The Rosie Network

What The Rosie Network does

The Rosie Network (TRN) is a 501(c)(3) nonprofit organization founded in 2012 by Stephanie Brown, headquartered in Ramona, California, that delivers free entrepreneurship training, mentorship, and support services to U.S. military-connected entrepreneurs — primarily veterans, active-duty service members, transitioning service members, and military spouses. Its flagship product, the Service2CEO program, is a college-accredited, nine-module entrepreneurship curriculum delivered virtually, with reported outcomes including a 150% revenue increase after one year of participation and a 98% graduate recommendation rate. The product portfolio extends to Mentoring Matters (monthly mentoring sessions), a Service2CEO Alumni Program (ongoing masterminds and pitch support), Kidpreneur Camp (a free virtual camp for military-connected youth ages 12-17), ME Mag (a digital publication with an annual Holiday Buying Guide), and Rosie's List (described as the nation's largest online directory of verified veteran and military family-owned businesses).

The underlying technology stack is relatively lightweight and commodity-based: programs are delivered via virtual meeting platforms (Zoom-class), applications are processed through Airtable web forms, donations are collected through Zeffy, and Rosie's List operates as a web-based searchable directory. There are no proprietary AI, ML, or data science capabilities disclosed; the competitive differentiation rests on credentialing (Excelsior University college accreditation), brand authority (Charity Navigator 4-star rating, NY Times and Fox News coverage), and an institutional partner ecosystem spanning USAA, Wounded Warrior Project, Hiring Our Heroes, the Elizabeth Dole Foundation, the U.S. Department of Defense Military Spouse Employment Partnership, the SBA, Nasdaq Entrepreneur Center, Grow with Google, and Fisher House.

TRN's revenue model is donation-and-sponsorship-driven, with no fees charged to program participants. Revenue streams include individual and corporate donations (via Zeffy), program sponsorships (e.g., USAA funding Service2CEO), grants from foundations (Rising Sun Foundation, Fisher House), and in-kind contributions from corporate partners offering discounted business tools (Xero, QuickBooks, HubSpot, 1-800-Flowers, Patriot Care). The go-to-market motion is community-led and event-driven, reaching participants through military installation partnerships, media coverage, podcast appearances, an annual awards luncheon and entrepreneur summit, and direct engagement through newsletter and social channels. The organization maintains a small core team of approximately 10-15 staff supported by a Board of Directors, and operates globally via virtual delivery.

Name

The Rosie Network

Legal name

The Rosie Network

Website

https://therosienetwork.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rosie Network is a 501(c)(3) nonprofit that delivers free, college-accredited entrepreneurship training, mentorship, and a verified business directory to U.S. veterans, military spouses, transitioning service members, and military-connected youth through virtual programs and a network of 35,000+ businesses.

Ownership category

akta.pro rank

Product category

Military Entrepreneurship Support Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

akta.pro secondary industries

Small Business & Entrepreneurship Community Education (EDAAAFAK), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

Keywords

• Military entrepreneurship training
• Veteran business support
• Military spouse programs
• Nonprofit mentorship services
• Small business education

Headquarters

HQ city

Ramona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: The Rosie Network operates as a 501(c)(3) nonprofit organization funded primarily through donations from individuals, corporations, and foundations. Donation portal is hosted on Zeffy platform.
2. Program Sponsorships: Corporate sponsors and partners support specific programs like Service2CEO and Kidpreneur Camp, providing both funding and in-kind resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Rosie Network delivers free, college-accredited entrepreneurship training and mentorship programs to military-connected entrepreneurs (veterans, military spouses, and transitioning service members). Its flagship Service2CEO program is a comprehensive 9-module curriculum covering business concept, funding, branding, and scaling, delivered virtually with live instruction, expert mentorship, pitch deck development, and an ongoing alumni network. Complementary offerings include Mentoring Matters (monthly mentoring sessions), Kidpreneur Camp (youth entrepreneurship for ages 12-17), ME Mag (digital publication), and Rosie's List (directory of verified veteran and military family-owned businesses).

Product overview

The Rosie Network operates as a platform of interconnected programs supporting military-connected entrepreneurs. The core offering is the Service2CEO Program—a college-accredited, 9-module entrepreneurship training curriculum—with complementary products including Mentoring Matters (monthly mentoring sessions), the Service2CEO Alumni Program (ongoing graduate support), Kidpreneur Camp (youth entrepreneurship), and ME Mag (digital publication). Rosie's List serves as the network's consumer-facing directory, the nation's largest searchable database of verified veteran and military family-owned businesses. All programs work together to provide training, mentorship, resources, and community support throughout the entrepreneurial journey.

Differentiator

Problem solved

Functional benefit

Brands

• Service2CEO: An entrepreneurship program for military-connected entrepreneurs providing comprehensive training across all stages of business development with a 9-module curriculum
• Mentoring Matters
• Rosie's List
• ME Mag
• Kidpreneur Camp

Products and services

• Service2CEO Program College-accredited, no-cost 9-module entrepreneurship training program for military-connected entrepreneurs (veterans, military spouses, and transitioning service members) covering the full business lifecycle from concept, funding, and branding to scaling. Includes expert-led guidance, mentorship, pitch deck development, and alumni network access.
• Mentoring Matters Free monthly mentoring sessions providing military-connected entrepreneurs at any stage of business development with access to mentors who can help move their business venture forward.
• ME Mag (Military Entrepreneur Magazine) Digital and print publication providing tools and services for veteran, military spouse, and service member small businesses, featuring verified veteran and military family-owned businesses through content and an annual Holiday Buying Guide.
• Kidpreneur Camp Free virtual entrepreneurship camp for military-connected kids and teens ages 12-17 exploring entrepreneurship through interactive lessons, creative brainstorming, small group mentoring, and a business pitch challenge.
• Service2CEO Alumni Program Ongoing support program for Service2CEO graduates offering mastermind classes, subject matter expert presentations, collaborative coffee chats, networking, mentorship, and pitch deck development opportunities at no cost.

