Direct Orthopedic Care

What Direct Orthopedic Care does

Direct Orthopedic Care (DOC), operating as DOC LLC, is a Texas-based orthopedic urgent care network founded in 2014 and headquartered in Addison, Texas. The company operates 10 physical clinic locations across the Austin-Round Rock and Dallas-Fort Worth metropolitan areas, with additional presence in Oklahoma. DOC provides walk-in orthopedic care 7 days a week without requiring appointments, positioning itself as a lower-cost, specialist-accessible alternative to emergency rooms for musculoskeletal conditions such as fractures, sports injuries, joint pain, arthritis, sprains, and back issues.

The company's service portfolio spans the full orthopedic care continuum: diagnostic imaging (X-rays, CT scans, MRIs), pain management injections, on-site physical therapy, regenerative medicine including Platelet-Rich Plasma (PRP) and Bone Marrow Aspirate Concentrate (BMAC), and surgical procedures such as arthroscopy, joint replacement, ligament repair, and fracture care. Clinical services are delivered by board-certified, fellowship-trained orthopedic surgeons and board-certified pain management physicians. DOC also offers TeleHealth video consultations priced at $20 per visit (available 6pm-10pm CST daily) and runs educational programs including a PT Residency and a PA Residency that build a clinical talent pipeline.

DOC generates revenue on a fee-for-service basis through clinical visits, imaging, procedures, and surgeries, billed to most major insurance plans and Medicare (Medicaid is not accepted in Texas) or directly to self-pay patients at transparent cash rates. Pricing is openly published per service, ranging from $20 TeleHealth visits and $75-$250 physical therapy sessions to $5,000+ major surgeries. Go-to-market is direct-to-consumer via local SEO-optimized location pages, content marketing through a Knowledge Center, and direct phone booking through a toll-free number and Guest Care Coordinators. No disclosed B2B, enterprise, or payer partnership channels exist.

Name

Direct Orthopedic Care

Legal name

DOC LLC

Website

https://directorthocare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Direct Orthopedic Care operates a network of 10 walk-in orthopedic urgent care clinics across the Austin-Round Rock and Dallas-Fort Worth metros (plus Oklahoma), serving individual patients with fractures, sports injuries, and joint conditions. Services span imaging, physical therapy, pain management, regenerative medicine, and surgery delivered by board-certified specialists with no facility fees.

Ownership category

akta.pro rank

Product category

Orthopedic Urgent Care Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

Keywords

• Orthopedic urgent care
• Walk-in orthopedic clinic
• Musculoskeletal care
• Pain management services
• Regenerative medicine treatments

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services Revenue: DOC generates revenue through fee-for-service clinical visits including orthopedic consultations, diagnostic imaging, pain management injections, physical therapy sessions, regenerative medicine procedures (PRP, stem cell/BMAC), and surgical interventions. Revenue is collected at point of service from patients (self-pay) or through insurance billing for in-network providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Direct Orthopedic Care operates a network of walk-in orthopedic urgent care clinics providing same-day access to board-certified, fellowship-trained orthopedic specialists for musculoskeletal injuries and conditions. Core services include orthopedic consultations, diagnostic imaging (X-ray, CT, MRI), pain management, on-site physical therapy, regenerative medicine (PRP and BMAC), and orthopedic surgery including arthroscopy, joint replacement, and fracture care. A $20 TeleHealth consultation service is offered 6pm-10pm CST seven days a week, and all pricing is transparent and bundled without facility fees.

Product overview

Direct Orthopedic Care (DOC) is an orthopedic urgent access healthcare provider operating a network of 10 convenient clinic locations across Austin, Dallas, and Fort Worth, Texas. The company offers a unified healthcare delivery platform centered on walk-in orthopedic urgent care (open 7 days a week, no appointment needed), supplemented by TeleHealth virtual consultations ($20/visit, 6pm-10pm daily), on-site Physical Therapy, Pain Management, and advanced Regenerative Medicine services including PRP and BMAC treatments. Core clinical services include diagnostic imaging (X-rays, CT, MRI), orthopedic surgery, joint replacement, arthroscopy, fracture care, ligament repair, and injection therapy. The company also operates educational programs including PT and PA residency programs. Services are delivered by board-certified, fellowship-trained orthopedic specialists and pain management physicians.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Cost savings of up to 80% compared to ER visits for similar orthopedic conditions
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• GoHealth Urgent Care: GoHealth is a national urgent care operator jointly owned by Henry Schein and TPG, with significant Texas presence. It competes for the same walk-in musculoskeletal patient segment but does not staff fellowship-trained orthopedic surgeons.
• Ardent Health Partners: Ardent operates hospitals and outpatient facilities, including orthopedic service lines, in Texas and other states. It represents a large incumbent that could expand walk-in and outpatient orthopedic capacity into DOC's markets.
• HCA Healthcare: HCA is the largest U.S. for-profit hospital operator with significant Texas exposure and growing investments in freestanding emergency and outpatient orthopedic care. It competes with DOC for the same walk-in musculoskeletal patients and surgeon talent.
• Concentra: Concentra operates one of the largest U.S. networks of urgent care and occupational health centers, including musculoskeletal injury treatment. It competes for walk-in orthopedic and workers' comp patients, though it lacks the orthopedic-specialist depth of DOC.
• NextCare Urgent Care: NextCare is a national urgent care chain with multiple Texas locations offering fracture care, sprain treatment, and on-site X-ray. It is a partial competitor for walk-in orthopedic patients but lacks specialist orthopedic depth.
• Texas Health Resources: Texas Health Resources is a large nonprofit health system with hospitals and outpatient orthopedic services across DFW. As a broad incumbent, it competes for orthopedic surgical volume, imaging, and PT referrals in the same metros DOC serves.

Direct peers

• OrthoNOW: OrthoNOW is a Florida-based walk-in orthopedic urgent care concept offering immediate access to orthopedic specialists without appointments or ER costs. It is the closest direct competitor to DOC's model of specialist-led, no-facility-fee orthopedic urgent care.
• US Orthopaedic Partners (USOP): USOP is a private equity-backed orthopedic practice management platform operating multi-specialty orthopedic clinics across the Southeast and Texas. It competes for the same orthopedic specialist talent, ancillary services, and patient volumes in overlapping Texas markets.
• Texas Orthopedics: Texas Orthopedics is a multi-physician orthopedic group serving the Austin metro with surgical, sports medicine, and physical therapy services. It directly overlaps with DOC in geography, specialty, and service line.

Emerging players

• ATI Physical Therapy: ATI is a national outpatient physical therapy provider with growing direct-to-consumer orthopedic rehab services. It competes with DOC's on-site PT offering for rehabilitation visits and could expand into broader orthopedic care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DirectOrthoCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Orthopedic Care