What Boender & Beutel GmbH does

Boender & Beutel GmbH, operating under the X-Print brand, is a Cologne-based custom textile embellishment and e-commerce fulfillment provider founded in 2004 by Nino Boender and Philipp Beutel. The company offers seven production techniques — screen printing, direct-to-garment digital printing (Kornit-Digital), embroidery, sublimation, flex & flock transfer, transfer printing, and laser engraving — supported by a multi-head automated embroidery fleet, Computer-to-Screen (CTS) color separation, and claims of being Europe's largest digital printing facility with capacity of 15,000 prints per day. Production is in Germany with a custom-cut facility in Italy, and the company is GOTS 6.0 certified and an Official Dealer of Stanley/Stella organic textiles.

The business operates a platform-plus-services model. Core revenue is generated from per-unit custom printing and embroidery, with a free Print-on-Demand service (Shirtee.cloud) that integrates natively with Shopify, WooCommerce, Shopware, PrestaShop, Amazon, eBay, Etsy, and Rakuten, enabling automated order routing and dropshipping for SMB sellers. Adjacent revenue streams include warehousing and fulfillment (95% of orders shipped within 24 hours), a premium Brand & Merchandise Creation package for fashion designers launching collections from 250 units, and an own e-commerce storefront for customers without external shops. Distribution combines self-serve e-commerce, marketplace channels, and enterprise B2B custom-quote sales.

The customer base is horizontally segmented across B2B companies and associations, fashion designers and entrepreneurs, sports clubs, event organizers, and individual B2C consumers, served by a 51-100 employee team. The company is privately held by its two founders, with no disclosed external funding, no parent company, and no public listing. Supplier network spans 300+ manufacturers offering over 250,000 articles, with over 1 million products embellished cumulatively since founding.

Name

Boender & Beutel GmbH

Legal name

Boender & Beutel GmbH

Website

https://x-print.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Boender & Beutel GmbH (X-Print) is a Cologne-based custom textile printing, embroidery, and e-commerce fulfillment provider serving SMBs, fashion designers, sports clubs, and individual resellers across Europe via a free print-on-demand platform integrated with Shopify, Amazon, eBay, and others.

Ownership category

akta.pro rank

Product category

Custom Textile Printing and Apparel Embellishment Services

NAICS

Commercial Screen Printing (323113), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Support Activities for Printing (32312)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC), Prepress, Plate-Making & Artwork Services (IMALAKAM), Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Custom textile printing
• Apparel decoration services
• Print on demand
• Fulfillment warehousing
• Embroidery services

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Textile Printing and Embellishment: One-time product sales of customized textiles including t-shirts, hoodies, sweatshirts, polo shirts, and other apparel decorated via screen printing, digital printing, embroidery, sublimation, flex/flock, transfer printing, or laser engraving. Revenue is generated per unit produced with pricing based on quantity, decoration method, and design complexity.
2. Fulfillment and Warehousing Services: Full-service logistics including warehousing, order processing, packaging, shipping, and returns management for e-commerce businesses. Customers store inventory at X-Print facilities and pay for fulfillment services per order processed.
3. Print-on-Demand (POD): Free POD service for customers who integrate X-Print products into their online shops. Revenue is generated only when products are ordered and produced, with no setup fees or minimum quantities. Customers pay per unit produced.
4. Merchandise Brand Creation Package: Premium 'Brand' package helping designers launch fashion brands starting at 250 units, including brand-neutral products with custom labels and brand names. Individual quotes provided based on project requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Boender & Beutel GmbH (X-Print) is a custom textile printing and embellishment service provider producing decorated apparel and accessories through seven finishing techniques: screen printing, DTG digital printing (Kornit), embroidery, sublimation, flex/flock, transfer printing, and laser engraving. The company also offers free Print-on-Demand integration with major e-commerce platforms, full-service Fulfillment & Warehousing, and end-to-end Brand/Merchandise Creation packages from 250 units, all operated from production facilities in Cologne, Germany.

