Visit Aurora

What Visit Aurora does

Visit Aurora is the official destination marketing organization (DMO) and Convention and Visitors Bureau (CVB) for Aurora, Colorado, founded in 2010 and operating as a private organization under the legal name Visit Aurora (also doing business as Aurora, CO Convention and Visitors Bureau). The organization functions as the primary liaison between meeting and convention planners and hotel partners, while also promoting Aurora as a leisure tourism destination. Its core product is a digital tourism platform centered on visitaurora.com, comprising a directory of attractions, dining, and hotels; an events calendar with submission capability; a deals marketplace; trip-planning resources (including the Official Aurora Visitor Guide); an editorial blog; and the "Gateway to the Rockies" podcast. Supporting multimedia channels include Facebook, Instagram, Twitter/X, YouTube, LinkedIn, an email newsletter, and a press/media kit.

The underlying "technology" is conventional digital marketing infrastructure — a CMS-driven website, social media publishing tools, podcast hosting, and a member login portal (visitaurora.idss.com) for hotel partners. No proprietary AI/ML systems, mobile apps, or API surfaces are referenced. Partner integrations are content-distribution relationships rather than technical integrations: the platform lists 60 hotel partners with 11,000+ rooms, plus flagship venue Gaylord Rockies Resort & Convention Center (1,501 rooms, 114 suites, 8 restaurants, 485,000+ sq ft of meeting space, four ballrooms, 81 breakout rooms).

The business model is funded through hotel partner membership fees and municipal tourism taxes — Visit Aurora does not charge end-user fees for its consumer website, visitor guide, or planning resources. The organization serves three primary customer segments: leisure travelers and families; meeting/convention planners (via a dedicated sales team and RFP submission workflow); and sports event organizers. A secondary B2B segment comprises the 60 hotel partners plus industry members who gain marketing exposure, lead generation, and industry resources through a paid membership program. A small e-commerce merch store has been added as an ancillary channel. Headcount is 11–50 employees, with headquarters at 2501 Dallas Street, Aurora, Colorado.

Name

Visit Aurora

Legal name

Visit Aurora

Website

https://visitaurora.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Aurora is the official Convention and Visitors Bureau for Aurora, Colorado. It promotes the city as a leisure, convention, and meetings destination through its digital tourism platform, editorial content, and a network of 60 hotel partner properties.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

Keywords

• Destination marketing services
• Convention visitors bureau
• Meeting planning services
• Tourism promotion
• Visitor information resources

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels5 records

Marketing channels11 records

Core offering

Visit Aurora is the official Convention and Visitors Bureau for Aurora, Colorado, acting as the primary liaison between meeting planners, sports event organizers, and leisure travelers on one side and its 60 hotel partners and local attractions on the other. The organization delivers destination marketing through a digital tourism platform, free visitor planning resources, RFP-based meeting and convention sales services, and promotional programs like Cheers Aurora brewery passport.

