Yum Yum Donut Shops
Yum Yum Donut Shops is a privately held, family-owned donut retail chain operating 71 24-hour locations across California, selling donuts, tortas, and coffee primarily to walk-in Southern California consumers, with online ordering and a forthcoming mobile app.
- Company typePrivate
- Founded1971
- HeadquartersCity Of Industry, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Yum Yum Donut Shops does
Yum Yum Donut Shops, Inc. is a privately held, family-owned donut retail chain founded in 1971 by Phillip C. Holland, with the first shop opening in 1975 in Cypress Park, Los Angeles. The company operates 71 Yum Yum Donuts retail locations, all concentrated in California and all operating 24 hours, and also owns the separate Winchell's Donuts brand (70 locations) following a 2004 acquisition, giving it a combined footprint of 126 stores in the greater Los Angeles area. The company is led by President Lincoln Watase, who succeeded his father Frank Watase after Frank's death in September 2020.
The core product is donuts, sold individually and by the dozen (with a distinctive 14-donut-per-dozen count), accompanied by cold iced coffee and a recently introduced line of Mexican-style torta sandwiches in four varieties. Revenue is generated primarily through direct retail sales at company-owned and potentially franchised storefronts, with a web-based online ordering platform and a forthcoming iOS/Android mobile app extending the in-store experience. The company employs 51-100 people at the corporate level and has no disclosed proprietary technology beyond standard e-commerce, payments, and Google Maps/Analytics integrations.
Yum Yum Donut Shops firmographics
Firmographics- Name
- Yum Yum Donut Shops
- Legal name
- Yum Yum Donut Shops, Inc.
- Website
- https://yumyumdonuts.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yum Yum Donut Shops is a privately held, family-owned donut retail chain operating 71 24-hour locations across California, selling donuts, tortas, and coffee primarily to walk-in Southern California consumers, with online ordering and a forthcoming mobile app.
- Ownership category
- akta.pro rank
Yum Yum Donut Shops industry classification
Industry- Product category
- Bakery Retail / Quick-Service Donut Chain
- NAICS
- Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Donut Shops (THAFAGAE)
Keywords
Where Yum Yum Donut Shops is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yum Yum Donut Shops business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Donut Sales: The company operates 71 Yum Yum Donuts locations throughout California, generating revenue through direct retail sales of donuts and related products including tortas (sandwiches), coffee, and other bakery items to walk-in customers. Revenue is generated from both company-owned and potentially franchise locations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Yum Yum Donut Shops product offering
Product offeringCore offering
Yum Yum Donut Shops operates 71 company-owned retail donut shops across California, selling freshly made donuts (14 per dozen), Mexican-style torta sandwiches in four varieties (Asada, Pierna, Carnitas, and Pastrami), and cold iced coffee. The chain runs 24-hour service at most locations, supplements walk-in sales with an in-house online ordering platform, and maintains the Winchell's Donuts brand as a separately marketed acquired chain under the same corporate umbrella.
Product overview
Yum Yum Donut Shops operates as a multi-product food service chain offering donuts (the core product, sold by the dozen with 14 donuts per dozen) alongside Mexican-style torta sandwiches in four varieties (Asada, Pierna, Carnitas, and Pastrami), and cold iced coffee. The company also provides an online ordering platform accessible at order.yumyumdonuts.com. In 2004, Yum Yum Donuts acquired Winchell's Donuts, which continues to operate as a separate brand under the same corporate ownership alongside the Yum Yum brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Donuts Freshly made donuts sold individually and by the dozen (14 donuts in every dozen) to walk-in and online customers at Yum Yum Donuts retail locations in California; the chain's signature product, with varieties including glazed and other traditional donut types.
- Tortas (Mexican-style sandwiches) Mexican-style sandwiches served on freshly baked telera rolls, offered in Asada (flame-grilled sirloin steak with pico de gallo), Pierna (slow-roasted pulled pork), Carnitas (slow-roasted pulled pork with pico de gallo), and Pastrami varieties, sold at Yum Yum Donuts retail locations.
- Cold Iced Coffee Bottled or served cold iced coffee beverage sold alongside the donut and torta menus at Yum Yum Donuts retail locations and via online ordering.
- Online Ordering Platform Yum Yum Donuts' owned digital ordering channel at order.yumyumdonuts.com that lets customers place orders for donuts, tortas, and other items for in-store pickup, with a complementary mobile app in development.
- Winchell's Donuts (acquired brand) A California-based donut shop chain acquired by Yum-Yum Donuts in 2004; operates as a separately branded donut retail banner under the same corporate umbrella as Yum Yum Donuts.
