Bikeable
Bikeable Ltd is a UK-based, bootstrapped company providing turnkey branded e-bike share services to hotels, businesses, and communities via monthly subscriptions, while also selling its own line of e-bikes direct-to-consumer through an online shop.
- Company typePrivate
- Founded-
- HeadquartersHenley-on-Thames, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bikeable does
Bikeable Ltd is a UK-based, founder-led private limited company headquartered in Henley-on-Thames, operating since 2022 with a five-person team. The company provides a turnkey branded bike share service to hotels, businesses, and community organisations across the United Kingdom, handling bike branding, ongoing servicing, repairs, liability coverage, and a smartphone-based booking platform in exchange for a single monthly subscription fee. Its core customers are UK hospitality venues, corporate sites, housing developments, and local councils, with publicly named clients including Champneys, Marriott, and Pendley Manor.
In parallel, Bikeable operates a direct-to-consumer e-commerce shop selling a portfolio of e-bikes — the Street 3 and Street 5 (compact urban), Urban 3 and Urban 5 (commuting/leisure in Roadster and Lowstep variants), and Adventure 3 and Adventure 5 (MTB-inspired) — priced from £1,999 to £2,399 per unit. The hardware is built on Bafang mid-motor systems (M200, M410, M510), LG cell lithium batteries (417-522Wh), Tektro hydraulic disc brakes, and Inova/Kenda tyres with Kevlar puncture resistance. Distribution is direct via the company website and field sales, with the company claiming trusted deployments in over 30 UK locations. The business is bootstrapped, with no disclosed funding rounds, no public patents, and no AI/ML capabilities evident in the source material.
Bikeable firmographics
Firmographics- Name
- Bikeable
- Legal name
- Bikeable Ltd
- Website
- https://bikeable.life
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bikeable Ltd is a UK-based, bootstrapped company providing turnkey branded e-bike share services to hotels, businesses, and communities via monthly subscriptions, while also selling its own line of e-bikes direct-to-consumer through an online shop.
- Ownership category
- akta.pro rank
Bikeable industry classification
Industry- Product category
- Bike Share Services
- NAICS
- Recreational Goods Rental (532284)
- akta.pro primary industry
- Bikeshare (Station-Based/Docked) (TLAFAMAE)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Bikeable is headquartered
LocationHeadquarters
- HQ city
- Henley-on-Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bikeable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Branded Bike Share Subscription: Monthly subscription service for hotels, businesses, and community organizations providing branded electric bikes. The subscription includes all servicing, repairs, branding, and liability coverage. This is the primary recurring revenue stream.
- E-Bike Retail Sales: Direct-to-consumer and B2B sales of electric bicycles through their online shop. Bikes range from £1,999 to £2,399 with various models and sizes available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adventure 3 and Urban 3 Series - Entry-level e-bikes |
| Unit Pricing | Pay-as-you-go | Adventure 5, Urban 5, and Street 5 Series - Premium e-bikes |
| Subscription | Monthly | B2B Branded Bike Share Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bikeable product offering
Product offeringCore offering
Bikeable provides a turnkey branded bike share subscription service for hotels, businesses, and communities across the UK, bundling bike branding, servicing, repairs, and liability coverage into a single monthly fee, supported by a smartphone-based booking platform. Alongside this B2B service, the company retails a line of electric bicycles under its own brand through an online shop, with models in the Street, Urban, and Adventure series priced from £1,999 to £2,399.
Product overview
Bikeable is a UK-based company offering both consumer e-bikes and a B2B branded bike sharing service. The consumer product line includes three e-bike series: Street (compact urban commuters with 20" wheels and Bafang motors ranging from M200 to M410), Urban (premium commuting and leisure bikes available in Roadster and Lowstep variants with Bafang M200/M410 motors and 417-522Wh LG batteries), and Adventure (MTB-inspired bikes with larger volume tyres, Bafang M200/M510 motors, and up to 95Nm torque). All bikes feature Tektro Hydraulic Disc brakes, LG lithium batteries, and share common components across tiers. The B2B side provides a complete branded bike share solution for hotels, businesses, and communities, including branding, servicing, repairs, liability coverage, and a smartphone-based booking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Street 3 Compact mini-velo e-bike designed for urban commuting with full-size ride quality. Features 20" x 2.30" Inova performance tyres, Bafang M200 mid motor system, 417Wh LG cell lithium battery, Tektro hydraulic disc brakes with 160mm discs, and L-Twoo 8-speed derailleur gears. Targeted at consumers seeking a compact urban commuter e-bike.
