What LeadingAge Texas does

LeadingAge Texas is a Texas not-for-profit trade association established in 1959 and headquartered in Austin that represents mission-driven, not-for-profit aging services providers across Texas. Its membership of 350+ organizations includes approximately 200 providers operating retirement housing, assisted living, continuing care retirement communities (CCRCs), nursing homes, and home- and community-based services — collectively serving more than 30,000 older Texans and responsible for an estimated $1 billion in annual spending on goods and services. The association is the only statewide body exclusively representing not-for-profit aging services providers in Texas and is affiliated with national LeadingAge (6,000+ member organizations).

The product portfolio is a member-benefit stack rather than a unified technology platform. Core offerings include tiered membership (Aging Services Provider, Multi-Site Organization, Business Member, Organizational Member, Individual Member), the Annual Conference & Solutions EXPO drawing ~400 attendees, the Leadership Collective Masterclass executive development program, 12 discipline-specific Professional Networks, a Member Community Portal, the Uplift Aging Podcast, and an annual Awards Program and Bright Spots campaigns. Wholly-owned subsidiaries extend service scope: Educational Institute on Aging (EIA, a 501(c)(3) scholarship foundation established 1984), Health Plan Inc. / HPI (501(c)(9) self-funded health plan), Senior Communities Purchasing Connection (SCPC), and LeadingCare Network Texas (managed care contracting). Strategic alliances — notably Value First GPO (collective purchasing) and Communities of Faith RRG (liability insurance) — round out the member-benefit ecosystem.

The revenue model is a multi-stream membership association: recurring annual membership dues across multiple tiers (e.g., Business Membership at $900), one-time conference and event registration fees (ranging $675 for first-time attendees to $1,875 for non-exhibiting sponsor attendees and $925 for non-member providers), booth and sponsorship revenue (booth at $2,300; Bronze-to-Partner year-long sponsorships), and affiliate/passing-through economics from Group Purchasing Organization rebates and self-funded health-plan premium flow. Advocacy is delivered by a dedicated in-house function, with the LeadingAge Texas PAC (created 2017) supporting aligned state political candidates. Go-to-market is community-led and event-driven: annual conference, regional Member Meet-ups, peer referrals, Member Get-a-Member campaigns, and targeted social media (LinkedIn, Facebook, podcast, monthly campaign hashtags).

Name

LeadingAge Texas

Legal name

LeadingAge Texas

Website

https://leadingagetexas.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

LeadingAge Texas is a 1959-founded, Austin-headquartered not-for-profit trade association representing 350+ member organizations — including ~200 not-for-profit aging services providers serving 30,000+ older Texans — through advocacy, education, networking, group purchasing, and a multi-subsidiary member-benefit ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from aging services providers, business members, organizational members, and individual members. Multiple membership tiers including Aging Services Provider, Multi-Site Organization, Business Member, and Organizational Member categories.
2. Annual Conference Revenue: Registration fees from Annual Conference & Solutions EXPO. Conference registration rates range from $675 (Newbie member) to $1,875 (Non-Exhibiting Attendee). Revenue includes exhibitor booth fees ($2,300) and sponsorship packages.
3. Sponsorship & Advertising: Annual sponsorship packages ranging from Bronze to Partner levels, providing year-round visibility to members. Sponsorship tiers offer marketing exposure, booth access, and engagement opportunities throughout the year.
4. Group Purchasing (Value First): Value First GPO provides collective buying power; while services are free to members, the organization benefits from negotiated rebates and pricing advantages passed to members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

LeadingAge Texas is a not-for-profit trade association that delivers member-based advocacy, professional education, and peer networking services to mission-driven aging services providers across Texas. Its product set encompasses advocacy at the Texas Capitol, the Annual Conference & Solutions EXPO, the Leadership Collective Masterclass, professional networks across disciplines, scholarship and educational programming through the Educational Institute on Aging, and member-benefit programs including Value First group purchasing, Health Plan Inc. (HPI) health benefits, Communities of Faith RRG liability insurance, and the LeadingCare Network Texas managed care network.

Product overview

LeadingAge Texas is a trade association (not-for-profit corporation established 1959) offering a portfolio of membership services for aging services providers. The core offering is membership providing advocacy representation, education programs (seminars, webinars, Masterclass), and networking opportunities. Related offerings include group purchasing through Value First and SCPC, health benefits through Health Plan Inc. (HPI), insurance through Communities of Faith RRG, professional development through the Leadership Collective and EIA scholarships, and member engagement through awards, Bright Spots campaigns, and the Member Community Portal. The organization hosts an Annual Conference & Solutions EXPO and operates the Uplift Aging Podcast. These are member benefit programs rather than a unified technology product.

Differentiator

Problem solved

Functional benefit

Brands

• Educational Institute on Aging (EIA): 501(c)(3) subsidiary foundation dedicated to promotion of accessible education opportunities and professional development to LeadingAge Texas members
• Health Plan, Inc. (HPI)
• LeadingCare Network Texas
• Communities of Faith RRG
• Uplift Aging Podcast
• Bright Spots Campaigns

