What Asterop does

Asterop is a privately held French geomarketing software and data publisher founded in 1999 and headquartered in Montrouge with a secondary office in Saint-Martin-d'Hères. The company builds decision-support tools that help operators of point-of-sale networks — across retail, banking, insurance, pharmacy, and franchise — select new store locations, define trade areas, benchmark existing network performance, and produce compliant local market studies for the Loi Doubin franchise disclosure regime.

Its core technology platform is the Analyzer suite, consisting of Analyzer Online (cloud SaaS), Analyzer Desktop (desktop/on-premise BI), Analyzer Campaign (ISA / unaddressed print campaign management), and Analyzer API (integration layer deployed as SaaS, FaaS, or DaaS). Layered on top is a catalog of proprietary and partner data products: K#IRIS (2.2M sub-IRIS geographic units combining INSEE grid data with IRIS references), Mob'n Flux (exclusive Vectaury-powered pedestrian and vehicle traffic at 5–10 m precision), 253 consumption-potential indicators across 11 product families, and a 30,000-pole / 1.1M-store commercial fabric co-built with Obsand. Domain-specific datasets extend coverage into LSA retail (118,000 points), OGRB banking (40,000+ points), OGRA insurance (26,000 points), FINESS, Annuaire Santé, CEGEDIM, and SIRENE B2B.

Asterop monetizes through four revenue streams: enterprise SaaS subscriptions to the Analyzer suite, a self-serve État Local de Marché product starting at €129 per study with no commitment, sales of proprietary and partner data products, and professional-services consulting for implantation strategy and network optimization. Go-to-market is multi-modal — direct enterprise sales with consultative engagement, a product-led self-serve channel targeting franchisees and SMBs, inside sales support, and event-driven demand generation at retail and franchise trade shows. The customer base includes named enterprise accounts such as Kiabi, Picard Surgelés, Castorama, Mr. Bricolage, Toolstation, CBRE, and several pharmacy-support platforms, alongside government/CCI clients.

Name

Asterop

Legal name

Asterop

Website

https://asterop.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Asterop is a French geomarketing software and data publisher, founded in 1999, that helps retail, banking, pharmacy, and franchise networks optimize store locations, define trade areas, and generate compliant local market studies via its Analyzer SaaS suite and proprietary datasets.

Ownership category

akta.pro rank

Product category

Geomarketing Software

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industry

Performance Analytics, Attribution & Marketing Measurement (MPAAACAH)

Keywords

• Geomarketing software
• Location intelligence
• Retail network analysis
• Site selection software
• Consumer data analytics

Headquarters

HQ city

Ivry-sur-seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: SaaS subscriptions for Analyzer Online, Analyzer Desktop, and related applications. Revenue generated through recurring software licenses with customization options.
2. Self-serve studies (État Local de Marché): One-time purchase model for local market studies at 129€ per report, with optional add-ons for traffic flow data (Mob'n Flux credits) and competitor lists. No subscription or commitment required.
3. Data Products: Sales of proprietary and partner data products including K#IRIS, Mob'n Flux, consumption potentials, commercial poles, and sector-specific databases (LSA, SIRENE, banking, healthcare).
4. Professional Services & Consulting: Strategic consulting engagements for network development, performance optimization, market studies, and custom statistical modeling. Accompaniment services from objective definition to operational deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Asterop develops and sells a geomarketing decision-support software suite (Analyzer Online, Analyzer Desktop, Analyzer Campaign, Analyzer API) combined with proprietary data products (K#IRIS micro-geographic units, Mob'n Flux traffic data, consumption potentials, commercial poles database) and consulting services. The company helps enterprises with point-of-sale networks make optimal location decisions, estimate store revenue potential, benchmark existing network performance, and produce compliant franchise market studies.

Product overview

Asterop offers a modular geomarketing platform centered on the Analyzer product family. The core suite includes Analyzer Online (cloud-based SaaS), Analyzer Desktop (desktop/on-premise), Analyzer Campaign (marketing campaign management), and Analyzer API (integration layer). A complementary offering, État Local de Marché, provides self-service local market reports. The platform integrates proprietary data products including Mob'n Flux (pedestrian and vehicle traffic), K#IRIS (precision geolocation), consumption potentials, and commercial zones data, along with sector-specific datasets for retail, banking, healthcare, and B2B markets.

