Cykelgear

What Cykelgear does

Cykelgear A/S is a Denmark-based, privately held online bicycle retailer headquartered in Terndrup. Founded in 2008, the company operates a direct-to-consumer e-commerce storefront at cykelgear.dk carrying more than 28,075 SKUs across approximately 425 brands. Six core catalogue pillars (complete bicycles, spare parts, accessories, tools, cycling apparel, and wheels) cover the full cyclist lifecycle from balance bikes through junior, road, mountain, gravel, BMX, and e-bike configurations. Customer-facing differentiators include a 365-day return policy, a same-store price-match guarantee against Danish webshops, Click & Collect pickup from the Terndrup warehouse with a 15-minute SLA, and bicycles shipped fully assembled by in-house mechanics.

The platform is built on Bikable commerce infrastructure shared with sibling Nordic storefronts. Operational tooling includes Cloudflare for performance and DDoS protection, Google Analytics and Google Tag Manager for measurement, Klaviyo for email automation, Videoly for embedded product video, and Cookie Information for GDPR consent management. Distribution combines a national parcel network across GLS, dao, and Brink Transport with the Click & Collect channel at Terndrup. The business is run by a 70+ person team spanning purchasing, warehouse, customer service, IT, and finance, and ships approximately 3,751 products daily, 362 days per year.

Commercial activity is concentrated almost entirely within Denmark; international shipping is explicitly unavailable, and customer segments span general cyclists, parents buying children's equipment, e-bike commuters, sports enthusiasts, and a smaller B2B account tier. Pricing is unit-based with no subscription or recurring component, and unit economics are anchored by a 349 DKK free-shipping threshold, a price-match programme covering the full 25,000+ item catalogue, and premium bicycle ASPs reaching 44,999 DKK. Revenue, ownership structure, and external funding are not disclosed in the source material.

Name

Cykelgear

Legal name

Cykelgear A/S

Website

https://cykelgear.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Cykelgear A/S is a Danish online bicycle retailer selling more than 28,000 products from 425 brands across complete bikes, parts, accessories, tools, apparel, and wheels to Danish consumers, with nationwide shipping and Terndrup-based Click & Collect.

Ownership category

akta.pro rank

Product category

Online Bicycle and Cycling Equipment Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Online bicycle retail
• Cycling equipment
• Bicycle spare parts
• Cycling accessories
• Electric bike sales

Headquarters

HQ city

Terndrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of bicycles, cycling equipment, accessories, clothing, and tools. One-time purchase model with no subscription components. Revenue generated from consumer transactions with additional B2B channel for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Cykelgear is a Danish online retailer selling bicycles, spare parts, accessories, tools, cycling clothing, and wheels under its own brand through the cykelgear.dk storefront. The catalog includes over 28,000 products from 425 brands such as Shimano, SRAM, Continental, Schwalbe, Garmin, Scott, and Puky, covering road, mountain, e-bike, gravel, BMX, and children's cycling segments. Complete bicycles are professionally assembled by in-house mechanics and shipped fully ready to ride, supported by free shipping over 349 kr, price matching, a 365-day return policy, and Click & Collect pickup at the Terndrup warehouse.

Product overview

Cykelgear is an online bicycle retail platform offering over 28,000 products across six core categories: Cykler (bicycles), Reservedele (spare parts), Tilbehør (accessories), Værktøj (tools), Cykeltøj (cycling clothing), and Hjul (wheels). The platform operates as a comprehensive one-stop shop for cyclists, providing both products and services including price matching, 365-day returns, and Click & Collect pickup. Products range from complete bicycles (road, mountain, electric, children's) to spare parts, accessories, apparel, and specialized tools. The company also offers service packages, gift cards, and B2B accounts for business customers. Notable brands include Shimano, SRAM, Continental, Schwalbe, Garmin, Scott, and Puky among the 425+ brands carried.

