What New Commercial Arts does

New Commercial Arts (NCA) is a UK-based creative and customer experience agency founded in 2020 and headquartered in London (Rose Court, SE1 9HS), with a second office in Glasgow (South Block, G1 5QH). The firm provides advertising campaign development, brand strategy, customer experience design, and integrated marketing communications for enterprise clients. Its named client portfolio spans retail (Sainsbury's, Habitat, Tu, Quidco), telecommunications (Vodafone, City Fibre), food and beverage (Nando's, Walker's Shortbread, St-Germain, Beer + Burger), financial services (Nationwide, Halifax, MoneySuperMarket), media (Financial Times, Paramount), automotive (Motorpoint, Royal Enfield), technology (Uber), and charity (Alzheimer's Society, Battersea).

NCA operates a project-based professional services model, generating revenue from custom creative engagements rather than productized software or platform offerings. Pricing is not publicly disclosed, consistent with bespoke agency work. The agency employs approximately 90 people and acquires clients through direct enterprise sales, supplemented by the brand reputation of its leadership and award-visible creative work. Its go-to-motion is described as enterprise field sales targeting large UK and international brands.

In September 2024, WPP acquired NCA and integrated it into Ogilvy's global creative network while preserving NCA as a standalone brand. Co-founder James Murphy was elevated to CEO of Ogilvy Group UK. Following the transaction, NCA continues to operate from its existing offices but now benefits from WPP/Ogilvy's global capabilities, multinational client relationships, and cross-network resources. The acquisition was characterized by WPP as an investment in industry growth rather than consolidation, indicating NCA retains meaningful operational autonomy within the group structure.

Name

New Commercial Arts

Legal name

New Commercial Arts

Website

https://newcommercialarts.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

101–250 employees

Short description

New Commercial Arts is a UK-based creative and customer experience agency providing advertising campaigns and brand strategy to enterprise clients. Founded in 2020 and acquired by WPP in 2024, NCA operates within Ogilvy's network from London and Glasgow.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative advertising services
• Brand campaign development
• Customer experience design
• Integrated marketing communications
• Advertising agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: NCA generates revenue through project-based creative and customer experience services, including advertising campaign development, brand strategy, and marketing communications work for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

New Commercial Arts is a UK-based creative and customer experience agency that develops advertising campaigns, brand strategy, and integrated marketing communications for enterprise clients. The agency works with major brands across retail, telecommunications, financial services, food and beverage, automotive, and nonprofit sectors. It operates as a standalone brand within the WPP/Ogilvy global creative network following its September 2024 acquisition.

Product overview

New Commercial Arts (NCA) is a UK-based independent creative and customer experience agency founded in 2020. The company operates as a single, unified service offering rather than a platform-with-modules architecture. NCA provides creative advertising services, campaign development, and brand experiences for clients including Sainsbury's, Vodafone, Nando's, Financial Times, Battersea, PG Tips, and others. In September 2024, NCA was acquired by WPP and joined Ogilvy's global creative network. The company employs approximately 90 people and operates from locations in London and Glasgow. As a creative agency, NCA does not offer distinct software products or digital platforms—their offerings consist entirely of professional creative services.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Campaign Development End-to-end development of advertising campaigns for enterprise brands, including concept creation, production, and multi-channel rollout. Delivered for clients such as Sainsbury's, Vodafone, Nando's, Financial Times, and Alzheimer's Society.
• Brand Strategy and Customer Experience Design Strategic brand development and customer experience design services aimed at building brand equity and driving differentiated customer engagement for large enterprise clients.
• Integrated Marketing Communications Multi-channel marketing communications work spanning TV, digital, social, out-of-home, and experiential platforms, tailored to client brand needs.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OgilvycoreStrategic or Co-development PartnerNCA joined Ogilvy's global creative network following the acquisition. The deal positions NCA to contribute to growth for WPP and Ogilvy in the UK market while maintaining its standalone brand identity.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Uncommon Creative Studio: London-based independent creative agency founded by former Mother and Droga5 leaders. Comparable to NCA as a UK creative boutique serving major brands with integrated campaign work.
• Lucky Generals: Independent creative agency headquartered in London. Directly comparable to NCA in offering brand campaign development for enterprise UK clients across consumer-facing sectors.
• AMV BBDO: London-based creative agency within the Omnicom/DAS network. Comparable to NCA as a UK creative agency of similar scale handling major brand campaigns such as Sainsbury's.
• Wieden+Kennedy: Independent creative agency with London office. Comparable to NCA in independent creative positioning, major brand clients, and integrated campaign expertise.
• Anomaly: Independent creative agency with London presence. Comparable to NCA in offering brand strategy, creative development, and customer experience work for enterprise clients.
• The&Partnership: London-headquartered integrated creative and media agency. Comparable to NCA as a UK creative agency serving enterprise clients with brand campaigns and customer experience work.
• Mother: Independent London-based creative agency working with major consumer brands. Directly comparable to NCA in business model, creative-led offering, and UK enterprise client base.

Broad incumbents

• Saatchi & Saatchi: Global creative network headquartered in London under Publicis Groupe. Comparable as a UK-rooted full-service creative agency serving enterprise brands, though broader and more established than NCA.
• Bartle Bogle Hegarty (BBH): London-headquartered creative agency and Publicis network. Comparable to NCA in delivering creative brand campaigns for major UK and global enterprise clients.
• Droga5: Global creative agency within Accenture Song. Comparable to NCA in creative-led campaign work for major consumer brands, though larger and with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-commercial-arts
• Instagraminstagram.com/nca_ldn
• Xx.com/nca_ldn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Commercial Arts