Self-Help For The Elderly

What Self-Help For The Elderly does

Self-Help for the Elderly is a 501(c)(3) nonprofit organization founded in 1966 and headquartered at 731 Sansome Street in San Francisco. It serves over 40,000 seniors annually across the San Francisco Bay Area, including San Francisco, San Mateo, Santa Clara, and Oakland, through 27+ service locations. The organization specializes in meeting the needs of a culturally diverse senior population, with multilingual staff fluent in Cantonese, Mandarin, Taishanese, Vietnamese, Tagalog, Spanish, and English, making it the only non-profit agency in San Francisco with this specific specialization.

The organization operates a comprehensive service portfolio organized into eight core divisions: Health & Home Care Services (home health care, caregiving at $45-53/hour, hospice, therapy, and HICAP health insurance counseling); Senior Housing (75-unit Lady Shaw independent living, 82-unit Lincoln Court Senior Apartments, and 15-bed Autumn Glow Alzheimer's Care Home, totaling 172 housing units); Activity Centers (13 locations offering recreational, wellness, and Tai Chi programs); Employment Services (CNA/HHA, housekeeping, custodial, culinary, and appliance repair training with 95%+ job placement rates and 3,700+ workers placed since 1972); Social Services (ADRCs, MSSP, Support at Home, caregiver support, elder abuse prevention, naturalization, and SF Pathways to Citizenship); Cleaning Services (house cleaning at $42-45/hour and handyman at $65/hour, staffed by training program graduates); Nutrition Services (home-delivered meals, congregate meals, and the CHAMPSS restaurant program); and Digital & Technology Learning.

Revenue is generated through a hybrid nonprofit model: government grants and contracts (primary, with San Francisco Department of Disability and Aging Services as the dominant funder, supplemented by California Department of Education, HUD, EDD, HSA, MOCD, MOEWD, OCEIA, and multiple county agencies); private donations and charitable contributions; service fees (cleaning, handyman, caregiver services); and participant copayments for programs like Support at Home. The organization is governed by a Board of Directors under CEO Anni Chung, with 251-500 employees and no parent company.

Name

Self-Help For The Elderly

Legal name

Self-Help for the Elderly

Website

https://selfhelpelderly.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Self-Help for the Elderly is a 501(c)(3) nonprofit founded in 1966 that serves over 40,000 culturally diverse seniors annually across the San Francisco Bay Area through 27+ locations providing health care, housing, nutrition, employment training, social services, and activity programs.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (6239)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Senior care services
• Elderly care programs
• Senior housing services
• Employment training services
• Community social services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Grants and Contracts: The organization receives significant funding from government sources including San Francisco Department of Disability and Aging Services, California Department of Education, and other municipal agencies. This supports core programs like case management, nutrition services, housing assistance, and caregiver support.
2. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Self-Help for the Elderly relies on donations from individuals, corporations, and foundations. The organization conducts regular fundraising campaigns including year-end donations, charity events, and memorial donations.
3. Service Fees: Revenue generated from cleaning services (house cleaning, commercial cleaning), caregiver services, and handyman services. Fees are charged at hourly rates for these programs.
4. Participant Copayments: Some programs like Support at Home include a copayment from participants based on their financial situation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Self-Help for the Elderly is a 501(c)(3) nonprofit organization that delivers a multi-divisional portfolio of services to seniors across the San Francisco Bay Area, including health and home care (home health, caregiving, hospice, therapy), senior housing (independent living, assisted living, Alzheimer's care), activity centers, employment training, social services (case management, caregiver support, naturalization), cleaning services, and nutrition programs. The organization operates through 27+ service locations and serves over 40,000 seniors annually through in-person, in-home, and community-based delivery.

Product overview

Self-Help for the Elderly is a non-profit organization (501(c)(3)) established in 1966 that operates as a multi-service organization serving seniors across the San Francisco Bay Area. The organization provides a comprehensive portfolio of services organized into distinct operational divisions: Health & Home Care Services (senior care, home health care, hospice, therapy, health insurance counseling); Senior Housing (independent living facilities, assisted living, Alzheimer's care homes); Activity Centers (13 locations offering recreational and wellness programs including Tai Chi); Employment Services (job training programs in healthcare, hospitality, and trades with 100% job placement); Social Services (case management, caregiver support, elder abuse prevention, housing assistance, citizenship programs); Cleaning Services (residential and commercial cleaning using program graduates); Nutrition Services (meal delivery, congregate meals, CHAMPSS restaurant program); and Digital & Technology Learning (computer skills and internet education). The organization serves over 40,000 seniors annually across San Francisco, San Mateo, and Santa Clara counties with a mission to promote independence, dignity, and self-worth.

