GoGoNano

What GoGoNano does

GoGoNano OÜ is an Estonian privately held company founded in 2015 and headquartered in Kehra, Estonia, that develops and sells nanotechnology-based surface protection and cleaning products through its own direct-to-consumer e-commerce platform at gogonano.com. The company operates with a small team of 1-10 employees, sells in seven European languages (Estonian, English, Finnish, Latvian, Lithuanian, Russian, German), and serves individual consumers, business customers and automotive users across European markets. The legal entity is GoGoNano OÜ (registry code 12548418), and the business is bootstrapped with no disclosed external funding.

The product portfolio centers on proprietary nano-coating formulations that create hydrophobic and oleophobic barriers on textiles, leather, glass, vehicle surfaces and electronics, with advertised protection durability of up to 18 months. Core offerings include Stay Dry and EcoProtect waterproofing sprays, Liquid Skin silane-based car body coating, Liquid Shield nano screen protector, a fermentation-based cleaning range (Clean, Fresh, EcoFloor, EcoGlass, EcoDescaler, EcoClean, Multi-Cleaner), biodegradable laundry sheets, and a microfiber accessories collection certified to OEKO-TEX Standard 100. All formulations are positioned as PFAS-free and biodegradable. The company also resells complementary accessories including PVC and latex cleaning gloves (CE Category II, EN 374/388/ISO 374-5 certified) and melamine sponges, alongside curated bundled kits.

GoGoNano's commercial model is product-led and self-serve: customers purchase directly via the online storefront with no third-party retail or marketplace presence disclosed. Pricing ranges from €1.19 for accessory items to €1,249 for a 25-liter EcoProtect bulk canister, with most SKUs priced in the €15-€30 range. Commercial mechanics include multi-pack discounts, free parcel-locker shipping above €25, a 10% first-order newsletter incentive, and a VIP loyalty club offering 5% cashback. A dedicated business customer channel (Ärikliendile) supports B2B and bulk orders. Revenue figures are not publicly reported, and the company was awarded the Silver Supporter of National Defence recognition by the Estonian Ministry of Defence in June 2025.

Name

GoGoNano

Legal name

GoGoNano OÜ

Website

https://gogonano.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GoGoNano OÜ is an Estonian direct-to-consumer e-commerce brand that develops and sells PFAS-free, nanotechnology-based surface protection sprays, cleaning products, and microfiber accessories for individual consumers, businesses, and automotive users across European markets.

Ownership category

akta.pro rank

Product category

Nano Surface Protection and Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General All-Purpose Cleaners (CRAJAMAA)

akta.pro secondary industry

Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)

Keywords

• Nano surface protection
• Waterproofing sprays
• Eco-friendly cleaners
• Car care coatings
• Microfiber cleaning cloths

Headquarters

HQ city

Kehra

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: E-commerce sales of nano coating sprays, cleaning products, microfiber cloths, and accessories. One-time purchase model with volume discounts for multi-pack purchases. Products sold in various sizes from single units to bulk boxes (12-pack).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GoGoNano develops and sells nanotechnology-based surface protection coatings and eco-friendly cleaning products (waterproofing sprays, car body coatings, screen protectors, probiotic cleaners, limescale removers, biodegradable laundry sheets, and OEKO-TEX certified microfiber cloths) for textiles, footwear, vehicles, electronics, and household surfaces. Products are sold directly through the company's own multilingual e-commerce store (gogonano.com) across European markets, with dedicated business customer accounts for commercial buyers.

Product overview

GoGoNano is an Estonian company offering a comprehensive portfolio of environmentally friendly nano protection and cleaning products for home, automotive, footwear, and textile care. The product line centers on proprietary nanotechnology coatings that create hydrophobic and protective layers on various surfaces. Core nano protection products include Stay Dry (textile/waterproofing spray), EcoProtect (waterproofing restorer), Liquid Skin (car body coating), and Liquid Shield (screen protector). The cleaning range features specialized formulas like Clean (natural shoe/textile cleaner), Fresh (probiotic shoe freshener), Multi-Cleaner (interior cleaner with coating), EcoFloor (floor cleaner with nano protection), and EcoDescaler (limescale remover). Supporting products include biodegradable laundry sheets, microfiber cloths in various specifications (including 1200gsm drying towels and OEKO-TEX certified options), protective gloves (SHOWA B0700R PVC gloves), and melamine sponges. Products are organized into bundled nano kits for car care, shoe care, and home cleaning. All products emphasize PFAS-free, biodegradable formulations with 99% natural ingredients where applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• Stay Dry

Quantifiable outcome

• Protection lasts up to 18 months on textile surfaces
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henkel: Henkel is a global CPG/FMCG incumbent with Persil, Bref, and Vernel in laundry and household cleaning across Europe. Competes with GoGoNano's biodegradable laundry sheets and cleaners through massive distribution and brand spend.
• SC Johnson: SC Johnson is a global household-products incumbent (Mr. Muscle, Pronto, Duck) and a leading player in European cleaning products. Overlaps with GoGoNano's surface cleaners and disinfectant (Anti-Viral) segments at retail scale.
• Reckitt Benckiser: Reckitt owns Dettol, Cillit Bang, Vanish, and Calgon, dominant in surface cleaning and disinfectants in Europe. Direct category overlap with GoGoNano's Multi-Cleaner and Anti-Viral sanitizer lines at mainstream retailers.

Direct peers

• Frosch: Frosch is a German eco-friendly cleaning brand (Werner & Mertz) selling plant-based all-purpose cleaners, laundry, and dish products across Europe. Highly comparable on sustainability credentials, household cleaning category, and European consumer positioning.
• Sonett: Sonett is a German manufacturer of certified ecological detergents and cleaning agents, sold across Europe with a similar premium-eco brand positioning. Comparable as a specialist eco-cleaning brand competing for the same sustainability-minded consumer.
• Koch Chemie: Koch Chemie is a German manufacturer of professional auto detailing and coating products, including nano and ceramic coatings for car bodies. Directly comparable in the Liquid Skin car body coating product category and the pro-detailer customer.
• Ecover: Ecover is a Belgian pioneer in plant-based, biodegradable household cleaning and laundry products with European-wide distribution. Comparable product mix (laundry detergent sheets, all-purpose cleaners) and eco positioning.
• Dr. Beckmann: Dr. Beckmann is a German specialty household cleaning brand known for shoe care, limescale removers, and stain removers. Comparable in shoe care (probiotic freshener, shoe cleaning gel) and specialty surface cleaners (EcoDescaler).
• Nanotol: Nanotol is a German nano-coating brand offering surface protection for cars, textiles, glass, and household items using similar Si/Nano coating chemistry. Directly comparable to GoGoNano in product category (car body, textile waterproofing, screen protection) and target customer (consumer + detailing pros).

Emerging players

• Jason Markk: Jason Markk is a US-based sneaker and footwear care brand with cleaning solutions and microfiber products. Comparable to GoGoNano's Clean shoe cleaner, Fresh shoe freshener, and Natural Horsehair Shoe Brush bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gogonanoliquid
• Facebookfacebook.com/gogonanoliquid
• LinkedInlinkedin.com/company/gogonano

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoGoNano