What VETLANTA does

VETLANTA is a volunteer-driven, nonprofit veteran community organization headquartered in the Greater Atlanta area, founded in 2014 when veteran leaders at The Coca-Cola Company convened Fortune 500 Veteran Employee Resource Groups to coordinate support for Atlanta-area veterans. President Lloyd Knight (a UPS executive) leads a small paid staff of 11 employees supported by a volunteer executive committee and board, and the organization reports 5,000+ members representing hundreds of organizations. Its mission is to connect veterans and military families with employers, healthcare providers, educational institutions, government agencies, nonprofits, and each other through a portfolio of programs rather than a unified software product: quarterly summits, monthly BATL Brews meetups, monthly VETLANTA Views outdoor adventures, monthly Shop-Talk virtual workshops, the VETS-TALK web-based storytelling platform (co-sponsored with ATLVets), an Ambassador Program, and the VETLANTA Entrepreneurial Center of Excellence (VECOE) for veteran entrepreneurs. Functional coverage spans employment, education, housing, healthcare, and business development, with healthcare distribution extended through Kaiser Permanente's TRICARE Prime channel. VETLANTA is sponsored and powered by ATLVets, which provides operational backing, and revenue is generated from corporate sponsorships (Coca-Cola, UPS, KPMG, Deloitte, FiServ, Kaiser Permanente, McKesson, EATON, Truist Financial, Georgia Power, J.P. Morgan, College Football Hall of Fame, and others). The organization operates regionally with a single global-channel exception in the Shop-Talk virtual workshop series, and there is no evidence of venture capital, private equity, or external investor ownership; the entity is structured as an independent nonprofit with volunteer leadership.

Name

VETLANTA

Legal name

VETLANTA

Website

https://vetlanta.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

VETLANTA is a volunteer-driven nonprofit veteran community organization based in Greater Atlanta that connects 5,000+ veterans and military families with Fortune 500 employers, healthcare providers, educators, and government resources through quarterly summits, monthly meetups, the VETS-TALK storytelling platform, and the VECOE entrepreneur support program.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Sponsorships: VETLANTA receives support from corporate partners including Coca-Cola, KPMG, Deloitte, UPS, Kaiser Permanente, McKesson, EATON, Truist Financial, Georgia Power, FiServ, Hire Heroes USA, and others who sponsor summits and events.
2. ATLVets Sponsorship: Sponsored and powered by ATLVets, indicating a parent organization relationship providing operational support.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

VETLANTA operates a volunteer-driven 501(c)(6) nonprofit club that provides veteran social and business networking, community service programs, and resource connection across the Greater Atlanta area. Its offering centers on recurring in-person and virtual programming (Quarterly Summits, BATL Brews monthly meetups, VETLANTA Views outdoor activities, Shop-Talk virtual workshops), the VETS-TALK online veteran storytelling platform, and the VECOE Veteran Entrepreneurial Center of Excellence for veteran business owners. Programming is delivered free to 5,000+ veteran and military family members and funded through corporate sponsorships from Fortune 500 partners.

Product overview

VETLANTA is a veteran social and business networking organization that offers a portfolio of community-focused programs and events rather than a unified software product. The core offerings include: Vets-Talk (a storytelling platform), Quarterly Summits (resource connecting events), the Ambassador Program (outreach and advocacy), BATL Brews (informal monthly meet-ups), VETLANTA Views (outdoor activities), Shop-Talk monthly virtual workshops, and the VETLANTA Entrepreneurial Center of Excellence (VECOE) for veteran business development. These programs work together to connect veterans with resources, employers, education, housing, healthcare, and community support across the Greater Atlanta area.

