IT Effect
IT Effect is a Danish Microsoft Partner that resells and extends Microsoft Dynamics 365 Business Central with its proprietary e:byg construction-industry suite, serving construction and civil engineering companies across Denmark, Greenland, and Iceland.
- Company typePrivate
- Founded1995
- HeadquartersSilkeborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IT Effect does
IT Effect (legal entity IT-Effect A/S) is a Danish Microsoft Partner headquartered in Silkeborg that resells and extends Microsoft Dynamics 365 Business Central with a proprietary construction-industry layer branded e:byg. Founded in the mid-1990s, the company has accumulated 25+ years of experience implementing Microsoft ERP systems (Navision, C5, and Business Central) and serves construction and civil engineering companies ranging from small contractors of three employees to organizations of 350+ employees across Denmark, Greenland, and Iceland.
The company's product architecture is platform-plus-modules: Microsoft Business Central (Essentials from 500 DKK/user/month, Premium from 700 DKK/user/month) serves as the core ERP, while the proprietary e:byg suite adds construction-specific modules including project and case management, visual planning, time and material registration, task management, documentation, service management, contract management, change orders (aftaleseddel), piecework management (akkordstyring), extended financial budgeting, and Power BI dashboards. The Mit IT-Effect web/mobile solution provides field-worker access with full synchronization to Business Central, and an ecosystem of 12+ integration partnerships (Continia, Sigma Estimates, DataLøn, EG Lønservice, Lessor, DanDomain, nShift, TaskletFactory, ForNAV, KlarPris, Shipmondo) extends coverage into payroll, estimating, shipping, warehouse, BI, and e-commerce workflows.
IT Effect generates revenue through five streams: (1) Microsoft Business Central license resale on per-seat monthly subscriptions, (2) e:byg module subscriptions starting from 2,500 DKK/month, (3) annual support agreements with allocated consulting hours, (4) implementation and training professional services, and (5) managed IT services including IT monitoring, ransomware protection, and Microsoft 365 backup. The company employs 11-50 staff with a founder-led management team (CEO and co-owner Brian Busk, Founder and Sales & Technology Chief Kim Friis, CFO Tine Mølbach Sørensen), is privately held with no disclosed external investors, and operates without subsidiaries or public listing.
IT Effect firmographics
Firmographics- Name
- IT Effect
- Legal name
- IT-Effect A/S
- Website
- https://iteffect.dk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IT Effect is a Danish Microsoft Partner that resells and extends Microsoft Dynamics 365 Business Central with its proprietary e:byg construction-industry suite, serving construction and civil engineering companies across Denmark, Greenland, and Iceland.
- Ownership category
- akta.pro rank
IT Effect industry classification
Industry- Product category
- Construction ERP Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (513210), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)
- akta.pro secondary industries
- ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), ITSM Reporting, SLA/XLA & Service Performance Management (BPAEAJAL), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)
Keywords
Where IT Effect is headquartered
LocationHeadquarters
- HQ city
- Silkeborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
IT Effect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Microsoft Business Central Licenses: Resale of Microsoft Business Central subscriptions with Essentials (500 DKK/user/month) and Premium (700 DKK/user/month) tiers. Cloud-based ERP system as the foundation platform.
- e:byg Industry Extensions: Proprietary add-on modules to Business Central tailored for construction industry. Modular pricing starting from 2,500 DKK/month. Customers select specific functions based on needs.
- Support Agreements: Annual support agreements providing allocated hours for user support, remote assistance, and ongoing maintenance. Includes support for Business Central, Navision, C5, and custom modules.
- Implementation and Consulting Services: Professional services including system implementation, setup, training, data migration, and business consulting for ERP deployment.
- IT Monitoring Services: Additional IT services including hardware monitoring, Microsoft 365 backup, and ransomware protection as add-on services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Business Central Essentials - Core ERP functions |
| Per seat | Monthly | Business Central Premium - Extended functions |
| Subscription | Monthly | e:byg Industry Solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
IT Effect product offering
Product offeringCore offering
IT-Effect A/S implements and supports Microsoft Dynamics 365 Business Central and sells its proprietary e:byg extension suite tailored for construction and civil engineering companies. The company delivers the ERP platform, industry-specific modules (project/case management, time and material registration, planning, task management, documentation, service management, contract management, piecework management, and extended financial budgeting), plus implementation services, support agreements, and complementary IT services such as monitoring, ransomware protection, and Microsoft 365 backup.
Product overview
IT Effect is a Microsoft Partner offering a platform-plus-modules ERP portfolio built on Microsoft Dynamics 365 Business Central as the core platform, with proprietary add-on modules under the e:byg brand (e:byg Udvidet) specifically designed for the construction and civil engineering industry. The e:byg suite includes: Projekt- og sagsstyring (extended project/case management), Planlægning (visual planning), Opgavestyring (task management), Time- og materialeregistrering (time and material registration), Dokumentation (document management), Servicestyring (service management), Kontraktstyring (contract management), Aftaleseddel (change orders), Akkordstyring (piecework), Udvidet finansbudget (financial budgeting), and Power BI Sagsoverblik (BI dashboards). Additional add-ons include B2B Webshop Integration, and support services include IT-Monitorering, Ransomware Beskyttelse, Microsoft 365 Backup, TeamViewer, Supportaftale, Webinar, and Prøv-selv trial access. The architecture allows customers to start with Business Central and add e:byg modules as needed, paying only for required functionality.
