Handicaddie

What Handicaddie does

Handicaddie Ltd is a Belfast-headquartered SaaS company, founded in 2021 by Irish caddie Graham Curry, that operates a cloud-based caddie management platform purpose-built for elite and prestigious golf clubs. The platform combines a web-based Caddiemaster dashboard with dedicated iOS and Android Caddie Companion apps, and delivers capabilities including Intelligent Task Management with a one-button broadcast and traffic-light acceptance system, Caddie Analytics, a 'World's First Member Experience Score', Draft Mode for advance scheduling, Public Slots for open-slot allocation, and Stripe-processed cashless payments from golfers to caddies. Handicaddie integrates natively with BRS Golf (a tee sheet provider used by 3,500+ clubs in 14 countries) and Whoosh Tee Sheet, and serves three user segments: club caddiemasters and staff (primary), independent contractor caddies (primary), and club members/golfers (secondary).

The company monetises through three layered streams: a quote-based SaaS subscription paid by golf clubs, a service fee on cashless transactions routed through Stripe (with Handicaddie absorbing processing costs on the caddie side), and a non-refundable digital credit system that independent contractor caddies purchase to qualify for booking opportunities at participating clubs. Pricing is not publicly disclosed; sales follow an enterprise field-sales motion built around 30+ minute personalised consultations and demos, supplemented by a community-led referral programme run through the caddie base. The company markets via content (blog, 'Future of Golf' podcast), industry events (PGA Show Orlando), explainer video, and customer case studies with clubs such as Dunbar, Gullane, Lundin Links, Portmarnock, and Royal Melbourne Country Club.

As of 2025, Handicaddie reported 25+ elite partner clubs, 4,000+ active caddies, and 100,000+ rounds managed across the UK, Ireland, the USA (Royal Melbourne Country Club), Norway (Lofoten Links), New Zealand (Te Arai Links), and Australia. Headcount remains in the 1–10 range, the only disclosed capital event is participation in the TinySeed SaaS accelerator (undisclosed amount), and no revenue, valuation, or institutional funding figures are public.

Name

Handicaddie

Legal name

Handicaddie Ltd

Website

https://handicaddie.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Handicaddie is a cloud-based SaaS platform that automates caddie scheduling, task management, and cashless payments for elite golf clubs. Founded in 2021 by Irish caddie Graham Curry, the Belfast-based company serves 25+ prestigious clubs across the UK, Ireland, USA, Norway, and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Eglinton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Handicaddie charges golf clubs a subscription fee for access to its caddie management platform. The platform fees are clearly disclosed before transactions. Clubs pay for the scheduling, management, and analytics capabilities.
2. Cashless Payment Processing: Golfers pay for caddie services through the platform's cashless payment system. The platform charges an additional service fee on top of the caddie fee for processing these transactions. Payments are processed securely through Stripe. Handicaddie covers the transaction processing fees for caddies and caddies receive the full caddie fee.
3. Credit System: At participating clubs, caddies purchase digital credits to qualify for booking opportunities. Credits are non-refundable, have no cash value, cannot be transferred, and credit pricing can be modified by Handicaddie with reasonable notice.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Handicaddie is a cloud-based caddie management platform that automates the scheduling, assignment, and administration of golf caddie duties at clubs. The platform combines a web-based Caddiemaster dashboard with dedicated iOS and Android mobile apps for caddies, providing intelligent task management, performance analytics, cashless payments via Stripe, and integrations with leading tee-sheet systems (BRS Golf, Whoosh). It centralises caddie onboarding, availability, job allocation, member experience tracking, and payments into a single system used by elite golf clubs worldwide.

Product overview

Handicaddie is a cloud-based caddie management platform for prestigious golf clubs. The core product consists of the Handicaddie Caddie Management Platform (web-based), the Caddie Companion App (iOS/Android for caddies), and the Caddiemaster App (web dashboard for club staff). Key integrated features include Intelligent Task Management (scheduling with one-button broadcast and traffic-light tracking), Caddie Analytics (performance reporting and slot analytics), Cashless Payments (Stripe-powered), the Member Experience Score, Draft Mode (advance scheduling), and Public Slots (open job allocation). Dedicated Onboarding is offered as a service. The platform integrates with BRS Golf and Whoosh Tee Sheet for seamless scheduling, and uses Stripe for payment processing. Clubs manage the full programme — from caddie onboarding and availability management to job assignment, payments, and performance analytics — in a single unified system.

