american rifleman
American Rifleman is the official journal of the National Rifle Association, publishing firearms news, reviews, and historical content across print, web, TV (ARTV), and newsletter channels for NRA's 5+ million members and the broader shooting sports community.
- Company typePrivate
- Founded1871
- HeadquartersFairfax, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What american rifleman does
American Rifleman is the official journal of the National Rifle Association of America, founded in 1923 (NRA itself established in 1871) and headquartered in Fairfax, Virginia. It publishes firearms-related editorial content including news, product reviews (Rifleman Review), historical features (I Have This Old Gun), shooting sports coverage, and self-defense reporting (The Armed Citizen) for the NRA's 5+ million members and the broader U.S. shooting sports community.
The publication operates a multi-channel media footprint: a monthly print magazine, the americanrifleman.org website housing 15,000+ archived articles, American Rifleman Television (ARTV) carried on the Outdoor Channel, and a free email newsletter available without NRA membership. Editorial IP is structured into recurring branded franchises (NRA Gun of the Week, I Have This Old Gun, The Armed Citizen, Rifleman Review) that can be repurposed across print, video, and digital formats.
As a non-profit membership media property, the business model combines print and digital advertising sold through the NRA Publications media kit (predominantly firearms manufacturers, accessory brands, and shooting-sports advertisers), membership dues cross-subsidization through its NRA parent, and direct audience monetization via the free newsletter funnel. Segment-level revenue is not publicly disclosed, and the publication does not operate as an independent revenue-reporting entity.
american rifleman firmographics
Firmographics- Name
- american rifleman
- Legal name
- National Rifle Association of America
- Website
- https://americanrifleman.org
- Company type
- Private
- Founded year
- 1871
- Operating status
- Operating
- Short description
- American Rifleman is the official journal of the National Rifle Association, publishing firearms news, reviews, and historical content across print, web, TV (ARTV), and newsletter channels for NRA's 5+ million members and the broader shooting sports community.
- Ownership category
- akta.pro rank
american rifleman industry classification
Industry- Product category
- Firearms Publications
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL)
Keywords
Where american rifleman is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
american rifleman business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Membership Benefit Subscriptions: American Rifleman magazine is provided as a free benefit to NRA members, who receive a choice between print or digital subscription to one of NRA's Official Journal magazines.
- Advertising Revenue: The publication generates advertising revenue from firearm manufacturers, accessories companies, and shooting sports industry advertisers through the NRA Publications media kit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Newsletter |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
american rifleman product offering
Product offeringCore offering
American Rifleman is the official journal of the National Rifle Association of America, publishing firearms-focused editorial content including news, product reviews, historical firearms features, shooting sports coverage, and Second Amendment advocacy. It distributes content through a print and digital magazine, a television program (American Rifleman Television/ARTV) airing on the Outdoor Channel, a website (americanrifleman.org), and a free email newsletter, reaching NRA's 5+ million members.
Product overview
American Rifleman is a firearms publication operated as an official journal of the NRA. The offering consists of the American Rifleman Magazine (available in print and digital formats), American Rifleman Television (ARTV) with video content including I Have This Old Gun and NRA Gun of the Week series, The Armed Citizen column documenting self-defense stories, and product review sections covering ammunition, gear, guns, and optics. The publication also offers a free weekly newsletter subscription service.
Differentiator
Problem solved
Functional benefit
Brands
- American Rifleman Television (ARTV): Video content series featuring firearms reviews, historical segments, and shooting sports programming
- The Armed Citizen
- I Have This Old Gun
- NRA Gun of the Week
- Rifleman Review
Companies that use american rifleman
Customer profileSegments3 records
Ideal customer profiles4 records
american rifleman technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
american rifleman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NRA (National Rifle Association)coreAmerican Rifleman is an Official Journal of the National Rifle Association, published as part of NRA's official publications portfolio. The NRA was founded in 1871 and has grown to over 5 million members. The publication benefits from NRA's organizational infrastructure, membership distribution network, and advocacy resources.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
american rifleman competitors and assessment
Company assessmentDirect peers
- American Hunter: Sister NRA publication covering hunting, conservation, and outdoor recreation with firearms. Comparable as another NRA Official Journal targeting an overlapping audience segment.
- Shooting Illustrated: Sister NRA publication focused on concealed carry, self-defense, and personal protection firearms. Highly comparable as part of the same NRA Publications portfolio and reaching overlapping audiences.
- Guns & Ammo: A leading firearms enthusiast magazine covering guns, ammunition, gear reviews, and shooting sports news. Directly comparable to American Rifleman as a flagship consumer firearms media brand competing for the same advertisers and audience.
- NRA News / NRATV (Cam & Co.): NRA's news and commentary programming covering firearms, politics, and Second Amendment issues. Comparable as a sibling NRA media property with shared audience and editorial mission.
- Recoil: Firearms lifestyle publication covering guns, gear, training, and tactical content for enthusiasts. Competes in the same firearms media category with a more modern, design-forward editorial approach.
- Guns Magazine: Established firearms publication covering product reviews, self-defense, and hunting. Directly comparable as a legacy firearms enthusiast magazine competing for similar advertisers and subscribers.
- Shooting Times: Long-running firearms and hunting magazine focused on rifles, shotguns, shooting techniques, and product reviews. Competes for the same core firearms enthusiast readership and advertising dollars.
Emerging players
- The Outdoor Wire: Digital firearms and outdoor industry news outlet covering product launches, industry trends, and reviews. Comparable as a digital-native firearms media competitor pursuing the same advertising market.
Broad incumbents
- Outdoor Life: Long-running outdoor recreation magazine covering hunting, fishing, and firearms as part of a broader outdoor lifestyle portfolio. Comparable as a larger incumbent publishing brand with overlapping firearms coverage.
- Field & Stream: Iconic outdoor and hunting publication covering firearms, gear, and outdoor sports within a broader recreational scope. Comparable as an established incumbent media brand with firearms as a key vertical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
american rifleman social profiles
Digital presenceamerican rifleman financial estimates
Financial estimateRevenue estimate
Valuation estimate
american rifleman leadership team
Management profileNumber of profiles
Profiles6 records
american rifleman subsidiaries and ownership
Company hierarchySubsidiaries8 records
american rifleman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
american rifleman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about american rifleman
What does american rifleman do?
American Rifleman is the official journal of the National Rifle Association of America, publishing firearms-focused editorial content including news, product reviews, historical firearms features, shooting sports coverage, and Second Amendment advocacy. It distributes content through a print and digital magazine, a television program (American Rifleman Television/ARTV) airing on the Outdoor Channel, a website (americanrifleman.org), and a free email newsletter, reaching NRA's 5+ million members.
Is american rifleman a public or private company?
american rifleman is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was american rifleman founded?
american rifleman was founded in 1871.
Where is american rifleman based?
american rifleman is headquartered in Fairfax, United States, in the North America region.
How does american rifleman make money?
Two revenue lines are on record. Membership Benefit Subscriptions are the primary driver. The others are advertising Revenue.
Who are american rifleman's main competitors?
Direct peers on record are American Hunter, Shooting Illustrated, Guns & Ammo, NRA News / NRATV (Cam & Co.), Recoil, Guns Magazine and Shooting Times. The Outdoor Wire is listed as an emerging player. Broad incumbents are Outdoor Life and Field & Stream.
Does american rifleman have an API?
No public API is recorded for american rifleman.
What industry is american rifleman in?
american rifleman's product category is Firearms Publications. Its primary akta.pro industry code is MPAJABAL, Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training). Its NAICS code is 5131 and its SIC code is 2721.