Product overview

Visit Aurora operates a comprehensive digital tourism marketing platform serving as the official Convention and Visitors Bureau for Aurora, Colorado. The platform aggregates destination information across multiple content channels including a directory of attractions, dining, accommodations, and events, supplemented by editorial blog content, a podcast series, and downloadable visitor guides. Key venue partners include Gaylord Rockies Resort & Convention Center, Town Center at Aurora, Stanley Marketplace, and Southlands. The platform also serves meeting planners through RFP submission and venue search tools, while offering promotional campaigns like Cheers Aurora brewery passport. An industry membership program provides B2B services to local tourism businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Aurora Tourism Platform Official destination marketing platform and web portal for Aurora, Colorado operated by Visit Aurora Inc., providing visitors and event planners with comprehensive information on attractions, accommodations, dining, events, and meeting facilities. Serves as the central self-service resource for leisure travelers and the gateway for meeting planners connecting with hotel partners.
• Meetings & Conventions Services Group sales and meeting planning service for corporate event planners, association meeting organizers, and convention planners, including RFP submission, venue search, partner directory access, and dedicated sales team support for convention, meeting, and sports event bookings in Aurora.
• Visit Aurora Membership Program B2B industry partner membership offering marketing opportunities, promotional benefits, industry resources, and hotel partner login access for hotels, resorts, venues, restaurants, and tourism-related businesses seeking exposure through Visit Aurora's destination marketing channels.
• Aurora Merch Store Online e-commerce storefront selling Visit Aurora branded merchandise including apparel and collectibles, serving as a secondary revenue and engagement channel for destination supporters.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Gaylord Rockies Resort & Convention CentercoreStrategic or Co-development PartnerPremier convention center hotel partner with over 485,000 sq ft of flexible meeting space, 1,501 guest rooms, 114 suites, and 8 restaurants. The Gaylord Rockies is highlighted as the flagship meeting destination with Rocky Mountain views and serves as a major anchor for Aurora's convention and meetings tourism.
• 60 Hotel PartnerscoreChannel Partner/ Reseller/ DistributorRepresenting 60 different hotel properties with over 11,000 rooms in Aurora and the Greater Metro Area. Hotel partners provide accommodation inventory and distribute Visit Aurora marketing materials to visitors.
• Town Center at AuroracoreStrategic or Co-development PartnerMajor shopping and entertainment destination celebrating 50 years as the heart of commerce and community in Aurora. Recognized as a Cultural Heritage Site by the Aurora History Museum & Historic Sites in 2025.
• Stanley MarketplacecoreStrategic or Co-development PartnerAviation factory-turned marketplace featuring restaurants, shopping, and entertainment. Hosts live music, pop-up events, and seasonal activities. Key venue for Aurora's culinary scene and community events.
• SouthlandsmajorStrategic or Co-development PartnerOutdoor lifestyle center dubbed 'Aurora's Main Street' featuring festivals, farmers markets, ice skating, concerts, and shopping. Located at 6155 S Main St with AMC theater and multiple dining options.
• On Havana StreetmajorStrategic or Co-development PartnerInternational dining and cultural destination featuring Korean BBQ, karaoke, bakeries, and diverse ethnic restaurants. Community hub for multicultural experiences and local festivals.
• Cheluna Brewing COminorStrategic or Co-development PartnerAurora brewery ranked among the '30 Best Breweries in the Country Right Now' by VinePair. Located inside Stanley Marketplace, representing Aurora's craft beer scene.
• Arapahoe CrossingsminorStrategic or Co-development PartnerOpen shopping mall with nearly 40 name-brand stores covering over 460,000 square feet. Features AMC movie theater and popular retail destinations.
• Aurora History MuseummajorStrategic or Co-development PartnerCommunity-based history, arts, and cultural center featuring permanent and rotating exhibits on Aurora history. Free admission museum offering programs, tours, and family events.
• Aurora Creative CollectiveminorStrategic or Co-development PartnerInfluencer and creator network showcasing local artists, photographers, and content creators who promote Aurora businesses and attractions through social media.
• Cherry Creek State ParkmajorStrategic or Co-development PartnerLarge freshwater reservoir and park spanning the Aurora-Denver Metro area with wetlands, prairies, and mountain views. Offers hiking, biking, water sports, and wildlife viewing.
• Rocky Mountain Arsenal National Wildlife RefugemajorStrategic or Co-development PartnerOver 15,000 acres of protected prairie, wetland, and woodland habitat. Home to bison herds, bald eagles, black-footed ferrets, and over 330 species. Free entry wildlife viewing destination.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Visit Cheyenne: Cheyenne, Wyoming area CVB. Regional peer in the immediate Rocky Mountain corridor; smaller scale, different geography, but comparable DMO function for benchmarking.

Direct peers

• Destination DC: Official destination marketing organization for Washington, DC. Larger but functionally analogous CVB/DMO with a strong MICE sales motion and convention hotel marketing program.
• Visit Tucson: Official CVB for Tucson, Arizona. Similar-scale southwestern US city DMO with comparable convention/meetings and culinary positioning, providing a useful operational benchmark.
• Experience Scottsdale: Official DMO for Scottsdale, Arizona. Comparable mid-sized US city tourism bureau with a strong culinary/dining and meetings narrative and similar organizational footprint.
• Travel Portland: Official DMO/CVB for Portland, Oregon. Mid-sized US city DMO with similar organizational structure, content-led marketing, and a focus on culinary/differentiated neighborhood positioning analogous to Aurora's ethnic-eateries angle.
• Visit Salt Lake: Official CVB for Salt Lake City. Mountain-West city DMO with strong convention focus and outdoor gateway positioning that mirrors Visit Aurora's 'Gateway to the Rockies' framing.
• Visit Boulder: Official tourism bureau for Boulder, Colorado. Same state-level DMO function, competing for leisure and meeting demand within Colorado; comparable team size and MICE orientation.
• Visit Denver: Official convention and visitors bureau for Denver, Colorado. Most direct competitor: same metropolitan area, same DMO/CVB function, overlapping hotel partners and meeting planner pipeline, and significantly larger scale.
• Visit Colorado Springs: Official CVB for Colorado Springs. Same state, same DMO function, comparable scale, competing for the same leisure/convention visitor within the Front Range and broader Colorado.

Broad incumbents

• LA Tourism & Convention Board: Official tourism and convention board for Los Angeles. Much larger incumbent DMO that demonstrates the upper end of CVB scale, MICE sales infrastructure, and multi-channel content marketing that Visit Aurora operates a smaller version of.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/VisitAuroraCO
• YouTubeyoutube.com/channel/UCNoM2T4EmxhnxUzyBnzqizw/featured
• Facebookfacebook.com/visitaurora
• LinkedInlinkedin.com/company/visit-aurora-inc
• Instagraminstagram.com/visitauroraco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Aurora