Geoscape Australia

What Geoscape Australia does

Geoscape Australia is a self-funded public company (legally PSMA Australia Limited) wholly owned by the nine governments of Australia, headquartered in Canberra with a second office in Sydney. Operating since 1992 as a government consortium and incorporated in 2001, the company builds and maintains Australia's most authoritative national location intelligence datasets, anchored by G-NAF (the endorsed Geocoded National Address File covering 16M+ addresses), the National Buildings dataset (19M+ buildings with modular add-on packs for First Floor Elevation, Heights, Roofs, Solar, and Pools), and National Land Parcels (18M+ parcels unified from eight state and territory sources). The technical stack combines satellite and aerial imagery processing with machine vision and deep learning (delivered through a partnership with GeoX AI) to extract building attributes at scale, supported by a Continuous Data Platform that processes 6,000+ monthly data supplies and tens of millions of annual updates.

The company serves four primary verticals — government, financial services, insurance, and utilities — with secondary use in telco, real estate, retail/e-commerce, and AEC. Named customers include the Australian Bureau of Statistics, ACT and NSW Governments, APRA, Aon, REA Group, APA Group, TomTom, HERE Technologies, and Before You Dig Australia. Geoscape monetises through tiered annual subscriptions (Free: 20,000 credits one-time; Team: A$3,300/year; Pro: A$11,000/year; Enterprise: custom), credit-based API usage, self-serve data downloads via Geoscape Clip, and enterprise managed services. Distribution is hybrid: API-first self-serve via the Geoscape Hub portal combined with direct enterprise sales for complex licensing and managed-service engagements. The company holds ISO 27001 certification for its Canberra office and cloud infrastructure.

Name

Geoscape Australia

Legal name

PSMA Australia Limited

Website

https://geoscape.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Geoscape Australia is a government-owned location intelligence company providing Australia's authoritative national address, building, and land parcel datasets to government agencies, financial institutions, insurers, and utilities via APIs and data services.

Ownership category

akta.pro rank

Product category

Geospatial Data Services

NAICS

Surveying and Mapping (except Geophysical) Services (54137)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Geocoding, Search & Place Data Platforms (BPAMANAC), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)

Keywords

• Location intelligence
• Geospatial data
• Address verification
• Building footprints
• Cadastral mapping

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Licensing and Subscription: Annual subscription plans (Team, Pro, Enterprise tiers) providing access to location intelligence data products and API services. Customers pay recurring fees for data access and API usage credits.
2. API Usage-Based Credits: Credit-based consumption model where customers purchase monthly or annual credit allocations. Overage charges apply for usage beyond allocation. Credits consumed per API call vary by dataset and feature complexity.
3. Geoscape Clip (Data on Demand): Self-serve portal for selecting and downloading specific datasets customized to chosen geographic areas. Free tier with paid tiers for higher volume needs.
4. Managed Services: End-to-end managed services for customers requiring customized workflows or specialized solutions built on Geoscape's Continuous Data Platform. Custom pricing for enterprise engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Geoscape Australia is a national location intelligence organization that builds, manages, and licenses authoritative geospatial datasets covering all of Australia, including geocoded addresses, building footprints, land parcels, surface cover, roads, administrative boundaries, and rooftop solar potential. The company delivers these datasets through the Geoscape Hub portal, APIs, and managed services to government agencies, banks, insurers, utilities, emergency services, transport operators, and retailers that require verified, authoritative spatial data for operational, regulatory, and risk-based decision-making.

Product overview

Geoscape Australia delivers location intelligence solutions for Australia, operating as the trading name of PSMA Australia Limited (a public company owned by Australia's 9 governments). The portfolio spans three core intelligence layers: Address data anchored by G-NAF (Geocoded National Address File) with 16M+ addresses; Building intelligence through National Buildings covering 19M+ buildings with modular insight packs (First Floor Elevation, Heights, Roofs, Solar, Pools); and Land intelligence via National Land Parcels (18M+ parcels), Surface Cover, Roads, and Land Use Land Cover datasets. These are complemented by Administrative Boundaries (7 distinct datasets), National Solar (2.8M+ panels), and National Built Environment. Access is via the Geoscape Hub self-serve portal with APIs for developers, plus a Clip feature for on-demand data extraction and a Managed Service for enterprise customisation. The Continuous Data Platform automates processing with monthly updates from state/territory government sources.

