What Angry Beards does

Angry Beards is a privately held Czech men's grooming and personal care company founded in 2017 and headquartered in Třebíč, Czech Republic. The company manufactures and distributes its own brand of beard care products (growth serums, oils, balms, jellies, and vitamins), men's body fragrances (perfumes and colognes across three proprietary scent profiles: Jack Saloon, Urban Twofinger, and Sick Sensei), hair care (shampoos, styling clay), intimate care products under the "Calm Balls" line, and barber tools (shavettes, razor blades, combs). It targets male consumers in the Czech Republic, Slovakia, and Poland, with primary use cases spanning beard growth, maintenance, styling, and personal grooming.

Core technology sits in proprietary in-house formulation rather than software. The flagship Beard Doping growth treatment combines diaminopyrimidine oxide, vanillyl butyl ether, and natural oils (almond, hemp, wheat germ) with vitamin E in an airless purple-glass bottle imported from the Netherlands. Beardroids is a 60-capsule dietary supplement combining L-Methionine, L-Cystine, MSM, Zinc, Biotin, and Pantothenic Acid. Signature fragrances use 40% aromatic-compound concentration, roughly double the typical perfume standard. In 2023 and 2024 the company extended into adjacent categories with sister brands BusyB (women's cosmetics) and CalmB (men's underwear), with all production run from the same Czech facility consolidated into a newly renovated 6,000+ m² headquarters in 2024.

The business model is multi-channel. Direct-to-consumer sales run through the Shoptet-Premium-powered angrybeards.com e-commerce site, with customer accounts, free shipping above 499 CZK, and next-day delivery for orders placed before 9 AM. Retail distribution goes through the Rossmann drugstore chain across the Czech Republic (active since 2019), and a flagship brick-and-mortar "Angry Store" opened in Prague's Myslbek Shopping Gallery in 2023. Pricing is unit-based, ranging from approximately €1.90 (2ml cologne tester) to €82.90 (100ml Jack Saloon Perfume), with bundled gift sets and wholesale registration for bulk buyers. The brand maintains an irreverent marketing voice, reports over 99% positive reviews on Heureka, and operates a separate Czech customer support line staffed from headquarters.

Name

Angry Beards

Legal name

Angry Beards

Website

https://angrybeards.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Czech men's grooming brand founded in 2017 in Třebíč, manufacturing beard care, fragrances, hair products, and barber tools with proprietary formulations. Operates three sub-brands via DTC e-commerce, Rossmann retail, and a Prague flagship across CZ, SK, and PL.

Ownership category

akta.pro rank

Product category

Men's Grooming Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)

akta.pro secondary industries

Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

Keywords

• Men's grooming products
• Beard care cosmetics
• Men's fragrance line
• Barber tools supplies
• Hair care products

Headquarters

HQ city

Borovnik

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through angrybeards.com for all product categories including beard care, body fragrances, hair products, and barber tools. Both consumer and wholesale registration available.
2. Retail Distribution: Products sold through Rossmann's retail chain across Czech Republic since 2019. Wholesale registration available on website.
3. Product Sets/Bundles: Pre-configured product bundles and gift sets at discounted prices compared to individual items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Angry Beards formulates and manufactures men's grooming and personal care products including beard care treatments, beard oils and balms, beard styling jellies, beard growth vitamins, barber tools such as shavettes and razor blades, men's perfumes and colognes, hair shampoos, styling clay, shower gels, and scrotum care products. Its portfolio is sold direct-to-consumer through its own e-commerce store angrybeards.com, through Rossmann's retail chain across the Czech Republic, and at its flagship Angry Store in Prague's Myslbek Shopping Gallery, with complementary sister brands Busy B (women's cosmetics) and Calm B (men's underwear).

Product overview

Angry Beards is a Czech men's grooming brand offering a comprehensive beard care and body care product portfolio. The core Angry Beards brand encompasses beard growth treatments (Beard Doping), beard oils, balms, jellies, styling products, barber tools (shavettes, razor blades, scissors), fragrances (perfumes, colognes in Jack Saloon, Urban Twofinger, Sick Sensei scents), hair care (shampoos, styling clay), body care, and intimate care products. The company operates three sub-brands: CalmB (men's underwear launched 2024), and BusyB (women's cosmetics launched 2023). Products feature signature premium packaging including purple glass bottles imported from the Netherlands, with manufacturing based in Třebíč, Czech Republic. Distribution spans retail (Rossmann's), e-commerce, and a flagship Prague store.

Differentiator

Problem solved

Functional benefit

Brands

• Busy B: Women's cosmetics brand offering body care products, hair care, perfumes, and gift sets
• Calm B
• Jack Saloon
• Urban Twofinger
• Sick Sensei
• Beard Doping

