Wilson Plumbing, Heating, Cooling & Electric, Inc.

What Wilson Plumbing, Heating, Cooling & Electric, Inc. does

Wilson Plumbing, Heating, Cooling & Electric, Inc. is a family-owned home services company founded in 1958 in Akron, Ohio by Ralph and Theresa Wilson, now in its third generation of Wilson family ownership. The company delivers plumbing, heating, cooling, electrical, and indoor air and water quality services to residential customers across six Northeast Ohio counties (Summit, Portage, Medina, Stark, Wayne, and Cuyahoga), operating from four physical service locations (Stow headquarters, Beachwood, Akron, and Solon) with a 24/7 phone hotline and website-based booking and instant-quote tools. The service offering spans water heater installation and repair, sewer and drain services (including camera inspection, hydro jetting, and trenchless sewer repair), electrical repairs and panel upgrades, EV charging station installation, home generator installation, furnace and boiler services, air conditioning and ductless mini split systems, and water treatment and air purification equipment, across major brands such as Rheem, Trane, Carrier, Lennox, Goodman, Generac, and Aprilaire.

The company's revenue model is primarily transactional and professional-services based, with one-time fees for repair, installation, and inspection work performed by licensed technicians (Ohio plumbing license #48578, HVAC #12375, electrical #45994). In addition, Wilson offers the Healthy Home Membership, a $15/month subscription that bundles waived dispatch fees, 15% repair discounts, 5% installation discounts, extended two-year labor and ten-year parts-and-labor warranties on new HVAC and generator installations, and annual maintenance across plumbing, electrical, HVAC, and drains—creating a small but growing recurring revenue layer on top of the core service business. The go-to-market motion is direct-to-consumer, combining digital channels (website, organic social on Facebook, Instagram, TikTok, and YouTube under the "BetterCallWilson" sub-brand), content marketing and SEO, email/SMS for appointment communications, and earned trust signals including thousands of Google reviews, an A+ BBB rating, and Angie's List certification. Wilson employs 101–250 people and has remained a privately held, family-controlled business with no external funding rounds, parent company, or institutional investors disclosed.

Name

Wilson Plumbing, Heating, Cooling & Electric, Inc.

Legal name

Wilson Plumbing, Heating, Cooling & Electric Inc.

Website

https://wilsonplumbingandheating.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Wilson Plumbing, Heating, Cooling & Electric is a family-owned (since 1958) residential home services company providing plumbing, HVAC, electrical, and air and water quality services to homeowners across Northeast Ohio from four regional service locations.

Ownership category

akta.pro rank

Product category

Residential Home Services (Plumbing, HVAC, Electrical)

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Tankless Water Heater Installation & Service (HSAOACAB), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ)

Keywords

• Residential plumbing services
• HVAC repair installation
• Electrical services
• Home water treatment
• Sewer drain cleaning

Headquarters

HQ city

Stow

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Service and Repair: One-time fees for plumbing, electrical, HVAC repair and troubleshooting services performed by licensed technicians.
2. Installation Services: One-time fees for installing equipment including water heaters, furnaces, air conditioners, electrical panels, EV chargers, and water filtration systems.
3. Healthy Home Membership Subscription: Recurring monthly subscription at $15/month providing waived dispatch fees, 15% discount on repairs, 5% discount on installations, extended warranties, and annual maintenance services including drain inspection, electrical safety inspection, HVAC maintenance, and plumbing inspection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wilson Plumbing, Heating, Cooling & Electric, Inc. is a licensed residential home services contractor that provides plumbing, electrical, heating, cooling, and indoor air/water quality repair, installation, and maintenance services to homeowners across Northeast Ohio. The company also offers a recurring Healthy Home Membership subscription at $15/month that bundles maintenance visits, dispatch fee waivers, and discounts on repairs and installations.

Product overview

Wilson Plumbing, Heating, Cooling & Electric, Inc. is a family-owned home services company offering a unified suite of residential plumbing, electrical, heating, cooling, and air/water quality services across Northeast Ohio. The company operates multiple service locations and provides both repair and installation services across all disciplines. The core offerings include plumbing (repairs, installations, sewer/drains), electrical (repairs, panel upgrades, EV charging, generators), HVAC (furnaces, boilers, air conditioning, mini splits), and indoor air/water quality solutions. The company also offers a subscription-based Healthy Home Membership program ($15/month) that provides ongoing maintenance, discounts, and extended warranties as an add-on to their core service offerings. Equipment brands serviced include Rheem, AO Smith, Rinnai, Navien, Noritz, Bradford White (water heaters), Trane, Carrier, Lennox, Goodman, Bryant, American Standard, Luxaire, Ruud (HVAC/furnaces), Generac, Kohler (generators), and Aprilaire (humidifiers).

