Visit Cheyenne
Visit Cheyenne is a non-profit destination marketing organization that promotes tourism to Cheyenne, Wyoming through its website, the Cheyenne Frontier Days rodeo, visitor guides, savings passes, and Western-heritage storytelling, serving individual travelers, groups, and meeting planners.
- Company typePrivate
- Founded2001
- HeadquartersCheyenne Wells, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Visit Cheyenne does
Visit Cheyenne is a non-profit destination marketing organization (DMO) founded in 2001 that promotes tourism to Cheyenne and Laramie County, Wyoming. The organization operates a unified tourism marketing platform centered on its official website (cheyenne.org) that integrates event listings, lodging information, savings passes, and visitor guides. Core offerings include Cheyenne Frontier Days — marketed as the world's largest outdoor rodeo operating annually since 1897 and trademarked "The Daddy of 'Em All" — along with the Wild West Trolley Tour, the Savings Pass discount program, the Trailblazers: Tales of the West storytelling initiative, the Boots On The Ground blog, and year-round Cheyenne Farmers Markets. Marketing channels span content marketing, print visitors guides, savings passes, social/community engagement, and event-driven programming including the Wyoming International Film Festival, Cheyenne Art Walk, and Fridays on the Plaza. The organization markets under the positioning "The New Old West," serving tourists and group/meetings travelers seeking Western heritage, rodeo, outdoor adventures, and cultural experiences.
The organization's funding is structurally tied to local tourism-related tax mechanisms. In 2025 it reported $485 million in direct visitor spending supporting 3,720 local jobs, against a backdrop of $5 billion in Wyoming visitor spending and 8.7 million travelers in 2024. Approximately half of the organization's operating funding is dependent on the outcome of a 2% optional lodging tax placed on the November 2026 ballot by the Laramie County Board of Commissioners at Visit Cheyenne's request; a prior incarnation of the tax received 71% voter approval in 2022. Leadership transitioned in March 2026 with Jim Walter appointed as President and CEO following a national search of over 250 candidates. Visit Cheyenne has no disclosed enterprise customers, paid products, venture funding, parent company, or proprietary technology platform beyond the cheyenne.org web presence.
Visit Cheyenne firmographics
Firmographics- Name
- Visit Cheyenne
- Legal name
- Visit Cheyenne
- Website
- https://cheyenne.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visit Cheyenne is a non-profit destination marketing organization that promotes tourism to Cheyenne, Wyoming through its website, the Cheyenne Frontier Days rodeo, visitor guides, savings passes, and Western-heritage storytelling, serving individual travelers, groups, and meeting planners.
- Ownership category
- akta.pro rank
Visit Cheyenne industry classification
Industry- Product category
- Destination Marketing & Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591)
- akta.pro primary industry
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)
- akta.pro secondary industry
- Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
Keywords
Where Visit Cheyenne is headquartered
LocationHeadquarters
- HQ city
- Cheyenne Wells
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Cheyenne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Distribution channels1 record
Marketing channels5 records
Visit Cheyenne product offering
Product offeringCore offering
Visit Cheyenne is the official destination marketing organization (DMO) for Cheyenne and Laramie County, Wyoming, promoting the area as a tourism destination under the "The New Old West" brand. It delivers visitor planning tools, event promotion, a Savings Pass discount program, and signature experience marketing (including Cheyenne Frontier Days and the Wild West Trolley Tour). Core delivery is a content-driven marketing platform rather than a packaged software product.