Companies that use Yum Yum Donut Shops
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Yum Yum Donut Shops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Yum Yum Donut Shops partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Winchell's DonutscoreIn 2004, Yum-Yum Donuts acquired Winchell's Donuts, a fellow California-based donut chain, adding 70 donut shops to their portfolio. This acquisition created a powerful combined presence in the California donut market with both brands operating under the same corporate umbrella while maintaining distinct brand identities.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Yum Yum Donut Shops competitors and assessment
Company assessmentBroad incumbents
- Dunkin': National coffee-and-donut QSR chain with thousands of US locations and a mature digital/loyalty platform. A primary competitive reference point for menu, technology, and unit economics benchmarks.
- Tim Hortons: Large North American coffee-and-donut QSR chain with thousands of locations. Comparable as a national donut and coffee competitor; primarily a reference point for menu and digital benchmarks rather than direct California competition.
- Krispy Kreme: National publicly-traded donut chain with hundreds of US locations and broad product portfolio. Relevant as the most direct national donut competitor; notably, Yum Yum's founder Phillip Holland worked alongside Krispy Kreme founder Vernon Rudolph.
Direct peers
- Voodoo Doughnut: Iconic specialty donut chain with locations across the western US. Comparable as a multi-unit donut operator competing for the same Southern California customer base.
- Daylight Donuts: Franchised donut chain with hundreds of locations concentrated in the central and western US. Directly comparable as a regional, franchise-driven donut operator with similar product offerings.
- Shipley Do-Nuts: Privately held regional donut chain originating in Texas with hundreds of locations across the southern US. Comparable as a private, multi-state donut chain with similar product mix and value-oriented positioning.
- Winchell's Donuts: California-based donut chain acquired by Yum Yum in 2004 and operated as a sister brand under the same corporate umbrella with distinct branding. Directly comparable in product mix (donuts, coffee), California footprint, and 24-hour operating model.
Regional players
- Stan's Donuts: Southern California-based craft donut chain with multiple retail locations. Comparable as a California competitor with a similar product mix and premium-positioned donuts, operating in the same regional market.
- Sidecar Doughnuts: Southern California-based premium donut retailer with a handful of locations. Competes for the same Southern California donut customer, particularly the premium end of the market.
- Honey Dew Donuts: Privately held New England-based donut chain with a few hundred locations. Comparable as a large privately held, multi-unit donut operator with a similar privately-held structure and 24-hour operating model, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yum Yum Donut Shops social profiles
Digital presenceYum Yum Donut Shops compliance and trust
Trust signalCompliance1 record
Yum Yum Donut Shops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yum Yum Donut Shops leadership team
Management profileNumber of profiles
Profiles1 record
Yum Yum Donut Shops subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yum Yum Donut Shops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yum Yum Donut Shops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yum Yum Donut Shops
What does Yum Yum Donut Shops do?
Yum Yum Donut Shops operates 71 company-owned retail donut shops across California, selling freshly made donuts (14 per dozen), Mexican-style torta sandwiches in four varieties (Asada, Pierna, Carnitas, and Pastrami), and cold iced coffee. The chain runs 24-hour service at most locations, supplements walk-in sales with an in-house online ordering platform, and maintains the Winchell's Donuts brand as a separately marketed acquired chain under the same corporate umbrella.
Is Yum Yum Donut Shops a public or private company?
Yum Yum Donut Shops is a private company. It is classified as family owned and is currently operating.
When was Yum Yum Donut Shops founded?
Yum Yum Donut Shops was founded in 1971. It employs 51 to 100 people.
Where is Yum Yum Donut Shops based?
Yum Yum Donut Shops is headquartered in City Of Industry, United States, in the North America region.
How does Yum Yum Donut Shops make money?
One revenue line is on record: retail Donut Sales.
Who are Yum Yum Donut Shops's main competitors?
Broad incumbents on record are Dunkin', Tim Hortons and Krispy Kreme. Direct peers are Voodoo Doughnut, Daylight Donuts, Shipley Do-Nuts and Winchell's Donuts. Regional players are Stan's Donuts, Sidecar Doughnuts and Honey Dew Donuts.
Does Yum Yum Donut Shops have an API?
No public API is recorded for Yum Yum Donut Shops.
What industry is Yum Yum Donut Shops in?
Yum Yum Donut Shops's product category is Bakery Retail / Quick-Service Donut Chain. Its primary akta.pro industry code is THAFAGAE, Donut Shops. Its NAICS code is 445291 and its SIC code is 2050.