The Rosie Network
The Rosie Network is a 501(c)(3) nonprofit that delivers free, college-accredited entrepreneurship training, mentorship, and a verified business directory to U.S. veterans, military spouses, transitioning service members, and military-connected youth through virtual programs and a network of 35,000+ businesses.
- Company typePrivate
- Founded2012
- HeadquartersRamona, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Rosie Network does
The Rosie Network (TRN) is a 501(c)(3) nonprofit organization founded in 2012 by Stephanie Brown, headquartered in Ramona, California, that delivers free entrepreneurship training, mentorship, and support services to U.S. military-connected entrepreneurs — primarily veterans, active-duty service members, transitioning service members, and military spouses. Its flagship product, the Service2CEO program, is a college-accredited, nine-module entrepreneurship curriculum delivered virtually, with reported outcomes including a 150% revenue increase after one year of participation and a 98% graduate recommendation rate. The product portfolio extends to Mentoring Matters (monthly mentoring sessions), a Service2CEO Alumni Program (ongoing masterminds and pitch support), Kidpreneur Camp (a free virtual camp for military-connected youth ages 12-17), ME Mag (a digital publication with an annual Holiday Buying Guide), and Rosie's List (described as the nation's largest online directory of verified veteran and military family-owned businesses).
The underlying technology stack is relatively lightweight and commodity-based: programs are delivered via virtual meeting platforms (Zoom-class), applications are processed through Airtable web forms, donations are collected through Zeffy, and Rosie's List operates as a web-based searchable directory. There are no proprietary AI, ML, or data science capabilities disclosed; the competitive differentiation rests on credentialing (Excelsior University college accreditation), brand authority (Charity Navigator 4-star rating, NY Times and Fox News coverage), and an institutional partner ecosystem spanning USAA, Wounded Warrior Project, Hiring Our Heroes, the Elizabeth Dole Foundation, the U.S. Department of Defense Military Spouse Employment Partnership, the SBA, Nasdaq Entrepreneur Center, Grow with Google, and Fisher House.
TRN's revenue model is donation-and-sponsorship-driven, with no fees charged to program participants. Revenue streams include individual and corporate donations (via Zeffy), program sponsorships (e.g., USAA funding Service2CEO), grants from foundations (Rising Sun Foundation, Fisher House), and in-kind contributions from corporate partners offering discounted business tools (Xero, QuickBooks, HubSpot, 1-800-Flowers, Patriot Care). The go-to-market motion is community-led and event-driven, reaching participants through military installation partnerships, media coverage, podcast appearances, an annual awards luncheon and entrepreneur summit, and direct engagement through newsletter and social channels. The organization maintains a small core team of approximately 10-15 staff supported by a Board of Directors, and operates globally via virtual delivery.
The Rosie Network firmographics
Firmographics- Name
- The Rosie Network
- Legal name
- The Rosie Network
- Website
- https://therosienetwork.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Rosie Network is a 501(c)(3) nonprofit that delivers free, college-accredited entrepreneurship training, mentorship, and a verified business directory to U.S. veterans, military spouses, transitioning service members, and military-connected youth through virtual programs and a network of 35,000+ businesses.
- Ownership category
- akta.pro rank
The Rosie Network industry classification
Industry- Product category
- Military Entrepreneurship Support Services
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)
- akta.pro secondary industries
- Small Business & Entrepreneurship Community Education (EDAAAFAK), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)
Keywords
Where The Rosie Network is headquartered
LocationHeadquarters
- HQ city
- Ramona
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Rosie Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: The Rosie Network operates as a 501(c)(3) nonprofit organization funded primarily through donations from individuals, corporations, and foundations. Donation portal is hosted on Zeffy platform.
- Program Sponsorships: Corporate sponsors and partners support specific programs like Service2CEO and Kidpreneur Camp, providing both funding and in-kind resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Service2CEO Program - Free for Military-Connected Entrepreneurs |
| Freemium | Others | Mentoring Matters - Free Monthly Sessions |
| Freemium | Others | Kidpreneur Camp - Free Virtual Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The Rosie Network product offering
Product offeringCore offering
The Rosie Network delivers free, college-accredited entrepreneurship training and mentorship programs to military-connected entrepreneurs (veterans, military spouses, and transitioning service members). Its flagship Service2CEO program is a comprehensive 9-module curriculum covering business concept, funding, branding, and scaling, delivered virtually with live instruction, expert mentorship, pitch deck development, and an ongoing alumni network. Complementary offerings include Mentoring Matters (monthly mentoring sessions), Kidpreneur Camp (youth entrepreneurship for ages 12-17), ME Mag (digital publication), and Rosie's List (directory of verified veteran and military family-owned businesses).