Products and services

• Beard Doping Beard Growth Treatment Beard growth treatment containing diaminopyrimidine oxide, vanillyl butyl ether, almond, hemp and wheat germ oils, vitamin E and glycerin; sold in 30 ml and 100 ml purple-glass airless pump bottles to men seeking fuller beard growth.
• Beard Oil Beard conditioning oils in signature Jack Saloon, Urban Twofinger and Sick Sensei scents that nourish facial hair and moisturize the skin underneath for daily beard maintenance.
• Beard Balm Styling and conditioning beard balm (e.g., Steve CEO variant) that nourishes the beard while providing hold and protection from harsh elements during daily wear.
• Beard Jelly (Meky Gajvr) Premium beard styling jelly with oleogel consistency containing Inca Inchi oil, squalane, vitamin E and glycerin, packed in a 26 g tin to nourish, hydrate and lightly straighten the beard.
• Beardroids Vitamins 60-capsule dietary supplement containing L-Methionine, L-Cystine, MSM, Zinc, Biotin and Pantothenic Acid (Vitamin B5) taken as one capsule daily to support beard, hair, skin and nail health.
• Shavette Žižka Shaving Razor Traditional shaving razor with wooden and steel construction using disposable blades with 0.5 mm exposure for precise beard contouring, sold with vegan leather sheath and a Derby premium razor blade.
• Mühle Razor Blades German-made precision razor blades compatible with shavette razors, sold in packs of 10 blades where each blade can be broken in half for 20 uses.
• Jack Saloon Perfume Signature oriental men's perfume containing 40% aromatic compounds (twice the standard concentration) with notes of herbs, fruits, peppermint, vanilla, rare woods and premium musk, available in 100 ml bottles and 2 ml testers.
• Jack Saloon Cologne Lower-concentration Jack Saloon cologne in an oriental herbal scent with lavender and precious woods, sold in 100 ml bottles with gift tube and 2 ml testers for everyday wear.
• Urban Twofinger Perfume Powerful woody and spicy men's perfume with 40% aromatic compounds featuring almonds, florals, patchouli, sandalwood, vanilla and cedar, available in 100 ml bottles and 2 ml testers.
• Sick Sensei Perfume Japanese-inspired advanced men's fragrance with pink pepper, incense, ambergris, sandalwood and tanned leather notes at 40% aromatic compounds, in minimalist Japanese-style packaging.
• Hair Clay Mitch Buchannon Matte men's hair styling clay with eucalyptus and mint fragrance on a woody base, containing kaolin, lanolin, beeswax, silicones, coconut oil and vitamin E, water-washable in a 100 g pack.
• Hair Shampoo Men's hair shampoo available in Jack Saloon and Urban Twofinger scents containing activated charcoal, panthenol, glycerin and a mineral complex for deep cleansing and nourishment.
• Calm B Men's Underwear Sister-brand men's underwear line launched in 2024 offering boxer briefs, trunks, boxers and sets focused on scrotum comfort and support.
• Balls Care Products (Antistick and Balls Set) Intimate male body care products including Antistick Run & Play sport lubricant (€7.90) and the Balls set with sack (€29.90) designed to reduce friction and prevent chafing during sport or daily wear.
• Shower Gel and Gift Sets Body & Balls shower gel and hair shampoo in Urban Twofinger scent, available as individual 230 ml products or in pre-configured value gift sets with discounted pricing versus buying items separately.
• Busy B Women's Cosmetics Sister-brand women's cosmetics line including body care, hair care, perfumes and gift sets, sold via the Angry Beards e-commerce platform targeting female consumers.

Quantifiable outcome

• Over 99% positive customer reviews on Heureka

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rossmann'scoreChannel Partner/ Reseller/ DistributorRetail distribution partnership with Rossmann's drugstore chain. Products have been available on Rossmann's shelves across Czech Republic since 2019, marking Angry Beards' expansion from e-commerce into physical retail.
• ShoptetcoreTechnology or IntegrationE-commerce platform provider powering angrybeards.com. Website built on Shoptet Premium platform with customer accounts, registration, shopping cart, and order management functionality.
• AMAPRINTminorImplementation/ SI/ Consulting PartnerPrint shop facility that Angry Beards moved their shipping operations into in 2020 when they outgrew the family house. Provided warehouse and operations space.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Beardbrand: US-based direct-to-consumer men's grooming brand specializing in beard oils, balms, and styling products. Closely comparable in product mix, premium positioning, and digital-first brand storytelling to Angry Beards.
• Honest Amish: Premium men's grooming brand focused on handcrafted beard care, hair, and skin products. Highly comparable product portfolio and premium-pricing model to Angry Beards' beard care range.
• Bulldog Skincare for Men: UK-origin men's grooming brand offering beard, face, shave, and body care products with natural formulations. Comparable in product breadth, men-only positioning, and drugstore/retail distribution to Angry Beards.
• Mountaineer Brand: US men's grooming brand selling beard oils, balms, washes, and styling products. Comparable product range and premium-beard-care positioning to Angry Beards.

Emerging players

• The Bearded Colonel: Smaller premium men's beard care brand with a founder-led, story-driven brand voice. Comparable in product focus (beard oils, balms, washes) and premium niche positioning, though smaller scale.
• pjur: European personal care and intimate care brand with male-focused product lines including lubricants and skin care. Comparable in intimate-care adjacency to Angry Beards' Balls/sack product range and continental European distribution.

Broad incumbents

• L'Oréal Men Expert: Global mass-market men's skincare and grooming line from L'Oréal. Competes across overlapping categories (face, beard, shower) with vastly greater scale and marketing spend.
• Beiersdorf (Nivea Men): Beiersdorf's Nivea Men line covers shaving, face, body, and deodorant for men. Overlaps broadly with Angry Beards' body and shave categories and dominates CEE drugstore shelves.
• Old Spice (Procter & Gamble): P&G's mass-market men's grooming brand spanning body wash, deodorant, and fragrances. Competes directly with Angry Beards' body care and fragrance lines in the same retail channels.

Others

• Rossmann (private label men's grooming): Angry Beards' largest retail partner in Czech Republic, which also markets its own private-label men's grooming line. Comparable in retail-channel context and as a competitive in-store alternative to Angry Beards' own SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AngryBeards
• Instagraminstagram.com/angrybeardscz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angry Beards