Carelinc

What Carelinc does

CareLinc Medical Equipment & Supply (operated under the brand "Carelinc") is a privately-held, family-owned durable medical equipment (DME) distributor and service provider headquartered in Grand Rapids, Michigan. Founded in 1997, the company retails and rents a catalog of nearly 60,000 home medical equipment and supply SKUs, organized around five service divisions: Respiratory Services (CPAP/PAP therapy with registered respiratory therapists on staff), Rehab Mobility Services (powered wheelchairs, scooters, stair lifts, lifts — supported by certified Assistive Technology Professionals), a Hospice Care Division serving patients in end-of-life settings, a Long Term Care Division supplying skilled nursing facilities, and a Home Access Services division providing in-home accessibility assessments and ADA-compliant installations in Michigan.

CareLinc's commercial stack combines an e-commerce storefront with account management, online bill pay, and direct insurance verification/billing (notably for breast pumps covered under the Affordable Care Act). Institutional customers — primarily hospice organizations and skilled nursing facilities — place orders through dedicated partner portals (Qualis, StateServe, Synapse), and providers can prescribe equipment electronically via Parachute Ordering. Distribution is multi-modal: online ordering, in-store shopping at eight Michigan locations, plus free delivery (same-day when ordered before 11:00 a.m. with a 24-hour notice preferred for routine orders) across Michigan, Ohio, and the Southern Region (Georgia, North Carolina, South Carolina). The company partners with manufacturers including Medela, Spectra, Motif Medical, Momcozy, Golden Technologies, and Harmar, and accepts most Michigan insurance plans.

CareLinc's revenue model is a mix of one-time DME product sales, recurring CPAP/respiratory supply reorders, insurance-direct billing (transactional reimbursement) for covered items, and project-based professional services for home accessibility installations. Pricing is unit-based or, for covered items such as breast pumps, $0 to the end customer when billed to insurance. Customer segments are split across three primary channels — individual home patients (CPAP, breast pumps, mobility), hospice organizations (DME bundling for end-of-life care), and long-term care / skilled nursing facilities (PAP supplies, tracheostomy supplies, equipment requests) — with mobility-impaired individuals in their homes as a secondary consumer segment for the Home Access Services line. The company has described itself as one of the largest contracted DME providers to hospice organizations in Michigan, with 25+ years of operating history.

Name

Carelinc

Legal name

CareLinc Medical Equipment & Supply

Website

https://carelincmed.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

CareLinc is a family-owned, Michigan-headquartered durable medical equipment distributor and service provider selling nearly 60,000 SKUs of home medical equipment, supplies, and home accessibility products to individual patients, hospice organizations, skilled nursing facilities, and mobility-impaired consumers across Michigan, Ohio, and the Southern Region.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment

NAICS

Home Health Equipment Rental (532283), Home Health Care Services (6216)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Health Services (8000)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Hospice Medication, DME & Supply Management (In-Home Logistics) (HSABAFAN), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

Keywords

• Home medical equipment
• Durable medical equipment
• Respiratory therapy services
• Mobility equipment
• Home accessibility solutions

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DME Product Sales: Sale and rental of durable medical equipment including CPAP supplies, breast pumps, mobility equipment, vehicle lifts, home accessibility products, and respiratory equipment. Products are sold directly to consumers and institutional customers like hospice organizations and LTC facilities.
2. Insurance Billing: CareLinc bills insurance providers directly for covered medical equipment, handling all verification and claims processing. Customers pay $0 for insurance-covered items such as breast pumps under the ACA.
3. Home Accessibility Installation Services: Sale, installation, and servicing of home accessibility products including stair lifts, wheelchair ramps, platform lifts, ceiling lifts, vehicle lifts, and bathroom safety modifications. Includes certified technician installation with ADA compliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CareLinc Medical Equipment & Supply distributes durable medical equipment (DME), respiratory therapy devices, breast pumps, mobility aids, and home accessibility products to patients across Michigan, Ohio, and the Southeastern U.S. The company operates four specialized service divisions — Hospice Care, Long-Term Care, Home Access Services, and CPAP ReSupply — that combine equipment provision with clinical setup, in-home service, and insurance/Medicare billing for both consumers and institutional partners.

Product overview

CareLinc is a full-service home medical equipment and supplies provider offering a comprehensive portfolio of nearly 60,000 medical supplies and healthcare products. The core offering includes CPAP/PAP supplies (equipment, masks, sanitizers like the LIVILITI PAPTIZER), breast pumps (Medela, Spectra, Motif Medical, Momcozy brands) that are covered through insurance under the Affordable Care Act, and mobility products including power wheelchairs, scooters, stair lifts, lift chairs, wheelchair ramps, platform lifts, ceiling lifts, and vehicle lifts (from Harmar and Golden Technologies). Services are organized into distinct divisions: Respiratory Services with clinical respiratory therapists, Rehab/Mobility Services with assistive technology professionals, Hospice Care Division providing DME through partner portals (Qualis, StateServe, Synapse), Long Term Care Division for skilled nursing facilities, and Home Access Services providing Michigan-based home accessibility modifications. The company also offers e-prescribing capabilities through Parachute and serves customers across Michigan, Ohio, and Southern Region (Georgia, North Carolina, South Carolina) with online ordering and delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Durable Medical Equipment (DME) Sales and Rental Distribution and rental of durable medical equipment such as hospital beds, wheelchairs, walkers, and patient lifts for individual patients and institutional clients across Michigan, Ohio, and the Southeastern U.S.

