Scott Rice

What Scott Rice does

Scott Rice is a privately held B2B office furniture dealer and workspace solutions provider headquartered in Broken Arrow, Oklahoma, with a secondary operation in Oklahoma City. Founded in 1920 as the Tulsa Rubber Stamp Company and evolved through printing and office supplies into its current form, the company now serves enterprise customers across Oklahoma with comprehensive workspace lifecycle services spanning design, planning, project management, delivery, installation, relocation, and decommissioning, alongside Steelcase-brand furniture and a portfolio of premium partner brands.

The company operates as an Authorized Steelcase Premiere Partner, distributing furniture and technology products from Steelcase and its sub-brands (Coalesse, Designtex, AMQ, Smith System, Orangebox, Steelcase Health, Steelcase Learning), supplemented by partner brands including West Elm, Carl Hansen, Moooi, Tom Dixon, Kartell, FLOS, Bolia, Extremis, Emu, Viccarbe, Mattiazzi, Established & Sons, m.a.d., and the Frank Lloyd Wright Collection. Its product surface extends from height-adjustable desking systems (Migration) to collaboration towers (Ocular), modular architecture (Orangebox Campers & Dens), storage (WorkValet), and ancillary lounge seating. Project execution is delivered by 6 project managers and 9 field supervisors with 176 years of combined industry experience, supported by an owned fleet of delivery trucks and professional installation crews.

Revenue is generated through quote-based, project-specific B2B sales of office furniture and related workspace services, primarily to enterprise clients. The company operates two physical showrooms (50,000 sq ft in Oklahoma City opened 2016 and 42,000 sq ft in Broken Arrow) that double as sales channels and design experience venues. In 2021, Scott Rice merged with NexSpaces to add custom surfaces and interior solutions capabilities. Marketing leverages the regional website (scottriceok.com), an email newsletter, social media (Instagram, Facebook, LinkedIn), and direct field sales targeting enterprise clients. Pricing is multi-year contract-based and not publicly disclosed, with services covering the full workspace lifecycle from design through environmentally responsible decommissioning under Steelcase's Phase 2 program.

Name

Scott Rice

Legal name

Scott Rice

Website

https://scottriceok.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Scott Rice is a 100+ year-old Oklahoma-based B2B office furniture dealer and workspace solutions provider, distributing Steelcase and premium partner brands alongside design, installation, relocation, and decommissioning services for enterprise clients across Oklahoma.

Ownership category

akta.pro rank

Product category

Office Furniture and Workspace Solutions

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Office Furniture & Commercial Fixtures Delivery (TLAAAKAG)

Keywords

• Office furniture dealer
• Workspace solutions
• Commercial furniture
• Office space planning
• Furniture installation services

Headquarters

HQ city

Broken Arrow

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Sales: Sale of office furniture including seating, desking, lounge seating, and ancillary products from Steelcase brands (Steelcase, Coalesse, Designtex, AMQ, Smith System, Orangebox) and partner brands (Viccarbe, West Elm, Moooi, Carl Hansen, Mattiazzi, FLOS, Tom Dixon, Kartell, Bolia, Extremis, Emu, Established & Sons, m.a.d., Frank Lloyd Wright Collection)
2. Workspace Services: Comprehensive services including strategic workspace design and planning, project management, furniture delivery and installation, relocation and decommissioning services. Also includes asset deployment, warehousing, and asset management of furniture items designated for future use or redeployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Scott Rice is an Authorized Steelcase Premiere Partner office furniture dealer selling Steelcase and partner brand furniture to businesses, combined with comprehensive workspace services spanning design and planning, project management, delivery and installation, and relocation and decommissioning. Through its NexSpaces brand, the firm additionally provides custom surfaces and interior solutions for commercial spaces across Oklahoma.

