What Flipside Group does

Flipside Group is a London-based creative digital agency, founded in 1997 and operating as a trading name of Wellset Repro Limited within the Weber Shandwick Collective, which sits under Interpublic Group (IPG). The firm runs a 120-person multidisciplinary team across two London studios and delivers end-to-end digital transformation, digital product development, and marketing plus analytics engagements for global enterprise clients in food and beverage, healthcare and pharma, automotive, retail, luxury, aviation, and technology. Marquee customers include Coca-Cola, Papa John's, HP, McDonald's, Uber, Tinder, Tesco, Texaco, GSK, Novartis, Roche, Audi, Rolex, and the United Nations, with named engagements spanning five or more European countries (Coca-Cola Freestyle) and project delivery across 34 countries in aggregate.

The agency's technical footprint is wide and explicitly cross-platform. Mobile work covers native iOS (Swift, Objective-C) and Android (Kotlin) alongside React Native, Flutter, and Xamarin. AR/VR/XR capability runs through official 8th Wall (Niantic) WebAR, Niantic Lightship, Meta Horizon Worlds and Oculus, Unity-based bespoke metaverse builds, and Apple Vision Pro mixed reality development. AI work uses third-party LLMs (ChatGPT, Google Gemini) for chatbots, business intelligence assistants, and sales-support tools, with additional capabilities in NLP, computer vision through AR (face mapping, condition simulation, product visualization), and voice assistants on Alexa and Google Assistant via the Microsoft Bot Framework. Ecommerce delivery spans Shopify (with an Accelerator Programme), Magento/Adobe Commerce, WooCommerce, and BigCommerce, and the firm holds ISO 9001 (quality) and ISO 27001 (information security) certifications, Google Premier Partner and Marketing Platform Sales Partner status, and Facebook Blueprint certification.

Commercially, Flipside operates as a project-based agency on multi-year enterprise contracts with bespoke quotations rather than published rate cards. Revenue is derived from professional services fees for digital consulting, design, build, marketing, and analytics work, augmented by paid media and SEO retainer engagements. GTM is sales-led and event-driven, leveraging direct enterprise outreach, case-study-driven website marketing, and inbound from the IPG/Weber Shandwick network, while credentials are reinforced through 21 industry awards including Cannes Lions, The Drum Awards, and Communique Awards.

Name

Flipside Group

Legal name

Wellset Repro Limited

Website

https://flipsidegroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

London-based creative digital agency within the Weber Shandwick Collective (IPG), with 120 specialists delivering end-to-end mobile, web, AR/VR/XR, AI, ecommerce, and digital marketing services to global enterprise clients across consumer, healthcare, automotive, retail, and technology sectors.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Digital agency services
• Mobile app development
• Augmented reality solutions
• Digital marketing services
• Ecommerce development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Agency Fees: Project-based professional services for digital transformation, digital product development, and marketing + analytics. Agency charges fees for design, development, strategy, and implementation services for enterprise clients.
2. Digital Consulting: Strategic consultancy on digital transformation, employee engagement, and digital strategy with ongoing advisory relationships.
3. Digital Marketing Services: Paid media, SEO, content optimization, and analytics services as part of marketing campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Flipside Group is a creative digital agency that designs and builds digital products, immersive AR/VR experiences, mobile and web applications, ecommerce platforms, AI/chatbot solutions, and digital marketing campaigns for enterprise clients. They deliver end-to-end services spanning digital strategy, UX/UI design, software development, and marketing/analytics for major global brands. The agency operates as a consultancy-led build partner with custom project-based engagements rather than packaged software products.