- Street 5 Top-of-range compact urban e-bike with 20" wheels. Features Bafang M410 mid motor system with 80Nm torque, 504Wh LG cell lithium battery, Tektro hydraulic disc brakes with 160mm discs, and Shimano Nexus 8-speed internal hub gear system. Targeted at consumers seeking a premium compact urban commuter.
- Urban 3 Roadster Premium commuting and leisure e-bike with roadster alloy frame. Features Bafang M200 mid motor producing 65Nm torque, 417Wh LG cell lithium battery, Inova 52mm tyres with Kevlar puncture resistance, Tektro 9-speed gear system, Tektro hydraulic disc brakes, and rear luggage rack. Targeted at consumers seeking a roadster-frame commuter e-bike.
- Urban 5 Roadster Ultimate premium commuting and leisure e-bike with roadster alloy frame. Features Bafang M410 mid motor producing 80Nm torque, 522Wh LG cell lithium battery, Shimano Nexus 8-speed hub gear system, Tektro hydraulic disc brakes, and wide Inova 52mm tyres with Kevlar puncture resistance. Targeted at consumers seeking a top-tier roadster commuter e-bike.
- Urban 3 Lowstep Premium commuting and leisure e-bike with low-step alloy frame for easy access and upright riding position. Features Bafang M200 mid motor, 417Wh LG cell lithium battery, Inova 52mm tyres with Kevlar puncture resistance, Tektro 9-speed gear system, Tektro hydraulic disc brakes, and rear luggage rack. Targeted at consumers seeking an easy-access commuter e-bike.
- Urban 5 Lowstep Ultimate premium commuting and leisure e-bike with low-step alloy frame. Features easy access design, upright riding position, Bafang M410 mid motor with 80Nm torque, 522Wh LG cell lithium battery integrated into frame, Shimano Nexus 8-speed hub gear, and Tektro hydraulic disc brakes. Targeted at consumers seeking the top-tier easy-access commuter e-bike.
- Adventure 3 Roadster MTB-inspired adventure e-bike with roadster frame style and modern geometry. Features integrated battery, wide bars and short stem, large volume tyres, Bafang mid motor system with 65Nm torque, 417Wh LG cell lithium battery, Tektro hydraulic disc brakes (180/160mm discs), and Tektro 9-speed gear system. Targeted at consumers seeking an entry adventure/MTB-style e-bike.
- Adventure 3 Trapeze MTB-inspired adventure e-bike with lower step-over Trapeze frame style and modern geometry. Features integrated battery for clean look, wide bars and short stem, large volume tyres, Bafang mid motor system with 65Nm torque, and 417Wh LG cell lithium battery. Targeted at consumers seeking an entry adventure/MTB-style e-bike with easy step-over access.
- Adventure 5 Roadster Top-of-range adventure e-bike with roadster frame. Features Bafang M510 high torque mid motor (95Nm), concealed battery in down tube, Kenda 2.20 Kranium tyres, 522Wh LG cell lithium battery, Tektro hydraulic disc brakes (180/160mm discs), and Tektro 9-speed gear system. Targeted at consumers seeking a premium adventure e-bike.
- Adventure 5 Trapeze Top-of-range adventure e-bike with trapeze frame style. Features Bafang M510 high torque mid motor (95Nm), concealed battery in down tube for sleek look, Kenda 2.20 Kranium tyres, 522Wh LG cell lithium battery, Tektro hydraulic disc brakes (180/160mm discs), and Tektro 9-speed gear system. Targeted at consumers seeking a premium adventure e-bike with trapeze access.
- B2B Branded Bike Share Service for Hotels Full-service branded bike sharing solution for hotels and hospitality venues. Includes bike branding (client livery), periodic servicing, repairs, liability coverage, and smartphone-based booking management, offered under a single monthly subscription fee with everything included. Active customers include Marriott, Champneys, and Pendley Manor.