Quantifiable outcome

• 150% increase in revenue after one year of participating in Service2CEO program
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Excelsior UniversitycoreStrategic or Co-development PartnerHigher education partner providing college accreditation for Service2CEO program curriculum. Supports educational credentials for military-connected entrepreneurs completing the entrepreneurship program.
• Hiring Our Heroes (HoH)coreStrategic or Co-development PartnerMajor workforce development initiative supporting military spouse and veteran employment. Partners with TRN to provide entrepreneurship pathways as alternative career options.
• Nasdaq Entrepreneur CentercoreStrategic or Co-development PartnerEntrepreneurship support organization providing resources and expertise to TRN program participants. Part of Nasdaq Foundation partnership for small business development.
• Wounded Warrior ProjectcoreStrategic or Co-development PartnerOrganization supporting wounded veterans. WWP Chapter relationship for delivering Service2CEO program to wounded warriors.
• Elizabeth Dole FoundationcoreStrategic or Co-development PartnerFoundation supporting military caregivers. Partners with TRN to provide entrepreneurship opportunities for military families.
• SBA (Small Business Administration)coreStrategic or Co-development PartnerFederal agency supporting small businesses. SBA Accelerator program recognition for TRN's entrepreneurship training.
• Grow with GooglecoreStrategic or Co-development PartnerGoogle's initiative providing digital skills training and tools. Partners with TRN to offer technology and business tools to military entrepreneurs.
• Xero SoftwareminorGTM or Marketing PartnerAccounting software provider offering 90% off for six months to TRN alumni and program participants. Provides discounted business tools.
• Intuit QuickBooksminorGTM or Marketing PartnerBusiness accounting software partner offering tools for income/expense tracking and payroll management.
• HubSpotminorGTM or Marketing PartnerMarketing and sales software partner offering HubSpot for Startups program with discounted access and training to TRN entrepreneurs.
• 1-800-FLOWERSminorGTM or Marketing PartnerRetail partner offering 25% off special collections and 20% site-wide discounts using ROSIEDEAL code for military entrepreneurs.
• Patriot CareminorGTM or Marketing PartnerVeteran-owned healthcare benefits provider offering affordable healthcare options for TRN entrepreneurs and their families.
• Military Spouse Chamber of Commerce (MSCoC)coreStrategic or Co-development PartnerChamber of commerce specifically for military spouses providing networking and advocacy for military spouse-owned businesses.
• Military Spouse Employment Partnership (MSEP)coreStrategic or Co-development PartnerDepartment of Defense program helping military spouses find employment. TRN provides entrepreneurship as an employment pathway.
• National Diversity & Veterans Small Business (NDVSB)coreStrategic or Co-development PartnerOrganization focused on diversity in veteran business development. Supports TRN's mission to serve diverse military entrepreneurs.
• San Diego Gulls (NHL)minorGTM or Marketing PartnerProfessional hockey team hosting community nights to showcase veteran and military spouse-owned businesses to San Diego fans.
• US Military PublishingcoreStrategic or Co-development PartnerPublisher of Military Families Magazine providing 2024 Military Entrepreneur Toolkit and ME Mag content to TRN community.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Warrior Rising: Nonprofit that empowers veteran entrepreneurs through training, mentorship, and grants. Comparable beneficiary base (veterans) and entrepreneur-support offerings to TRN.
• Bunker Labs: National 501(c)(3) supporting veteran and military spouse entrepreneurs through programs, mentorship, and community. Most direct competitor to TRN's Service2CEO with an overlapping beneficiary base and program delivery model.
• Patriot Boot Camp: Nonprofit accelerator for military-affiliated entrepreneurs running intensive bootcamps similar in shape to TRN's Service2CEO. Comparable curriculum, target market, and no-cost delivery.
• Military Spouse Chamber of Commerce (MSCoC): Chamber of commerce dedicated to military spouse business owners offering networking, advocacy, and certifications. Already a TRN partner, but a structural peer serving the same military spouse entrepreneur segment.

Emerging players

• Hire Heroes USA: Nonprofit focused on veteran employment, with growing self-employment tracks. Adjacent in mission (military-to-civilian transition) and partially overlaps in the veteran entrepreneurship value chain where TRN plays.
• Veterati: Mentorship marketplace connecting service members, veterans, and spouses with mentors — directly competes with TRN's Mentoring Matters and ongoing mentorship/community layer.
• VETLANTA: Veteran entrepreneur community and event series serving a subset of TRN's beneficiary base (veteran founders). Smaller, event/community-led, but covers part of the same audience.

Broad incumbents

• Institute for Veterans and Military Families (IVMF) at Syracuse University: University-affiliated national institute delivering veteran entrepreneurship training including the SBA-affiliated Boots to Business program. Overlaps with TRN on entrepreneurship education but at significantly larger scale and with government funding.
• SCORE: National volunteer mentor network providing free small business mentoring and education. A general-population incumbent in the same curriculum-plus-mentorship space TRN occupies, but without the military specialization.
• Small Business Administration (SBA) Boots to Business: Federal entrepreneurship training pathway for transitioning service members. Direct overlap with Service2CEO on curriculum and target audience, and a likely funder/partner rather than a commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheRosieNetwork
• LinkedInlinkedin.com/company/the-rosie-network
• Xx.com/Rosie_Network
• Facebookfacebook.com/TheRosieNetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rosie Network