Moda Fabrics and United Notions

What Moda Fabrics and United Notions does

Moda Fabrics and United Notions is a Dallas, Texas-based private wholesale manufacturer and distributor serving the quilting and sewing industry. Founded in 1975 as United Notions and operating for 50 years, the company runs three primary divisions: Moda Fabrics (in-house and independent-designer quilting and apparel fabrics), Moda Home + Gift (finished home décor and gift products), and United Notions (notions, books, patterns, and sewing supplies). Its product portfolio centers on proprietary precut fabric formats — Layer Cakes (10-inch squares), Jelly Rolls (2.5-inch strips), Charm Packs (5-inch squares), and Fat Quarter Bundles — paired with recipe paper systems like Cake Mix and Cupcake Mix that simplify quilt construction.

The company sells exclusively at wholesale to independent quilt shops and specialty retailers, deliberately avoiding direct-to-consumer channels to protect its dealer network. It cultivates demand through a content-and-community ecosystem that includes the Moda Bake Shop free-pattern platform, the Blockheads quilt-along program (82,000+ members on Facebook, with weekly designer blocks), Project Jelly Roll (annual National Sew a Jelly Roll Day), the Table Runner Club, and a YouTube presence featuring trunk shows and tutorials. Revenue is generated through one-time wholesale fabric and notions sales, finished product sales via the Moda Home + Gift line, and designer royalties, including charitable royalties from collections such as Howard Marcus' Collections for A Cause.

The business supports an extensive portfolio of approximately 80 named designer partnerships and a multi-brand structure including Ruby Star Society and Moda Basics. It maintains an active industry presence at events such as QuiltCon (2025 and 2026), where it runs booth activations, designer collaborations with partners like Knot and Thread Design and Paper Pieces, and charitable sewing sessions benefiting organizations such as Comfort Cases.

Name

Moda Fabrics and United Notions

Legal name

Moda Fabrics + Supplies

Website

https://my.modafabrics.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Moda Fabrics and United Notions is a Dallas-based wholesale manufacturer and distributor of quilting fabrics, notions, and finished products, selling exclusively through independent quilt shops and serving a global community of over 80,000 quilters.

Ownership category

akta.pro rank

Product category

Quilting Textiles

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Quilting & Patchwork Shops (CRALADAB), Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG), Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Wholesale quilting fabrics
• Sewing notions supplies
• Precut fabric bundles
• Designer fabric collections
• Independent quilt shop distribution

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fabric Sales: Manufacturing and distributing Moda Fabrics brand fabrics and prints designed in-house and by independent designers.
2. Finished Products: Moda Home+Gift division designs and develops finished products for retail.
3. Notions, Books, Patterns and Supplies: United Notions division distributes notions, books, patterns and sewing supplies.
4. Designer Royalties: Royalty payments from designer collections such as Howard Marcus' Collections for A Cause donated to charitable organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Moda Fabrics and United Notions manufactures and distributes quilting and apparel fabrics (designed in-house and by independent designers), sewing notions, books, patterns, threads, and finished home and gift products. The company's product portfolio centers on proprietary pre-cut fabric formats such as Layer Cakes, Jelly Rolls, Charm Packs, and Fat Quarter Bundles, plus the Cake Mix recipe paper system, all sold wholesale to independent quilt shops and specialty retailers worldwide.

Product overview

Moda Fabrics and United Notions is a multi-brand fabric, notions, and finished product manufacturer and distributor serving the quilting and sewing industry. The company operates three main divisions: Moda Fabrics (quilting and apparel fabrics designed in-house and by independent designers), Moda Home + Gift (finished home décor and gift products), and United Notions (notions, books, patterns, and supplies). The product portfolio centers on precut fabric packages (Jelly Rolls, Charm Packs, Layer Cakes, Fat Quarters), proprietary recipe papers (Cake Mix, Cupcake Mix) for simplified quilting, and an extensive library of free and paid quilt patterns through the Moda Bake Shop platform. The company also runs community engagement programs including the Blockheads quilt-along (free weekly designer blocks), Project Jelly Roll (annual precut celebration), and Table Runner Club. Fabrics are sold through independent quilt shops, with wholesale distribution to the trade. The company was founded in 1975 as United Notions and is now an internationally known manufacturer with approximately 80 designer partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Moda Fabrics: Fabric manufacturing and distribution brand
• Moda Home + Gift
• United Notions