- Business Bike Share Service Branded bike share service for businesses, offering employees an efficient, healthy, and environmentally-friendly way to commute to local amenities, transit across business parks or sites, and use during breaks. Delivered under the same all-inclusive monthly subscription model with branding, servicing, repairs, and liability bundled in.
- Community Bike Share Service Small to medium bike share projects for housing developments, serviced accommodation, apartments, and local councils. Includes periodic servicing, cleaning, and smartphone-based automated booking, enabling community organizations to offer shared cycling without in-house operations.
Companies that use Bikeable
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Bikeable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Bikeable partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Bikeable competitors and assessment
Company assessmentRegional players
- Forest: London-focused dockless e-bike share operator. Comparable UK micromobility share competitor, though primarily consumer-facing rather than B2B-branded.
Direct peers
- nextbike: Operates branded public and corporate bike-share schemes across the UK and Europe, including hotel and partner integrations. Comparable to Bikeable in deploying managed bike-share fleets with B2B/operator-style service contracts.
- HumanForest: London-based e-bike share operator with a sustainability-led brand and corporate partnerships. Overlaps directly with Bikeable's UK e-bike share positioning and branded sustainability messaging.
- Beryl: UK-based bike-share and e-scooter-share operator offering B2B and municipal schemes. Closely comparable to Bikeable as a UK micromobility operator with enterprise and venue-based deployments, including corporate and hospitality partnerships.
Broad incumbents
- VanMoof: Established premium D2C e-bike brand with European retail presence and strong brand recognition. Comparable to Bikeable's consumer e-bike retail arm in price band and urban-premium positioning.
- TIER Mobility: European-wide micromobility operator with B2B and partner schemes including hotels and resorts. Overlaps with Bikeable in offering managed shared-mobility programs to enterprises across European geographies.
- Lime: Global micromobility operator offering corporate and venue-based e-bike/scooter programs alongside its public sharing service. Comparable as a much larger, capital-backed incumbent with overlapping B2B enterprise bike-share offerings.
- Raleigh: Long-standing UK bicycle brand with broad consumer e-bike and traditional bike retail. Comparable as a UK-domiciled cycling retailer competing for the same consumer e-bike buyers.
Emerging players
- Bewegen: B2B-focused bike-share and e-bike solutions provider offering turnkey fleet programs to employers, property developers, and municipalities. Comparable to Bikeable's full-service B2B subscription model for non-public deployments.
- Cowboy: Premium connected e-bike brand selling direct-to-consumer in the UK and Europe. Comparable as a D2C premium e-bike competitor to Bikeable's consumer hardware line, though without a B2B fleet offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Bikeable social profiles
Digital presenceBikeable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bikeable leadership team
Management profileNumber of profiles
Profiles1 record
Bikeable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bikeable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bikeable
What does Bikeable do?
Bikeable provides a turnkey branded bike share subscription service for hotels, businesses, and communities across the UK, bundling bike branding, servicing, repairs, and liability coverage into a single monthly fee, supported by a smartphone-based booking platform. Alongside this B2B service, the company retails a line of electric bicycles under its own brand through an online shop, with models in the Street, Urban, and Adventure series priced from £1,999 to £2,399.
Is Bikeable a public or private company?
Bikeable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bikeable founded?
Bikeable was founded in -1. It employs 1 to 10 people.
Where is Bikeable based?
Bikeable is headquartered in Henley-on-Thames, United Kingdom, in the Europe region.
How does Bikeable make money?
Two revenue lines are on record. Branded Bike Share Subscription is the primary driver. The others are E-Bike Retail Sales.
Who are Bikeable's main competitors?
Forest is listed as a regional player. Direct peers are nextbike, HumanForest and Beryl. Broad incumbents are VanMoof, TIER Mobility, Lime and Raleigh. Emerging players are Bewegen and Cowboy.
Does Bikeable have an API?
No public API is recorded for Bikeable.
What industry is Bikeable in?
Bikeable's product category is Bike Share Services. Its primary akta.pro industry code is TLAFAMAE, Bikeshare (Station-Based/Docked), with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 532284.