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Home Membership: A monthly membership program at $15/month offering benefits including waived dispatch fees, 15% discount on repairs, 5% discount on equipment installations, extended warranties, and annual maintenance for plumbing, HVAC, drains, and electrical systems.

Products and services

• Plumbing Services Comprehensive plumbing services for residential and commercial properties covering repair, installation, and maintenance, including water heater and tankless water heater repair and installation, well pump and sump pump services, water leak and slab leak repair, repiping, low water pressure solutions, fixture installation, gas line replacement, backflow installation and repair, drain cleaning, camera inspection, hydro jetting, sewer repair and replacement, trenchless sewer repair, excavation, septic pumping, and gas leak and leak detection.
• Electrical Services Full-service electrical repair and installation for residential customers, including electrical outlet repair, light switch and circuit breaker repair, lighting repair, EV charging station installation, home generator installation, electrical panel replacement, and outdoor lighting installation.
• Heating Services Residential heating services including furnace installation and repair, furnace maintenance and tune-ups, HVAC services, boiler repair, hot water and steam boiler maintenance, boiler installation and replacement (hot water and steam), and garage heater installation.
• Cooling Services Residential air conditioning services including air conditioner installation, air conditioner repair, and ductless mini split installation and repair for targeted cooling.
• Air Quality Services Indoor air quality solutions for residential customers, including air purifiers, UV light for HVAC installation, whole house humidifiers, Aprilaire humidifier installation, and air duct cleaning to improve respiratory health and home comfort.
• Water Quality Services Residential water treatment and purification services including water softeners, water softener installation, and water filtration systems to remove contaminants and improve household water quality.
• Sewer and Drain Services Specialized sewer and drain services including drain cleaning and maintenance, clogged pipes and drains clearing, camera inspection, hydro jetting, sewer repair and maintenance, trenchless sewer repair, sewer replacement, and excavation services.
• Healthy Home Membership

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ARS / Rescue Rooter: American Residential Services (ARS) operates multi-trade residential plumbing, HVAC, and electrical service franchises under brands including Rescue Rooter. Directly comparable to Wilson in offering residential plumbing, heating, cooling, and electrical service under one brand across regional U.S. markets.
• Roto-Rooter: Largest residential plumbing and drain service franchise in North America, with HVAC and water heater lines added in select markets. Comparable in service-line breadth and direct-to-consumer field service model, though national rather than regional in scope.
• Mr. Rooter Plumbing: Nationally franchised residential and commercial plumbing service brand owned by Neighborly, with adjacent drain cleaning and water heater service lines. Comparable in residential service model and subscription/maintenance contracts; differs in franchise structure and multi-state footprint.
• Benjamin Franklin Plumbing: Nation's largest residential plumbing franchise brand, also part of Neighborly. Directly comparable in residential service delivery, on-time guarantee positioning, and 24/7 dispatch model that mirrors Wilson's value proposition.

Emerging players

• HomeServe USA: Subscription-based home repair partner that contracts with local service providers to fulfill covered repair claims. Conceptually analogous to Wilson's Healthy Home Membership but at scale through municipal/utility channel partnerships. Could be viewed as either competitor or potential partner.

Broad incumbents

• Carrier Global Corporation: Global HVAC equipment OEM supplying Trane, Carrier, and Bryant - all of which Wilson is authorized to sell and service. Comparable as a brand within Wilson's installed base and service network, though Carrier operates at equipment-manufacturer scale rather than service-contractor scale.
• Trane Technologies: Major HVAC equipment OEM whose Trane brand Wilson sells and services. Comparable as an equipment brand within Wilson's service offering and dealer network; operates at fundamentally different scale (publicly traded global manufacturer).
• ServiceMaster Brands: Multi-brand home services platform (Terminix, American Home Shield, ServiceMaster Restore) providing subscriptions and service contracts across adjacent categories. Comparable as a player in the broader home services subscription space, though more diversified and at portfolio scale.

Regional players

• Stack Heating & Cooling: Northeast Ohio-based HVAC, plumbing, and indoor air quality service company founded in 1976. The most direct geographic and service-line comparable to Wilson within the same regional market, though single-trade (HVAC) lead.

Others

• Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, HVAC, and waterworks supplies. Comparable not as a competitor but as the upstream supplier through whom Wilson sources equipment, parts, and materials for installation and repair jobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wilsonplumbingheatinginc.6923
• Facebookfacebook.com/wilsonplumbingandheatinginc
• LinkedInlinkedin.com/company/bettercallwilson
• Instagraminstagram.com/wilsonplumbingandheating
• TikToktiktok.com/@bettercallwilson?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Plumbing, Heating, Cooling & Electric, Inc.