Product overview
The Rosie Network operates as a platform of interconnected programs supporting military-connected entrepreneurs. The core offering is the Service2CEO Program—a college-accredited, 9-module entrepreneurship training curriculum—with complementary products including Mentoring Matters (monthly mentoring sessions), the Service2CEO Alumni Program (ongoing graduate support), Kidpreneur Camp (youth entrepreneurship), and ME Mag (digital publication). Rosie's List serves as the network's consumer-facing directory, the nation's largest searchable database of verified veteran and military family-owned businesses. All programs work together to provide training, mentorship, resources, and community support throughout the entrepreneurial journey.
Differentiator
Problem solved
Functional benefit
Brands
- Service2CEO: An entrepreneurship program for military-connected entrepreneurs providing comprehensive training across all stages of business development with a 9-module curriculum
- Mentoring Matters
- Rosie's List
- ME Mag
- Kidpreneur Camp
Products and services
- Service2CEO Program College-accredited, no-cost 9-module entrepreneurship training program for military-connected entrepreneurs (veterans, military spouses, and transitioning service members) covering the full business lifecycle from concept, funding, and branding to scaling. Includes expert-led guidance, mentorship, pitch deck development, and alumni network access.
- Mentoring Matters Free monthly mentoring sessions providing military-connected entrepreneurs at any stage of business development with access to mentors who can help move their business venture forward.
- ME Mag (Military Entrepreneur Magazine) Digital and print publication providing tools and services for veteran, military spouse, and service member small businesses, featuring verified veteran and military family-owned businesses through content and an annual Holiday Buying Guide.
- Kidpreneur Camp Free virtual entrepreneurship camp for military-connected kids and teens ages 12-17 exploring entrepreneurship through interactive lessons, creative brainstorming, small group mentoring, and a business pitch challenge.
- Service2CEO Alumni Program Ongoing support program for Service2CEO graduates offering mastermind classes, subject matter expert presentations, collaborative coffee chats, networking, mentorship, and pitch deck development opportunities at no cost.
Quantifiable outcome
- 150% increase in revenue after one year of participating in Service2CEO program
- +4 more outcomes
Companies that use The Rosie Network
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
The Rosie Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Rosie Network partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Excelsior UniversitycoreHigher education partner providing college accreditation for Service2CEO program curriculum. Supports educational credentials for military-connected entrepreneurs completing the entrepreneurship program.
- Hiring Our Heroes (HoH)coreMajor workforce development initiative supporting military spouse and veteran employment. Partners with TRN to provide entrepreneurship pathways as alternative career options.
- Nasdaq Entrepreneur CentercoreEntrepreneurship support organization providing resources and expertise to TRN program participants. Part of Nasdaq Foundation partnership for small business development.
- Wounded Warrior ProjectcoreOrganization supporting wounded veterans. WWP Chapter relationship for delivering Service2CEO program to wounded warriors.
- Elizabeth Dole FoundationcoreFoundation supporting military caregivers. Partners with TRN to provide entrepreneurship opportunities for military families.
- SBA (Small Business Administration)coreFederal agency supporting small businesses. SBA Accelerator program recognition for TRN's entrepreneurship training.
- Grow with GooglecoreGoogle's initiative providing digital skills training and tools. Partners with TRN to offer technology and business tools to military entrepreneurs.
- Xero SoftwareminorAccounting software provider offering 90% off for six months to TRN alumni and program participants. Provides discounted business tools.
- Intuit QuickBooksminorBusiness accounting software partner offering tools for income/expense tracking and payroll management.
- HubSpotminorMarketing and sales software partner offering HubSpot for Startups program with discounted access and training to TRN entrepreneurs.
- 1-800-FLOWERSminorRetail partner offering 25% off special collections and 20% site-wide discounts using ROSIEDEAL code for military entrepreneurs.
- Patriot CareminorVeteran-owned healthcare benefits provider offering affordable healthcare options for TRN entrepreneurs and their families.
- Military Spouse Chamber of Commerce (MSCoC)coreChamber of commerce specifically for military spouses providing networking and advocacy for military spouse-owned businesses.
- Military Spouse Employment Partnership (MSEP)coreDepartment of Defense program helping military spouses find employment. TRN provides entrepreneurship as an employment pathway.