Product overview

Boender & Beutel GmbH operates under the X-Print brand as a textile customization and fulfillment platform based in Cologne, Germany. The offering is a platform-plus-services architecture centered on textile printing and embroidery as core production capabilities, complemented by a suite of logistics and e-commerce modules. The core production suite comprises six distinct printing/finishing methods — screen printing, digital direct printing (DTG), embroidery, sublimation, flex & flock, laser engraving, and transfer printing — each serving different material types, run sizes, and quality requirements. These are supported by three add-on service modules: Print-on-Demand (cloud-based production triggered by incoming orders), Fulfillment & Warehousing (inventory, packing, shipping, and returns), and Brand/Merchandise Creation (full-service launch of private-label collections from 250 units). A lightweight e-commerce platform (X-Print Online Shop) with built-in marketplace connectivity enables customers to sell directly without external storefronts. As an Official Dealer of Stanley/Stella, the company also retails premium GOTS-certified organic textiles as part of its product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing (Siebdruck) Traditional screen printing service for textiles using Computer-to-Screen (CTS) technology with in-house color separation, producing multi-color designs with up to 6 high-coverage Pantone-matched colors. Economical for print runs starting at 30 units, offering strong wash resistance and color durability.
• Digital Direct Printing (Digitaldruck / DTG) Direct-to-garment digital printing using state-of-the-art Kornit-Digital machines for full-color, photorealistic designs on cotton and cotton-blend textiles. Capable of producing up to 15,000 prints per day with eco-friendly Öko-Tex certified inks, suitable for runs of 1-20 units.
• Embroidery (Stickerei) Premium textile embroidery service using modern multi-head automated embroidery machines producing three-dimensional, wash-resistant designs with vivid colors and special colors like gold and silver. Applicable on textiles with minimum 180 g/m² grammage.
• Sublimation Printing (Sublimationsdruck) Heat-transfer sublimation printing for polyester textiles and polymer-coated substrates (ceramics, aluminum, glass, wood). Produces photo-quality prints with UV resistance and color permanence, used for sportswear and promotional items like mugs and mats.
• Flex & Flock Printing Heat-press application of cut flex or flock foil for one- to two-color logos, names, and numbers. Flex foil is flexible and suited for sportswear and stretch fabrics; flock foil provides a velvety tactile texture. Suitable for individual pieces through medium runs.
• Laser Engraving (Lasergravur) Contactless laser engraving service for non-textile materials including metal, wood, glass, leather, and synthetic fabrics without elastane content. Produces permanent, abrasion-resistant markings with no chemical additives.
• Transfer Printing (Transferdruck) Dye-sublimation transfer printing via carrier paper or foil onto synthetic fibers. High-coverage, washable up to 60°C, suitable for high-end customizations with detailed gradients and small runs including single-piece orders.
• Fulfillment & Warehousing End-to-end logistics service covering inventory storage, order picking, packing, shipping, and returns management. Integrates with major e-commerce platforms and marketplaces, with 95% of shipments dispatched within 24 hours and international shipping capability.
• Print-on-Demand (POD) Cloud-based print-on-demand service enabling integration with online shops (Shopify, WooCommerce, Shopware, PrestaShop) and marketplaces (Amazon, eBay, Etsy, Rakuten). Production starts only upon order receipt, with no minimum quantities, free usage, and shipping within 2-3 business days. Offers over 4,000 product variations.
• Brand & Merchandise Creation (Eigene Marke) Full-service brand and merchandise creation from concept to finished product. Includes a 'Brand' premium package starting at 250 units with brand-neutral textiles, four label variation options (neck imprint, sleeve/side seam, neck label, hang tag), and optional fulfillment services for designers and entrepreneurs.
• X-Print Online Shop (E-Commerce Platform) One-click e-commerce platform with three tiers (free to premium) featuring automated order synchronization, built-in payment processing (credit card, PayPal, Sofortüberweisung), social media integration, and Instagram feed embedding. No HTML knowledge required.
• Stanley/Stella Premium Organic Textiles Premium organic and sustainable textile brand offered as Official Dealer. Products feature GOTS-certified organic cotton and recycled materials, labelfree design, and high ethical and ecological standards. Available for all printing and embroidery services.

