Warm
The Warm Company manufactures branded needle-punched cotton and polyester quilt batting, fusible webs, thermal linings, fleece, and densified fiber, serving wholesale quilt retailers, long-arm quilters, guilds, and individual crafters globally from two U.S. facilities.
- Company typePrivate
- Founded1982
- HeadquartersLynnwood, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Warm does
The Warm Company is a privately held U.S. manufacturer of branded needle-punched quilt batting, fusible webs, thermal linings, fleece, and densified fiber products, headquartered in Lynnwood, Washington, with manufacturing operations in Hendersonville, North Carolina, and Elma, Washington. Founded in 1982 and operating with 11-50 employees, the company processes 4.5 million pounds of U.S.-sourced cotton annually and holds a portfolio of 11+ product lines across flagship cotton batting (Warm & Natural, Warm & White, Warm 100, Warm 80/20, Warm & Plush), polyester batting (Soft & Bright), fusible webs (Steam-A-Seam 2, Lite Steam-A-Seam 2), thermal linings (Insul-Bright, Insul-Shine), fleece, the Warm Window insulated shade system, and Home Foam densified polyester fiber.
The company's competitive position rests on proprietary mechanical needle-punching processes that entangle cotton and polyester fibers without glues or resins, replacing legacy resin-bonded methods, plus hydrogen peroxide whitening for white cotton batting and 100% cotton scrim construction that permits quilting up to 10 inches apart without fiber migration. All raw materials, including polyester fiber, are sourced domestically in the United States.
The Warm Company operates a wholesale-first B2B distribution model targeting retailers, long-arm quilters, quilt guilds, and charities, with a secondary direct-to-consumer channel via its own retail portal (orders.warmcompany.com). Wholesale pricing is confidential and accounts require business credentials (business license, EIN, resale certificate, or 501(c)(3) documentation). Demand generation is community-driven through free patterns, tutorials, a 15+ designer Favorite Designers Program, and a free swatch card funnel that supports both wholesale and retail buyer acquisition.
Warm firmographics
Firmographics- Name
- Warm
- Legal name
- The Warm Company
- Website
- https://warmcompany.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Warm Company manufactures branded needle-punched cotton and polyester quilt batting, fusible webs, thermal linings, fleece, and densified fiber, serving wholesale quilt retailers, long-arm quilters, guilds, and individual crafters globally from two U.S. facilities.
- Ownership category
- akta.pro rank
Warm industry classification
Industry- Product category
- Quilt Batting and Crafting Materials
- NAICS
- Textile Furnishings Mills (3141)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting) (IMAOAKAH)
- akta.pro secondary industry
- Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)
Keywords
Where Warm is headquartered
LocationHeadquarters
- HQ city
- Lynnwood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Warm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Batting and Fusible Products: B2B wholesale distribution of quilt batting (Warm & Natural, Warm & White, Warm 100, Warm 80/20, Warm & Plush, Soft & Bright), fusible webs (Steam-A-Seam 2, Lite Steam-A-Seam 2), insulating products (Insul-Bright, Insul-Shine, Warm Window), fleece products, and Home Foam. Sold in bolts, yards, and various sizes to retailers, long arm quilters, and guilds.
- Direct-to-Consumer Retail: Consumer direct purchases through the company's retail online portal (orders.warmcompany.com) for individual quilters and crafters purchasing products for personal use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale accounts for retailers, long arm quilters, guilds, and charities |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Warm product offering
Product offeringCore offering
The Warm Company manufactures and sells quilt batting (cotton and polyester), fusible webs, thermal insulating linings, polyester fleece, insulated window shade fabric, and densified polyester fiber upholstery pads for quilters, crafters, sewists, and home DIY consumers. Products are sold through a wholesale B2B channel to retailers, long-arm quilters, guilds, and charities, and through a direct-to-consumer retail online portal. All products are manufactured in the USA using proprietary needle-punching and mechanical cleaning technology from raw materials sourced domestically.
Product overview
The Warm Company manufactures a portfolio of quilt batting, fusible webs, insulating linings, fleece, and foam products for quilting, crafting, and home décor. The core product lines center on five cotton and polyester batting varieties (Warm & Natural, Warm & White, Warm 100, Warm 80/20, Warm & Plush, and Soft & Bright), two fusible web products (Steam-A-Seam 2 and Lite Steam-A-Seam 2), two thermal insulating linings (Insul-Bright and Insul-Shine), Sew-In and Fusible Warm Fleece, the Warm Window insulated window shade system, and Home Foam densified polyester fiber. The company sources all raw materials in the USA and processes over 4.5 million pounds of U.S. cotton annually. Products are available through wholesale accounts, retail, and online channels.
Differentiator
Problem solved
Functional benefit
Brands
- Warm & Natural: Premium needle-punched cotton batting - the finest and most preferred batting among quilters worldwide.