Differentiator

Problem solved

Functional benefit

Brands

• Analyzer Online: SaaS geomarketing application available on PC, tablet, and mobile, offering personalized features for operational indicators including store network simulation, study industrialization, network management, and fleet management.
• Analyzer Desktop
• Analyzer Campaign
• Analyzer API
• État Local de Marché (ELM)
• Mob'n Flux
• K#IRIS
• Potentiels de consommation
• Pôles et rues commerçantes

Products and services

• Analyzer Online Cloud-based SaaS geomarketing application accessible via browser, tablet, and mobile. Provides customizable dashboards for trade area analysis, store network simulation, study industrialization, network management, and portfolio management for retail, banking, pharmacy, and franchise operators.
• Analyzer Desktop Desktop business intelligence suite available in SaaS or on-premise server deployment. Offers advanced modules for specific studies, implantation simulation, geocoding, marketing ROI optimization, and commercial sector construction for in-depth data analysis.
• Analyzer Campaign Campaign management application for ISA (Unaddressed Print / Imprimés sans adresse) targeting. Enables cost anticipation, campaign creation, distribution potential assessment, and communication strategy simulation for conquest and loyalty marketing campaigns.
• Analyzer API Technology integration layer that enables Asterop's geomarketing functionality in customer applications via SaaS, FaaS, and DaaS deployment models. Includes geocoder, isochrones, data module integration, and B2B/B2C customer data enrichment.
• État Local de Marché (ELM) Self-serve online platform generating local market study reports for franchise compliance (DIP under Loi Doubin) and small business site selection. Starting at €129 per study with no subscription required; generates PDF/PPT reports in under 3 minutes.

Quantifiable outcome

• Generate local market reports in under 3 minutes
• +4 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• ObsandcoreStrategic or Co-development PartnerPartner in building and modeling the exclusive commercial poles and shopping streets database. Enables identification of all consumption centers in France, analysis of commercial pole structures, and detailed understanding of city center commercial fabric.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Placer.ai: Foot-traffic analytics and location intelligence provider serving retail, real estate, and consumer brands with competitive benchmarking and trade area insights. Comparable in providing mobility data-driven retail analytics, though US-centric.
• SafeGraph: Provides high-quality points-of-interest (POI) and mobility data used for site selection, trade area analysis, and competitive intelligence. Comparable data-product approach to Asterop's K#IRIS and commercial poles datasets.
• Geoblink: European location intelligence platform serving retail, FMCG, and banking with site selection, trade area analysis, and customer profiling. Direct competitor in retail network decision-support and catchment area analytics.
• Galigeo: French-based location intelligence and geospatial analytics platform focused on retail network optimization, territory management, and store performance. Closest direct peer to Asterop given shared French origin, retail focus, and SaaS geomarketing positioning.
• Near (formerly UberMedia): Location intelligence platform providing consumer behavior, footfall, and audience analytics for retail, real estate, and CPG. Comparable to Asterop's Mob'n Flux traffic flow product and broader geomarketing analytics.

Broad incumbents

• Esri: Global leader in geographic information systems (GIS) and location analytics via ArcGIS. Serves many of the same enterprise verticals (retail, banking, government) with broader, less specialized offerings than Asterop's verticalized geomarketing stack.
• Mapbox: Developer-focused mapping and location platform providing APIs, SDKs, and geospatial services. Broad incumbent in location technology with overlapping geocoding and isochrone capabilities with Asterop's Analyzer API offering.
• HERE Technologies: Global location platform providing maps, geospatial data, and analytics for enterprises across automotive, retail, and logistics. Broader incumbent alternative to Asterop, with significantly larger data assets and resources.
• NielsenIQ: Global consumer intelligence and market research firm serving CPG, retail, and financial services with retail measurement, consumer insights, and analytics. Adjacent competitor in the consumer insights and retail data space, though with a broader, less location-centric portfolio.

Emerging players

• Carto: Cloud-native location intelligence and spatial analytics platform enabling organizations to visualize and analyze geospatial data. Overlaps with Asterop's Analyzer platform but targets a broader developer/analyst audience rather than vertical retail specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/asterop
• Xx.com/asteropfr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asterop