Products and services

• Moda Fabrics core fabric lines Core fabric brand offering quilting and apparel cotton fabrics designed in-house and by independent designers, sold wholesale to independent quilt shops and retailers for resale to quilters and sewists.
• Moda Home + Gift Division focused on designing, sourcing, and developing finished home décor and gift products distributed wholesale to independent quilt shops and specialty retailers.
• United Notions Wholesale distribution arm for notions, books, patterns, threads, and sewing supplies, sold to independent quilt shops and sewing retailers.
• Layer Cakes precut fabric bundles Proprietary pre-cut bundles of 10-inch fabric squares in coordinating prints from a single designer collection, sold wholesale and via retail partner channels.
• Jelly Rolls precut fabric bundles Proprietary pre-cut bundles of 2.5-inch fabric strips in coordinating colors from a single designer collection, central to the annual National Sew a Jelly Roll Day sew-along.
• Charm Packs precut fabric bundles Proprietary pre-cut packs of 5-inch fabric squares in coordinating prints, sold wholesale to independent quilt shops.
• Fat Quarter Bundles Coordinating bundles of fat-quarter cuts (18-inch by 22-inch) of designer fabrics, sold wholesale to quilt retailers.
• Cake Mix recipe papers Proprietary triangle paper recipe system designed to work with Moda Layer Cakes (10-inch squares) to simplify quilt block construction; sold with companion Cupcake Mixes sized for Charm Packs.
• Ruby Star Society fabric collections Sub-brand of modern, colorful fabric collections distributed alongside the core Moda Fabrics lines to independent quilt shops and retailers.
• Quilting books and patterns Quilting books, project patterns, and instructional guides for various skill levels, distributed through United Notions to independent quilt shops.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered notable and minor.

• Paper PiecesnotableStrategic or Co-development Partner · 1 February 2026Moda partnered with Paper Pieces at QuiltCon 2026 to offer free hexie patterns, a Tack It Easy demo, and Bella Solids quilt designs promoting English Paper Piecing.
• Knot and Thread DesignnotableStrategic or Co-development Partner · 1 February 2025Moda collaborated with Kaitlyn from Knot and Thread Design at QuiltCon 2025. Kaitlyn showcased her Patchwork Duffle and unveiled a new Lucy Duffle bag pattern featuring Moda booth colors. The collaboration provided sewing patterns and tutorials for quilters.
• Comfort CasesminorOthers · 1 February 2025Nonprofit partnership for community impact. Moda hosted community quilting sessions at QuiltCon 2025 where attendees created quilts donated to Comfort Cases, which provides essentials to children entering foster care.
• Stacey Lee CreativeminorOthers · 1 February 2025Partnership with Stacey Lee Creative for organizing quilt donation drives benefiting Comfort Cases. Stacey organizes annual quilt donation drives to provide quilts for children in foster care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riley Blake Designs: Riley Blake Designs is a comparable designer-driven quilting cotton manufacturer and wholesaler that sells through independent quilt shops with a similar designer partnership model and product breadth, making it the closest direct competitor to Moda Fabrics.
• Robert Kaufman Fabrics: Robert Kaufman Fabrics is a long-established wholesale manufacturer of quilting cotton and apparel fabrics that distributes through independent quilt and craft retailers with a comparable designer collaboration and product line approach to Moda.
• FreeSpirit Fabrics: FreeSpirit Fabrics is a quilting cotton brand owned by Hobby Lobby that distributes designer-led collections through independent and chain quilt shops, competing head-to-head with Moda for retailer shelf space and designer relationships.
• Windham Fabrics: Windham Fabrics is a wholesale designer-driven quilting cotton manufacturer that sells through the same independent quilt shop channel as Moda, with overlapping designer rosters and precut product formats.
• Andover Fabrics: Andover Fabrics is a wholesale quilting and craft fabric manufacturer that distributes through independent retailers with comparable designer partnerships, precut offerings, and notions assortments to Moda's portfolio.
• Northcott Fabrics: Northcott Fabrics is a North American wholesale manufacturer of quilting cotton that distributes through independent quilt shops with a similar designer collaboration model and precut product strategy.
• Hoffman California Fabrics: Hoffman California Fabrics is a wholesale quilting fabric manufacturer with print, batik, and digital fabric lines sold through independent quilt shops, comparable to Moda in channel and customer base.
• Marcus Fabrics: Marcus Fabrics is a quilting cotton and apparel fabric manufacturer that distributes through independent retailers with a similar designer-led and precut-based product approach to Moda Fabrics.
• Benartex: Benartex is a wholesale manufacturer of quilting cotton and craft fabrics that sells to independent quilt shops with overlapping designer collections and a comparable product mix to Moda's fabric division.
• Timeless Treasures: Timeless Treasures is a wholesale fabric manufacturer distributing quilting and craft cottons through independent retailers and craft chains, competing for the same designer partnerships and shop customers as Moda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/modafabrics
• Facebookfacebook.com/modafabrics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moda Fabrics and United Notions