- Warm & White
- Warm 100
- Warm 80/20
- Warm & Plush
- Soft & Bright
- Insul-Bright
- Steam-A-Seam 2
- Lite Steam-A-Seam 2
- Warm Window
- Home Foam
- Warm Fleece
- Insul-Shine
Products and services
- Warm & Natural® Cotton Batting
Quantifiable outcome
- Reduces heat loss through windows by up to 80%
- +3 more outcomes
Companies that use Warm
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Warm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Warm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cozy CurtainsminorCozy Curtains is a third-party supplier of Warm Window Side Draw Track Kit, referenced on The Warm Company website as the source for hardware needed to create Side Draw style Warm Window shades. This is a minor distribution partnership where Cozy Curtains provides complementary hardware components.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Warm competitors and assessment
Company assessmentDirect peers
- Pellon: Pellon is a major US manufacturer of interfacings, fusibles, and batting for sewing, quilting, and crafts. Its fusible web and batting lines directly overlap with The Warm Company's Steam-A-Seam 2 and cotton batting SKUs in the same retail and craft channels.
- Mountain Mist: Mountain Mist is a heritage US batting brand (quilt batting, craft fibers) sold through quilt shops and craft retailers. It is a direct peer in cotton and polyester batting and competes for the same hobbyist and long-arm quilter customers.
- Hobbs Bonded Fibers: Hobbs is one of the largest US manufacturers of quilt batting (cotton, polyester, wool blends) and fusible products, serving the same quilters, retailers, and long-arm quilters as The Warm Company. Direct overlap in core cotton and poly batting SKUs makes it the closest head-to-head competitor.
- Fairfield Processing Corporation: Fairfield makes Poly-Fil polyester fiberfill and a broad range of batting and craft stuffing products sold to the same quilting and craft retail channel. Comparable in scale and channel (wholesale to independent quilt and craft shops), with strong private-label and branded offerings that compete directly with Soft & Bright and Warm batting.
Broad incumbents
- Thermore: Thermore is a global manufacturer of thermal insulation for apparel and technical textiles. While it primarily serves garment brands rather than the craft channel, its reflective thermal insulation technology competes conceptually with Insul-Bright in the broader heat-resistant lining category.
Emerging players
- Bosal Foam & Fiber: Bosal produces foam, fiber, and batting products for crafts, home decor, and upholstery — overlapping directly with Warm Company's Home Foam densified fiber and Insul-Bright lines for crafters and home-sewers.
- June Tailor: June Tailor designs and sells quilting tools, fusibles, and batting-adjacent notions to the same quilt-shop channel. While its core is tools and rulers, its fusible and batting-adjacent product lines overlap with Warm Company's craft and fusible web offerings.
Others
- Riley Blake Designs: Riley Blake Designs is a quilt fabric and pattern company that sells into the same independent quilt-shop channel. While not a batting manufacturer, it is a key channel peer — many of its designer patterns specifically call for Warm, Hobbs, or similar battings, making it an ecosystem participant rather than a direct competitor.
- Moda Fabrics: Moda is a major quilt-fabric brand whose patterns and kits specify batting from The Warm Company and its peers. It is an adjacent ecosystem participant in the same quilting supply chain, sharing retailers and end customers without directly manufacturing batting.
Regional players
- Kanvas: Kanvas is a Canadian-based supplier of fabric, batting, and craft products to the North American quilting market. It is comparable as a regional craft-channel distributor with overlapping cotton batting SKUs, though it does not directly compete in The Warm Company's US heartland on a manufacturing basis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Warm social profiles
Digital presenceWarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warm leadership team
Management profileNumber of profiles
Profiles1 record
Warm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warm
What does Warm do?
The Warm Company manufactures and sells quilt batting (cotton and polyester), fusible webs, thermal insulating linings, polyester fleece, insulated window shade fabric, and densified polyester fiber upholstery pads for quilters, crafters, sewists, and home DIY consumers. Products are sold through a wholesale B2B channel to retailers, long-arm quilters, guilds, and charities, and through a direct-to-consumer retail online portal. All products are manufactured in the USA using proprietary needle-punching and mechanical cleaning technology from raw materials sourced domestically.
Is Warm a public or private company?
Warm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warm founded?
Warm was founded in 1982. It employs 11 to 50 people.
Where is Warm based?
Warm is headquartered in Lynnwood, United States, in the North America region.
How does Warm make money?
Two revenue lines are on record. Wholesale Batting and Fusible Products are the primary driver. The others are direct-to-Consumer Retail.
Who are Warm's main competitors?
Direct peers on record are Pellon, Mountain Mist, Hobbs Bonded Fibers and Fairfield Processing Corporation. Thermore is listed as a broad incumbent. Emerging players are Bosal Foam & Fiber and June Tailor. Others are Riley Blake Designs and Moda Fabrics. Kanvas is listed as a regional player.
Does Warm have an API?
No public API is recorded for Warm.
What industry is Warm in?
Warm's product category is Quilt Batting and Crafting Materials. Its primary akta.pro industry code is IMAOAKAH, Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting), with a secondary code of IMAOAKAD, Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers). Its NAICS code is 3141 and its SIC code is 2300.