Quantifiable outcome

• Nearly 60,000 medical supplies and healthcare products available
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and supporting.

• Hospice of MichiganflagshipStrategic or Co-development PartnerHospice of Michigan is a key hospice partner of CareLinc, receiving DME and supplies for hospice patients in end-of-life care. CareLinc has served Hospice of Michigan for over 25 years as one of their largest contracted DME providers in the state.
• Hospice Organizations (Michigan, Ohio, Southern Region)coreStrategic or Co-development PartnerCareLinc partners with hospice organizations across Michigan, Ohio, and Southern Region (Georgia, North Carolina, South Carolina) to provide durable medical equipment and supplies for hospice patients.
• MedelacoreTechnology or IntegrationMedela is a breast pump manufacturer partner. CareLinc offers Medela products including the Swing Maxi Hands-Free breast pump and Pump In Style Pro, covered by insurance for expectant mothers.
• SpectracoreTechnology or IntegrationSpectra is a breast pump manufacturer partner offering the Spectra S2 Plus double electric breast pump covered by most insurances.
• Motif MedicalsupportingTechnology or IntegrationMotif Medical is a breast pump manufacturer partner, offering products like the Motif Luna covered by insurance.
• Golden TechnologiescoreTechnology or IntegrationGolden Technologies is a manufacturer partner for power wheelchairs, power scooters, and lift chairs. CareLinc quotes, sells, installs, and services Golden products for Michigan mobility customers.
• HarmarcoreTechnology or IntegrationHarmar is a vehicle lift manufacturer partner offering hoist lifts, hitch-mounted lifts, and hybrid lifts for transporting mobility devices. CareLinc provides solutions using Harmar products with vehicle compatibility calculator assistance.
• QualissupportingTechnology or IntegrationQualis is an online ordering portal partner for hospice organizations to submit DME and supply orders to CareLinc.
• StateServesupportingTechnology or IntegrationStateServe is an online ordering portal partner for hospice organizations to submit DME and supply orders to CareLinc.
• SynapsesupportingTechnology or IntegrationSynapse is an online ordering portal partner for hospice organizations to submit DME and supply orders to CareLinc.
• Parachute OrderingsupportingTechnology or IntegrationParachute Ordering is an e-prescribe platform enabling healthcare providers to electronically order medical equipment from CareLinc.
• Michigan Insurance ProviderscoreChannel Partner/ Reseller/ DistributorCareLinc works with most Michigan insurance providers for coverage and authorization of home accessibility products and mobility equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Numotion: Leading U.S. provider of complex rehabilitation technology, mobility equipment, and adaptive seating solutions for home and institutional customers. Comparable focus area to CareLinc's mobility/lift chair/wheelchair offering with certified ATP clinical professionals.
• Byram Healthcare: National DME provider specializing in urological, ostomy, wound care, and breast pumps with direct-to-home shipping and insurance billing. Closely comparable insurance-covered DME model to CareLinc's breast pump / medical supply D2C business.
• Lincare (Linde): National respiratory-focused DME provider within Linde, specializing in oxygen therapy, sleep therapy, nebulizers, and home respiratory equipment with clinical support. Direct overlap with CareLinc's respiratory services division and registered respiratory therapist model.
• Apria Healthcare (Owens & Minor): National DME provider offering respiratory, home medical equipment, and integrated services across home and institutional settings. Same product categories (sleep therapy, oxygen, mobility, hospice DME) as CareLinc with insurance billing infrastructure.
• AeroCare Holdings: DME and respiratory/home medical equipment provider with national patient care footprint, acquired by AdaptHealth. Comparable product mix (respiratory, mobility, breast pumps, home supplies) and similar payor-driven business model to CareLinc.
• Rotech Healthcare: Public DME company focused on respiratory equipment (oxygen, CPAP) and home-based medical products serving patients and institutional customers. Closely aligned with CareLinc's respiratory therapy division and hospice/home patient segments.
• AdaptHealth: Public national DME and home medical equipment provider offering sleep therapy, respiratory, mobility, breast pumps, and hospice-aligned products with insurance billing across all U.S. states. Compares directly to CareLinc's product breadth and payor model, but at vastly larger scale.
• National Seating & Mobility: National provider of complex rehab wheelchairs, mobility equipment, and home accessibility solutions with ATP clinicians. Directly comparable to CareLinc's Rehab Mobility division powered wheelchairs, scooter, and home access installations.

Regional players

• Medical Service Company: Regional DME and home respiratory provider based in the Midwest (Ohio) with a multi-state footprint offering home medical equipment, oxygen, and respiratory therapy. Highly comparable regional/geographic profile to CareLinc's Midwest roots, although Ohio-anchored rather than Michigan-anchored.

Emerging players

• Vitality Medical: Online-only retailer of medical supplies and DME (diabetic, ostomy, wound care, respiratory). Comparable consumer-direct DME e-commerce model to CareLinc's online store, but lacks the hospice/LTC institutional depth and physical retail network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carelincmed
• YouTubeyoutube.com/@carelincmedical
• Facebookfacebook.com/carelincmed
• LinkedInlinkedin.com/company/carelinc-medical
• Instagraminstagram.com/carelincmed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carelinc