Differentiator

Problem solved

Functional benefit

Brands

• G-NAF: Geocoded National Address File - the trusted source of Australian addresses for over 20 years
• Geoscape Hub
• Geoscape Data on Demand
• Geoscape Clip

Products and services

• G-NAF (Geocoded National Address File)

Quantifiable outcome

• $1.4 billion in value delivered to Australian communities by G-NAF
• +5 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• HERE TechnologiesstrategicTechnology or Integration · 1 October 2025Expanded national location intelligence by enabling access to HERE Technologies data within Geoscape's national solutions. Partnership targets customers building mobility or logistics solutions, providing deeper location insights and improved operational efficiency.
• GeoX (GeoX Analytics)coreTechnology or Integration · 1 January 2021Partnership using machine vision and deep learning technology to enhance 3D digital maps of Australia. GeoX specializes in extracting built environment insights from aerial and street-level imagery. Collaboration developed First Floor Elevation (FFE) capability using street-level imagery analysis to measure habitable ground floor elevation. Partnership also supports Buildings, Solar, and Tree products.
• State and Territory Land AgenciescoreStrategic or Co-development Partner25+ year partnerships with state and territory government land agencies across all eight Australian jurisdictions. Agencies supply land parcel data which Geoscape validates, standardizes, and delivers as a unified national dataset. Monthly data feeds enable continuous updates with over 6,000 supplies processed annually.
• Australian Bureau of StatisticsstrategicStrategic or Co-development PartnerABS uses Geoscape land parcel data to design mesh blocks, the smallest units in Australia's statistical geography. ABS Census leverages G-NAF for address validation. Collaboration ensures consistent spatial frameworks for national statistics.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Esri: Global leader in enterprise GIS software and spatial analytics; comparable as a foundational provider of geospatial data management and mapping platforms, though Esri is software-centric while Geoscape is data-centric.
• Pitney Bowes (Location Intelligence): Legacy provider of address data, geocoding, and location intelligence software; competes with Geoscape in address verification and property data, particularly for financial services and insurance customers.

Direct peers

• Mapbox: Provides location data, mapping APIs, and spatial platforms for developers and enterprises; comparable offering model to Geoscape's APIs and Hub, but focused on global vector tiles and mobility rather than Australian jurisdictional data.
• HERE Technologies: Global location data and mapping platform serving automotive, logistics, and enterprise customers; comparable in providing authoritative location intelligence, and an active Geoscape partner for distribution of HERE data within Australian solutions.
• TomTom: Maps and location technology provider serving navigation and enterprise customers; Geoscape data improves TomTom's Australian map accuracy, demonstrating direct overlap in address data and geocoding products.
• Precisely: Provides address verification, geocoding, and location data quality solutions globally; directly comparable to Geoscape's G-NAF and National Address Verification offerings for AML/KYC, risk, and customer data integrity use cases.

Regional players

• Nearmap: Australian aerial imagery and location data provider serving insurance, government, and AEC customers; comparable in high-resolution Australian aerial imagery and derived building data, and an Aerometrex competitor.
• Ordnance Survey: UK national mapping agency providing authoritative geospatial datasets; comparable as a government-affiliated national spatial data infrastructure provider in a single country, mirroring Geoscape's Australian mandate.

Others

• Maxar Technologies: Provider of high-resolution satellite imagery used by Geoscape for building detection and surface cover; comparable as a satellite imagery supplier in the upstream remote-sensing stack.

Emerging players

• Digital Agriculture Services: Australian agritech providing paddock- and farm-level geospatial analytics for banks and agriculture; comparable as an Australian geospatial data business built on imagery analytics with overlap in LULC and risk modelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GeoscapeAus
• YouTubeyoutube.com/channel/UCJm2m2H7sAI1UdsumsMoZ6w
• LinkedInlinkedin.com/company/geoscapeaustralia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geoscape Australia