Differentiator
Problem solved
Functional benefit
Brands
- e:byg: IT-Effect's extended ERP solution built on Microsoft Business Central, tailored for the construction and civil engineering industry. Includes project management, time and material registration, service management, planning, task management, documentation, contract management, and more.
- Mit IT-Effect
Quantifiable outcome
- Saves approximately 300 hours per year on document management (Peter Meyer A/S)
- +3 more outcomes
Companies that use IT Effect
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles3 records
IT Effect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature12 records
IT Effect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreIT Effect is a Microsoft Partner offering solutions built on Microsoft Dynamics 365 Business Central. They provide implementation, support, and extensions specifically designed for the construction industry based on the Microsoft platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
IT Effect competitors and assessment
Company assessmentBroad incumbents
- Columbus A/S: One of the largest Microsoft Dynamics partners in the Nordics, offering Business Central and Dynamics 365 implementations across industries. Directly comparable as a larger Microsoft ERP partner competing for the same Danish mid-market construction customers, but operating across many verticals rather than specializing in construction.
- EG A/S: Major Danish software and IT-services group with deep Microsoft Dynamics and industry-vertical offerings, including payroll and ERP for trades and construction. Highly comparable in target segment (Danish trades/construction) and product overlap (BC-based ERP + payroll integrations like DataLøn/EG Lønservice), but materially larger and broader in scope.
- Procore Technologies: Leading cloud platform for construction project management, financials, and field operations. Comparable at the workflow layer (project management, time tracking, documentation) for the same construction customer, though IT Effect's stack is anchored in ERP/finance rather than project execution.
Direct peers
- Norriq: Danish Microsoft Dynamics 365 Business Central partner delivering ERP implementations, extensions, and industry solutions to mid-market Nordic customers. Closely comparable as a same-country BC partner pursuing vertical specialization and recurring support revenue, though Norriq serves multiple industries.
- 2BM Software: Danish Microsoft Dynamics partner focused on Business Central implementations for SMB and mid-market Danish customers. Closely comparable as a same-market BC implementation partner competing for overlapping construction/trades accounts in Denmark.
- Microsolid: Danish Microsoft Dynamics 365 Business Central partner delivering ERP, support, and extensions to Nordic SMBs. Direct peer in the same Microsoft BC partner ecosystem, pursuing similar land-and-expand with per-seat licensing and add-on modules.
- To-Increase: Dutch Microsoft Dynamics ISV building vertical and horizontal extensions on Business Central and NAV. Closely comparable business model: ISV publishing proprietary modules on top of BC for specific industries, distributed through a partner channel — the same playbook IT Effect runs with e:byg.
Emerging players
- Insight Works: North American Microsoft Dynamics 365 Business Central ISV with manufacturing and warehouse-management extensions (including the Mobile WMS solution also used by IT Effect). Comparable as a BC ISV selling subscription modules to mid-market customers via a partner channel.
- Continia Software: Global ISV with document management, expense capture, and AP automation extensions for Microsoft Dynamics NAV/Business Central. Comparable as an extension provider integrated into IT Effect's e:byg stack, and as a benchmark for how BC ISVs scale globally.
- Buildertrend: Cloud construction project-management and customer-management platform for residential builders and remodelers. Comparable target buyer (small/mid construction firms) and overlapping capabilities (project tracking, time, documentation), but built as a vertical SaaS rather than an ERP extension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IT Effect social profiles
Digital presenceIT Effect financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT Effect leadership team
Management profileNumber of profiles
Profiles3 records
IT Effect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT Effect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT Effect
What does IT Effect do?
IT-Effect A/S implements and supports Microsoft Dynamics 365 Business Central and sells its proprietary e:byg extension suite tailored for construction and civil engineering companies. The company delivers the ERP platform, industry-specific modules (project/case management, time and material registration, planning, task management, documentation, service management, contract management, piecework management, and extended financial budgeting), plus implementation services, support agreements, and complementary IT services such as monitoring, ransomware protection, and Microsoft 365 backup.
Is IT Effect a public or private company?
IT Effect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IT Effect founded?
IT Effect was founded in 1995. It employs 11 to 50 people.
Where is IT Effect based?
IT Effect is headquartered in Silkeborg, Denmark, in the Europe region.
How does IT Effect make money?
Five revenue lines are on record. Microsoft Business Central Licenses are the primary driver. The others are e:byg Industry Extensions, support Agreements, implementation and Consulting Services and IT Monitoring Services.
Who are IT Effect's main competitors?
Broad incumbents on record are Columbus A/S, EG A/S and Procore Technologies. Direct peers are Norriq, 2BM Software, Microsolid and To-Increase. Emerging players are Insight Works, Continia Software and Buildertrend.
Does IT Effect have an API?
No public API is recorded for IT Effect.
What industry is IT Effect in?
IT Effect's product category is Construction ERP Software. Its primary akta.pro industry code is BPAEAJAB, ITIL/ITSM Process Consulting & Implementation, with a secondary code of BPAEAJAC, ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.). Its NAICS code is 54151 and its SIC code is 7373.