Quantifiable outcome

• 15,000 textile prints per day production capacity
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Stanley/StellacoreChannel Partner/ Reseller/ DistributorOfficial Dealer of Stanley/Stella premium sustainable textiles. Stanley/Stella produces fashionable premium basics according to high ethical and ecological standards using GOTS-certified organic cotton. X-Print offers their full product range including organic shirts and eco-friendly apparel for custom embellishment.
• Kornit-DigitalcoreTechnology or IntegrationTechnology partnership for digital printing equipment. X-Print uses Kornit-Digital's state-of-the-art printing machines, regularly upgrading to the latest models to provide customers with the most current printing technology. Equipment uses eco-friendly Öko-Tex certified inks.
• ShopifycoreTechnology or IntegrationE-commerce platform integration allowing X-Print POD products to be automatically synced and listed in Shopify stores. Orders are automatically transmitted to X-Print for production and shipped directly to customers.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration for X-Print POD service, enabling automatic product synchronization and order fulfillment through the popular WordPress e-commerce platform.
• ShopwaremajorTechnology or IntegrationIntegration with Shopware e-commerce platform enabling seamless product listing and automated order processing for POD products.
• PrestaShopmajorTechnology or IntegrationIntegration with PrestaShop platform for X-Print POD product synchronization and automated fulfillment.
• AmazonmajorChannel Partner/ Reseller/ DistributorMarketplace integration enabling X-Print POD products to be sold on Amazon with automated order processing and fulfillment.
• eBaymajorChannel Partner/ Reseller/ DistributorMarketplace integration for selling X-Print POD products on eBay with automated order fulfillment.
• EtsymajorChannel Partner/ Reseller/ DistributorIntegration with Etsy handmade/artisan marketplace for X-Print custom POD products with automated order processing.
• RakutenminorChannel Partner/ Reseller/ DistributorIntegration with Rakuten global marketplace platform for X-Print POD product listings.
• ZendeskmajorTechnology or IntegrationCustomer service platform used for ticket-based customer support inquiries and live chat (Zopim) functionality. Certified under Privacy Shield Framework for GDPR-compliant data processing.
• Mailchimp (Rocket Science Group)majorTechnology or IntegrationNewsletter provider for email marketing campaigns. Mailchimp provides subscription management, email analytics, and Google Analytics integration for campaign performance tracking.
• Sofort GmbH (Klarna)majorTechnology or IntegrationPayment service provider for SofortÜberweisung and Klarna payment processing. Handles real-time payment confirmation for German banking transactions.
• PayPalmajorTechnology or IntegrationPayment processing integration enabling customers to pay via PayPal for X-Print products and services.
• Global Organic Textile Standard (GOTS)coreStrategic or Co-development PartnerX-Print offers GOTS-certified process handling for embroidery, printing, trading, manufacturing, sales, storage, and premium organic product lines. GOTS 6.0 certification ensures environmentally and socially responsible production.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Spreadshirt: Pioneering German custom apparel platform (Sprintex/Spreedshirt) offering POD, decoration marketplace and integrations similar to X-Print's stack, and competing head-on in the DACH SMB/designer segment.
• Printful: Global POD leader with apparel decoration (DTG, screen, embroidery, sublimation) plus Shopify/Amazon/Etsy integrations. Most direct large-scale competitor for X-Print's English-language and POD merchant customer base.
• Gelato: Global POD network offering apparel and merchandise with local production in 30+ countries. Competes for the same Shopify/Etsy merchant integrations that drive X-Print's POD volume.
• Shirtee: German POD platform offering custom apparel decoration and shop/marketplace integrations. Closest direct peer - notably, X-Print's order-management portal runs on Shirtee.cloud, making them simultaneously a partner and a structural competitor.
• TeamShirts: European (DE/NL) custom apparel platform focused on sports teams, clubs and associations - a primary customer segment for X-Print. Overlaps directly on teamwear and club merchandise use cases.
• FineDucks: German POD/custom apparel platform offering decoration services and e-commerce integrations - direct SME competitor in the DACH market X-Print addresses.
• Printify: Global POD network aggregating third-party print providers across DTG, embroidery and sublimation with Shopify/Etsy/WooCommerce integrations. Competes with X-Print for the same long-tail of online merchants.
• Contrado: UK-based custom apparel and home-textile printing platform (DTG, sublimation, embroidery) targeting designers and small brands - directly comparable capability and customer type to X-Print's POD offering.

Broad incumbents

• Flyeralarm: Germany's largest online print shop with broad commercial printing (not just apparel). Larger scale, broader catalogue and stronger brand - competes with X-Print for B2B textile/branded merchandise orders.
• CEWE: European printing and photo products incumbent with industrial-scale production. Less apparel-specialised but competes for promotional textile and customised merchandise contracts in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xprint_social
• Facebookfacebook.com/xprintkoeln.de
• LinkedInlinkedin.com/company/xprint-bnb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boender & Beutel GmbH