- National Diversity & Veterans Small Business (NDVSB)coreOrganization focused on diversity in veteran business development. Supports TRN's mission to serve diverse military entrepreneurs.
- San Diego Gulls (NHL)minorProfessional hockey team hosting community nights to showcase veteran and military spouse-owned businesses to San Diego fans.
- US Military PublishingcorePublisher of Military Families Magazine providing 2024 Military Entrepreneur Toolkit and ME Mag content to TRN community.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
The Rosie Network competitors and assessment
Company assessmentDirect peers
- Warrior Rising: Nonprofit that empowers veteran entrepreneurs through training, mentorship, and grants. Comparable beneficiary base (veterans) and entrepreneur-support offerings to TRN.
- Bunker Labs: National 501(c)(3) supporting veteran and military spouse entrepreneurs through programs, mentorship, and community. Most direct competitor to TRN's Service2CEO with an overlapping beneficiary base and program delivery model.
- Patriot Boot Camp: Nonprofit accelerator for military-affiliated entrepreneurs running intensive bootcamps similar in shape to TRN's Service2CEO. Comparable curriculum, target market, and no-cost delivery.
- Military Spouse Chamber of Commerce (MSCoC): Chamber of commerce dedicated to military spouse business owners offering networking, advocacy, and certifications. Already a TRN partner, but a structural peer serving the same military spouse entrepreneur segment.
Emerging players
- Hire Heroes USA: Nonprofit focused on veteran employment, with growing self-employment tracks. Adjacent in mission (military-to-civilian transition) and partially overlaps in the veteran entrepreneurship value chain where TRN plays.
- Veterati: Mentorship marketplace connecting service members, veterans, and spouses with mentors — directly competes with TRN's Mentoring Matters and ongoing mentorship/community layer.
- VETLANTA: Veteran entrepreneur community and event series serving a subset of TRN's beneficiary base (veteran founders). Smaller, event/community-led, but covers part of the same audience.
Broad incumbents
- Institute for Veterans and Military Families (IVMF) at Syracuse University: University-affiliated national institute delivering veteran entrepreneurship training including the SBA-affiliated Boots to Business program. Overlaps with TRN on entrepreneurship education but at significantly larger scale and with government funding.
- SCORE: National volunteer mentor network providing free small business mentoring and education. A general-population incumbent in the same curriculum-plus-mentorship space TRN occupies, but without the military specialization.
- Small Business Administration (SBA) Boots to Business: Federal entrepreneurship training pathway for transitioning service members. Direct overlap with Service2CEO on curriculum and target audience, and a likely funder/partner rather than a commercial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rosie Network social profiles
Digital presenceThe Rosie Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rosie Network leadership team
Management profileNumber of profiles
Profiles13 records
The Rosie Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rosie Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rosie Network
What does The Rosie Network do?
The Rosie Network delivers free, college-accredited entrepreneurship training and mentorship programs to military-connected entrepreneurs (veterans, military spouses, and transitioning service members). Its flagship Service2CEO program is a comprehensive 9-module curriculum covering business concept, funding, branding, and scaling, delivered virtually with live instruction, expert mentorship, pitch deck development, and an ongoing alumni network. Complementary offerings include Mentoring Matters (monthly mentoring sessions), Kidpreneur Camp (youth entrepreneurship for ages 12-17), ME Mag (digital publication), and Rosie's List (directory of verified veteran and military family-owned businesses).
Is The Rosie Network a public or private company?
The Rosie Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Rosie Network founded?
The Rosie Network was founded in 2012. It employs 11 to 50 people.
Where is The Rosie Network based?
The Rosie Network is headquartered in Ramona, United States, in the North America region.
How does The Rosie Network make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are program Sponsorships.
Who are The Rosie Network's main competitors?
Direct peers on record are Warrior Rising, Bunker Labs, Patriot Boot Camp and Military Spouse Chamber of Commerce (MSCoC). Emerging players are Hire Heroes USA, Veterati and VETLANTA. Broad incumbents are Institute for Veterans and Military Families (IVMF) at Syracuse University, SCORE and Small Business Administration (SBA) Boots to Business.
Does The Rosie Network have an API?
No public API is recorded for The Rosie Network.
What industry is The Rosie Network in?
The Rosie Network's product category is Military Entrepreneurship Support Services. Its primary akta.pro industry code is EDAAAOAM, Entrepreneurship & Small Business Workforce Programs, with a secondary code of EDAAAFAK, Small Business & Entrepreneurship Community Education. Its NAICS code is 61171 and its SIC code is 8200.