Tragar
Tragar Home Services is a third-generation, family-owned home services company serving residential customers across Nassau and Suffolk Counties on Long Island, NY. It provides HVAC, plumbing, and home heating oil delivery from four physical offices with 24/7 emergency response.
- Company typePrivate
- Founded1956
- HeadquartersWantagh, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tragar does
Tragar Home Services is a third-generation, family-owned home services provider operating exclusively on Long Island, New York. Founded in 1956 by John Traina and currently owned by Vietnam veteran Dennis Traina, the company delivers HVAC, plumbing, and home heating oil services to residential customers across Nassau and Suffolk Counties. Service offerings span four integrated divisions: cooling (A/C repair, installation, maintenance, mini-splits, humidifiers), heating (furnaces, boilers, heat pumps, oil-to-gas conversion, radiant flooring, smart thermostats), plumbing (repair, water heaters, sump pumps, gas lines, leak detection, water filtration), and heating oil delivery (automatic delivery, Bioheat, budget plans, Net Zero Hero). The company also operates Fueling Kindness, a 501(c)(3) nonprofit providing emergency heating oil assistance to Long Island households in crisis.
The business operates as a direct-to-consumer field service model, dispatching technicians from four physical locations (Wantagh HQ, Massapequa, Hicksville, Medford) with 24/7 availability and a stated 2-hour average emergency response time. Revenue is generated through professional services (HVAC and plumbing repair, installation, maintenance), transactional oil delivery, and recurring TRU-CARE maintenance memberships. Pricing is predominantly quote-based; the only disclosed unit pricing is a $99 promotional sump pump diagnostic (regularly $150). Customer acquisition relies on Long Island local presence, BBB A+ accreditation, Google reviews, and community reputation, supported by content marketing (long-running blog dating to 2007) and broad social media presence. The company holds 60+ employees per company commentary and is BBB A+ accredited, a Lennox Premier Dealer, a National Grid Value Plus Installer, and a member of Nexstar Network, NORA, and the New York State Energy Coalition.
Strategically, Tragar positions itself as a full-service comfort provider aligned with regional energy transition trends, layering electrification-adjacent offerings (heat pumps, mini-splits, smart thermostats, Bioheat) on top of its legacy oil-delivery base. The Fueling Kindness nonprofit, veteran-owned status, and 70-year brand history serve as differentiators in a fragmented local services market. No external funding, parent company, M&A activity, or public market signals are present in the available data; the company operates as an independent private enterprise with multi-generation family control.
Tragar firmographics
Firmographics- Name
- Tragar
- Legal name
- Tragar Home Services
- Website
- https://tragar.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tragar Home Services is a third-generation, family-owned home services company serving residential customers across Nassau and Suffolk Counties on Long Island, NY. It provides HVAC, plumbing, and home heating oil delivery from four physical offices with 24/7 emergency response.
- Ownership category
- akta.pro rank
Tragar industry classification
Industry- Product category
- Home HVAC and Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Appliance Repair and Maintenance (811412)
- SIC
- Services-To Dwellings & Other Buildings (7340), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industries
- HVAC System Replacement & Change-Outs (HSAOAGAB), Heat Pump Repair & Maintenance (HSAOAHAD), HVAC Air Filtration & Air Purifier Installation (HSAOAIAC), Drain Cleaning (Residential) (HSAOABAA)
Keywords
Where Tragar is headquartered
LocationHeadquarters
- HQ city
- Wantagh
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Tragar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Services: Heating, cooling, and air conditioning repair, installation, and maintenance services for residential customers including furnaces, boilers, heat pumps, and mini-split systems
- Plumbing Services: Full-service plumbing including repair, water heaters, sump pumps, gas lines, leak detection, and water filtration installation
- Oil Delivery: Home heating oil delivery including automatic delivery, Bioheat fuel, and budget plans for Long Island residential customers
- Maintenance Plans: TRU-CARE Membership and service contracts providing ongoing maintenance for HVAC and heating systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sump Pump Repair Diagnostic - $99 promotional price |
| Other | Pay-as-you-go | Service, Service Contracts, and Installations - 5% off up to $500 for veterans |
| Usage-based | Pay-as-you-go | Oil Delivery - 3 cents off per gallon for veterans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tragar product offering
Product offeringCore offering
Tragar Home Services delivers residential HVAC (heating and cooling), plumbing, and heating oil delivery to homeowners on Long Island, NY. The company bundles installation, repair, and maintenance across these trades under a single family-run brand, and offers a TRU-CARE membership for planned maintenance and priority service.
Product overview
Tragar Home Services is a third-generation, family-owned home services company offering a comprehensive suite of comfort solutions for Long Island residents. The company operates as a unified service platform with four core divisions: Cooling Services (A/C repair, installation, maintenance, and mini-split systems), Heating Services (furnaces, boilers, heat pumps, oil-to-gas conversions, radiant floor heating, and smart thermostats), Plumbing Services (water heaters, sump pumps, gas lines, leak detection, water filtration), and Oil Delivery Services (Bioheat, automatic delivery, budget plans). The portfolio includes TRU-CARE Membership for preventive maintenance and the Fueling Kindness 501(c)(3) nonprofit program providing emergency heating oil assistance. The company also offers financing options and emphasizes energy-efficient solutions including smart thermostat installation and geothermal heating options.
Differentiator
Problem solved
Functional benefit
Brands
- Fueling Kindness: A registered 501(c)(3) nonprofit powered by Tragar Home Services (EIN: 33-1551229) that provides emergency heating oil (up to 150 gallons) to Long Island households in crisis who don't qualify for other assistance programs.