Differentiator

Problem solved

Functional benefit

Products and services

• Cykler (Bicycles) Full range of complete bicycles across road, BMX, children's, city, electric, mountain, gravel, and E-MTB categories, in various wheel sizes and configurations for all ages and riding styles, shipped fully assembled by in-house mechanics.
• Reservedele (Spare Parts) Comprehensive selection of bicycle spare parts including tires, inner tubes, brakes, drivetrain components, frames, saddles, handlebars, and group sets covering both mechanical and electronic shifting systems.
• Tilbehør (Accessories) Wide range of cycling accessories including maintenance products, bike computers, heart rate monitors, power meters, helmets, glasses, bags, lights, and transportation equipment.
• Værktøj (Tools) Complete range of bicycle maintenance and repair tools including general tools, specialized cycling tools, suspension tools, torque wrenches, chain cleaners, and workshop equipment for professional and home use.
• Cykeltøj (Cycling Clothing) Extensive cycling apparel collection including jackets, jerseys, shorts, bib tights, protection gear, gloves, cycling shoes, and seasonal clothing for spring, summer, autumn, and winter.
• Hjul (Wheels) Complete wheels and rims for various cycling disciplines including gravel, city bike, MTB, and road, in multiple sizes (26, 27.5, 28, 29 inch, and 700c).

Quantifiable outcome

• 365-day return policy provides customer confidence in purchases
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GLScoreChannel Partner/ Reseller/ DistributorLogistics partner for parcel delivery. Offers delivery to GLS parcel shops and home addresses throughout Denmark.
• daocoreChannel Partner/ Reseller/ DistributorSame-day delivery partner offering delivery to parcel shops and home addresses. Provides day-to-day shipping services.
• Brink TransportminorChannel Partner/ Reseller/ DistributorSpecialized transport partner for bicycles, hazardous goods, and oversized items. Handles complete bicycle deliveries.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bikable: Operator of the multi-country e-commerce platform (bikable.dk/.se/.no/.de/.fi) that Cykelgear's storefront runs on. Bikable runs its own Nordic bike shops (e.g., Cykelgear SE) and shares catalog, payments, and logistics infrastructure, making it the closest peer and a likely parent or sister entity.
• Bike24: German-headquartered pure-play online cycling and e-bike retailer with pan-European fulfillment and a broad multi-brand assortment. Directly comparable to Cykelgear on D2C e-commerce model, broad SKU breadth, and growing e-bike focus, though at significantly larger geographic scale.
• Wiggle: UK-based online specialist cycling and tri-sports retailer with global shipping, broad brand assortment, and a strong price-led value proposition. Comparable to Cykelgear as an online-first multi-brand cycling retailer competing on assortment and price, but operating at international scale.
• Chain Reaction Cycles: Northern Ireland-based global online cycling retailer with deep parts, accessories, and bike assortment. Mirrors Cykelgear's multi-category e-commerce model and price-led positioning, with far broader geographic reach.
• Bikester: European online cycling retailer operating across multiple country sites (DE, FR, IT, ES, etc.) with broad bike, apparel, and parts assortment. Comparable to Cykelgear as a multi-brand D2C cycling e-tailer, but at multi-country scale.
• Hollandbikeshop.com: Netherlands-based online cycling retailer offering bikes, parts, accessories, and apparel across Europe. Comparable to Cykelgear on multi-brand D2C cycling model, though focused primarily on continental Europe.
• Probikeshop: French-headquartered online cycling retailer with deep assortment across bikes, components, apparel, and accessories for performance and commuter cyclists. Comparable to Cykelgear as an online specialist with multi-category breadth.
• Cykelpartner.dk: Danish online bike and cycling equipment retailer offering bikes, parts, accessories, and apparel to Danish consumers. The closest direct domestic competitor to Cykelgear, competing head-to-head on assortment, price, and Danish delivery.

Broad incumbents

• Decathlon: Global sporting goods retailer with private-label and branded cycling assortment including bikes, e-bikes, parts, apparel, and accessories, sold via physical megastores and online. Comparable to Cykelgear on category coverage, but with vastly greater scale, own-brand economics, and omnichannel footprint.

Regional players

• XXL ASA: Nordic sporting goods retailer with large physical stores and online sales across Norway, Sweden, Finland, and Denmark, with a meaningful cycling category. Comparable to Cykelgear as a Nordic sporting goods seller with cycling depth, but as a broad-line retailer rather than a specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cykelgear
• Facebookfacebook.com/cykelgear
• LinkedInlinkedin.com/company/cykelegar-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cykelgear