Product overview

Scott Rice is an office furniture dealer and workspace solutions provider that operates as a single unified offering rather than a platform-plus-modules architecture. The company serves as an authorized Steelcase dealer and has merged with NexSpaces to offer comprehensive interior solutions. Their portfolio centers on premium furniture brands including Steelcase, Coalesse, Designtex, AMQ, Smith System, Orangebox, Steelcase Health, and Steelcase Learning, supplemented by partner brands such as Viccarbe, West Elm, Moooi, Carl Hansen, Mattiazzi, FLOS, Tom Dixon, Kartell, Bolia, Extremis, Emu, Established & Sons, m.a.d., and the Frank Lloyd Wright Collection. Key product lines include the Migration Desking Collection (height-adjustable desks), Ocular Collection (collaboration towers), WorkValet (laminate storage), and Orangebox Campers & Dens (demountable architecture). Services encompass design and planning, project management with 176 years of combined team experience, delivery and installation, and relocation and decommissioning. NexSpaces provides custom surfaces and interior solutions following the merger. The company operates facilities in Oklahoma City (50,000 sq ft) and Broken Arrow, Oklahoma, serving the metro area and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Design + Planning Services Strategic workspace design and planning services focused on hybrid collaboration environments, addressing diverse work approaches and promoting effective in-person and virtual collaboration for enterprise clients in Oklahoma.
• Project Management Services Comprehensive project management services with one of Oklahoma's largest experienced teams, handling high-security and complex installations; backed by 6 project managers and 9 field supervisors with 176 years of combined industry experience.
• Delivery + Installation Services Professional delivery and installation of all Steelcase products and major product lines using trained installers and a dedicated fleet of trucks and service vans, with damage-free delivery standards.
• Relocation + Decommissioning Services Integrated workspace relocation and decommissioning services including asset deployment, warehousing, asset management, and environmentally responsible disposal programs.
• NexSpaces Custom Surfaces and Interior Solutions Distinctive custom surfaces and interior solutions for commercial spaces, offered under the NexSpaces sub-brand following the 2021 merger with Scott Rice.
• Steelcase Furniture Products Authorized distribution of Steelcase-branded office furniture including seating, desking, lounge seating, and ancillary products for workplaces, offered under the Coalesse, Designtex, AMQ, Smith System, Orangebox, Steelcase Health, and Steelcase Learning sub-brands.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• SteelcasecoreChannel Partner/ Reseller/ DistributorSteelcase is the primary brand partner. Scott Rice is an Authorized Steelcase Dealer and Premiere Partner, offering the full range of Steelcase products including Steelcase, Steelcase Health, Steelcase Learning, Coalesse, Designtex, AMQ, Smith System, and Orangebox brands. Steelcase provides architecture, furniture, and technology products and services to help companies reach their full potential.
• NexSpacesflagshipStrategic or Co-development PartnerScott Rice merged with NexSpaces, a company specializing in custom surfaces and interior solutions. The combined entity operates under both the Scott Rice and NexSpaces brands, offering enhanced workspace solutions including distinctive surfaces and inspired designs.
• CoalessecoreChannel Partner/ Reseller/ DistributorCoalesse is a Steelcase brand offering lounge seating and furniture collections including Jean Nouvel Seating Collection. Scott Rice offers Coalesse products through their showroom and projects.
• West ElmcoreChannel Partner/ Reseller/ DistributorWest Elm is a partner brand offering the Fulton Collection - modern seating with natural wood frames bringing warmth and comfort to spaces.
• OrangeboxcoreChannel Partner/ Reseller/ DistributorOrangebox is a Steelcase brand offering Campers & Dens - demountable interior architecture systems that can be moved, re-positioned or re-used to suit changing needs.
• ViccarbeminorChannel Partner/ Reseller/ DistributorPartner brand offering contemporary furniture for workplace and contract environments.
• MoooiminorChannel Partner/ Reseller/ DistributorPartner brand offering distinctive design furniture and lighting.
• Carl HansenminorChannel Partner/ Reseller/ DistributorPartner brand offering Danish modern furniture including classic designs.
• MattiazziminorChannel Partner/ Reseller/ DistributorPartner brand offering Italian-made wooden furniture.
• FLOSminorChannel Partner/ Reseller/ DistributorPartner brand offering architectural and residential lighting solutions.
• Tom DixonminorChannel Partner/ Reseller/ DistributorPartner brand offering British design furniture and lighting.
• KartellminorChannel Partner/ Reseller/ DistributorPartner brand offering Italian design furniture and plastics.
• BoliaminorChannel Partner/ Reseller/ DistributorPartner brand offering Scandinavian design furniture.
• ExtremisminorChannel Partner/ Reseller/ DistributorPartner brand offering Belgian design outdoor and indoor furniture.
• EmuminorChannel Partner/ Reseller/ DistributorPartner brand offering Italian furniture for contract and residential use.
• Established & SonsminorChannel Partner/ Reseller/ DistributorPartner brand offering contemporary British design furniture.
• m.a.d.minorChannel Partner/ Reseller/ DistributorPartner brand offering design furniture.
• Frank Lloyd Wright CollectionminorChannel Partner/ Reseller/ DistributorPartner brand offering licensed Frank Lloyd Wright design furniture and products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tangram Interiors: California-based office furniture dealership and workspace solutions provider. Tangram operates as a multi-line dealer offering design, installation, and project management services, structurally comparable to Scott Rice's full-service dealership model serving enterprise clients.
• Workplace Resource: Pacific Northwest office furniture dealer and Steelcase partner offering workspace solutions, design services, and installation. Directly comparable as a regional Steelcase-aligned full-service dealer with a similar enterprise customer focus.
• Office Pavilion: Florida-based office furniture dealer providing comprehensive workspace solutions including design, furniture sales, installation, and project management. Operates a similar full-service dealer model serving enterprise and institutional clients in a defined regional market.
• Atmos Interiors: New York City-area office furniture and workspace solutions dealer providing design, furniture procurement, and project management services. Comparable full-service dealership serving enterprise clients with a similar brand-agnostic plus preferred-partner approach.
• Spire Integrated Solutions: Michigan-based office furniture dealership and workspace solutions provider offering design, project management, and installation. Comparable full-service regional dealer model serving enterprise and mid-market clients in a defined geographic territory.

Broad incumbents

• Steelcase: Scott Rice's primary brand partner and one of the largest global office furniture manufacturers. Operates the dealer program through which Scott Rice distributes products, and a broader incumbent whose national strategy shapes Scott Rice's competitive context.
• Haworth: Global office furniture manufacturer and direct competitor to Steelcase. Operates a competing dealer network and offers an overlapping product portfolio of commercial furniture, workstations, and architectural interiors.
• MillerKnoll: Office furniture manufacturer (parent of Herman Miller, Knoll, and other brands) competing with Steelcase in the commercial furniture market. Operates its own dealer network representing a competing brand portfolio and design-forward positioning.
• Kimball International: Office and hospitality furniture manufacturer competing with Steelcase, Haworth, and MillerKnoll. Operates through its own dealer network and offers comparable commercial furniture solutions with a focus on workplace and education markets.
• Teknion: North American office furniture manufacturer with a competing dealer network. Teknion serves enterprise clients with a comparable product portfolio of systems furniture, seating, and architectural interiors, representing an alternative distribution channel to Steelcase-aligned dealers like Scott Rice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scottriceok
• LinkedInlinkedin.com/company/480215
• Instagraminstagram.com/ScottRiceOK_WorkspaceSolutions
• Xx.com/scottriceok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott Rice