Products and services
- Heating Services
Quantifiable outcome
- 2-hour average emergency response time - fastest in Long Island area
- +1 more outcomes
Companies that use Tragar
Customer profileSegments3 records
Ideal customer profiles1 record
Tragar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tragar partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered community partner, sponsor, regional partner and industry partner.
- Island Harvestcommunity partnerCommunity partner organization helping identify and serve Long Island families in crisis who need emergency heating oil assistance through the Fueling Kindness program.
- Society of St. Vincent de Paul Long Islandcommunity partnerCommunity partner organization committed to protecting vulnerable families, extending reach of emergency heating assistance program to more families in need.
- United Waycommunity partnerCommunity partner organization helping identify Long Island families in hardship who need emergency heating oil assistance through Fueling Kindness program.
- Long Island Cares Inc. (The Harry Chapin Food Bank)community partnerCommunity partner organization (food bank) helping identify and serve Long Island families experiencing hardship who need emergency heating assistance.
- SpraguesponsorCorporate sponsor of Fueling Kindness nonprofit initiative, supporting emergency heating oil deliveries to Long Island families in crisis.
- Global PartnerssponsorCorporate sponsor of Fueling Kindness nonprofit initiative, supporting emergency heating oil deliveries to Long Island families in crisis.
- United Metro EnergysponsorCorporate sponsor of Fueling Kindness nonprofit initiative, supporting emergency heating oil deliveries to Long Island families in crisis.
- PaycomsponsorCorporate sponsor of Fueling Kindness nonprofit initiative, supporting emergency heating oil deliveries to Long Island families in crisis.
- National Grid (Value Plus Installer)regional partnerValue Plus Installer partnership with National Grid for natural gas installations and energy efficiency programs in Long Island region.
- Nexstar Networkregional partnerMember of Nexstar Network, a network of HVAC contractors for industry collaboration and best practices.
- National Oilheat Research Alliance (NORA)industry partnerMember of NORA, the National Oilheat Research Alliance supporting research and development in oilheat technology.
- New York State Energy Coalitionregional partnerMember of New York State Energy Coalition supporting state energy initiatives and programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tragar competitors and assessment
Company assessmentBroad incumbents
- Petro Home Services: Large East Coast provider of home heating oil, propane, HVAC, and plumbing services across multiple states. Comparable to Tragar on the fuel delivery + HVAC service bundle but at significantly larger scale and broader geographic reach.
- Roto-Rooter: Nationally franchised plumbing and drain service company. Comparable to Tragar on the plumbing service line; competes for the same Long Island residential plumbing demand with broader brand recognition and larger scale.
- HomeServe: National home services platform offering HVAC, plumbing, and electrical service contracts and warranties to homeowners. Comparable to Tragar on the recurring maintenance/subscription model and residential services focus, but at much larger scale.
- ServiceMaster (Residental): Nationally branded home services franchise network spanning HVAC, plumbing, and other residential trades. Comparable to Tragar on residential home services scope; competes for the same Long Island homeowner customers with broader brand leverage.
Direct peers
- Cool Cat Air Conditioning & Heating: Long Island HVAC contractor providing residential heating, cooling, and air quality services. Comparable to Tragar in regional focus, residential customer segment, and HVAC-only service orientation.
- Hughes Heating & Air Conditioning: Long Island HVAC contractor offering residential heating and cooling services. Comparable to Tragar on geographic market (Long Island), residential customer segment, and core service mix.
- Coolmax Heating & Cooling: Long Island-based HVAC service and installation provider competing for the same residential customer base across Nassau and Suffolk Counties. Comparable product offering and regional positioning to Tragar.
- Ranshaw Plumbing & Heating: Long Island plumbing and heating contractor serving residential customers in Nassau and Suffolk Counties. Directly comparable to Tragar on the plumbing and heating service lines and regional footprint.
- T.F. O'Brien Heating & Cooling: Long Island-based HVAC and plumbing company serving Nassau and Suffolk Counties. Directly comparable to Tragar on geography, service mix (heating, cooling, plumbing), and target customer base of Long Island homeowners.
Emerging players
- Meridian Home Services: Regional home services consolidator acquiring and operating HVAC, plumbing, and electrical businesses in the Northeast. Comparable to Tragar as a potential roll-up target or consolidator peer in the Long Island/Northeast market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tragar social profiles
Digital presenceTragar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tragar leadership team
Management profileNumber of profiles
Profiles1 record
Tragar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tragar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tragar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tragar
What does Tragar do?
Tragar Home Services delivers residential HVAC (heating and cooling), plumbing, and heating oil delivery to homeowners on Long Island, NY. The company bundles installation, repair, and maintenance across these trades under a single family-run brand, and offers a TRU-CARE membership for planned maintenance and priority service.
Is Tragar a public or private company?
Tragar is a private company. It is classified as family owned and is currently operating.
When was Tragar founded?
Tragar was founded in 1956. It employs 11 to 50 people.
Where is Tragar based?
Tragar is headquartered in Wantagh, United States, in the North America region.
How does Tragar make money?
Four revenue lines are on record. HVAC Services are the primary driver. The others are plumbing Services, oil Delivery and maintenance Plans.
Who are Tragar's main competitors?
Broad incumbents on record are Petro Home Services, Roto-Rooter, HomeServe and ServiceMaster (Residental). Direct peers are Cool Cat Air Conditioning & Heating, Hughes Heating & Air Conditioning, Coolmax Heating & Cooling, Ranshaw Plumbing & Heating and T.F. O'Brien Heating & Cooling. Meridian Home Services is listed as an emerging player.
Does Tragar have an API?
No public API is recorded for Tragar.
What industry is Tragar in?
Tragar's product category is Home HVAC and Plumbing Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOAGAB, HVAC System Replacement & Change-Outs. Its NAICS code is 23822 and its SIC code is 7340.