Differentiator

Problem solved

Functional benefit

Brands

• VETS-TALK: A web-based platform co-sponsored by VETLANTA and ATLVets for veterans, military family members and veteran allies to share short, impactful stories with the veteran community.
• VETLANTA Entrepreneurial Center of Excellence (VECOE)
• BATL Brews

Products and services

• VETS-TALK Web-based veteran storytelling platform where veterans publish and share personal service stories, available to VETLANTA's 5,000+ members and the broader Atlanta veteran community.
• Quarterly Summits Recurring quarterly in-person summits that convene veterans, military families, corporate sponsors, and community partners for networking, resource sharing, and program updates; free for veteran members.
• BATL Brews Monthly Meetups Monthly informal social meetups for veterans and military families held at rotating venues across the Atlanta metro area, providing regular low-barrier networking touchpoints.
• VETLANTA Views Outdoor Activities Outdoor recreation and adventure activities for veterans and military families that build peer community and support wellness through shared experiences.
• Shop-Talk Virtual Workshops Virtual workshop series that delivers educational and professional development content to veterans and military families regardless of geographic location.
• VECOE (Veteran Entrepreneurial Center of Excellence) Dedicated center of excellence within VETLANTA that supports veteran entrepreneurs with business development resources, mentoring connections, and networking into the corporate partner ecosystem.

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and supporting.

• ATLVetscoreGTM or Marketing PartnerATLVets is the parent organization that sponsors and powers VETLANTA. VETLANTA is operated under the ATLVets umbrella with shared mission alignment for serving the Atlanta veteran community.
• Kaiser PermanentecoreGTM or Marketing PartnerVirtual Community Sponsor providing healthcare resources, wellness programs, and TRICARE Prime options for metro Atlanta military families. Offers free Health and Wellness Guide, virtual workouts, guided meditation podcasts, and up to $400 per household annually in Wellness Rewards.
• The Coca-Cola CompanycoreStrategic or Co-development PartnerFortune 500 partner with 75+ year history of military support dating to WWII. Began supporting U.S. military troops in 1941. Founding partner - veteran leaders from Coca-Cola founded VETLANTA in 2014.
• UPScoreStrategic or Co-development PartnerOne of the nation's largest employers of military reservists and veterans. VETLANTA President Lloyd Knight is a UPS Executive. Provides career opportunities for veterans across operations, logistics, and management.
• KPMGmajorGTM or Marketing PartnerProfessional services firm that honors American heroes and partners with veteran organizations. Supports military-to-civilian transition and recognizes veteran talent.
• DeloittemajorGTM or Marketing PartnerSupports veterans through holistic approach looking at emotional prosperity and career prosperity. Provides Military Veterans talent community for career opportunities.
• FiServmajorGTM or Marketing PartnerPartner at quarterly summits supporting veteran networking and resource connection events.
• Hire Heroes USAmajorGTM or Marketing PartnerProvides professional development workshops at VETLANTA summits. Helps veterans with transition to civilian careers.
• McKessonmajorGTM or Marketing PartnerHealthcare company committed to hiring veterans across all levels. Values critical skills learned in military service including logistics, nursing, and operations.
• EATONmajorGTM or Marketing Partner100+ year old energy management company with 102,000 employees in 175+ countries. Committed to creating relationships built on excellence and offering post-military careers with stability and growth.
• Truist FinancialmajorGTM or Marketing PartnerFinancial services partner with purpose to inspire and build better lives and communities through real care. Supports veteran community initiatives.
• Georgia PowermajorGTM or Marketing PartnerLargest operating company within Southern Company, providing electricity to Georgia for over a century. Committed to community citizenship and veteran support.
• TEAM RWBsupportingGTM or Marketing PartnerFocuses on enrichment through three core components: health, people, and purpose to create quality relationships and experiences for life satisfaction.
• America's Warrior PartnershipsupportingStrategic or Co-development PartnerCreated replicable model for service delivery to warriors. Results in low veteran homelessness, employment success, greater benefits access, and higher G.I. Bill use in partner communities.
• Hiring Our Heroes (U.S. Chamber of Commerce Foundation)majorGTM or Marketing PartnerNationwide initiative launched March 2011 to help veterans find employment. Over 31,000 veterans and spouses obtained employment; 505,000+ confirmed hires through 2,000+ companies.
• Real Hero ReportsupportingGTM or Marketing PartnerFree monthly publication providing news, resources, hiring opportunities to Metro Atlanta's military, veteran and first responder personnel. Distributed on base and at veteran service centers.
• Knightly ProductionscoreImplementation/ SI/ Consulting PartnerKey contributor to digital media branding and maintenance. Focuses on providing tactical content that helps veterans discover, embrace and share their voice.
• College Football Hall of FamemajorGTM or Marketing PartnerHost venue for Q2 Summits. FREE for all veterans at all times. Established 1951 to honor greatest players and coaches as positive role models.
• J.P. MorgansupportingGTM or Marketing PartnerSponsor committed to uplifting communities through ongoing investments, business initiatives and philanthropic commitments.
• FourBlocksupportingGTM or Marketing Partner501(c)(3) nonprofit supporting returning service members with Career Readiness Program taught by corporate executives. Serves 600+ transitioning veterans annually.
• Shepherd CentersupportingGTM or Marketing PartnerPrivate not-for-profit hospital in Atlanta providing rehabilitation services. Summit supporter for veteran community.
• Rooftop LeadershipsupportingGTM or Marketing PartnerLeadership development organization. Summit supporter providing leadership training resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FourBlock: FourBlock is a nonprofit that supports transitioning service members through a Career Readiness Program taught by corporate executives, overlapping with VETLANTA's employment and professional-development offerings. They are an explicit VETLANTA partner.
• Student Veterans of America: Student Veterans of America supports veterans in higher education through campus chapters and resources, closely aligning with VETLANTA's education pillar that assists veterans with university and certification pathways.
• TEAM RWB (Team Red, White & Blue): TEAM RWB is a veteran community organization that, like VETLANTA, focuses on building veteran connections through physical and social activities (their 'health, people, purpose' model mirrors VETLANTA's BATL Brews and VETLANTA Views), and is an explicit VETLANTA partner.
• Hire Heroes USA: Hire Heroes USA provides professional development and veteran-to-civilian career transition support, operating in the same veteran-employment niche as VETLANTA's employment committee and quarterly summits. They are an explicit VETLANTA partner delivering workshops at summits.
• America's Warrior Partnership: America's Warrior Partnership delivers community-based veteran services across multiple geographies, addressing employment, benefits, and homelessness—closely aligned with VETLANTA's mission pillars. They are an explicit VETLANTA partner.