Product overview
Visit Cheyenne is a destination marketing organization (DMO) operating as a unified tourism marketing platform rather than a software product. The organization's offerings center on promoting Cheyenne, Wyoming as a tourism destination through its website platform, which integrates event listings, lodging information, savings passes, and guided experiences. Key products include Cheyenne Frontier Days (the world's largest outdoor rodeo), the Wild West Trolley Tour, the Trailblazers storytelling initiative, the Boots On The Ground insider blog, and seasonal farmers markets. The portfolio functions as a coordinated visitor services ecosystem designed to attract and serve tourists to the Cheyenne region.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Cheyenne Website Platform (cheyenne.org)
- Savings Pass
- Wild West Trolley Tour
- Cheyenne Frontier Days Promotion
Companies that use Visit Cheyenne
Customer profileSegments1 record
Ideal customer profiles2 records
Visit Cheyenne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Cheyenne partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Visit Cheyenne competitors and assessment
Company assessmentDirect peers
- Visit Denver: Destination marketing organization for Denver, Colorado, operating the same DMO model (marketing, conventions, visitor services) for a state-capital city in the Mountain West. Directly comparable as a peer-city CVB.
- Visit Tucson: Tucson, Arizona's DMO. Comparable mid-size Southwest city CVB focused on heritage, outdoor, and cultural tourism — similar visitor segments and funding model to Visit Cheyenne.
- Visit Salt Lake: Salt Lake City's DMO/CVB. Comparable in function — destination marketing, conventions, group sales, and visitor services — and similar in serving a state-capital market in the intermountain West.
- Visit Dallas: Dallas's official DMO. Operates the same convention & visitors bureau model with a similar mix of leisure marketing, conventions, and group/event sales.
- Visit Boise: Greater Boise's CVB. State-capital Mountain West city DMO with a comparable mix of Western heritage, outdoor recreation, and meetings/group business.
- Travel Portland: Portland, Oregon's destination marketing organization. Same DMO business model (lodging-tax-funded, leisure + conventions focus), making it a directly comparable peer for benchmarking funding and marketing strategy.
- Visit Spokane: Spokane, Washington's DMO. Comparably sized inland-Northwest city CVB with a destination portfolio emphasizing outdoor activities, heritage, and regional events.
- Visit Colorado Springs: DMO for Colorado Springs, CO. Most relevant geographic peer — a Mountain West city DMO competing for similar outdoor-adventure and heritage-driven visitors within the same regional travel market.
Others
- Simpleview: CRM and destination-marketing platform provider used by Visit Cheyenne (visible in asset URLs). Not a peer DMO but the closest ecosystem enabler — its tools are deployed across the DMO industry.
Broad incumbents
- Travel Wyoming: State-level DMO for Wyoming. Visit Cheyenne operates within Travel Wyoming's broader marketing umbrella; relevant as a statewide incumbent whose campaigns set the context for Visit Cheyenne's city-level efforts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Visit Cheyenne social profiles
Digital presenceVisit Cheyenne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Cheyenne leadership team
Management profileNumber of profiles
Profiles1 record
Visit Cheyenne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Cheyenne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Cheyenne
What does Visit Cheyenne do?
Visit Cheyenne is the official destination marketing organization (DMO) for Cheyenne and Laramie County, Wyoming, promoting the area as a tourism destination under the "The New Old West" brand. It delivers visitor planning tools, event promotion, a Savings Pass discount program, and signature experience marketing (including Cheyenne Frontier Days and the Wild West Trolley Tour). Core delivery is a content-driven marketing platform rather than a packaged software product.
Is Visit Cheyenne a public or private company?
Visit Cheyenne is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Cheyenne founded?
Visit Cheyenne was founded in 2001. It employs 1 to 10 people.
Where is Visit Cheyenne based?
Visit Cheyenne is headquartered in Cheyenne Wells, United States, in the North America region.
Who are Visit Cheyenne's main competitors?
Direct peers on record are Visit Denver, Visit Tucson, Visit Salt Lake, Visit Dallas, Visit Boise, Travel Portland, Visit Spokane and Visit Colorado Springs. Simpleview is listed as an others. Travel Wyoming is listed as a broad incumbent.
Does Visit Cheyenne have an API?
No public API is recorded for Visit Cheyenne.
What industry is Visit Cheyenne in?
Visit Cheyenne's product category is Destination Marketing & Tourism Promotion. Its primary akta.pro industry code is THAKAEAA, Inbound DMCs (Full-Service Ground Handling), with a secondary code of THAHADAF, Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism). Its NAICS code is 561591.