The Housing Group

What The Housing Group does

The Housing Group, operating as Elevation V following a 2026 rebrand, is a privately held regional real estate services firm founded in 1989 and serving Northeast Georgia, Western North Carolina, and the Atlanta Metro area. The company operates three integrated service pillars: real estate sales and marketing (buyer and seller representation, transactional assistance), full-service property management (marketing, tenant screening, rent collection, maintenance coordination, accounting, eviction protection, and a 535-property managed book averaging 16 days to rent), and residential construction (new builds, renovations, home additions). A niche aviation real estate vertical — hangar sales, leasing, and construction — is offered through a separate domain. The team is dual-licensed as real estate brokers and licensed builders in both Georgia and North Carolina, a differentiator the company explicitly leverages for transactions complicated by home inspections.

Technology infrastructure is third-party dependent. The company uses RentVine SaaS for tenant and owner portals, online rent payments, application processing, and maintenance request workflows. No proprietary technology platform, data assets, or AI/ML capabilities are disclosed. Customer-facing digital assets are limited to a content website with financial calculators (Rent vs. Sell, ROI, Vacancy Loss), a Facebook brand page, and a referral program through "Trusted Partners." There are no patents, certifications, awards, or formal partnerships documented in the available material.

The revenue model is multi-stream and predominantly regional: recurring property management fees calculated as a percentage of rental income (subscription/recurring), commission-based revenue from real estate sales transactions (transaction fee), and tenant placement and leasing fees. Pricing is quote-based with no publicly disclosed rate card. The company manages approximately 535 properties, reports 50+ combined years of team experience, and reaches customers through a direct-to-consumer GTM motion via website portals, phone support, and in-person consultations, with no third-party distribution channels or external institutional investment identified.

Name

The Housing Group

Legal name

Elevation V

Website

https://thehousinggroup.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Housing Group (now Elevation V) is a privately held regional real estate services firm providing property management, real estate sales, residential construction, and aviation real estate services across Northeast Georgia, Western North Carolina, and the Atlanta Metro area.

Ownership category

akta.pro rank

Product category

Residential Real Estate and Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), New Housing For-Sale Builders (236117)

SIC

Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Property management services
• Residential real estate sales
• Tenant screening services
• Home construction renovations
• Aviation hangar real estate

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Property Management Services: Ongoing property management fees for landlords including marketing, tenant screening, rent collection, maintenance coordination, and accounting services. Revenue generated through management fees typically calculated as a percentage of rental income.
2. Real Estate Sales and Marketing: Commission-based revenue from buyer and seller representation in real estate transactions including new home construction services.
3. Leasing and Transaction Fees: Fees from tenant placement and lease fulfillment. Includes guarantees such as 30-day rental guarantee and leasing guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Housing Group (rebranded to Elevation V) provides full-service residential real estate sales, long-term property management, and new home construction and renovation services in the Lake Chatuge region spanning Northeast Georgia and Western North Carolina. Property management covers marketing, tenant screening, rent collection, maintenance coordination, accounting, and eviction protection for approximately 535 rental properties, supported by online owner and tenant portals via the RentVine platform.

Product overview

Elevation V (formerly The Housing Group since 1989) is a unified full-service real estate platform offering three interconnected service pillars: Real Estate Sales & Marketing (buyer/seller representation, transactional assistance), Property Management (comprehensive landlord services including marketing, tenant screening, rent collection, maintenance, accounting, and eviction protection), and Residential Renovations & Construction (new home builds, renovations, repairs). The property management offering includes integrated owner and tenant portals via RentVine, plus financial calculators (Rent vs. Sell, ROI, Vacancy Loss). A specialty aviation real estate division serves private pilots and aircraft owners with hangar sales/leasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Comprehensive long-term property management service for residential rental property owners in the Lake Chatuge region. Includes expert market analysis and marketing, extensive tenant screening (background, credit, rental history), automated rent collection, move-in/move-out inspections with photos and videos, maintenance request handling and coordination, detailed financial reporting via owner portal, and eviction handling with prompt re-rental. Comes with a 30-day rental guarantee, results guarantee, and leasing guarantee.
• Real Estate Sales and Marketing Full-service residential real estate sales and marketing for buyers and sellers in the Lake Chatuge and surrounding areas. Encompasses seller representation, buyer representation, and transactional assistance for residential properties, leveraging dual licensure as brokers and licensed builders to handle transactions complicated by inspection findings.
• Residential Renovations and Construction Construction services for residential properties covering home additions and renovations, new home construction, and home maintenance and repairs. Delivered by licensed builders in both Georgia and North Carolina.
• Aviation and Aircraft Hangar Services Specialty real estate services for private pilots and aviation enthusiasts. Includes hangar sales and leasing, private airstrip lots, and hangarminium building or leasing.

Quantifiable outcome

• 535 properties managed
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Buildium: Buildium is a property management SaaS platform for residential portfolios, widely used by small landlords and independent PMs. Comparable to Elevation V's portal-driven approach and represents the tooling layer against which local PMs compete.
• AppFolio: AppFolio is a leading property management software platform used by thousands of small and mid-sized landlords and PM firms. It is comparable to Elevation V's reliance on RentVine - representing the broader tech ecosystem that could disrupt local PMs - and targets overlapping residential rental customers.
• VRBO (Expedia Group): VRBO is a leading vacation rental marketplace and channel partner. While not a direct property manager, it serves as the dominant distribution channel for lake and mountain rentals, making it an ecosystem participant that influences demand and pricing for Elevation V's managed properties.

Broad incumbents

• RE/MAX: RE/MAX is a global real estate franchise with significant presence in mountain/lake markets of North Carolina and Georgia. It directly overlaps with Elevation V's brokerage business and competes for sellers, buyers, and investor clients in the same secondary-home geography.
• Greystar Real Estate Partners: Greystar is the largest U.S. apartment property management and investment firm. It competes for institutional rental housing management contracts and is a broad incumbent in the same property management category as Elevation V, though it focuses on large multifamily portfolios.
• Keller Williams Realty: Keller Williams is the largest U.S. real estate franchise network with a heavy concentration of agents in the Southeast. It competes with Elevation V for residential listing and buyer representation in the Georgia and North Carolina markets and offers property management as an add-on.
• Avalonbay Communities: AvalonBay is a national multifamily REIT that operates large-scale apartment communities. While it serves urban/suburban multifamily rather than single-family lake rentals, it competes broadly for rental property investor capital and represents the institutional end of the property management spectrum.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major U.S. real estate brokerage network with strong coverage in the Carolinas and Georgia mountain/lake regions. It competes for the same residential listings and buyer representation as Elevation V's brokerage arm.

Direct peers

• Vacasa: Vacasa is a large-scale vacation rental property manager operating in lake and mountain markets across the U.S. It is comparable to Elevation V's short-term/vacation-oriented rentals in the Lake Chatuge region and represents the dominant tech-enabled competitor in the same niche.
• Evolve Vacation Rental: Evolve is a vacation rental management company serving lake, mountain, and coastal markets. Like Elevation V, it partners with property owners in secondary-home destinations and provides full-service rental management, making it a direct competitor in the same target geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/REODepot?fref=ts
• LinkedInlinkedin.com/company/the-housing-group-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Housing Group