What Phoenix Logistics does

Phoenix Logistics is a privately held freight brokerage and logistics coordination provider headquartered in Greenwood, Indiana. Founded in 2017 and operating with 51-100 employees, the company arranges freight transportation across domestic and international shipping lanes on behalf of small and medium-sized businesses. The company rebranded from Green River Logistics Solutions to Phoenix Logistics on June 18, 2026, repositioning around its Minority Business Enterprise (MBE) certification and a technology-enabled freight visibility platform that provides real-time shipment tracking and monitoring. The company was recognized in Inbound Logistics' 2025 Top 100 3PLs ranking, placing it among credible mid-tier third-party logistics providers.

Phoenix Logistics generates revenue through transaction fees on freight shipments arranged for its SMB customers, operating an asset-light brokerage model under a sales-led go-to-market motion. Direct engagement with shippers is the primary distribution channel, supplemented by industry publication visibility through earned media. The company's value proposition combines MBE certification — which provides preferential access to corporate and government contracts with supplier diversity mandates — with a freight visibility platform marketed as an integration-interoperable differentiator against commodity brokerage competitors.

The company's customer base is concentrated in the SMB segment, with horizontal segmentation across industries. Phoenix targets the growing e-commerce logistics tailwind, where approximately 16.4% of U.S. retail sales occur online and 51% of consumers factor delivery times into purchase decisions. No pricing, revenue, customer logos, or leadership team details are disclosed in available sources, and the company has not raised external funding rounds, indicating growth is funded organically from operations.

Name

Phoenix Logistics

Website

https://phoenix3pl.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix Logistics is a privately held, Greenwood, Indiana-based freight brokerage and logistics coordination provider serving small and medium-sized businesses across domestic and international lanes. The company leverages MBE certification and a technology-enabled freight visibility platform to differentiate in a commodity brokerage market.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Dedicated Transportation / Private Fleet Outsourcing (TLAIAEAA)

akta.pro secondary industry

Real-Time Operational Visibility & Exception Management (TLAEAKAC)

Keywords

• Freight brokerage services
• Third-party logistics
• Supply chain coordination
• Warehousing and distribution
• Transportation management

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Freight Brokerage Services: The company acts as a freight brokerage and logistics coordination provider, earning revenue through transaction fees on freight shipments arranged for small and medium-sized businesses across domestic and international lanes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Phoenix Logistics is a freight brokerage and logistics coordination provider that arranges warehousing, distribution, transportation, and brokerage services for small and medium-sized businesses across domestic and international shipping lanes. The company's operations are supported by a technology-enabled freight visibility platform that delivers real-time shipment tracking and monitoring, and it leverages its Minority Business Enterprise certification as a competitive differentiator.

Product overview

Phoenix Logistics offers a unified freight brokerage and logistics coordination platform. Formerly known as Green River Logistics Solutions, the company provides technology-enabled freight visibility and scalable logistics solutions for small and medium-sized businesses operating across domestic and international shipping lanes. The company holds Minority Business Enterprise certification and emphasizes efficient supply chain services tailored to the SMB segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Freight Brokerage Services Arranges freight transportation on behalf of small and medium-sized businesses across domestic and international lanes, acting as an intermediary between shippers and carriers and earning revenue through transaction fees on arranged shipments.
• Warehousing Services Provides storage and warehousing solutions as part of the company's integrated third-party logistics offering for small and medium-sized business customers.
• Distribution Services Provides distribution coordination services for small and medium-sized businesses to move products through their supply chain.
• Transportation Services Provides transportation coordination for freight movement across domestic and international shipping lanes for small and medium-sized business customers.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• C.H. Robinson Worldwide: The largest North American non-asset-based freight broker and 3PL, offering truckload, LTL, intermodal, and supply chain services. Directly comparable business model to Phoenix Logistics' brokerage and logistics coordination, but at vastly greater scale and with global reach.
• RXO: Tech-enabled North American freight brokerage and last-mile provider spun out from XPO. Directly comparable asset-light brokerage model and target customer overlap, with deeper technology investment and greater scale than Phoenix Logistics.
• Hub Group: Asset-based intermodal and logistics services company with brokerage and dedicated transport offerings. Comparable integrated transportation + brokerage portfolio; broader asset footprint and deeper enterprise customer base than Phoenix Logistics.
• ArcBest: Asset-based LTL carrier with integrated asset-light logistics segment offering brokerage and supply chain solutions. Comparable mix of asset and brokerage services; far larger scale and broader geographic coverage.

Direct peers

• NFI Industries: Privately held integrated supply chain solutions provider offering dedicated transportation, warehousing, distribution, and brokerage. Closely comparable service bundle to Phoenix Logistics across warehousing, distribution, transportation, and brokerage.
• Echo Global Logistics: Technology-enabled non-asset-based freight brokerage managing truckload, LTL, and intermodal. Comparable asset-light brokerage model with proprietary visibility technology, targeting shippers across domestic lanes.
• Worldwide Express: Sales-driven logistics provider specializing in LTL, truckload, and parcel solutions for SMB and mid-market shippers. Highly comparable SMB-focused GTM and brokerage-led service model, augmented by GlobalTranz acquisition.
• Coyote Logistics: Asset-light freight brokerage acquired by UPS, offering truckload, LTL, and intermodal with proprietary technology. Comparable brokerage model with strong technology emphasis; now backed by UPS scale.
• Redwood Logistics: Tech-enabled 3PL offering managed transportation, brokerage, and supply chain solutions with proprietary platform technology. Closely comparable combination of brokerage services and a proprietary technology platform for visibility and orchestration.

Emerging players

• Uber Freight: Digital freight marketplace and managed transportation platform from Uber, serving shippers of all sizes with brokerage and technology-led orchestration. Comparable freight brokerage services but with substantially greater technology investment and capital backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Phoenix3PL
• Facebookfacebook.com/Phoenix3PL
• LinkedInlinkedin.com/company/phoenix-logistics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Logistics