small and mid-sized plan sponsors. Comparable to Sallus on PEP administration capability but with broader plan-type portfolio and longer operating history.
- Empower Retirement: Major retirement plan recordkeeper serving plans of all sizes including pooled employer plans. Represents an incumbent alternative that small businesses and their advisors may choose over Sallus.
- Charles Schwab Retirement Plan Services: Incumbent 401(k) and pooled plan recordkeeper from a major brokerage, serving employer plans with scale advantages. Competes with Sallus for advisor-distributed retirement business to small employers.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sallus Retirement social profiles
Digital presenceSallus Retirement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sallus Retirement leadership team
Management profileNumber of profiles
Profiles4 records
Sallus Retirement funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sallus Retirement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sallus Retirement
What does Sallus Retirement do?
Sallus Retirement operates a digital Pooled Employer Plan (PEP) 401(k) platform that allows small businesses to join together in a single large 401(k) plan, sharing costs and accessing large-employer features such as auto enrollment, auto increase, auto investments, safe harbor designs, and professional fiduciary management. The company serves as lead fiduciary, shouldering most of the administration and risk, and distributes the plan primarily through wealth advisors and retirement plan specialists who serve small business clients.
Is Sallus Retirement a public or private company?
Sallus Retirement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sallus Retirement founded?
Sallus Retirement was founded in 2020. It employs 11 to 50 people.
Where is Sallus Retirement based?
Sallus Retirement is headquartered in Berwyn, United States, in the North America region.
How does Sallus Retirement make money?
Two revenue lines are on record. Asset-Based Management Fees are the primary driver. The others are advisor Flat Fee Option.
Who are Sallus Retirement's main competitors?
Direct peers on record are Vestwell, Human Interest, Guideline, ForUsAll, Betterment for Business and Stash 401(k). Broad incumbents are Ascensus, Ubiquity Retirement + Savings, Empower Retirement and Charles Schwab Retirement Plan Services.
Does Sallus Retirement have an API?
No public API is recorded for Sallus Retirement.
What industry is Sallus Retirement in?
Sallus Retirement's product category is Retirement Plan Services. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAEAAAD, Retirement & Pension Planning (401(k)/IRA). Its NAICS code is 525110.