Guns and Ammo
Guns and Ammo is a 67-year-old U.S. firearms media brand publishing a monthly print magazine, website, mobile apps, video, and podcast covering handguns, rifles, ammunition, optics, and accessories for firearms enthusiasts, hunters, and competitive shooters under the Outdoor Sportsman Group portfolio.
- Company typePrivate
- Founded1958
- HeadquartersBoone, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Guns and Ammo does
Guns and Ammo is a U.S.-based firearms, ammunition, and accessories media publication operating continuously since 1958 and currently owned by the Outdoor Sportsman Group (OSG) conglomerate. Its flagship product is a monthly print magazine covering handguns, rifles, shotguns, optics, suppressors, reloading, and shooting sports, complemented by a content website, iOS and Android apps, the Guns & Ammo TV video series, and the Guns & Ammo Buzz podcast. The company also publishes sister titles including Handguns, Shooting Times, and Firearms News, plus special interest publications such as The Armory Life, Pistol-Caliber Carbine, Precision Rifle Shooter, and Hunting Gear Guide, all distributed under the OSG umbrella alongside the Outdoor Channel, Sportsman Channel, and World Fishing Network television properties.
The core technology platform is the mymagnow digital magazine delivery system, which supports bundled 'Digital Now Included' subscriptions, single digital issue purchases through the Guns & Ammo app on iOS and Android, and cross-device web access. Content production is handled by an in-house editorial team led by Editor-in-Chief Eric R. Poole and category editors across handguns, rifles/optics, and special interest publications, supported by field editors and contributors with backgrounds in competitive shooting, law enforcement, and hunting.
The business model is a hybrid consumer subscription plus advertising structure: print and digital magazine subscriptions (monthly and annual billing), one-time single-issue digital sales, and display advertising plus sponsored content across the website, email newsletters, and social channels. Distribution is direct-to-consumer globally via app stores and postal delivery, with cross-promotion through the OSG network. The company is headquartered in Boone, North Carolina, USA, and operates with an 11–50 employee footprint.
Guns and Ammo firmographics
Firmographics- Name
- Guns and Ammo
- Legal name
- Guns and Ammo (Outdoor Sportsman Group)
- Website
- https://gunsandammo.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guns and Ammo is a 67-year-old U.S. firearms media brand publishing a monthly print magazine, website, mobile apps, video, and podcast covering handguns, rifles, ammunition, optics, and accessories for firearms enthusiasts, hunters, and competitive shooters under the Outdoor Sportsman Group portfolio.
- Ownership category
- akta.pro rank
Where Guns and Ammo is headquartered
LocationHeadquarters
- HQ city
- Boone
- HQ country
- United States
- HQ region
- North America
Markets served
Guns and Ammo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold on annual and monthly basis. Subscribers receive both print copies and digital access to magazine content through the mymagnow platform.
- Single Issue Sales: Individual digital magazine issues available for purchase through the Guns & Ammo app and website.
- Advertising: Display advertising and sponsored content across digital platform, website, and email newsletters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Magazine Subscription |
| One time/ perpetual license | Pay-as-you-go | Digital Single Issues |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Guns and Ammo product offering
Product offeringCore offering
Guns and Ammo is a firearms-focused media publication that produces a flagship print and digital magazine, an editorial website, video series, podcast, and mobile application. The company delivers reviews, technical articles, industry news, and instructional content covering handguns, rifles, shotguns, ammunition, optics, suppressors, reloading, and hunting gear. It also publishes several related sub-brand magazines and special interest publications within the Outdoor Sportsman Group portfolio.
Product overview
Guns and Ammo is a media company offering a portfolio of print, digital, and video content products centered on firearms, ammunition, and shooting sports. The flagship is the Guns & Ammo Magazine and website, which provides articles, reviews, and news about guns, ammo, and gear. Additional offerings include Guns & Ammo TV video content, a mobile app for digital magazine access, and a podcast series. The company also publishes several related magazines including Handguns, Shooting Times, and Firearms News, as well as special interest publications like The Armory Life, Pistol-Caliber Carbine, Precision Rifle Shooter, and Hunting Gear Guide. Content spans categories including handguns, rifles, shotguns, optics, suppressors, reloading, and personal defense.
Differentiator
Problem solved
Functional benefit
Products and services
- Guns & Ammo Magazine Flagship print and digital magazine covering firearms, ammunition, and accessories with reviews, articles, and industry news; sold via annual and monthly subscriptions including digital access.
