Protexin

What Protexin does

Protexin (legally ADM Protexin Ltd) is a UK-based manufacturer of probiotic and nutraceutical supplements for animals and humans, founded in 1992 as Probiotics International Ltd and acquired by ADM (Archer Daniels Midland) in August 2018. The company operates from its headquarters and manufacturing facility in South Petherton, Somerset, with a US subsidiary (Protexin Inc.) in Florida, employing 187 staff across the UK and USA and distributing to 96 countries worldwide. Its core technology is the proprietary Petbiotix® platform, which combines prebiotics, probiotics, and postbiotics using specific strains including Bacillus velezensis DSM 15544 and Bifidobacterium CECT8145 BPL1® and CECT7347 ES1, delivered across multiple product formats (paste, pellets, soft chews). The product portfolio spans the Pro-Kolin digestive paste and Pro-Fibre fibre supplement as veterinary-recommended core SKUs, alongside the Daily Care Gut+ chew line addressing Digestion, Immunity, Mobility, Calming, Wellbeing, and Skin & Coat use cases for dogs and cats.

The company's commercial model is primarily direct-to-consumer e-commerce through protexinpet.com (operated by The Hut.com Limited), with one-time purchase and Subscribe & Save subscription options priced at £12.99–£24.99 per unit, complemented by a growing wholesale and retail distribution network and veterinary practice recommendations. Revenue mechanics combine transactional unit sales with recurring subscription revenue (25% discount on Subscribe & Save), supported by BNPL integrations through Klarna and Clearpay, referral programmes, and email marketing. Customer segments are health-conscious pet owners seeking vet-recommended digestive and wellness supplements, with veterinary professionals serving as the primary recommendation channel and individual consumers as the end purchasers. The business sits within ADM's broader portfolio as a subsidiary focused on biotic technology and pet health, with no public listing and no disclosed funding activity since the 2018 acquisition.

Name

Protexin

Legal name

ADM Protexin Ltd

Website

https://protexin.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Protexin is a UK-based manufacturer of probiotic and nutraceutical supplements for pets, acquired by ADM in 2018, selling direct-to-consumer via protexinpet.com and wholesale across 96 countries through its proprietary Petbiotix® pre/pro/postbiotic technology platform.

Ownership category

akta.pro rank

Product category

Pet Digestive Health Supplements

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Pharmaceutical Preparations (2834), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Digestive & Gut Health (Probiotics/Prebiotics/Enzymes) (HLAMALAC)

akta.pro secondary industries

Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH), Functional & Veterinary Diet Pet Food (CRADAFAF), Probiotics (Human & Animal Strains, Spore-Formers, Synbiotic Bases) (AFAJAJAE), Probiotics, Prebiotics & Postbiotics (Direct-Fed Microbials) (AFADALAE)

Keywords

• Pet probiotics
• Digestive supplements
• Nutraceutical supplements
• Biotic supplements
• Veterinary supplements

Headquarters

HQ city

Lopen

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (One-time Purchase): Direct consumer sales of probiotic and digestive supplements for pets through e-commerce website. Products include Daily Care chews (£24.99), Pro-Kolin paste (£12.99), and Pro-Fibre pellets (£16.99).
2. Subscription Revenue: Subscribe & Save model offering 25% discount on regular deliveries of pet supplements, creating recurring revenue from pet owners committed to daily gut health routines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Protexin develops, manufactures, and sells probiotic and nutraceutical digestive health supplements for cats and dogs. Core products include Pro-Kolin paste, Pro-Fibre pellets, and the Daily Care Gut+ soft chew range with flavours targeting digestion, immunity, mobility, calming, wellbeing, and skin & coat. Products are sold direct-to-consumer via the company's e-commerce website and through wholesale/retail distribution, leveraging the proprietary Petbiotix® biotic technology platform.

Product overview

Protexin is a pet probiotic and digestive health supplement company offering a range of products for cats and dogs. The core product line includes Pro-Kolin (probiotic/prebiotic digestive paste) and Pro-Fibre (daily fibre supplement pellets), both veterinary-recommended products trusted by vets for over 30 years. The Daily Care Gut+ line extends the portfolio with targeted soft chew supplements addressing specific health needs: Digestion (chicken and carob), Immunity (turkey and cranberry), Mobility (chicken and bacon), Calming (trout and kale), Wellbeing (duck and carrot), and Skin & Coat (duck and sweet potato). All Daily Care products feature the Petbiotix blend of prebiotics, probiotics, and postbiotics, with additional functional ingredients tailored to each health benefit. Products are available in multiple formats (paste, pellets, chews) and offered through both one-time purchase and Subscribe & Save subscription options.