Differentiator

Problem solved

Functional benefit

Brands

• CHAMPSS: Choosing Healthy Appetizing Meal Plan Solutions for Seniors (CHAMPSS) is a nutrition program that provides seniors with nutritious meals at participating restaurants, run in partnership with The San Francisco Department of Disability and Aging and Santa Clara County.
• ADRCs
• HICAP
• MSSP
• Housing Subsidies Program

Products and services

• Health & Home Care Services
• Assisted Living (RCFE)
• Adult Day Services
• Caregiving Services
• Home Health Care
• Hospice Care
• HICAP Health Insurance Counseling
• Senior Housing
• Lady Shaw Senior Housing
• Lincoln Court Senior Apartment
• Autumn Glow Alzheimer's Care Home
• Activity Centers
• Employment Services
• Certified Nursing Assistant/Home Health Aide Training
• Social Services
• Aging and Disability Resources Centers (ADRCs)
• Multipurpose Senior Services Program (MSSP)
• Naturalization Program
• Support at Home
• SF Pathways to Citizenship
• Small Business / Economic Development
• House Cleaning Services
• Commercial Cleaning Services
• Handyman Services
• CHAMPSS Nutrition Program
• Home Delivered Meals
• Digital & Technology Learning

Quantifiable outcome

• Over 3,700 older workers trained and placed in jobs since 1972
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Santa Clara County Department of Aging and Adults ServicescoreStrategic or Co-development Partner · 1 April 2024Partnership to introduce fourth CHAMPSS restaurant location in San Jose in April 2024, celebrating the 10th anniversary of CHAMPSS program in California.
• San Francisco Department of Disability and Aging (DAS)coreStrategic or Co-development PartnerPrimary government partner funding multiple programs including ADRCs, case management, nutrition services, caregiver support, housing subsidies, Support at Home, and activity centers. DAS provides significant operational funding and regulatory oversight.
• The Health TrustcoreStrategic or Co-development PartnerPartner in CHAMPSS program expansion to San Jose, working together to promote healthy eating among seniors.
• City College of San Francisco - Chinatown/North Beach CampuscoreImplementation/ SI/ Consulting PartnerLong-standing partnership since 1972 for employment training programs including housekeeping, custodial, and culinary training. Students receive certification through CCSF upon program completion.
• Nightingale Healthcare ProfessionalscoreImplementation/ SI/ Consulting PartnerPartnership for Certified Nursing Assistant/Home Health Aide training program. Provides 6-week intensive training with hands-on practicum experience.
• National Asian Pacific Center on Aging (NAPCA)coreStrategic or Co-development PartnerNational organization supporting Asian American and Pacific Islander seniors, partner in Senior Community Service Employment Program (SCSEP).
• San Francisco City Planning DepartmentcoreStrategic or Co-development PartnerContinued funding support for Westside Affordable Housing Workshop after initial Crankstart funding.
• San Francisco Department of Aging and Adult Services (DAAS)coreStrategic or Co-development PartnerPartner in Tai Chi program for seniors, with funding from SNAP-Ed. Program aims to reduce falls and improve fitness in older adults.
• SF Pathways to Citizenship Coalition PartnerscoreStrategic or Co-development PartnerCoalition of legal and social service providers led by Self-Help for the Elderly for three-year citizenship and civic participation initiative.
• Adult Protective ServicescoreStrategic or Co-development PartnerCollaboration on elder abuse prevention and intervention, investigating reports and assessing situations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• On Lok Senior Health Services: San Francisco-based nonprofit providing comprehensive medical, social, and housing services to seniors through the PACE program. Operates the same integrated model of adult day health, home care, housing, and case management targeting frail elders in the Bay Area.
• Little Brothers - Friends of the Elderly: SF Bay Area chapter of a national nonprofit providing companionship, in-home support, and social engagement to isolated elders. Overlaps with Self-Help's escort services, in-home caregiving, and activity center programs.
• Institute on Aging: SF-headquartered nonprofit delivering a similar suite of home care, case management, caregiver support, and senior services across the Bay Area. Comparable in scope to Self-Help's MSSP, caregiver support, and community-based programs.
• Curry Senior Center: San Francisco nonprofit offering social services, case management, housing assistance, and wellness programs to low-income and homeless seniors. Closely parallels Self-Help's case management, ADRC, and activity center offerings in the same city.
• Center for Elders' Independence: Oakland-based PACE program providing medical, social, and adult day health services to Medi-Cal-eligible seniors. Comparable to Self-Help's MSSP, adult day services, and Alameda County service delivery (Lincoln Court).
• Episcopal Senior Communities: Bay Area nonprofit operating multiple senior housing, assisted living, and CCRC communities across Northern California. Comparable to Self-Help's Lady Shaw, Lincoln Court, and Autumn Glow housing operations.
• Kimochi, Inc. San Francisco nonprofit serving Japanese and Asian Pacific Islander seniors with activity center, social services, case management, and residential care. Closely mirrors Self-Help's culturally-targeted model for API seniors in SF.

Broad incumbents

• Sutter Health: Large integrated Bay Area health system that operates hospitals, home health, hospice, and senior care services. Overlaps with Self-Help's home health, hospice, and therapy lines but as part of a much broader portfolio rather than a community-based nonprofit focus.

Regional players

• National Asian Pacific Center on Aging (NAPCA): National nonprofit running the Senior Community Service Employment Program (SCSEP) for Asian American and Pacific Islander seniors. Self-Help is a NAPCA SCSEP partner, indicating a shared employment-training mission for the AAPI senior population at a broader geographic scale.

Others

• San Francisco Department of Disability and Aging Services (DAS): Primary public funder and regulator for community-based senior services in San Francisco. Functions as both a contracting partner and a parallel service ecosystem against which Self-Help's programs compete or align through ADRCs and MSSP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SelfHelpElderly
• YouTubeyoutube.com/user/SelfHelpForElderly
• Facebookfacebook.com/selfhelpelderlyorg
• LinkedInlinkedin.com/company/selfhelpelderly
• Instagraminstagram.com/selfhelpelderly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Self-Help For The Elderly