Willow Creek Behavioral Health

Name

Willow Creek Behavioral Health

Legal name

SBH-Green Bay, LLC

Website

https://willowcreekbh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Inpatient Psychiatric and Behavioral Health Services

NAICS

Psychiatric and Substance Abuse Hospitals (622210), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Inpatient Psychiatric Hospitals & Units (HLAFACAB)

akta.pro secondary industries

Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Acute psychiatric care
• Inpatient mental health services
• Behavioral health treatment
• Detox and rehabilitation
• Outpatient mental health programs

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Willow Creek Behavioral Health generates revenue through providing acute inpatient psychiatric care, detox services, partial hospitalization programs (PHP), and intensive outpatient programs (IOP). The facility accepts payment from Medicare, Medicaid, Tricare, and most commercial insurance plans. They also offer payment plans and financial assistance options for self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Willow Creek Behavioral Health operates an acute inpatient psychiatric hospital delivering tiered mental health services: Inpatient Treatment for acute crisis stabilization, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP) including a Virtual IOP telehealth variant, Detox Services for substance withdrawal management, and condition-specific programs (anxiety, bipolar, depression, dual diagnosis, schizophrenia, suicidal thoughts). Care is delivered across all age segments — children (5-12), adolescents (13-17), adults, and older adults — using trauma-informed, evidence-based practices led by multidisciplinary psychiatric clinical teams.

Product overview

Willow Creek Behavioral Health is an acute inpatient psychiatric hospital providing a comprehensive behavioral health treatment platform. The facility operates a tiered service model consisting of Inpatient Treatment for acute crisis stabilization, Day Treatment/Partial Hospitalization Program (PHP) for intensive structured daytime care, Intensive Outpatient Program (IOP) for part-time therapeutic support, and Detox Services for substance use withdrawal management. Additional offerings include Virtual IOP for telehealth delivery and no-cost confidential assessments available 24/7. Treatment is available across multiple age segments including children (ages 5-12), adolescents (ages 13-17), adults, and older adults, addressing conditions such as anxiety, bipolar disorder, depression, dual diagnosis, schizophrenia, and suicidal ideation.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Treatment Short-term acute inpatient psychiatric care for adolescents, adults, and older adults experiencing acute behavioral health issues, often in the form of a crisis requiring short-term hospitalization.
• Day Treatment (Partial Hospitalization Program) PHP tailored to individuals with primary psychiatric disorders requiring intensive support and structure. Patients receive treatment six hours daily, five days per week, returning home in the evening.
• Intensive Outpatient Program (IOP) Part-time outpatient day treatment for individuals not requiring full-day programming but needing therapeutic stabilization. Sessions run three hours daily with flexibility for work, family, and other commitments.
• Detox Services Inpatient detox involving 24-hour monitoring and management of individuals experiencing withdrawal symptoms from drug or alcohol addiction in a controlled setting with medication-assisted therapy and counseling.
• Virtual IOP Telehealth-based Intensive Outpatient Program enabling remote access to psychiatric treatment with flexible scheduling for individuals requiring therapeutic support.
• No-Cost Confidential Assessment 24/7 assessment and referral services conducted by master's-level professionals or psychiatric nurses to evaluate past behaviors and current symptoms and determine appropriate treatment options.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Brown County National Alliance on Mental Illness (NAMI)coreStrategic or Co-development Partner · 1 April 2026Willow Creek Behavioral Health partnered with Brown County NAMI in April 2026 to provide Crisis Intervention Training (CIT) to 25 law enforcement officers. CIT equips first responders with knowledge, communication skills, and de-escalation techniques for responding to mental health crises, substance use crises, or emotional distress. The partnership strengthens collaboration between behavioral health providers and law enforcement while improving safety and outcomes for both officers and community members. Willow Creek supports the twice-per-year CIT program for law enforcement professionals throughout communities served.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• PrairieCare: Minnesota-based psychiatric provider with inpatient, residential, PHP, and IOP programs primarily for children and adolescents. Comparable specialty focus on youth mental health and similar multi-level service delivery.

Direct peers

• Newport Healthcare: National provider of inpatient and residential mental health treatment for adolescents and young adults with co-occurring disorders. Comparable specialty focus and acuity tier to Willow Creek's adolescent program.
• Springstone Behavioral Health: Operates multiple acute inpatient psychiatric hospitals offering similar inpatient, PHP, IOP, and detox services for adults and adolescents. Closely aligned operating model and patient mix to Willow Creek.
• Rogers Behavioral Health: Wisconsin-headquartered multi-site behavioral health system offering inpatient, residential, PHP, and IOP for mental health and substance use across all ages. Highly comparable to Willow Creek's service model and geography, with broader scale.
• Aurora Behavioral Health Care System: Wisconsin-based acute psychiatric hospital providing inpatient and outpatient behavioral health services for adults and adolescents. Direct competitor in the Green Bay/Wisconsin regional catchment.
• Summit Behavioral Healthcare (Summit BHC): Direct parent organization operating a national network of acute inpatient psychiatric hospitals under shared brand and operating model. Closest operational peer at the corporate level.

Broad incumbents

• HCA Healthcare (Behavioral Health Services): Operates one of the largest U.S. hospital systems with behavioral health service lines across multiple markets. Overlaps with Willow Creek in acute psychiatric inpatient services and represents major competitive and benchmark incumbent.
• Universal Health Services (Behavioral Health Division): UHS operates one of the largest U.S. networks of acute inpatient and residential behavioral health facilities. Direct overlap in acute psychiatric service lines serving adult and adolescent populations across multiple states.
• McLean Hospital: Harvard-affiliated psychiatric hospital providing acute inpatient care, residential, and partial hospitalization for mental health and substance use. Comparable academic-grade psychiatric services at higher acuity tiers.
• Acadia Healthcare: Largest pure-play behavioral health provider in the U.S., operating a national network of inpatient psychiatric hospitals and residential treatment centers. Competes with Willow Creek for patients and clinical staff and represents the strategic benchmark for multi-site psychiatric operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/willow-creek-behavioral-health
• Instagraminstagram.com/willowcreekbh/#

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Creek Behavioral Health