Others

• ATLVets: ATLVets is the parent organization that sponsors and powers VETLANTA. It shares the same Atlanta veteran-serving mission and co-sponsors the VETS-TALK platform, making it the closest structural peer though it operates as the umbrella rather than a direct competitor.

Broad incumbents

• Wounded Warrior Project: Wounded Warrior Project is a large national veteran-serving nonprofit addressing physical/mental wellness, employment, and community integration. It operates at far greater scale than VETLANTA and serves a similar veteran audience with overlapping program areas.
• Hiring Our Heroes (U.S. Chamber of Commerce Foundation): Hiring Our Heroes is a nationwide veteran-employment initiative that has helped 505,000+ veterans and spouses obtain employment across 2,000+ companies. They are an explicit VETLANTA partner and share the same veteran-employment mission at much greater national scale.
• Disabled American Veterans (DAV): DAV is a long-established membership organization for veterans with service-connected disabilities, providing benefits assistance and community support. It shares VETLANTA's veteran-membership-and-resource-connection model but at national scale and over a much broader footprint.
• The American Legion: The American Legion is one of the largest U.S. wartime-veteran membership organizations, with a comparable 'club operated for veteran community service' structure to VETLANTA, but operating nationally across thousands of posts.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VETLANTA
• LinkedInlinkedin.com/company/vetlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETLANTA