First Command Bank

First Command Bank, founded in 1958 and headquartered in Fort Worth, Texas, provides FDIC-insured banking services to active duty military personnel, veterans, and their families through hundreds of offices near military installations, alongside affiliated brokerage, advisory, and insurance entities under First Command Financial Services, Inc.

Company typePrivate
Founded1958
HeadquartersFort Worth, United States
Headcount101–250
GTM typeB2C
OfferingServices

What First Command Bank does

First Command Bank is a federal savings bank headquartered in Fort Worth, Texas, and a subsidiary of First Command Financial Services, Inc., the parent holding company for a group of affiliated financial services entities established in 1958. The bank operates alongside First Command Brokerage Services, Inc. (a FINRA-registered broker-dealer and SIPC member), First Command Advisory Services, Inc. (an SEC-registered investment adviser), and First Command Insurance Services, Inc., collectively serving U.S. military personnel, veterans, and their families with banking, securities, advisory, and insurance products.

The company's distribution is built around a network of financial advisors—many with military experience or family connections—working from "hundreds of offices" sited near domestic and overseas military installations, supplemented by virtual engagement through a Coaching Center educational platform and a Virtual Learning Series of online events. Banking and brokerage products carry FDIC and SIPC regulatory backstops respectively, and the firm offers complimentary financial planning to active duty service members and their immediate family as a customer acquisition and retention mechanism. The proprietary First Command Financial Behaviors Index®, compiled by Sentient Decision Science, Inc., provides a recurring behavioral research franchise that supports brand thought leadership.

Revenue mechanics span transaction-based brokerage commissions, recurring advisory fees, insurance premiums, and net interest margin on bank deposits, with military-life-specific products (TSP guidance, GI Bill education, government-shutdown liquidity support) functioning as customer-acquisition and cross-sell anchors. The firm operates as a private, holding-company-structured enterprise with full regulated financial services licensing across banking, brokerage, advisory, and insurance, and holds 2025 Military Friendly® Top 10 Brand recognition.

First Command Bank firmographics

Firmographics

Name: First Command Bank
Legal name: First Command Bank
Website: https://firstcommandbank.com
Company type: Private
Founded year: 1958
Operating status: Operating
Headcount range: 101–250 employees
Short description: First Command Bank, founded in 1958 and headquartered in Fort Worth, Texas, provides FDIC-insured banking services to active duty military personnel, veterans, and their families through hundreds of offices near military installations, alongside affiliated brokerage, advisory, and insurance entities under First Command Financial Services, Inc.
Ownership category
akta.pro rank

First Command Bank industry classification

Industry

Product category: Retail Banking
NAICS: Credit Unions (52213)
SIC: Savings Institution, Federally Chartered (6035)
akta.pro primary industry: Military & Veterans Credit Unions (FSABAEAI)

Keywords

Retail banking
Financial advisory
Wealth management
Insurance products
Brokerage services

Where First Command Bank is headquartered

Location

Headquarters

HQ city: Fort Worth
HQ country: United States
HQ region: North America

Offices2 records

Markets served

First Command Bank business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Brokerage and Securities Services: Securities products and brokerage services are provided through First Command Brokerage Services, Inc., a broker-dealer member of SIPC and FINRA.
Financial Planning and Advisory Services: Financial planning and investment advisory services provided through First Command Advisory Services, Inc., an investment adviser.
Insurance Products and Services: Insurance products and services provided through First Command Insurance Services, Inc.
Banking Products and Services: Banking products and services provided through First Command Bank, which is FDIC insured.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Complimentary planning for active duty military

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

First Command Bank product offering

Product offering

Core offering

First Command Bank is an FDIC-insured federal savings bank that provides banking products and services to U.S. military service members, veterans, and their families. Operating as part of First Command Financial Services, Inc., the bank delivers an integrated platform of financial coaching, investing and saving, insurance, and brokerage/advisory services through a nationwide network of financial advisors located near military installations.

Product overview

First Command is a financial services company serving military personnel, veterans, and their families through an integrated platform of coaching, investing, saving, insurance, and banking products. The core offering includes Financial Coaching, Investing & Saving, Insurance, and Banking services, supported by complementary sub-brands: First Command Brokerage Services (securities and brokerage, FINRA/SIPC member), First Command Advisory Services (financial planning and investment advisory), and First Command Insurance Services. The Coaching Center provides educational resources and tools. All products are designed specifically for military life, from career start through retirement.