- Guns & Ammo Website
Companies that use Guns and Ammo
Customer profileSegments1 record
Ideal customer profiles2 records
Guns and Ammo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guns and Ammo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Outdoor Sportsman GroupcoreOutdoor Sportsman Group (OSG) is the parent company and publishing platform that owns and operates Guns and Ammo along with multiple other outdoor recreation media brands including Handguns, Shooting Times, Firearms News, RifleShooter, Petersen's Hunting, North American Whitetail, Game & Fish, Wildfowl, Gun Dog Magazine, Bowhunter, Florida Sportsman, In-Fisherman, Fly Fisherman, and the Outdoor Channel, The Sportsman Channel, and World Fishing Network.
Recent moves1 record
Expansion highlights5 records
Guns and Ammo competitors and assessment
Company assessmentDirect peers
- Shooting Sportsman: Publication dedicated to wingshooting, upland bird hunting, and fine shotguns. Competes with Guns & Ammo's shotgun and hunting content for affluent enthusiast subscribers and premium hunting-related advertising.
- Outdoor Life: Long-running outdoor recreation magazine covering hunting, fishing, and shooting sports. Overlaps with Guns & Ammo on firearms reviews, gear, and hunting content while also covering broader outdoor pursuits, competing for the same enthusiast advertising dollars.
- Field & Stream: Historic outdoor media brand covering hunting, shooting sports, firearms, and gear. Shares Guns & Ammo's core audience of firearms and hunting enthusiasts and competes directly for subscription revenue and firearms-related advertising.
- American Hunter: NRA hunting and firearms publication covering rifles, shotguns, ammunition, and hunting techniques. Overlaps significantly with Guns & Ammo's hunting and long-gun coverage, competing for the same enthusiast subscription and advertising segments.
- American Rifleman: The flagship publication of the National Rifle Association, covering firearms reviews, shooting sports, and industry news. It is the most direct competitor to Guns & Ammo, serving the same firearms enthusiast audience with similar editorial content, subscriptions, and digital extensions.
- Shooting Illustrated: NRA publication covering firearms, defensive shooting, training, and gear. Targets the same firearms-owning audience as Guns & Ammo and competes for both subscription dollars and advertising from firearms manufacturers and accessory brands.
- Ballistic Magazine: Firearms publication focused on guns, ammunition, accessories, and shooting sports content. Directly comparable to Guns & Ammo in category coverage, target audience, and multi-format content strategy including print, digital, and video.
- Recoil Magazine: Firearms lifestyle publication covering guns, gear, tactical content, and shooting sports with a modern editorial voice. Competes with Guns & Ammo for firearms enthusiast attention, particularly among younger readers interested in tactical and lifestyle-oriented coverage.
- Gun Tests: Independent firearms testing publication known for objective product reviews and comparative testing. Competes with Guns & Ammo's review-based editorial model for firearms enthusiasts seeking trusted product evaluation.
- Concealed Carry Magazine: Publication focused on concealed carry, self-defense handguns, holsters, and personal defense training. Addresses a narrower but adjacent segment of the firearms enthusiast audience that Guns & Ammo also serves through its handgun and personal defense editorial.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guns and Ammo social profiles
Digital presenceGuns and Ammo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guns and Ammo leadership team
Management profileNumber of profiles
Profiles12 records
Guns and Ammo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guns and Ammo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guns and Ammo
What does Guns and Ammo do?
Guns and Ammo is a firearms-focused media publication that produces a flagship print and digital magazine, an editorial website, video series, podcast, and mobile application. The company delivers reviews, technical articles, industry news, and instructional content covering handguns, rifles, shotguns, ammunition, optics, suppressors, reloading, and hunting gear. It also publishes several related sub-brand magazines and special interest publications within the Outdoor Sportsman Group portfolio.
Is Guns and Ammo a public or private company?
Guns and Ammo is a private company. It is classified as corporate owned and is currently operating.
When was Guns and Ammo founded?
Guns and Ammo was founded in 1958. It employs 11 to 50 people.
Where is Guns and Ammo based?
Guns and Ammo is headquartered in Boone, United States, in the North America region.
How does Guns and Ammo make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales and advertising.
Who are Guns and Ammo's main competitors?
Direct peers on record are Shooting Sportsman, Outdoor Life, Field & Stream, American Hunter, American Rifleman, Shooting Illustrated, Ballistic Magazine, Recoil Magazine, Gun Tests and Concealed Carry Magazine.
Does Guns and Ammo have an API?
No public API is recorded for Guns and Ammo.