Products and services

• LeadingAge Texas Membership Annual membership program for not-for-profit aging services providers and aligned business members in Texas; includes advocacy representation, continuing education, peer networking access, eligibility for member-only benefit programs (Value First, HPI, Communities of Faith RRG, LeadingCare Network Texas, EIA scholarships), and discounts on the annual conference.
• Value First Group Purchasing
• Health Plan, Inc. (HPI) Self-funded association-sponsored health plan (501(c)(9)) offering BCBS Texas PPO access and ancillary benefit options to LeadingAge Texas member employers and their workforces.
• LeadingCare Network Texas Provider network of non-profit post-acute and long-term care members helping participants negotiate and navigate managed care reimbursement.
• Communities of Faith RRG Reciprocal risk retention group providing general liability and professional liability insurance to senior living and continuing care communities.
• The Leadership Collective Masterclass Executive-level leadership development Masterclass for aging services leaders, delivered as four virtual sessions per cohort with an annual subscription structure.
• Annual Conference & Solutions EXPO Annual two-and-a-half-day conference and exhibition in Austin for provider and business members, with paid registration tiers, exhibitor booths, and sponsorship packages.
• Educational Institute on Aging (EIA) Scholarships 501(c)(3) foundation subsidiary awarding scholarships to LeadingAge Texas members for participation in educational events and professional development programs.
• Uplift Aging Podcast Ongoing monthly podcast covering stories from member communities and the aging services profession.
• LeadingAge Texas Career Center Job board platform connecting aging services employers with qualified professionals in the field; free for member organizations.

Quantifiable outcome

• Over $23,000 in scholarship funds awarded to members annually through EIA
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship, minor, gold sponsor, silver sponsor and bronze sponsor.

• Educational Institute on Aging (EIA)coreOthers · 1 January 1984501(c)(3) subsidiary foundation dedicated to promotion of better understanding of aging and long-term care in Texas. Provides over $23,000 annually in scholarship funds for members to attend educational events.
• LeadingAge (National)flagshipStrategic or Co-development Partner · 1 January 1959National partnership with LeadingAge, an association of 6,000 not-for-profit organizations dedicated to expanding possibilities for aging. Together advances policies, promotes practices, and conducts research supporting people to live fully as they age.
• Health Plan, Inc. (HPI)coreStrategic or Co-development Partner501(c)(9) nonprofit, self-funded Association-Sponsored Health Plan providing excellent, affordable employee health insurance and ancillary benefit options for LeadingAge Texas members.
• Value First, Inc.coreStrategic or Co-development PartnerGroup purchasing organization (GPO) owned by LeadingAge and 25 state affiliates. Leverages collective buying power of 6,000+ members nationwide for best pricing on products and services for senior living communities.
• LeadingCare Network TexascoreStrategic or Co-development PartnerNetwork of non-profit, post-acute, long-term care providers banding together to navigate managed care reimbursement changes. Maximizes health and well-being of seniors through innovative, cost-effective care management.
• Communities of Faith RRGcoreStrategic or Co-development PartnerSenior living and continuing care general liability and professional liability reciprocal insurance company 100% owned by independent facilities. Stabilizes liability insurance costs through risk retention group structure.
• Senior Communities Purchasing Connection (SCPC)minorStrategic or Co-development PartnerSubsidiary of LeadingAge Texas formed to benefit membership in cost-savings through collective buying power. Complementary to Value First national GPO.
• Global Ageing NetworkminorStrategic or Co-development PartnerInternational network connecting and supporting care and service providers worldwide to enhance quality of life for aging. Includes professionals, organizations, governments, and researchers.
• Mauldin & Jenkinsgold sponsorImplementation/ SI/ Consulting PartnerGold sponsor providing audit, tax, and advisory services for healthcare and long-term care sectors. Delivers reimbursement insights and consulting for operational excellence.
• NEXDINE Hospitalitysilver sponsorChannel Partner/ Reseller/ DistributorSilver sponsor partnering with senior living facilities to improve operations and community experiences. Helps stabilize food/labor costs and elevate dining experiences.
• Impact Medicalbronze sponsorChannel Partner/ Reseller/ DistributorBronze sponsor providing medical supplies through billing solutions for long-term care and skilled nursing facilities.
• Buckner Retirement ServicescoreStrategic or Co-development PartnerMember organization; collaboration announced in April 2026 to expand service to more older adults. Vice President Michael Olmstead serves on LeadingAge Texas Board.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Aging Life Care Association: National professional association for geriatric care managers and aging services professionals. Comparable professional development, networking, and education programs targeting a different but adjacent segment of the aging services ecosystem.

Broad incumbents

• Global Ageing Network: International network of aging services providers, professionals, and researchers. Listed as a LeadingAge Texas partner and offers comparable knowledge-sharing and policy advocacy across geographies.
• American Seniors Housing Association (ASHA): National trade association for the seniors housing industry. Comparable advocacy and networking focus but oriented to owners/operators/investors across for-profit and not-for-profit senior housing.
• Argentum: National trade association serving senior living operators, primarily for-profit. Comparable membership/advocacy/event model but oriented to a different ownership segment and broader national scope.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): Largest national association representing long-term and post-acute care providers including nursing homes and assisted living. Comparable advocacy, education, and quality programs but for-profit-inclusive membership base.

Direct peers

• LeadingAge New York: State-level LeadingAge affiliate serving New York not-for-profit aging services providers. Closely comparable mission, programs, and revenue model to LeadingAge Texas.
• LeadingAge (National): National parent/affiliate association of 6,000+ not-for-profit aging services organizations. Comparable mission, membership model, advocacy focus, and group purchasing programs (Value First), with broader geographic scope.
• Texas Health Care Association: Texas-based trade association representing skilled nursing and long-term care providers. Direct peer in the same Texas geography serving overlapping (though broader, including for-profit) aging services provider base.
• LeadingAge California: State-level LeadingAge affiliate serving not-for-profit aging services providers in California. Direct structural peer with same membership tiers, advocacy, and group purchasing model.

Emerging players

• Pioneer Network: Nonprofit organization focused on culture change and person-directed care in aging services. Comparable education and advocacy orientation to LeadingAge Texas but with a narrower thematic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LeadingAgeTX
• Facebookfacebook.com/LeadingAgeTexas
• LinkedInlinkedin.com/company/leadingagetexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadingAge Texas