Differentiator

Problem solved

Functional benefit

Brands

• Caddie Companion App: A mobile application designed for caddies to set availability, accept or decline jobs, and manage their scheduling independently. Available on both iOS and Android platforms.
• Handicaddie Platform

Products and services

• Handicaddie Caddie Management Platform Cloud-based caddie management platform for golf clubs that centralises scheduling, caddie communication, task management, cashless payments, analytics, and member experience tracking in a single system accessible via web and mobile apps.
• Caddie Companion App Dedicated mobile application (iOS and Android) for caddies to set their availability, receive job notifications, accept or decline jobs, view assigned rounds, receive cashless payments, and review performance reports.
• Caddiemaster Web Dashboard Web-based dashboard for caddiemasters and golf club staff to manage the caddie programme: assign caddies to tee times, broadcast job opportunities, monitor programme health, track missed slots, view caddie analytics, and use the Action Panel for proactive scheduling management.
• Dedicated Onboarding Service Bespoke onboarding service for golf clubs, comprising personalised training sessions for caddiemasters and caddies, designed to make clubs fully operational within their first 30 days.

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• BRS GolfcoreTechnology or IntegrationBRS Golf is a leading tee sheet provider trusted by 3,500+ golf clubs across 14 countries. Handicaddie has partnered with BRS Golf to enable seamless integration between tee sheet systems and caddie scheduling. This allows clubs already using BRS to easily incorporate Handicaddie's caddie management capabilities.
• Whoosh Tee SheetcoreTechnology or IntegrationWhoosh is a golf operations software provider for private clubs. Handicaddie has partnered with Whoosh to provide integrated caddie management functionality for clubs using Whoosh's tee sheet and club management solutions.
• StripecoreTechnology or IntegrationStripe is the third-party payment processor handling all cashless transactions on the Handicaddie platform. When golfers pay for caddie services via the platform, payment information is transmitted directly to Stripe's secure servers. Handicaddie never stores payment details - all payment information is handled exclusively by Stripe. Caddies receive full caddie fees with Handicaddie covering transaction processing fees.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Whoosh: Whoosh is a golf operations platform for private clubs that already includes caddie tracking and assignment features alongside its tee sheet — directly overlapping with Handicaddie's core caddie scheduling functionality and competing for the same elite-club buyer.
• CaddieNow: CaddieNow is a caddie matchmaking and booking service connecting golfers with independent caddies at golf courses, addressing the same golfer-to-caddie assignment problem as Handicaddie but from a marketplace rather than club-management angle.

Emerging players

• BRS Golf: BRS Golf is a leading tee sheet provider used by 3,500+ clubs across 14 countries; today it is a Handicaddie integration partner, but its dominant distribution into the same elite-club segment makes it the most credible potential competitor if it expands native caddie management.
• foreUP: foreUP is a golf course management and tee sheet platform serving public and semi-private courses with online booking, POS and marketing tools — a more modern, lighter-weight competitor to the legacy club management suites, addressing the same operations stack.
• TeeSnap: TeeSnap provides cloud-based tee sheet, POS and course management software primarily to public and municipal courses; it competes in the broader golf operations software category where Handicaddie's club customers also spend budget.

Broad incumbents

• Lightspeed Golf (formerly GolfNow): Lightspeed Golf is a large, established golf club management and tee time platform serving thousands of courses globally; it offers broad operations software and competes for the same club-management budget pool as Handicaddie, though without deep caddie-programme specialization.
• Club Prophet: Club Prophet provides full-suite private club management software (POS, tee sheets, member billing) used by hundreds of private clubs; it competes for the same club-operations software spend and could embed caddie management into its broader suite.
• Jonas Club Software: Jonas is an established enterprise club management software vendor serving private golf and country clubs with accounting, POS and member management; it represents the broad incumbent alternative that clubs may choose instead of a specialist like Handicaddie.
• EZLinks Golf: EZLinks Golf (a PGA Tour-affiliated tee time and course management platform) serves thousands of facilities globally with online booking and operations software; it competes in the same operations software category that Handicaddie's customers evaluate alongside caddie management.

Others

• Northstar Club Management: Northstar Club Management (and adjacent Northstar products) provides tee sheet and club operations software widely used by private clubs in North America, sitting in the same vendor-evaluation set as Handicaddie for elite private clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/handicaddie
• Xx.com/handicaddie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handicaddie