Differentiator

Problem solved

Functional benefit

Products and services

First Command Banking

Quantifiable outcome

Complimentary financial planning provided to active duty military and immediate family members

Companies that use First Command Bank

Customer profile

Segments3 records

Ideal customer profiles3 records

First Command Bank technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

First Command Bank partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

U.S. Military Service AcademiescoreStrategic or Co-development Partner
Community Organizations Supporting Military FamiliesminorOthers

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

First Command Bank competitors and assessment

Company assessment

Broad incumbents

Bank of America: One of the largest U.S. retail banks, serving military personnel and veterans through its consumer banking and Merrill wealth platforms. A broad incumbent alternative rather than a military specialist, but competes for the same end customers.
Charles Schwab: A large incumbent brokerage and investment advisory firm that competes for military and veteran self-directed investors with low-cost brokerage and managed portfolios. Does not specialize in military but is a relevant alternative for the brokerage and advisory revenue streams.

Regional players

Security Service Federal Credit Union: San Antonio-headquartered credit union with deep military ties given proximity to Joint Base San Antonio and Lackland training pipelines. Overlaps with First Command in the Texas/installation deposit and lending market rather than nationwide.

Direct peers

PenFed (Pentagon Federal Credit Union): PenFed serves military, DoD employees, veterans, and their families with banking, lending, and investment products. Directly comparable member base and product set to First Command Bank, especially for active-duty and veteran segments.
USAA: USAA is the dominant military-focused financial services firm, offering banking, insurance, brokerage, and advisory products exclusively to military members, veterans, and their families. Direct head-to-head competitor across virtually all of First Command Bank's product lines.
Navy Federal Credit Union: Largest credit union in the U.S. and the most prominent military-focused depository institution, serving active-duty, retired military, DoD civilians, and their families. Overlaps directly with First Command Bank on deposit, lending, and wealth products within the same military member base.
Armed Forces Bank: A Kansas-based military-focused bank owned by Dickinson Financial Corporation, operating branches on or near many U.S. military installations. Competes head-to-head with First Command Bank for the on-installation, active-duty deposit and lending relationship.
Andrews Federal Credit Union: Serves military and civilian personnel in the Joint Base Andrews / DoD community with banking, lending, and investment products. Comparable as a military-segment-focused depository institution competing in the same DoD customer pool.
Service Credit Union: New Hampshire-based credit union with strong military affinity, serving active-duty, reserve, retired, and DoD civilian members with deposit, lending, and wealth products. Comparable military-aligned member model and product scope to First Command Bank.

Emerging players

Edward Jones: Branch-based wealth management franchise with a stated focus on financial advisors serving military families. Overlaps with First Command's advisory-led model in target customer and face-to-face distribution approach, though broader in segment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

First Command Bank compliance and trust

Trust signal

Compliance4 records

First Command Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Command Bank leadership team

Management profile

Number of profiles

First Command Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Command Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Command Bank

What does First Command Bank do?

Is First Command Bank a public or private company?

First Command Bank is a private company. It is classified as corporate owned and is currently operating.

When was First Command Bank founded?

First Command Bank was founded in 1958. It employs 101 to 250 people.

Where is First Command Bank based?

First Command Bank is headquartered in Fort Worth, United States, in the North America region.

How does First Command Bank make money?

Four revenue lines are on record. Brokerage and Securities Services are the primary driver. The others are financial Planning and Advisory Services, insurance Products and Services and banking Products and Services.

Who are First Command Bank's main competitors?

Broad incumbents on record are Bank of America and Charles Schwab. Security Service Federal Credit Union is listed as a regional player. Direct peers are PenFed (Pentagon Federal Credit Union), USAA, Navy Federal Credit Union, Armed Forces Bank, Andrews Federal Credit Union and Service Credit Union. Edward Jones is listed as an emerging player.

Does First Command Bank have an API?

No public API is recorded for First Command Bank.

What industry is First Command Bank in?

First Command Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAI, Military & Veterans Credit Unions. Its NAICS code is 52213 and its SIC code is 6035.