Differentiator

Problem solved

Functional benefit

Brands

• Petbiotix: Proprietary biotics blend used in Protexin pet supplements, combining prebiotics, probiotics, and postbiotics for gut health support.
• Pro-Kolin
• Pro-Fibre
• Daily Care Gut+

Products and services

• Pro-Kolin Digestive Support Paste Vet-developed probiotic and prebiotic paste for cats and dogs that soothes the gut, firms up stool, and acts quickly. UKs No. 1 vet recommended digestive supplement.
• Pro-Fibre Daily Fibre Supplement Pellets Digestive support pellets for dogs and cats that maintain natural gut balance, encourage normal digestion, and promote healthy anal glands. Contains prebiotic inulin.
• Daily Care Gut+ Digestion Chews Vet-developed soft chew supplement for dogs containing prebiotics, probiotics, and postbiotics (Petbiotix blend) to support natural gut balance, solid stool formation, and healthy digestion. Chicken and carob flavour.
• Daily Care Gut+ Immunity Chews Vet-developed soft chew supplement for dogs with prebiotics, probiotics, and postbiotics to support a healthy immune system and gut microbiome. Turkey and cranberry flavour.
• Daily Care Gut+ Mobility Chews Vet-developed soft chew supplement for dogs supporting joint health, bone health, and gut health. Contains glucosamine, MSM, green-lipped mussel, algae oil, and prebiotics. Chicken and bacon flavour.
• Daily Care Gut+ Calming Chews Vet-developed soft chew supplement for dogs with fish oil, collagen, and vitamin E to help maintain calmness while supporting gut health. Trout and kale flavour.
• Daily Care Gut+ Wellbeing Chews Vet-developed soft chew supplement for dogs supporting gut health, immune function, skin health, and mobility. Contains prebiotics, probiotics, postbiotics, green-lipped mussel, algae oil, vitamins, and superoxide dismutase. Duck and carrot flavour.
• Daily Care Gut+ Skin & Coat Chews Vet-developed soft chew supplement for dogs supporting skin and coat health through prebiotics, postbiotics, algae oil, hyaluronic acid, biotin, and vitamin E.
• Digestive Support Bundle Bundle combining Pro-Kolin and Pro-Fibre products for comprehensive digestive support for dogs and cats.
• Subscribe & Save Programme Subscription service offering 25% savings on regular orders with automatic delivery scheduling and up to 30% off first subscription orders.

Quantifiable outcome

• Stool firming and digestive health improvement reported in customer reviews
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EcologiminorStrategic or Co-development Partner · 1 January 2022Climate partnership with Ecologi to plant 10 trees for each Protexin employee every month in areas impacted by deforestation (Kenya, Madagascar, Mozambique, Uganda). In 2022, planted over 30,000 trees offsetting 2,300 tonnes of carbon. Demonstrates commitment to sustainability and climate-positive workforce initiatives.
• The Hut.com LimitedcoreStrategic or Co-development PartnerWebsite operator for Protexin e-commerce platform (protexinpet.com). The Hut.com Limited is a limited company registered in England (company number 05016010) that operates and manages the online retail platform, payment processing, and order fulfilment for Protexin pet supplements.
• ADMcoreStrategic or Co-development PartnerADM maintains statements on California Transparency in Supply Chains Act and UK Modern Slavery Act. ADM Protexin Ltd is part of the ADM group which shares personal information with subsidiaries and affiliated companies for service provision.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutramax Laboratories: Veterinary-recommended animal health supplement manufacturer best known for Cosequin joint chews and Proviable probiotic paste; competes head-to-head with Pro-Kolin in vet-channel pet digestive and joint supplements.
• VetIQ: DTC and vet-channel pet supplement brand offering probiotics, digestive, joint and calming supplements for dogs and cats, directly overlapping Protexin's Daily Care Gut+ line in product format and consumer positioning.
• PetHonesty: Subscription-led DTC pet wellness brand selling soft-chew supplements for digestion, skin & coat, joint and calming; competes on similar product formats, gut-health claims, and recurring delivery mechanics.
• NaturVet: Long-standing US pet supplement manufacturer offering probiotics, digestive enzymes, joint and calming soft chews, with similar veterinarian-positioned brand positioning and SKU breadth to Protexin.
• Tomlyn (Vetoquinol): Vet-science pet health brand under Vetoquinol selling digestive pastes, probiotics, and wellness supplements; overlaps directly with Pro-Kolin in veterinary-channel digestive support.

Emerging players

• Adored Beast Apothecary: Premium natural pet supplement brand focused on gut health, microbiome, and immune support for dogs and cats; emerging DTC competitor with overlapping biotic ingredient philosophy.
• AnimalBiome: Microbiome-focused pet health company offering gut testing and targeted probiotic supplementation for dogs and cats; addresses the same gut-health category as Protexin's Petbiotix® portfolio from a science-first angle.

Broad incumbents

• Nestlé Purina PetCare (FortiFlora): Largest global pet food company with FortiFlora probiotic supplement brand; competes broadly in pet digestive health and dwarfs Protexin on shelf presence and distribution.
• Hill's Pet Nutrition: Veterinary-channel pet nutrition leader (Colgate-Palmolive) offering prescription and wellness diets with digestive health claims; competes in the vet recommendation channel that Protexin depends on.
• Royal Canin (Mars Petcare): Premium breed- and life-stage-focused pet nutrition brand under Mars; competes in vet-channel digestive and gastrointestinal diets, leveraging superior scale to pressure specialty supplement players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/admprotexin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protexin