Product overview

Flipside Group is a creative digital agency offering a comprehensive portfolio of technology services, not a single unified product. The core offering spans mobile app development (native iOS/Android and cross-platform via React Native, Flutter), AR/VR/XR experiences (including WebAR via 8th Wall, Oculus/VR, Vision Pro, and Metaverse), ecommerce solutions (Shopify, Magento, WooCommerce), AI and chatbot development (LLMs, NLP), digital marketing (SEO, paid media, analytics), and specialized services for healthcare, education, and enterprise. These services are delivered as client projects rather than packaged software products, with the company acting as a digital consultancy and build agency. The Shopify Accelerator Program represents their closest approach to a structured product offering, enabling rapid ecommerce deployment in 4 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product Development End-to-end design and build of mobile apps, websites, chatbots, IoT devices, and digital platforms. Covers native, hybrid, and cross-platform development for iOS, Android, and web for enterprise clients and startups.
• Mobile App Development Native iOS (Swift/Objective-C), Android (Kotlin), React Native, Flutter, and Xamarin app development for brands and startups across all business stages.
• Virtual Reality (VR) Development Immersive VR experiences for marketing, entertainment, training, healthcare, and education. Includes VR for training, events, healthcare, and Vision Pro mixed reality development.
• Augmented Reality (AR) Development WebAR using 8th Wall (no-app-required), face filters, product visualization, beauty try-ons, and volumetric video/AR holograms for marketing campaigns and events.
• Metaverse Development Virtual world creation for corporate collaboration, 3D product showcases, marketing games, live events, and bespoke virtual spaces using Unity and Meta/Oculus platforms.
• Ecommerce Solutions Ecommerce strategy, website design, and development across Shopify, Magento, WooCommerce, BigCommerce, and custom builds. Includes Shopify Accelerator Program for rapid deployment.
• AI & Chatbot Development Generative AI solutions using LLMs (ChatGPT, Google Gemini), NLP chatbots, voice assistants (Alexa, Google Assistant), Microsoft Bot Framework, and custom AI applications.
• IoT Development Connected device development including wearables, home appliances, personal training equipment, smart assistants, and hotel room controls. End-to-end service from UX to cloud backend.
• Digital Marketing Digital marketing audit, content strategy, social media strategy, paid media, and growth hacking. Includes Google Marketing Platform and Facebook Blueprint certified services.
• Paid Media Media planning and buying, audience research, programmatic media buying, retargeting, mobile and geo-fencing, attribution modeling, and campaign optimization.
• UX Design Services User experience design including persona development, customer journey mapping, wireframing, UI design, and usability testing for digital products.
• Web Design & Development Website design and development on WordPress, Drupal, Umbraco, Sitecore, Shopify, and Magento. Full-service from UX to backend technology.
• Internal Communications Employee engagement strategy, change management programs, omnichannel internal communications, SharePoint development, and internal virtual events.
• Digital Healthcare Digital health strategy, product innovation, UX/UI design, apps, websites, medical devices, and chatbots for pharmaceutical, life science, and healthcare sectors.
• SEO & Content Optimization Keyword research, technical SEO audits, content optimization, link-building strategies, and optimization for voice search and AI channels.
• SharePoint Intranet Development Microsoft SharePoint implementation, customization, migration, version upgrades, design, and support for enterprise intranet solutions.
• VR for Learning & Training Immersive VR training environments, scenario-based training, LMS integration, and post-training analytics for corporate and healthcare training.
• Digital Transformation Consulting Strategic digital consultancy and transformation programs including digital strategy, customer insights, rapid prototyping, innovation strategy, and measurement frameworks.
• Video Production Video production for TV, digital, social media, eCommerce, and internal communications. Includes animation, CGI, VFX, live events, and broadcast production.
• Google Analytics Services GA4 migration, analytics audits, measurement strategy, data dashboards, and automated reporting. Google Marketing Platform Sales Partner services.

Quantifiable outcome

• 50,000+ app downloads in first month (Texaco Star Rewards)
• +3 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability14 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Weber Shandwick CollectivecoreStrategic or Co-development PartnerParent company. Flipside is part of the Weber Shandwick Collective, providing access to vast global agency network while maintaining small-agency collaborative culture.
• Interpublic Group (IPG)coreStrategic or Co-development PartnerIPG is the holding company of Flipside. Privacy policy states sharing of personal information with IPG agencies for described purposes.
• GooglecoreTechnology or IntegrationAccredited Google Marketing Platform Sales Partner authorized to service Google 360 Marketing Suite. Google Premier Partner with highest level analytics and marketing certification. Uses Google Analytics, Google Tag Manager, and Google Gemini AI.
• Meta / FacebookcoreTechnology or IntegrationFacebook Blueprint certified agency for Facebook and Instagram advertising. Manages paid social campaigns across Meta platforms.
• 8th Wall (Niantic)coreTechnology or Integration8th Wall partner for web-based augmented reality development. Enables AR experiences through mobile web browser without apps or downloads.
• Aardman AnimationsminorStrategic or Co-development PartnerCreative partner for GSK/Flonase allergy monster AR project. Aardman is famous for Wallace & Gromit and created the animation assets.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AKQA: AKQA is a global digital product and creative agency delivering app development, AR/VR, AI, and digital transformation for enterprise brands (Nike, Coca-Cola, Google). Closely comparable to Flipside in service mix and enterprise client focus, now part of WPP/Caviar.
• R/GA: R/GA is a creative digital agency specializing in product, communication, and transformation work for enterprise clients. Most directly comparable as an IPG-owned digital agency competing for the same brand-transformation briefs.
• Ustwo: London-headquartered digital product studio building apps, immersive experiences, and digital services for brands (HSBC, Google, Sky). Comparable on mobile-first product development, AR/VR, and London-based enterprise client work.
• Dept Agency: Dept is a European digital agency offering digital product development, creative, marketing, and emerging tech (AR/AI) to enterprise clients. Closely comparable on service breadth, geographic mix, and enterprise focus.
• MediaMonks (Monks): MediaMonks is a global digital production and creative agency delivering content, digital products, AR/VR, and data-driven marketing for enterprise brands. Comparable on full-service digital delivery and technology-driven creative work.
• Huge: Huge is a digital experience agency building products, platforms, and campaigns for enterprise clients (Google, Nike, IKEA). Comparable in digital product development and experience design; now part of VMLY&R/WPP.
• Imagination: London-based creative agency specializing in brand experience, immersive environments, AR/VR, and events for global brands. Comparable on immersive / experiential work for enterprise clients (e.g., AR/VR, live experiences).

Emerging players

• Byte London: Byte is a London-based digital agency delivering apps, web platforms, and digital transformation for brands and startups. Comparable as a UK-headquartered digital product studio, though smaller and earlier-stage than Flipside.

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, delivering strategy, consulting, and product engineering to global enterprises. Comparable on digital transformation and product engineering at larger scale.
• Deloitte Digital: Deloitte Digital is the creative digital consultancy within Deloitte, combining strategy, technology, and creative delivery for Fortune 500 transformation programs. Comparable on enterprise digital transformation, though at significantly larger scale and with consulting-led delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flipside-group
• Xx.com/flipsidegroup
• Facebookfacebook.com/flipsidegroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flipside Group